hollywood entertainment mogul

After the talk show was broadcast, although some people still doubted the authenticity of the video, more people believed that a handsome, gentle man who spoke well and spoke eight languages ​​was not the brutal killer.

Compared with that strange killer, everyone believes more in what they see with their eyes, hear with their ears, and feel in person.

As the buzz decreased, the news about "Killer Duka" that had been hotly hyped for more than a month began to cool down.

At this moment, a movie trailer appeared on many movie channels.

The movie is called "Mexican Killer".

The film is said to be based on the deeds of killer Duca and won the Audience Award at the Sundance Film Festival in January.

In addition, there are many related notices and comments in newspapers and radio broadcasts.

Due to the coincidental timing of the appearance of the movie trailer, many film critics expressed doubts in the news.

"Could it be that the reports in the past month or so were just to promote the movie?"

"Why do I feel like I'm being fooled?"

Many film critics published negative comments in newspapers, believing that the news about "Duka the Killer" was probably a publicity plan by the film company.

But I have to admit that this publicity plan was very clever.

After dozens of days of hype, 'Mexican Killer Duca' has already become a hot word this year and has a high reputation among the public.

So on the day the movie was released, many people rushed into the cinema and watched the movie.

According to feedback from the film data company, on the day "Mexico" was released, 2,110 theaters in North America grossed a total of 12.68 million box office.

It took in a box office of 12.68 million in one day, which is not worse than last year's North American box office champion "Terminator 2: Judgment Day," and the production cost of this movie was only US$800,000.

After this news was reported, it caused a great sensation in the film circle.

A movie that cost only 800,000 yuan earned more than 12 million yuan at the box office in one day. This figure is too exaggerated.

Many people who had not seen the movie couldn't help but be curious and went to the cinema to watch it.

At the weekend, the box office performance increased instead of falling, with a box office of 15.2 million US dollars on the second day and a box office of 14.32 million US dollars on the third day.

The cumulative box office in the three days of the weekend was more than 41.5 million, and the total box office in North America is expected to exceed 100 million.

This is too exaggerated.

Many people in the industry were shocked and inexplicable. The production cost of 800,000 yuan was used to generate hundreds of millions in box office, with a revenue ratio of more than 100 times. This record seems to have never appeared in the history of movies.

The three movies with the largest gap between investment costs and box office revenue in the past were:

In 1982, "ET" cost 10 million and earned 350 million in box office in North America, with a revenue ratio of less than 100;

"Rocky" in 1976 cost 1.1 million US dollars and the North American box office was 117 million US dollars, which was less than 100;

The 1972 erotic film "Deep Roar" cost 180,000 yuan and grossed 20 million at the North American box office. The revenue was more than 100 yuan, but it was not as good as "Mexico".

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If the North American box office of "Mexican" exceeds 100 million, it will set a new record.

It was at this time that opponents began to take action. In the film market, profits are limited. In order to make money, everyone is an opponent.

On the fifth day of the movie's release, some media exposed a shocking news.

Although the film was promoted by Columbia Pictures, its producer was 'Like a Virgin Pictures', the new film company that frequently produces dark horses.

The boss behind this film company is none other than Mr. Dukaskin, who was mistaken for the killer Duka not long ago.

boom!

After this news was exposed, many people's eyes widened.

Could it be that the previous speculations were correct, that the news about "Champion Duka and Killer Duka" during this period was deliberately created by the film promotion company in order to promote the film?

Many media outlets and people in the media feel that they were fooled. They spent a lot of effort to report the news about the killer Duca, but they did not receive a cent of publicity funds and were used as weapons for nothing.

This feeling is so bad.

In the next few days, the trend in the media changed. There were many negative reports in newspapers criticizing and attacking "Mexican Killer".

They say that this movie is poorly made, the plot is scattered, and the shooting techniques are immature... There are hundreds of shortcomings and problems, and I think this crude and messy movie is not worthy of such a high box office, and it is completely created by publicity.

Some media also publicly criticized Duca, saying that he used murderous eucalyptus to promote the movie, which took up too many media resources and was a bit excessive.

When negative reviews broke out, the film promoters were not to be outdone and launched a defensive counterattack, investing a lot of resources in promoting the film's merits in the media and refuting those negative reviews.

The two sides quarreled and quarreled, causing the popularity of the movie to remain high.

In the second week of the movie's release, although the box office performance dropped slightly, it still received 31 million box office.

The cumulative box office is 72.5 million.

It became the highest-grossing movie of the New Year.

By the third week, the relevant public opinion in the media gradually decreased, and the box office continued to decline. In the third week, the box office was only more than 15 million, which was almost a cut in half.

However, the cumulative movie box office has reached more than 87 million, and it is only a matter of time before it exceeds 100 million.

By its fifth week, the North American box office of "Mexico" exceeded 100 million, and with a score of 102 million US dollars, it was removed from major theaters.

Although this movie has a lot of negative reviews and only has a score of 5.2 on imdb, this movie has created many firsts in the history of world cinema.

The first film that cost less than 1 million to produce but has a box office of over 100 million in North America.

The first foreign-language film in the history of American films to have a box office of over 100 million US dollars, the original soundtrack of "Mexican" was in Spanish. This record was broken by "Crouching Tiger, Hidden Dragon" in 2001.

The first Mexican film to earn over 100 million in box office in North America, and the first 100 million dollar box office movie starring a Mexican.

etc.

On the day when the movie's box office exceeded 100 million, Duca held a celebration party at the Hilton Hotel as usual, inviting many friends from inside and outside the industry, film crew, cast and crew, and staff from the distribution and promotion parties.

"Duka, congratulations to you, almost everyone in the film industry doesn't know you, Mr. Dukas King, the gold medal film promoter."

Julia Roberts smiled while holding a champagne glass.

"Thank you, just a bit of a compliment."

"Hey~Duka, don't be too happy too early. If you take advantage of killer Duka's popularity, aren't you worried about his revenge?"

Keanu Reeves quipped.

"No, that person doesn't seem to be a person who kills innocent people indiscriminately."

Duka chuckled.

"Hmph, are you an innocent person? In order to promote the movie, you deceived our feelings and played tricks on the audience. You are so unruly."

Keanu complained.

"That's right Duka, we were all shocked by the news some time ago, and we were worried that we wouldn't be able to see you in the future. I didn't expect it was just a movie promotion, what a waste of emotions."

Nicolas Cage said.

Duca laughed and apologized to his friends around him. Last year, he saw a lot of news in Mexican newspapers that suspected that he was the killer Duca, and there were more and more such news.

At first he was a little panicked and wanted to spend money to settle the matter, but then he thought it would be better to clear it up than to block it.

So he took this opportunity to make the news a big deal. Even if someone suspected that he was the killer Duka again in the future, it would be just speculation and would have little impact.

"Hey, Duca, congratulations, you guys can make a lot of money again."

Harvey Weinstein walked over with a complex expression on his face. I remember that he also expressed his congratulations like this at the celebration party for "Basic Instinct" last time. And the two were less than five months apart and had another 100 million. It was really jealous.

"Haha, thank you."

This time the promotion and distribution of the movie was all led by him.

He first used news such as "Killer Duka" and "Who is the Killer" to create topics, trigger a wave of public opinion, trigger follow-up reports by the media, and eventually become a hot news event.

Using this kind of hot news to promote movies can save publicity costs to the greatest extent, and the effect is very good.

This time, the North American box office of the movie reached 102 million U.S. dollars. In terms of box office share, he has a dominant position and can get more than 60%, about 60 million U.S. dollars.

Counting overseas box office and DVD distribution rights, 70 million is not a problem.

With an investment of less than 3 million, a harvest of 70 million US dollars was indeed a huge profit.

If this kind of thing happened to others, Duka would also be jealous.

"Duka, when I see you completing one film project after another, sometimes I wonder if I am getting old. I have been making films for more than 20 years, but I am not as good as you, a newcomer."

Harvey sighed.

"This time it was just luck. I encountered this kind of news. I won't have such a good opportunity next time."

Duca said.

"You are lucky enough to encounter this kind of thing once, but I believe you will definitely think of other means next time, right?"

"Haha, maybe!"

"Then, don't forget me next time, we are old friends."

"No problem, I just want to ask you something."

Duca smiled.

Taking advantage of the opportunity when the two were still old friends, Duca took the initiative to ask the other party about the PR Oscar Awards.

On March 30 this year, the 64th Academy Awards were held at Dorothy Chandler Hall.

During the Oscar selection stage, Duca invested more than 500,000 yuan to find someone to publicize the Oscar awards, but in the end he gained little.

"Reservoir Dogs" was not nominated for an Oscar, and "Unruly Skies" only received one nomination for Best Original Screenplay.

"Basic Instinct" also only received three nominations and won none.

Several films released by Miramax received five nominations and one award at this year's Oscars.

Duca felt that he had not found the trick, so he wanted to ask Harvey.

It's just that this fat man is obviously on guard against him, and he talks in a secretive way, saying that the quality of a movie is the most important, and that as long as the movie is good, it will get the attention of the Oscars...it's all useless nonsense.

He wasn't discouraged even if he didn't ask. He could ask this guy to help with public relations next time. As long as the money was in place, he didn't have to worry about this guy not being interested.

After seeing Harvey off, Duca socialized with a glass of wine. When he came to the sofa area to rest, he found Quentin sitting alone in the corner, feeling depressed.

"Hey~ Quentin, you're lovelorn."

Duca walked over and patted him on the shoulder.

Unexpectedly, when Quentin saw him, his body trembled obviously, as if he had seen something extremely terrifying and ominous.

Duka's face darkened,

"Fake, what are you afraid of?"

"Well, it's nothing. I just had a nightmare a few days ago, dreaming about being beaten to death, and finally found out that that person was you."

Quentin chuckled.

Duka snorted lightly, not bothering to argue with him.

"Why are you sitting here alone? Is the party boring?"

"No, I'm just imagining the script."

"There's no need to rush the script. You can write it slowly and you can finish it at any time. I won't force you."

Duca smiled.

"No, it's almost halfway through this year and I haven't come up with the script yet. I'm very disappointed in myself."

Quentin said, slapping his forehead.

Duka shook his head and did not try to persuade him again.

With the recent hit at the box office of "Mexican", director Rodriguez has become famous and has become the most high-profile director of the new generation in Hollywood, receiving a lot of praise.

Quentin had always regarded Rodriguez as his little brother, giving him guidance on making movies. Unexpectedly, this little brother suddenly became more powerful. It was strange that he was not stimulated.

However, this kind of stimulation can be regarded as a benign stimulation, and it may help him come up with the script of "Pulp Fiction" quickly, so Duca is happy to see it happen.

"Hey, Duca, Quentin, you guys are here."

Madonna walked over with enchanting steps.

"Madonna, you are welcome to come."

Duca stood up and smiled.

"Don't be so polite Duka, we are friends, aren't we?"

Madonna laughed.

"Yes!"

"Duka, there are people in the newspapers saying that you dare not take off your clothes in public. There are many people today, why don't you take off your clothes and let us see?"

Madonna sat down, shook her legs and smiled.

"Are you kidding me? This happened a long time ago."

Duka smiled helplessly and said that although he made money by using killer Duka to make a fuss this time, it also left many hidden dangers.

"Duka, what I said is true. There are still many people who think you have gunshot wounds on your body and treat you as the killer Duka.

If you take off your clothes and find a fashion photographer to take some high-definition nude photos of you and put them in a magazine, this suspicion will gradually diminish. Do you want to try it? Of course, if you really have gunshot wounds on your body,

Then just pretend I didn’t say anything.”

Madonna stared at him with a straight face and smiled.

Duka moved the corners of his mouth, "Your proposal is very good, I will consider it."

"That's great, I'm looking forward to seeing your naked photos."

Madonna laughed.

"Hey, Madonna, if you want to see his body, just throw him down. What's the use of looking at photos?"

Quentin chuckled.

"I also thought about it, but I was worried that if I took off his clothes and suddenly saw the gunshot wound, it would be too scary and I would lose strength, so I had to confirm his body first and then try to pounce on him."

Madonna raised her thin eyebrows and smiled.

Duka shook his head, a little helpless.

Madonna is a woman who has a magical ability, that is, no matter where she is, she can bring the topic down.

Originally, he wanted to introduce Shania to Madonna and let her, an old-timer, take care of her, but now it seems better to forget it.

"Duka, do you have time? How about we talk about movies."

Martin Scorsese came over and said.

"good!"

Now the "Age of Innocence" co-produced by both parties is about to enter the preparation period, which requires cost budgeting, casting, team building, etc. There are many things to do, and "Immoral Deal" is also about to enter the shooting period, and LV Pictures is very busy.

Duca, the hands-off shopkeeper, can't escape Qingxian.

——

Shortly after the 100-million-dollar box office celebration party for "The Ex-Mexico" ended, Duca received a share of the movie's box office, totaling 61 million U.S. dollars.

In addition, there are deals for overseas copyrights of films and DVD video distribution rights.

Since the "Duka the Killer" news event has little impact outside of North America, the overseas box office of the movie will not be too high, and the quotations from several regional film producers are not high. The copyrights of more than 30 countries and regions only sold a total of 8.2 million.

.

The DVD video tapes were sold to Columbia Samsung Home Entertainment Company for a total price of 5.5 million.

So with this small-budget movie "Mexican Killer", he earned more than 74 million US dollars.

In addition to this movie, the overseas box office share of "Basic Instinct" is also gradually arriving.

The movie "Basic Instinct" is of extremely high quality and has won multiple awards at several major film festivals abroad. Its quality and reputation are excellent, so its overseas box office is higher than that in North America, reaching US$230 million.

According to the agreement, he can get 10% of the overseas box office, which is about 23 million.

Last year, the company had a balance of 37 million and a deficit of 16 million. Adding in the revenue of 97 million in the first quarter of this year, he had an extra US$134 million, and his net worth was infinitely close to US$200 million.

With this money, in addition to leaving 50 million to make movies, 20 million was left to buy a bar and yacht.

He plans to spend the rest reasonably, and needs to find Lauren Tynes to discuss how to spend it. He hopes to use this money to earn hundreds of millions more, and first get on the Forbes list.

——