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In March, "The Bad Deal" was about to be released, and Columbia Pictures began to promote the movie through various channels, including trailers, movie posters, test screening reviews, etc.

In addition, the publisher also hyped a divorce story on various TV stations and media.

The divorce happened last year. The protagonists are a young couple living in Tennessee. They encountered almost the same story as "Immoral Deal" in their lives.

The young couple's names were Hans and Lorna. They were ordinary office workers. They were a loving couple and lived a happy life.

But one day Hans got into a car accident when he was out and broke a leg, becoming disabled from then on.

Hans was unable to work normally, and the family had to rely on Lorna, who worked in a supermarket with a low salary, and the mortgage on the new house they bought had not yet been paid off.

Their lives were in a state of anxiety.

One time when Lorna was at work, she met a rich man. This rich man was a bachelor in his fifties and a neighbor of the two of them.

The neighbor learned about the two people's situation and offered to help them, giving them 200,000 US dollars to help pay the mortgage, but Rona needed to stay with him for a month.

Lorna refused, but the repayment date was coming soon. If they couldn't pay off on time, the bank would take away their house.

Back home, Lorna mentioned the matter at the dinner table.

Hans was furious when he heard this and sternly disagreed.

But the next day, Hans hesitated and agreed.

The deal was concluded, and Lorna stayed with the neighbor for a month, received $200,000 in compensation, and then paid off the mortgage in full.

However, after this incident, the conflicts between the couple became more and more serious in their lives.

Hans often drinks alcohol and strictly monitors Lorna's whereabouts. Every time Lorna comes home late, he will curse Lorna and even beat her.

Lorna endured it for half a year, but finally couldn't bear it anymore and filed for divorce from Hans.

Hans agreed.

However, when the property was divided, the two parties had a fierce conflict. Lorna requested that the property be divided into her name because she had paid off most of the property loan.

Hans disagreed, believing that Lorna was at fault for cheating on her during the marriage and should not receive a share of the property.

Lorna retorted that with Hans's consent, that incident should not constitute marital infidelity.

There are women on one side and disabled men on the other, both of whom are vulnerable groups.

The two sides fought back and forth, and the eucalyptus was exposed by the media. After publicity and promotion by the media, in less than a month, it became the most lively news in North America in February and March.

The film's promoters discovered the news last year, and in March they paid the couple an appearance fee and invited them to debate on Colombian television.

During the debate, the TV station also invited a number of emotional experts, famous lawyers, and social issues experts to conduct extensive discussions on the matter - should the transaction of love and money be condemned? Who of the husband and wife has greater responsibility? What should the real estate responsibility be?

To whom?

After three episodes of the program, almost everyone in North America knew about this news.

When chatting, many people will debate on this matter. Some support men, some support women, and more people condemn the rich man, causing a fuss.

Colombian TV station also conducted a questionnaire survey on this matter. The result was that 63% of people supported women's acquisition of real estate, 25% supported men's acquisition of real estate, and the rest remained neutral.

Just when the news was getting hyped, major TV stations released a movie trailer for "Immoral Dealings".

There are actually many similarities between the content in the trailer and the actual news content.

Many people in the industry saw the trailer and read the newspapers, and suddenly smelled a familiar smell, and then everyone remembered the news about "Duka the Killer" last year.

Is this a new movie from LV Pictures?

Everyone took a look at the title, and the producer is indeed ‘Like a Virgin Pictures’.

So someone used the topic to criticize LV Pictures' practices in newspapers.

Film critic Adolph Ryan wrote in USA Today that movie promotions should not be cunning, exploiting the topic, and hyping up the news to gain attention. This is of no use.

A movie that can really sell well is because the quality of the movie is good enough and it can withstand the test of the market.

A film company that uses all means to promote a movie will eventually be abandoned by the market. He predicts that the box office of this movie will definitely not be good. If it loses, he will stand on his head and eat a banana.

After Adolf spoke out, many film critics responded, accusing a certain film studio of not using this method for publicity over and over again and occupying public resources, which was a bit shameless.

Some people criticize it, while others support it. Many people think this is a coincidence. The divorce of a couple in Tennessee happened in May or June last year, before the movie was finished filming.

This year, "A Bad Deal" placed the release date of the movie after the divorce outbreak. This is an act of taking advantage of the situation.

It's very reasonable in movie promotion, such as anti-war movies in the 1970s, and family movies released on Christmas. These are also taking advantage of the situation. Is there any problem?

In addition, the opponents pointed out that the reason why movies like "Immoral Deal" were produced is because there are such deals in real life, and there are even many.

The divorce news of Hans Lona that broke out this time is an obvious signal.

Is there anything wrong with a certain film company drawing nutrients from real-life themes and making a movie that reflects real society?

No problem, this kind of movie is worth promoting.

Film critics from both sides bickered and made things very lively.

"Duka, did you do this thing?"

Harvey Weinstein asked at the card table.

"No, Columbia is the distributor of the movie. They happened to find this similar eucalyptus during promotion and borrowed it for use."

Duka threw down a few chips and said.

"Is this really useful? The most important thing for a movie is its quality and distribution channels. Many movies may not have a good box office in the early stage, but if their reputation continues to rise, their box office will gradually improve.

However, some movies are of poor quality and reputation, and no matter how much they are promoted, it is useless and resources are wasted."

Jack Nicholson said while smoking a cigarette.

Several other filmmakers at the card table nodded slightly.

"What if the quality and promotion of a movie are both good?"

Duca smiled.

"Are you referring to the film "Unethical Deal"? The trailer is good. I hope it will be a good movie."

David Geffen laughed.

"Yes Duca, many people in the industry are looking forward to your dark horse at the box office. You must not disappoint, haha~"

Harvey Weinstein grinned.

"I have confidence in this movie."

Duka said calmly.

In February and March, "Hans Lona Divorce" was a hot topic for two months and attracted numerous media reports.

At the end of March, the Tennessee District Court ruled that the property belonged to the man, but the man needed to pay the woman $120,000. If the man did not agree, the property would be repossessed and re-auctioned, with both parties sharing half.

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After mediation, the couple agreed to the court's decision.

Although Eucalyptus is over, the discussion on Eucalyptus is still very popular among the people.

It was under such circumstances that "Immoral Deal" was released.

Since April has not yet reached the summer holiday season and there are not many commercial blockbusters, "Unethical Deal" has become the biggest movie this month.

The movie premiered in 2,812 theaters and received a total box office of 16.38 million that day. The midnight attendance rate reached 80%, ranking first among all movies in the same period.

On the second and third days, the box office of "Unethical Deal" continued to rise, with a total revenue of 39.92 million US dollars in the first three days, ranking first at the box office.

The box office revenue in the first seven days was 50.25 million, and the film's reputation was very good. Many professional film critics gave it four or more stars in newspapers, out of five stars.

Based on this situation, it is conservatively estimated that the North American box office of this movie will be more than 120 million.

The investment in this movie is only 28 million.

There is no doubt that this is another blockbuster movie.

Although it is not as exaggerated as the 130 times revenue ratio of "Mexico", the box office has exceeded 100 million, which makes many filmmakers in the industry have to look at LV Pictures with admiration.

Three years after its establishment, one movie has a box office of over 100 million every year, which is much better than most independent production companies. LV Pictures has completely established a foothold in Hollywood.

After the movie's first weekend box office came out, many people called Duca and Monica to congratulate them.

"Duka, congratulations, another movie has exceeded 100 million in box office."

Harvey Weinstein's voice is a little sour.

"Thank you. When the box office exceeds 100 million, I'll treat you to a drink."

Duca smiled.

"That's easy to say. By the way, Duka, remember the last time we talked about the stock exchange?"

"Exchange shares? When?"

"How about exchanging 5% of Miramax's shares for 18% of LV Pictures at the "Basic Instinct" movie party? Does it still count now?"

"Ah? What? Sorry, the signal is not good. Let's talk next time."

Duca hung up the phone directly.

Just kidding, 5% for 18%, this fat guy is going crazy trying to take advantage.