Hollywood: Great Directors Starting with Saw

As a result, from the Dawn Movie announced that the Harry Potter crew would be established.

to casting events, and operations to the world.

Then, the entire American people participated in the selection of Harry Potter actors, and this series of operations dazzled them.

The actors selected by the public themselves, once the film is released, whether the public will watch it, this is a question without suspense.

The public, for sure, will definitely go and see it.

This series of classic marketing cases directly created a world-famous big IP.

Finally, as long as Harry Potter's movies are not very bad at the box office and have a good reputation, a series of movies that can make a lot of money appear.

Countless studios are studying this case and thinking about how to replicate this miracle.

But thinking about it, all the studios gave up.

The core of the operation of this series is a big director like Steve Kevin.

With the name of Steve Kevin, it was able to attract so many people to participate, and at the same time, it was able to ensure the quality of Harry Potter.

Without these two points, even if you want to copy, you have to take great risks, and the probability of losing money is also very high.

In the end, other film companies can only hide their envy in their hearts, and this kind of operation can only be played like this by Sunrise Movies.

······

The selection of Harry Potter, the overall process, took two months.

And along with the selection, a blockbuster TV show was also created.

There are many small actors, accompanied by TV shows, have become well-known star actors, and have been recruited by other TV series and movies.

Until Kevin, came out of Industrial Light and Magic.

That's when I learned everything.

Inside the Morning Light movie.

"Dawson, well done!"

Kevin praised.

Harry Potter's marketing campaign, Kevin simply mentioned, and the subsequent series of operations were all thought up by Dawson and HBO.

I have to say that Dawson has grown in his knowledge over the years, and his skills have also grown a lot.

Hearing Kevin's praise, Dawson touched the back of his head and smiled embarrassedly.

This is the first time he has accepted Kevin's praise, and I have to say, this feeling is really good.

After laughing, Dawson's face straightened, and he looked at Kevin and said:

"Little actor, I have already honed my acting skills according to your requirements, these three are relatively spiritual, I think it should be good after a while."

"Well, don't worry about this, Dawson, the special effects production on Spider-Man's side has been completed, you can go and talk to the theater about the specific schedule."

"In terms of time, within half a month to a month, you and the theater party will negotiate specifically, when it will be released, we can get the most films."

"This time, I want more than 70% of the pieces."

Dawson's heart tightened, and Kevin's words instantly filled him with pressure.

This is tantamount to killing other movies in the same schedule.

However, in terms of the popularity of Steve Kevin's past movies, this number of films is absolutely shouted.

The pressure to negotiate is not so great.

Dawson took a deep breath before his tone was firm:

"Okay, Kevin, leave this matter to me."

Kevin nodded and looked out the window, his mind full of thoughts.

Spider-Man is the starting point for whether his career can reach the pinnacle of Hollywood.

Whether the new Marvel Universe can continue the glory of the original history, success or failure is here, if it fails, although it is not completely without a chance, but want to push Marvel to the original height.

There will be many, many more troubles.

·····

Although Kevin did not say it directly, Dawson also felt the importance of Spider-Man from Kevin's tone.

Therefore, when Kevin finished his work and went to busy with editing work.

Dawson traveled around the major theaters in the United States, lobbying them to give Spider-Man more rehearsals.

If you change to an ordinary schedule, although 70% of the films sound like a lot, in fact, the real box office ceiling is not high, and it doesn't matter if Steve Kevin's personal feelings are sold, and the theater side will give it.

But the summer file is different, and the interests involved are too great.

All film companies are communicating with the theater party to try to get the biggest piece of the cake, for this reason, Dawson through various means, or bribery, or relying on favors, finally withheld 70% of the film volume under the hands of some theater parties.

This work can be described as the most difficult period of time since he became the president of Sunrise Films.

However, after a week, he finally got his goal.

The successful schedule was set for July 25.

That is, at ten o'clock in the morning on Friday, the premiere begins.

This is a Hollywood blockbuster, usually selected at a time to facilitate subsequent statistics of the first weekend box office.

For any movie, the first three days are the highest-grossing times.

The less is 230 percent, and the more is even 70 percent.

Because after this time, the reputation of the movie will spread rapidly, if the reputation is good, maybe the follow-up decline is not large, the cycle of a whole month of release, and even the reputation is so good that it is postponed.

But if the reputation is not good, the box office explosion directly after three days is something that happened.

Among them, Friday night, Saturday, and Sunday are usually the three days with the highest box office.

After telling Kevin the news.

Dawson immediately began to busy himself with the promotion of the movie.

Before that, Spider-Man publicity was also available, but the density was not large.

The purpose is to let the audience know that there is such a movie, which is about to be released, and maintain the popularity of the movie.

In the run-up to the release, the focus of the campaign has changed, and now it's about attracting audiences from outside the cinema into the cinema.

At this point, after so long, the Sunrise movie has long been not the empty shell it was at the beginning.

Among them, in addition to people poached from other companies, there are also many talents who have grown up on their own, and they are no longer busy with external help to do these publicities.

Under the full launch of the company, from buying banner ads in business districts in major cities, to bombarding from trolls on the Internet, TV commercials, and promotional videos.

Soon, the news of Spider-Man's upcoming release was forcibly poured into everyone's heads.

In particular, the promotional film, Spider-Man, swings in New York City, attracts the attention of countless young people.

As a result of these ads, Spider-Man's audience, young users between the ages of sixteen and thirty, have raised the idea of entering the cinema to see Spider-Man.

Commercial special effects blockbuster, Steve Kevin's new work.

These two elements are irresistible temptations for young people, and everyone can think that this is bound to be an audio-visual feast.

In the midst of such propaganda.

Time flew by, and it was the 25th of July.