Hollywood: Great Directors Starting with Saw

Finally, there is the mainland.

Coinciding with the summer season, although the concept of schedule has not yet been cultivated on the mainland side, some filmmakers also instinctively choose to send their films to theaters during this period.

During this period, Hollywood films entered the mainland and were subject to strict censorship.

In terms of the ideas expressed in most American films, it is actually difficult to pass censorship, and the elements shown by Americans in movies are too out of place in the mainland.

However, Kevin's Spider-Man, as soon as it was sent for review, passed as quickly as possible.

In addition to determining that there are no elements that are inappropriate for children, as well as some private goods, Spider-Man, in just three days, directly entered the continent.

This inevitably surprised many filmmakers, guessing whether there was any special preferential treatment for Kevin.

With this special treatment, although the person in charge of communication does not know exactly what happened, it has also grabbed 50% of the number of films in the current theater line.

This arrangement will also be adjusted according to the specific movie occupancy rate, word of mouth, etc. in the later stage.

But obviously, with this volume, Spider-Man is destined to dominate this summer file of the continent.

This is exactly what the mainland gave back to Kevin.

The mainland can also be regarded as a thousand dollars to buy horse bones, through concessions, let more American directors know that currying favor with the mainland can earn more dollars.

It is also one of the strategies for external propaganda.

After entering the mainland market, it means that Spider-Man has begun to be released around the world.

Sunrise Film Company is also constantly collecting all the data.

The situation is very gratifying.

With the confidence to sell well in the United States, Spider-Man's box office can be described as sweeping the world, occupying the current box office champion in every place.

Sunrise Film Company can be described as about to count money to hand cramps.

···

A few days later.

Inside Warner Bros.

Robinov held a meeting as usual.

The theme is how to borrow from the popularity of Spider-Man.

Spider-Man's amazing box office once again made Warner's people drool wildly.

In other film companies, envy is also envious, want to replicate, there is no such condition.

Only Warner is different.

You must know that although Spider-Man is very famous in the United States, he is no bigger than Batman and Superman.

Compared to Batman and Superman, Spider-Man is a younger brother.

Watch Spider-Man sweep all movies in the summer.

Looking at Superman who had already finished filming on their hands, they immediately couldn't bear it.

"Guys, Superman's propaganda is about to begin."

"Spider-Man is released in a week, with Spider-Man's popularity, it is also a superhero movie, and the theaters are very interested, ready to wait for Spider-Man to be released, and most of its empty film volume will be handed over to us."

The executives in charge of communicating with the theater line had joy on their faces.

Although Superman is also a big IP, it has disappeared from the market for nine years, except for comics, TV series and movies have not had his shadow for a long time.

Plus although the director is also a little famous and has directed several movies with good box office, he is obviously no match for Steve Kevin.

They were prepared to be able to release 30% of the films.

Unexpectedly, Spider-Man's big sale made the theater side very optimistic about Superman, and was ready to let Superman directly inherit most of the films that Spider-Man retired.

Coupled with a theater line owned by Warner Bros. itself, the total row is easily up to 60%.

Judging by this volume, a superman with an investment of $100 million.

As long as you can achieve half of Spider-Man's box office results, you can make a lot of money, at this time, no matter which Warner executive, they are very optimistic about whether Superman can succeed.

Before that, they were not idle.

Carefully dissected all the elements that can succeed in Batman's Dark Knight, and then reproduced these elements into Superman.

The Batman duo totaled more than a billion dollars at the box office.

They are not demanding, they have half of Spider-Man, and the global box office of half a billion dollars is on the line, that is, it achieves slightly lower box office results than Batman's single movie, even if it is successful.

With good expectations, the publicity before Superman's release was once again intensified.

Kevin's set has long been understood by all film companies.

All-round coverage promotion, super cool promotional video.

This set of propaganda is actually very simple, but just a little.

It's too costly.

Steve Kevin famously dared to give publicity money.

As long as it is a movie he watches, the starting point is five million dollars in publicity fees.

As for those films that he himself directed, it was directly based on the investment amount of the film, which was 20 to 30 percent.

This is definitely a big deal in Hollywood at this time.

To this end, this time, Superman, who invested $100 million, Warner directly allocated $20 million to replicate Spider-Man's various publicity models.

"Well, don't fall behind the publicity effort, count the publicity costs, the total cost of 120 million, if the box office is less than 300 million, there will be a loss, and you need to return the cost through the DVD peripherals in the later stage, this time, everyone must go all out."

Robinov said solemnly.

"Understood."

In response to these words, the executives in charge of publicity planning immediately set out to start publicizing Superman.

···

The $20 million publicity means that all of the United States, everywhere, can see the news of the Superman movie.

The investment of 100 million US dollars means that there are huge special effects in the movie.

Invincible Superman, blackened, whitewashed, and fought against alien monsters in the movie.

All kinds of flying away, showing superhuman skills.

From the perspective of publicity, it instilled in the audience a feeling that Superman is as wonderful as Spider-Man.

Countless viewers also discussed entering the cinema to watch Superman's content.

While the outside world is disturbed, Kevin is taking Sister Helen Emma on vacation on a Caribbean beach.

A week later.

Spider-Man draws with a perfect score.

Immediately afterwards, all the promotional resources that originally belonged to Spider-Man were replaced by Superman.

Under this trend, Superman officially began to be screened.

···

Film critic Vic, at his own expense, came to the cinema alone and watched the movie Superman Reborn.

With the release of Spider-Man, Vic can be regarded as making a lot of money.

But immediately the next goal of making money was targeted by him.

As a movie that is in publicity and benchmarked against Spider-Man, Superman is undoubtedly the next object of attention.

Vic was already mentally ready to scream Superman.

In recent years, he has eaten Steve Kevin's positive traffic, and then eaten other negative traffic from film companies that did not invite him to participate in internal screenings and did not give red envelopes.

Superman is undoubtedly the object of his eating negative traffic.