Hollywood: Great Directors Starting with Saw
Chapter 38
Of course, the actual loss may not be that big.
The biggest source of revenue for cinemas is actually food.
It turns out that no one doesn't like something free.
From May 2nd, watch movies for free, or the new work of a director like Steve Kevin, who is famous in Hollywood.
Instantly, it attracted the active participation of countless people, including blacks and whites, and the common denominator was actually people who like to take advantage and lovers of movies.
Among the three cinemas, the scenes that escaped from the desperate town were occupied by crowds.
New Line Films and Warner each sent their own investigators to investigate the crowd of moviegoers who escaped from Desperate Town.
....
Ronand is a Warner Bros. investigator specializing in film audience and quality surveys, with a fat body characteristic of the American underclass.
Of course, Ronand is not so exaggerated, but there are still some in the early two hundred pounds.
On the outside, he looks like a middle-aged white little fat man with a little joy.
But today's errand, he is not very willing to come, but there is no way.
As a good old man among the investigators, he, an old fellow who was close to forty years old, was finally forced to come here when the other investigators were reluctant to come here.
As a dead white man in the black population, watching the physically strong blacks come out of the movie theater in droves, Ronand was a little unable to lift his steps to get closer to them.
In his stereotype, blacks are sometimes unreasonable.
He once invited black people to watermelon and fried chicken, two of his favorite foods, which he wanted to share with his black friends.
Unexpectedly, after learning about his actions, his friend instantly became angry, beat him, and broke off friendship with him.
Although he later learned that these two foods, if invited by a white man, meant racial discrimination.
But since then, he also never wanted to make friends with black people again.
No one knows when they will break the taboo of black people and be beaten very innocently.
Watching the group of blacks leave, Ronand knew that without investigation, today's task could not be completed.
Resisting his inner worries about the unpredictable behavior of the blacks, Ronand stopped several blacks who looked very happy.
Of course, the main reason is that these blacks don't look so physically strong.
Ronand estimated that even if he was beaten, he could be lighter.
"A few wait a minute, I'm a Warner Bros. staff, our company is the producer of this movie that escaped from Desperate Town, how many of you are here to cooperate with me to do a survey?"
Several blacks looked at each other, and what looked like one of the strongest blacks in the lead walked out.
"Yes!"
Only then did Ronand smile, take out a pen and paper, and ask directly.
"How should Escape from Desperate Town rank in the movies you've seen, with the highest being S and the lowest being E."
“S!"
"It has to be S!"
"....,"
several black people said enthusiastically.
Although this is not the only film with black protagonists, it is the only commercial blockbuster with black protagonists.
They look very cool, and the cool point in front is the white girlfriend, and the white girlfriend's maintenance of them.
And then the protagonist kills these bad white people who want to get his body.
"Then would you recommend friends and relatives to watch this movie?"
Ronand asked again.
"Of course."
Several blacks replied in unison.
Ronand carefully records this information, and all the data will eventually be gathered into the Warner Bros. decision-making level, and the data will be used to decide whether to increase the publicity of escaping from Desperate Town or stop the loss in advance.
But in Ronald's experience over the years, he has smelled a big explosion.
Over the course of a day, he questioned hundreds of blacks, some whites.
Blacks rated the film consistently between S and A, while whites hovered between A and C.
Obviously, this is a film in which the main audience is black people over the age of sixteen.
At the same time, in other theaters, the investigators belonging to Warner also collected their own information.
With all the materials assembled, it was gathered towards Warner Pictures.
..
In the president's office, several senior Warner executives, and the president watched the survey data on escaping from Desperate Town.
"Did the box office come out on the first day?"
Jeff Robinoff looked at the data and asked directly.
A staff member next to him quickly took out the data sheet in his hand and said:
"It has come out, the number of 1,000 cinema releases, the ranking of 4,000 big screens, the box office on the first day, broke 10 million."
"The detailed data is that the total box office is 10.82 million."
A high-ranking person who did not know the information of escaping from Desperate Town first glanced at the production cost and publicity cost of escaping Desperate Town displayed in front of him.
This was unbelievable:
"President Robinoff, according to this statement, wouldn't this work directed by Kevin be able to recover all the production and marketing costs in two days?"
Other high-ranking officials also showed joy.
"Yes, that's right!"
"Director Steve Kevin, now only twenty-four years old, has endless potential."
"The two films that have just debuted have appeared in a small and broad situation, which has brought great benefits to New Line Film Company and us."
The first movie, Chainsaw, although it has nothing to do with Warner, but the overseas distributor that New Line Film Company cooperates with is they Warner.
Through overseas issuance, Warner also shared a portion of the profits.
This is the second movie, Warner took the initiative to find the door to cooperate with Kevin.
However, the success of two consecutive movies is bound to make Steve Kevin's reputation in the circle soar.
I'm afraid that Kevin's next movie, there will be countless investors who will come to the door.
They Warner Bros. must maintain a good relationship with Kevin.
A continuously successful big director also has a very important position for a film company of their size.
However, how to win over Kevin, the director, and what price should be paid, this point still needs to be considered.
"Kevin's matter, let's talk about it later, have you all seen the information in hand?"
"I've seen it."
Everyone nodded.
Robinoff continued:
"According to these materials, there is still a lot of potential to escape from Desperate Town, especially due to the impact of the Los Angeles riots, and the black people are full of dissatisfaction with white people at this time."
"The repression of the army, although the riots have stopped, but they lack a place to vent their emotions."
"Escaping from Desperate Town seems to have appeared at the right time, which can be seen from the data, the unanimous praise of the black people."
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