Of course, the mouth full of oil eaten in front, the look in the back can only be said, deserved.

In short, the Hollywood crew is equally virtuous.

If it is a movie invested by Kevin's own investment, of course, this kind of thing is not allowed to happen, and a certain bonus will be given to the crew afterwards as compensation for not having oil.

The real cost of the Transformers movie is 130 million.

The specific production cost, when the time comes, the account will go directly to 200 million, and then do other aspects to ensure a book loss.

To get money from this, Hasbro can only say that it thinks too much.

The bigger trouble in the previous life was Warner Pit Rowling's matter.

Harry Potter, when he filmed the first few films, he actually had a book loss, which is simply shameless.

Of course, to be honest, do not exchange tens of millions of dollars for face, which cadre can withstand this test.

Not Kevin anyway.

The point is, Hasbro itself is not honest either.

A pit is a pit.

These ideas of Hasbro are destined to sell the copyright as the final end after being hurt all over Hollywood.

A quote from Kevin as truth describes their next outcome well.

Don't make money outside of your own knowledge, this kind of money, even if you earn it, is very fast.

Like the lottery players who win the five million lottery, if the poor are rich, they tend to quickly consume that wealth and then end up in a worse situation than they would otherwise be.

Hasbro makes movies, even if it is not pitted by these film companies, even if it makes money.

This only fuels their greed even more.

Let them continue to make movies, then sooner or later they will lose money.

····

Just when Kevin and Mitt invited some acquaintances to the celebration, Hasbro was born into the movie market because of the first-day box office of Transformers.

A movie-watching frenzy is coming.

Transformers are on fire, completely on fire.

The market's response was significantly better than the hurricane rescue.

This is actually normal.

One is an original movie, even if it is the work of Hollywood director Steve Kevin, it is still a popular theme.

But it still can't resist the popularity that Transformers has accumulated over more than a decade.

This is the power of IP, which non-human beings can contend with.

Transformers, successfully attracting countless families into the cinema.

Although there are battle scenes, there are actually no overly bloody pictures overall.

More about robots and war machine battles.

I can't see any cruel shots, and coupled with the status of Sunrise movies, it successfully sets Transformers as a PG-level movie.

PG level, which means normal level or tutoring level.

It means that it is recommended to watch in the company of parents, individual shots may be uncomfortable, but there will be no 18 content, and some other prohibited content, even if there is a short time.

Elements of terror and violence are not included, or do not exceed a modest range.

This level, in fact, is very broad.

To put it simply, as long as you are accompanied by your parents, there is basically no age limit.

In fact, in theory, Transformers should be at the PG13 level, that is, it is not suitable for children under the age of 13.

But after Kevin and Warner partnered with Paramount and Fox, it was all different.

It is important to know that the film review agency in the United States is not official, but is evaluated by the Motion Picture Association of America.

The main members of the board of the Motion Picture Association are the chairmen and presidents of the seven largest film and television media giants in the United States.

These seven are made up of Disney, Sony, MGM, Paramount, 21st Century Fox, Universal Images and Warner Bros.

In the past, just one MGM, plus Kevin eating alone, the movie rating is somewhat businesslike.

Now after reaching cooperation with these few, in this regard, some preferential treatment has been given.

This preferential treatment, let alone tens of millions of dollars.

This is one of the treatments of Hollywood giants.

It is also the reason why giants are called giants.

Because of the weakening of its influence, MGM was almost marginalized in the film guild.

Of course, since the acquisition by Kevin, everything has been improving.

Everything is heading towards its peak.

But this was all Ret's business, and Kevin didn't interfere.

Although both Sunrise and MGM have now moved to the Kevin Building, they are like two departments of the same function in a company, each unrelated, and only a small part of the business is compatible.

His main energy was still in the morning sun.

This is better for LIT, which has higher autonomy.

The influence of Transformers is fermenting.

What is more obvious is the large increase in sales in the surrounding area.

The birth of this IP itself was born because of toys.

Born to match perfectly with the surroundings.

Among them, the various Transformers toys were sold out directly, and it can be said that the profits outside the market are also very huge.

Also benefiting are the models that appear in it.

The project of Sunrise Movies has greatly increased the popularity of the two car brands in Fast and Furious, and since then, I don't know how many sponsors have been eyeing the projects of Sunrise Films.

It's just begging for money to be sent to your door.

Fast and Furious are basically white, and Transformers are not far behind.

Although not as terrifying as the speed and fury led by Kevin.

But the total amount of sponsorship also reached more than 40 million US dollars.

Without Kevin's fame bonus, it is actually very exaggerated.

In Hollywood, there are no more than ten people who can get this level of sponsorship, and they have to come across suitable projects.

Obviously, Transformers is the right project.

Each Transformer corresponds to a model.

Among them, according to the number of scenes, the price code is different.

The most expensive is, of course, the Bumblebee with the most scenes, taken by the Chevrolet Camaro.

Secondly, there are the leaders of the two Autobot factions, Megatron and Optimus Prime.

Of course, there are some ordnance ones, and they will not get any sponsorship.

For example, the autobots transformed into helicopters, and the autobots transformed into tanks.

Of course, in order not to let people take advantage, several tanks and helicopters that do not exist in reality were directly arranged and designed.

It is also to avoid being accused because of infringement.

From the box office of the movie, to peripheral sales, plus early recovery of investment.

The first-day box office of 52 million is destined to make a lot of money.

In this way, the next day, that is, Friday, Transformers only saw a drop of three million dollars and grossed 49 million dollars.

Two days successfully achieved a achievement of more than 100 million dollars, and the news instantly spread throughout Hollywood.

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