Hollywood Hunter

Workaholism can be a disease.

This is a feeling shared by the two attendants, Gu Yu and Ding Xiaomeng, beside Ren Jingxi.

It's Friday, December 5th.

Beijing.

After half a year of ups and downs, the Asian financial turmoil seems to have died down after South Korea signed a bailout agreement with the imf. On the domestic side, apart from the thrilling Hong Kong financial defense battle, even the renminbi has inevitably depreciated by 11% over the past few months, and the exchange rate against the US dollar fell from 8.3 in the first half of the year to 9.2.

Both the official and the media say that this is a good thing. A proper devaluation of the renminbi can increase the competitiveness of exports, especially when the currencies of Southeast Asian countries generally plummet.

Except for the news that makes people feel turbulent, the lives of ordinary people have really not been affected.

Ren Jingxi is the one who is least affected.

Even though the two servants of the Wei family followed her and watched the master read the relevant news every day, they still tightly focused on their own when doing things. The post-production and release of "Huan Zhu Ge Ge", the early preparations for "Legend of Sword and Fairy", and the casting of "Tian Long Ba Bu", and, some time ago, the right to adapt a reality show "Survivor" was negotiated from the United States .

The headquarters of Jinshu Media, south of Beijing Normal University, Haidian District.

In order to save money and convenience, Ren Jingxi still hasn't found an office space for his Huanzhu film and television company, but just occupied two offices here in Jinshu, and the later stage of "Huanzhugege" is also done here.

Today is the last advertising investment link before the broadcast of "Han Zhu Ge Ge".

Same here.

The feelings of the two attendants, Gu Yu and Ding Xiaomeng, also came from this.

Regarding the release of "Huan Zhu Ge Ge", because it is backed by Jinshu Media, which has produced a series of popular film and television projects this year, and after watching the samples, everyone thinks it is very good. Many TV stations including CCTV have expressed interest. Fang also proposed a series of cooperation plans, some hoped to directly buy out the copyright, some jointly wanted to obtain exclusive broadcasting rights for two years, some paid cash, some gave advertising time, and so on.

A stingy girl forcibly lowered the 6 million budget given by her boss to 4.5 million. In the end, for the 26-episode TV series, the prices given by various TV stations can basically make a profit, nothing more than earning more and earning less.

If it is someone else, they will definitely choose a plan that is more secure in all aspects and not too much thought.

Just like the two-year exclusive broadcasting rights plan jointly offered by the four provinces and TV stations that Beijing, Shandong, Jiangsu, and Guangdong have previously cooperated on "Kangxi Weifu Private Interview", the four companies jointly offer a price of 350,000 per episode, as long as they are willing , directly 9.1 million into the account, earning 4.6 million in hand, more than 100% profit, how great.

Several other senior executives of Jinshu persuaded Ren Jingxi to agree.

After all, this is an original costume drama with no bright spots. It cannot be compared with "Kangxi Weifu Private Interview" which is popular among actors and the IP "Kangxi". Therefore, the prices given by the three companies are already very sincere.

Ren Jingxi still did not agree.

The most thought-provoking option was chosen.

Advertising slot swap.

The process is that after some negotiations, we first reached an advertising time trading agreement with Beijing, Shandong, Jiangsu, and Guangdong, and only sold the first round of premiere rights. In the end, I got a 3-minute advertisement for each episode, and then I contacted the advertising company myself to attract investment for the corresponding advertising time.

In this part, Ren Jingxi was still not worried, and signed a complicated advertising plan with various manufacturers who were interested in advertising.

After negotiating for a week, a certain woman made a group of advertisers lose their temper, and today the agreement was officially signed.

Of course, Gu Yu and Ding Xiaomeng, who followed up the whole process, knew the content of the final agreement.

According to the agreement, regardless of the details, the overall calculation shows that the minimum guarantee for each episode is about 150,000, and the total income is 3.9 million, which is still a shortfall of 600,000. As for the floating agreement signed by Ren Jingxi and various manufacturers, the provincial ratings of the four provincial stations must exceed 15% before they can be added. For every 1% increase in ratings, each episode can get 5,000 yuan from each manufacturer. additional payment.

The ratings are based on the data released by CCTV Sofry Ratings Research Company, which has recently started operation.

It is probably to reach the 20% viewership level that has already been counted as a hit, and the additional part can make up for the 600,000 shortfall. Going higher, the audience rating reaches 20% or more before it can be considered profitable. However, even if it reaches the average ratings level of about 45% of "Kangxi Weifu Private Interview", each episode will only add 150,000 more. It is equivalent to a total of 300,000 per episode, which is still not as good as the 350,000 that the four companies bought out for two years.

Of course, because only the first round of broadcasting rights were sold, if "Han Zhu Ge Ge" can really reach the super high ratings level of "Kangxi Weifu Private Interview", even if the second and third rounds of broadcasting rights are offered at the price of the first round, it will If someone grabs it, the follow-up profit may be higher than that of "Kangxi".

The point is, how is it possible?

In 1997, the total number of domestically produced and imported TV dramas reached more than 300. This year will soon pass, and none of them surpassed "Kangxi Weifu Private Visit".

The two of Gu Yu think that if it is not for a certain woman with a pretty face, well, it seems that she has a relatively background, otherwise, neither the TV station nor the advertiser would want to do this business.

Too much trouble.

It's not easy to pick and choose.

As for Ren Jingxi, since he only sold the broadcasting rights for the first round,

In the end, unless the ratings of this show are too low to be watched, otherwise, it will continue to sell for two rounds and three rounds, and it will still be a toss.

Gu Yu and the two could only follow suit.

Tired.

The reason why Ren Jingxi chose to make such a fuss was mainly because of his confidence in that man.

Because of Simon's advice, Ren Jingxi never told anyone about the inside story of a certain man's idea for "Han Zhu Ge Ge", nor did he have any intention of using the other party's name to promote the film's release, but since it was he who came up with the idea , Ren Jingxi felt that it was just the name Simon Westeros, so she had to toss about it.

Otherwise, if the man had only given her 6 million to do whatever she wanted without any other suggestions, even if Ren Jingxi would still choose the floating payment strategy in order to gain more possibilities, she would definitely not be so penny-pinching.

After the agreement was signed, it was almost time to leave work. Ren Jingxi sent off the manufacturer's representative, but she still had no intention of leaving get off work. Instead, she turned to Jinshu's audiovisual publishing department to check the production status of the original soundtrack album of "Huan Zhu Ge Ge".

Both Gu Yu and Ding Xiaomeng had no complaints about this matter.

Because the series of theme songs in "Huan Zhu Ge Ge" are really excellent, whether it is "Dang" with a weird title at the beginning or "Rain Butterfly" at the end of the film, or a few episodes such as "Lands and Waters", it is not just the two of them. After hearing it, Jinshuiloutai was amazed. Representatives of several TV stations or advertisers who negotiated recently also felt that the theme songs in this drama were very eye-catching.

The weather in Beijing in winter is very short.

At the end of the day's work, Ding Xiaomeng drove Ren Jingxi away from Jinshu's headquarters, and the city was already in full bloom.

Gu Yu and Ding Xiaomeng sat in the front row of the car, while Ren Jingxi, who was alone in the back row, still didn't take a break, flipping through the promotion plan of "My Fair Princess" against the clock.

The broadcast time of "Han Zhu Ge Ge" confirmed by the four TV stations is December 22 and November 23 of the lunar calendar, with two episodes a day from Monday to Friday. The ninth day of the lunar new year is considered the best time around the New Year's Eve, and this is the result of Ren Jingxi almost showing off who my man is so and so.

Publicity is important.

This is the experience that Ren Jingxi has continuously learned from the Western media industry. Therefore, until the start of the broadcast, in addition to the official publicity notices of the four TV stations, Ren Jingxi will also arrange a group of main creators to carry out other kinds of publicity. Another 300,000 yuan will be taken out of the remaining funds as operating expenses.

After all, it is different from the West. The TV station’s trailer promotion is free of charge, and the same is true for participating in some variety shows.

As for other advertisements that cost money, Ren Jingxi didn't plan to do it.

The main thing is to use the free resources in hand, such as the fashion media group under the China National Tourism Administration invested by the Westeros system. Magazines related to film and television, travel, and furniture.

Since it is my own, it will definitely be no problem to arrange for a few pretty girls from "Han Zhu Ge Ge" to appear on the cover of the magazine and at least get an exclusive interview.

In addition, there are some film and television industry activities at the end of the year.

This year's 17th Golden Rooster and Hundred Flowers Awards and the corresponding Golden Rooster and Hundred Flowers Film Festival will be held from December 12th to December 16th. Ren Jingxi also plans to arrange for those young people to show their faces. She has already contacted and is basically determined to fight for it. Go to an award-presenting guest seat, and let the Little Tigers, who are somewhat famous in the mainland and starred in "My Fair Princess", go up, and then arrange some press releases.

and so on.

Calculated, another 300,000 investment is more than enough.

Even, even if you don't spend a penny, the follow-up can go smoothly. However, although Ren Jingxi was considered stingy by the people around her, she actually firmly remembered what the man said to her, that the money that should be spent must be spent.

Writing and drawing to supplement the publicity plan in his hand, before he knew it, the black Mercedes had already driven into an underground parking lot.

This time it was not Ren Jingxi's residence in Huaqing Jiayuan Community next to Tsinghua University, but the mansion in Nanluoguxiang.

Mo Wuling took the initiative to invite her to dinner, and asked her to help read the script he was writing called "To Our Dying Youth".

It is almost certain to stay here tonight.

In fact, it was the last time when Ren Jingxi came quietly to meet Chen Qing and accidentally bumped into Mo Wuling who hadn't seen him for a long time. The relationship between the two women who were so close that they could change clothes casually during college was restored.

Ren Jingxi has always felt ashamed and cautious about it. It was Mo Wuling who took the initiative to invite her to eat a few times, plus an overnight stay. Ren Jingxi woke up in the middle of the night, cried and confessed to Mo Wuling, talking about her feelings, The two girls hugged and cried together for a long time, and the last knots were completely resolved.

Except... seeing Zhu Momo occasionally, Ren Jingxi would still be embarrassed.

It was because of Mo Wuling's relationship that the two were as close as sisters, so when facing Zhu Momo, even if there was no blood relationship, Ren Jingxi would still have some immoral feelings of stealing a younger man.

Fortunately, Zhu Momo probably also understands that she always avoids her when she visits.

Just after getting off the car in the underground parking lot of the courtyard, Ren Jingxi saw that Mo Wuling was sitting on a sofa near the wall, flipping through a magazine with crossed legs, and hurried over with an apologetic look on his face: "Little Ling, sorry, I'm late."

Mo Wuling was not polite, he still lay on the sofa and stretched out his hands towards her, waiting for Ren Jingxi to hug her, dragged her to the sofa and sat down, complaining: "It's getting dark, I thought you weren't coming Woolen cloth."

"You know

Dao, I am very busy recently, you can eat first if you are hungry. "

"I'm also thinking, wait for you for five minutes in the end, if you don't come, I'll eat it myself."

Mo Wuling was intimate with Ren Jingxi on the sofa for a while, and then they got up together, instead of going up the stairs here, they walked towards the door leading to the inner area. The main reason is that it will be very cold to walk through the corridors and courtyards in the open air after going up, and even if there are few people in the basement, the heating is turned on 24 hours a day.

Ren Jingxi, who wanted to put on his coat just now in the car, felt the warmth around him, walked through the long corridor holding Mo Wuling's arm, and couldn't help but said: "I really don't understand, he repairs such a big What to do in the basement, and heating, how many people can’t afford heating in winter.”

Mo Wuling smiled and said, "The next time you see him, give him a suggestion and let him be more frugal."

"I'm not going to mention it. I'm not stupid. I'm just talking about him behind his back. He has so much money that he can't spend it all. I don't need to worry about it."

Mo Wuling said: "The question is, why are you bothering about it, just spend his money?"

"He is him, I am me," Ren Jingxi shook his head: "It's different."

"Oh, you and him are so clear that he is not happy. Look at my Momo. You should eat, use and take. You are not polite to him."

Ren Jingxi just smiled and didn't answer the question.

Mo Wuling also realized that there was a slip of the tongue, and it would be best not to mention his niece between the two of them, and instead asked, "Is the release of "My Fair Princess" finished?"

"I have already signed a contract with the TV station, and I just sold the advertisement today, and it will start broadcasting on December 26. Remember to help me increase the ratings at that time."

"Sure."

Ren Jingxi remembered one more thing, and took out a cassette from his satchel: "Don't you like listening to music, try this, it's specially brought to you, the original soundtrack of "My Fair Princess"."

"I'll listen later."

Ren Jingxi nodded, couldn't hold it back, leaned into Mo Wuling's ear and said, "He wrote the songs, just listen to them quietly, don't tell them."

Hearing this, Mo Wuling's footsteps froze for a moment, but he reacted in an instant without showing any flaws.

They are too familiar with each other, and Mo Wuling can feel that Ren Jingxi just revealed this little secret just for sharing among good girlfriends, and it is a little bit of showing off, and has no other meaning.

She likes to listen to music, it is a fact.

As for the details of not knowing when he started liking to listen to songs written by a certain guy, Ren Jingxi obviously didn't notice.

Holding the tape in his hand, Mo Wuling couldn't hold back his impatience, but he also nodded slightly, and then changed the subject again: "Since the release of "Huan Zhu Ge Ge" is finished, don't you want to talk about it this weekend?" Let's go to work, live here for the next two days, let's go shopping together?"

Ren Jingxi shook his head: "I'm going to fly to Suzhou tomorrow morning. The set of "Legend of Sword and Fairy" is under construction. I have to see it for myself. It will start after the next year."

Mo Wuling was surprised: "You don't rest all day, are you really going to exhaust yourself to death?"

"I'm not tired, I feel fine now."

"I think he doesn't look at whether you're tired or not. A man only sees a woman's face. You've exhausted yourself to the point where you're old. Be careful that he doesn't want you."

"No, he likes progressive women."

"ah?"

"Really, if you don't believe me, look at Sister Qing, and you should know about the famous abcd."

Mo Wuling nodded, and began to feel guilty again for no reason: "You... say so, I feel guilty, I'm a lazy woman."

Ren Jingxi smiled and posted to Mo Wuling affectionately: "You are lucky, you are suitable to be a young mistress, I am born to work hard."

"There's no such thing as a young mistress. I'm also a servant girl, and I still want to be a servant girl for my niece."

"You servant girl is more comfortable than the eldest lady in ancient times."

"Let's say I'm a lazy woman."

"Well, if you insist on admitting it yourself, I can't help it."

"I have a way, scratch you."

"Uh, haha, don't..."