Hollywood Hunter

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Robert Iger didn't come from the east coast just for 'The Beverly Wife', after meeting with Simon and Amy, he hurried to Burbank for the new season of 'Ultimate Police' Meeting.

While the strike is over, Daenerys TV hasn't had enough time to pick up new TV projects this year.

However, as long as it can ensure the production of the company's four reality shows and successfully complete the five TV series projects that New World Entertainment renewed last year, Daenerys Entertainment will be enough to completely consolidate itself in the field of TV program suppliers after this fall. strong position.

Burbank.

The original headquarters of New World Entertainment was located on Ventura Avenue, where film and television production companies gathered at the northern foot of the Santa Monica Mountains. There were many studios such as Disney, Universal Studios and Warner Studios within a five-kilometer radius.

However, compared with Universal Studios, which covers an area of ​​dozens of hectares, New World Entertainment only has a three-story office building, and now it has temporarily become a branch of Daenerys Entertainment, the company's distribution department and TV station. Departments are located here.

In the screening room, the demo of "Scream", which has no subtitles for the time being, finished playing, and the lights came on. Simon walked to the front of the stage and looked around Amy Pascal, Robert Rehm, and some other core employees of the distribution department. , clapped his hands, and said, "Let's start with a light topic, it can be called 'horror movie survival guide', if you are the protagonist of a horror movie and want to live, what do you think you should do and shouldn't do? what?"

Everyone looked at each other in dismay.

Simon waited for a moment, then simply pointed to his female executive: "Amy, you speak first."

Amy thought for a while and said, "Never say 'I'll be right back', because then it will never come back."

Everyone laughed.

Simon also smiled and said, "Okay, although it was said in the movie just now, but you still pass the test, what about the rest, Bob?"

This is the release meeting for Scream.

Robert Rehm has previously provided Simon with a release plan for "Scream", saying that it can ensure at least 1,000 opening screens, and has formulated a marketing strategy mainly for teenage audiences.

Decades of Hollywood work experience makes Robert Rehm's work in this area easy, but it is also inevitably somewhat law-abiding, and it does not reach the point where Simon is satisfied.

Hearing Simon point to himself, Robert Rem could only think for a moment, and said, "Don't entangle with strangers on the phone."

"That counts."

Simon nodded, and then casually pointed at the others in the screening room.

There was a lively discussion, and Simon finally said, "Look, this is a good publicity point. Wes made a very good film, from the beginning of Cathy's killing to the end of the film, It's full of thrills and suspense everywhere, and the horror setting of the film has reached a kind of peak. But on the other hand, I guess you must have felt just now that the film uses too much of the usual plot of traditional horror films, so It feels a little old-fashioned, doesn't it?"

Some employees in the screening room nodded subconsciously.

Without waiting for someone to answer, Simon put away his expression and said seriously: "But this is not right. As film distributors, what you need to do is to discover the advantages of a film as much as possible, even if it has no advantages, you will also Try to find ways to turn its shortcomings into advantages, and transmit this concept to the audience. Just like just now, you feel that the plot is repetitive, but I think this is the selling point. So, the next thing you have to do is to carefully Make a 'horror survival guide' and publish it in a magazine that the eye-catching audience will notice. Now, do you guys give me some other ideas?"

Feeling the eyes of Simon on the stage, there was silence around for a moment, and finally a younger employee raised his hand and said, "Mr. Westeros, I heard that the original idea for this film came from you, but you No signed screenwriter?"

Simon nodded and said, "That's right."

"Then," the young man hesitated and summoned his courage: "We can reveal this. Simon Westeros gave up his authorship for fear of causing another controversy like "Instinct". To arouse the curiosity of the audience to a large extent.”

"Very good," Simon nodded and said, "What's your name?"

Hearing Simon's praise, the young man immediately felt relieved and said, "Mark Belford."

"Let Mark join the "Scream" team," Simon instructed directly to Robert Rem, who was sitting in the front row, then looked at the crowd, and said, "Who else has an idea?"

Able to attract the boss's attention, others began to speak enthusiastically.

After discussing this for about half an hour, Simon concluded: "If you are careful enough, you will find that Hollywood is rapidly adapting. This summer, Paramount Pictures adopted a saturated full release of the two films "Crocodile Dundee". 2" and "Journey to America" ​​have both achieved unexpected success, which is the trend of Hollywood's future movie announcements. The traditional strategy of relying on long-term screening to accumulate word-of-mouth and constantly attract audiences to the theater will gradually be eliminated. We must follow the changes, in the A movie is successful by getting it into the audience as much as possible before it is released.”

Having said this, Simon paused briefly before continuing: "If we want to do this, we must abandon the traditional concept of film marketing, and try our best to find all kinds of things that won't be mentioned.

A means of publicizing the content of the movie before revealing the content of the movie but also triggering the audience. Actively causing controversy, hyping up the scandal of the protagonist, releasing the insider in advance, etc., are actually very effective means. Of course, you must also understand that these are fundamentally auxiliary. Cinema posters, TV previews and magazine advertisements are the mainstream channels to expand the popularity of a film. You must flexibly combine various types of films according to the specific situation of a film. Announcement strategy. "

After saying this, Simon looked at the people in the screening room and said, "I'm very busy. I'll only say this today. It's up to you whether you can comprehend and execute it. If you do it well, you will receive a generous salary. If you don't do well, I will kick you out of the company without hesitation. So, always always remember, don't be biased against any film, it should be the best in your eyes, and you have to do it It's about finding all the selling points of a movie as possible and bringing it to market."

Screening room.

When Simon's voice fell, there was a moment of silence, and everyone subconsciously applauded.

Simon didn't talk too much, and when everyone was quiet again, he announced the meeting.

Amy Pascal and Robert Rehm naturally stayed, and Simon sat back in his seat, took a bottle of water from Jennifer and took a few sips, and said to Robert Rehm: "Bob," Scream, Steel Magnolia, and Dead Poets Society, I'll give you a $5 million promotional budget for each, and I'll need you to spend it all in the months at the end of the year spend."

Before Robert Rehm could react, Amy was already surprised: "Simon, this is too much. Also, neither "Steel Magnolia" nor "Dead Poets Society" have been made into films."

"I've been staring at these films myself, and I know how good they are," Simon shook his head and added: "And, this money is not just for the promotion of the three films, Amy, this one Over the years, you must have noticed that any news about me personally and about Daenerys Pictures will be hyped by the media, and I don't want this to continue. However, we again If you don't have enough time to befriend these media, you can only spend money."

When Amy Pascal and Robert Rem heard Simon's words, they immediately understood.

These days, the story about Simon firing "Rain Man" director Barry Levinson still hasn't completely subsided, and the media is not going to see the aftermath of the controversy over "Instinct" and the results of the Daenerys Pictures reality show's strike against the writers severe impact.

Daenerys Entertainment's foundation is too shallow, and there is no time to befriend the media, which will cause the current situation.

Simon's strategy at this time will indeed be very effective.

Each of the three films has a budget of 5 million US dollars, which can not only claim the film to the greatest extent, but also make Daenerys Entertainment a major customer of major newspapers, magazines and even TV networks in North America in a short period of time.

In this way, if there will be negative news such as 'Simon Westeros arbitrarily interfering with the director's creation' in the future, various newspapers, media and TV stations will definitely consider whether they will lose Daenerys before reporting. Entertainment's lucrative advertising orders for its own magazines each year.

In a capitalist society, the control of the media is fundamentally the control of capital, and other so-called good relationships and personal relationships are all illusory. Whether it is the seven major studios or the brokerage industry giants such as caa, the reason why they can form a close relationship with the media is that there are rarely too many explosive scandals. The root cause is the connection of interests.

Today is Thursday, August 25th.

Simon plans to rush to Australia next Monday to end his day's work, and he specifically talked to Amy about it.

Since I have to rush to Australia, it is naturally impossible to come back after just a day or two, confirming the filming location of "Batman", negotiating tax rebates with the Australian government and cooperating with the filming, meeting with Janet's family, etc. The most conservative estimate is Stay there for at least a week.

However, the trip to Australia has not yet started. The next day, another thing suddenly happened.

"Forbes" magazine officially released the new year's Forbes Global Rich List and North American Local Rich List on August 26.

In Simon's memory, the release date of the Forbes Rich List is very uncertain, sometimes in March at the beginning of the year, sometimes in August and September in the second half of the year.

Of course, these are just the minutiae.

Speaking of which, before the announcement of this year's list, Forbes contacted Simon, hoping that he could cooperate with the statistics of the relevant data. After Simon refused, there was no entanglement there.

Then the results of the list that came suddenly did not catch Simon by surprise, and the whole world was greatly surprised.

because.

In the new year's rich list, Forbes's statistics on Simon's personal net worth ended up being $31.

3.1 billion US dollars, which will not be noticed by too many people after 30 years, but it is a very huge wealth in this era.

You must know that in this year's list, the world's richest man, Yoshiaki Tetsuya, is worth only $19 billion, while in North America, Wal-Mart founder Sam Walton's personal worth is only $6.7 billion. , and only ranked 7th on the global list.

Then.

Look at Simon's $3.1 billion.

On the list of the world's richest people, this wealth made Simon the 16th place. If this ranking is not too dazzling, but in North America, Simon's personal worth ranking is second only to the first place Sam Walton's 6.7 billion US dollars

$3.2 billion for second-placed John Kruger.

Ranked third!

From 1986 to 1988, two years after he was born, a young man who had just turned 20 without any identity background suddenly surpassed most of the traditions in North America that had been accumulated for dozens or hundreds of years with a huge wealth of 3.1 billion US dollars. How can it not be surprising that the rich family has become the third largest private wealth in the United States and the sixteenth largest in the world.

After the "Forbes" list was announced, the first reaction of many people was even, this is absolutely impossible.

However.

The basis given by Forbes magazine is irrefutable.

Among the assets in Simon's personal name, the technology stock assets that can be queried from publicly reported data reached $1.8 billion in the statistical cycle of Forbes the previous month.

In addition, after the successive launches of "Who Will Be a Millionaire" and "Instinct" and the acquisition of New World Entertainment, the valuation of Daenerys Entertainment after the integration has also increased significantly.

It's just the hugely profitable "Who Will Be a Millionaire", considering the decline in popularity and ratings, it will be enough to make a net profit of no less than $500 million for Daenerys Entertainment in the next three years, and integrate New World Entertainment. After that, Daenerys Entertainment not only became the top second-tier film company in North America after the top seven, but also became one of the most important TV network program suppliers.

Combining various data, Forbes finally gave Daenerys Entertainment a valuation of up to 1.5 billion US dollars.

In order to make this valuation more convincing, Forbes also conducted a special survey. As a result, 96 of the 100 fund managers interviewed by Wall Street expressed their willingness to use this valuation to judge Danny. Liz Entertainment invests.

also.

Simon's undisclosed various private companies and real estate, "Forbes" finally gave a valuation of 250 million US dollars.

This is also not in vain.

The Westeros Company reduced its holdings of Motorola by more than $300 million, half of which was used to increase its holdings of public technology stocks, and the other half, about $150 million, was used for non-public investments. Westeros Company Some time ago, another $100 million was loaned, which was also used for undisclosed investments.

All together, it's exactly $250 million.

In the end, minus the combined $450 million in loans from The Westeros Company and Daenerys Pictures, the final figure for Simon Westeros — $31!

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