Hollywood Hunter

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In the morning, Sophia Fisher drove into Dumay Point Manor with her two children.

The car stopped in front of the Shell Villa, Sophia got out of the car, and happened to see the four girls abcd take out boxes of children's products from the villa and load them on a pickup.

Janet was also beside her, and when she saw Sophia coming over, she came forward to greet her, and then greeted the two little guys Daniel and Gemma intimately.

After a few chats, Sophia gestured to the four busy girls abcd and asked, "What is this?"

Jennifer stroked her lower abdomen and said, "I bought a lot of things for the little guy yesterday. It's too early to think about it, so I plan to donate it, otherwise it will be a waste."

Sophia listened to Janet's explanation and immediately understood what was going on.

However, after glancing at the whole truck again, thinking about Janet's habit of picking out bargains when she buys things, Sophia couldn't help but have a similar thought to Simon's yesterday afternoon.

Everyone chatted and entered the villa together.

Noticing that both Daniel and Gemma were very interested in the Shell Villa, Janet offered to show the two little guys around, and instructed Girl A to take Sophia to the study on the second floor, where Simon was.

Following Alison to the second floor, before reaching a door, Sophia signaled that Lady A could leave, and knocked on the door herself.

Get a response, push the door and walk in.

Simon was not behind the desk, but was leaning on the single sofa by the window, with a book in his hand, his feet resting on the footstool, and there were juice snacks on the low table beside him. Very comfortable.

The sunshine in spring is just right.

The bright light spilled into the study through the glass windows, giving people a feeling that is very suitable for laziness.

Sophia and Simon greeted and closed the door, but when they turned around, they noticed a toy truck on the floor of the study.

Picking up the toy truck and coming to Simon, Sophia raised the toy in her hand and asked with a smile, "This is also for your little baby?"

"Of course not, it's my toy."

Simon said, took out a remote control and fiddled with it twice, and the toy truck in Sophia's hand immediately buzzed.

Putting the toy truck on the ground and watching the little things run away, Sophia did not go to the sofa on the other side, but sat down directly on the armrest of the single sofa where Simon was, and asked, "What are you looking at? Book?"

Simon showed the woman the cover and said, "The Pregnancy Handbook."

Sophia took the book and flipped through it: "You're already looking forward to being a dad?"

"Still a little more nervous, you know, the first time."

"I really envy you both."

Sophia suddenly said this, put the book on the short table next to her, and touched Simon without a trace.

The woman wore a knitted beige straight long skirt today. It was not like the ol style in the past, it was very casual, and the perfume smell on her body was changed to a very light and warm type, but it just fit the sunny day at this time. atmosphere of.

Simon noticed Sophia's small movements, just smiled and praised: "You are very beautiful today."

Sophia also knows that the time and occasion are not right now. Since the man doesn't take the initiative, she doesn't suggest more. He casually brushed the hair in front of his forehead, as if to remove some Wei Yang's mood, and turned to the business: "Have you read the information of Van Cleef \u0026 Arpels?"

Simon nodded: "I have seen it, a very good company."

Van Cleef \u0026 Arpels is a French luxury company with a history of nearly 100 years, mainly engaged in jewelry and top watch business.

It is also the next acquisition target for Melisandre.

In the past year, Gucci, controlled by Melisandre, can definitely be said to be the most exposed luxury brand.

Beginning with "Gucci Mark", many films produced by Daenerys Entertainment in 1990, including the best-selling "Pretty Woman with the Moon and the Moon", "The Ghost of a Ghost", etc., can be seen more or less of Gucci products. figure.

Gucci's brand activities and large-scale traditional advertising at major film festivals also greatly enhanced Gucci's brand influence. Coupled with Sofia's strict control over the quality of Gucci's products and services, the entire 1990 year, Gucci's revenue scale achieved It achieved an explosive 73% performance growth, with annual revenue reaching US$670 million.

In comparison, Gucci's most direct competitor, the core Dior brand under LVMH, saw a revenue growth of only 17% over the same period, reaching $1.09 billion in 1990.

Sofia put forward the idea of ​​Gucci overtaking Dior in 1991 two years ago. Although it seems a bit radical now, as long as the performance growth of both parties maintains the rhythm of the past two years, after this year, Gucci's revenue level can at least reach 10%. 100 million revenue club, reaching the same level as Dior.

Judging from the operating conditions of Gucci in the past two months in 1991, this company was enough to ensure a 50% revenue growth rate in 1991, and it was easy to reach the goal of 1 billion revenue.

Out of the thought of intensive cultivation of the Gucci brand, in the past two years, Melisandre has only added a subsidiary of Chateau Latour, which belongs to the type of Simon's private collection.

Gucci originally had a very deep brand heritage, and the embarrassment that was on the verge of bankruptcy in the past few years was more of the Gucci family.

Caused by infighting.

Now, now that Gucci has completely recovered, and the accumulation of more than half a century has been released again, Melisandre can also appropriately expand outwards. However, Sofia is still in no hurry to acquire luxury brands that overlap with Gucci's involvement, but chose Van Cleef \u0026 Arpels, which specializes in jewelry and watches.

According to the information collected in advance by Sofia, Van Cleef \u0026 Arpels' 1990 revenue was US$176 million and the profit scale was US$19 million.

After several consultations between Melisandre and the Arpels family that holds shares of Van Cleef \u0026 Arpels and the Italian company fingeren, the two parties have initially determined the valuation of Van Cleef \u0026 Arpels at US$230 million, and the shareholders of Van Cleef \u0026 Arpels are willing to pay 138 million US dollars. US dollar cash transfers a total of 60% of the company, while giving up control of Van Cleef \u0026 Arpels.

Simon is actually very optimistic about this business.

Simon and Sophia discussed Melisandre's development plan privately and nonstop, and finally determined the expansion model of the company's "aircraft carrier battle group".

Aircraft carrier battle groups usually consist of one to three core aircraft carriers and a large number of cruisers, destroyers, frigates, supply ships and submarines.

Similarly, Melisandre in the future should also be composed of two to three core brands plus a large number of sub-luxury brands with small revenue scales. Several of these core luxury brands should account for the entire luxury group’s revenue. more than 50%.

The rest of the affiliated brands share the remaining 50%, and the revenue volume of a single affiliated brand will probably only be equivalent to one-tenth of the core brand.

Such a structure can ensure that core brands such as Gucci maintain sufficient popularity and competitiveness, and can also ensure that the luxury group does not lack backup brands that provide growth potential. On the other hand, the continuous acquisition of a large number of affiliated luxury brands can also avoid the emergence of other latecomers in the market that can compete with core brands such as Gucci, which is actually a suppression strategy.

Now, Van Cleef \u0026 Arpels, which is about to be bought, will serve as Melisandre's second 'aircraft carrier' seed.

It can even be said to be the seed of the second 'aircraft carrier battle group'.

Because there is no direct competition between Van Cleef \u0026 Arpels and Gucci.

Next, Melisandre can use Gucci and Van Cleef \u0026 Arpels as the core, respectively, to develop two "aircraft carrier battle groups" focusing on luggage, clothing and jewelry watches.

As for the acquisition of affiliated luxury brands, it can be done slowly throughout the nineties.

Several major luxury goods giants, LVMH and Richemont, are actually focusing on operating their own core brands and have not yet begun to expand on a large scale.

LVMH mainly focuses on Dior and LV, and the core brand of Richemont Group is Cartier.

The two "aircraft carrier battle groups" in Melisandre's plan happened to compete with LVMH, which specializes in luggage and clothing, and Richemont, which specializes in jewelry and watches.

As for the Kering Group, which acquired the Gucci brand and LVMH and Richemont, the three luxury giants in the original time and space, it is still operating its own retail chain business at this time, and Melisandre has already taken Gucci into the bag. And under the circumstance of eyeing the entire luxury goods industry, Kering Group is destined to find it difficult to move towards its original development path.

Sophia came to LA this weekend, and of course not just to visit Simon.

Next Monday is the new Oscars ceremony, and Gucci will hold its own brand party after the Oscars as usual.

With the connections and appeal of Daenerys Entertainment in Hollywood, after two years of development, this party has a momentum of replacing the original time and space "Vanity Fair" party as a regular party after the Oscars.

Staying in the study, chatting with Simon about various trivial matters, and having lunch together at noon, Sophia hurried back to the city to prepare for the busy theme party.

Janet threatened to get acquainted with the feeling of looking after children in advance. The two little guys have always liked Aunt Jane, so they stayed in the manor until they had to rush back to the east coast on Sunday afternoon to prepare for school the next day. Janet only used it. The Boeing 767 at home sent the two little ones back to New York.

After a warm weekend, the time also came to March 25.

From the Easter schedule that opened on March 22, Madonna's concert documentary "Reality and Brave" with a scale of 733 screens, received a box office of 4.93 million US dollars in the first three days of the filming, and the box office is expected to be about 7 million US dollars in the first week. .

Judging from the popularity and word of mouth of the film, the North American box office of "Real and Brave" with a guaranteed bottom line of $20 million is not a big problem. Although it cannot be compared with the total North American box office of "Gucci Mark", which exceeded $60 million, it is far more than other similar It's a good success for the genre of music documentaries.

However, "Real and Brave" only ranked third at the box office in the opening weekend of the Easter schedule.

The first place on the list is Warner Bros. Pictures' action film "The Edge" starring Steven Seagal, which grossed $10.52 million in three days.

The stamina-filled "Fighting Wisdom Stars" ranked second, collecting another $5.71 million in three days.

From its opening on February 8 to the present, the cumulative North American box office of "Fighting Wisdom and Many Stars" has reached 87.18 million US dollars, and the box office trend is still strong, steadily moving towards the threshold of 100 million yuan.

The fourth and fifth places are respectively the crime film "French Ambition" starring Gene Hackman of Fox Pictures and the crime comedy "Little Boy" starring Michael Fox of Universal Pictures.

After careful calculation, Daenerys Entertainment actually occupied three positions in the top five list for the first weekend of Easter.

Of course, Simon doesn't really want too many people to notice this.

Danny

Liz Studios.

Simon put down the box office report from the past weekend and looked at Nancy Brill who walked into his office.

After winning the mca, the little woman will master all non-film and television businesses under Daenerys Entertainment except theme parks, including records, theaters, publishing, games, consumer goods, video tape chains, etc. For Simon and Amy, they are stronger than the two presidents, Robert Rem, who is still in charge of the distribution business, and Robert Iger, the head of the TV business.

During this salary and position adjustment, Nancy was also promoted to the third president of Daenerys Entertainment Group, alongside Lehman and Iger.

Speaking of which, Daenerys Entertainment has a different management structure than any other studio.

Taking Disney as an example, the position of Simon’s chairman is actually more inclined to Disney chairman and CEO Michael Eisner, who leads the development direction of Daenerys Entertainment.

Although Amy is Daenerys Entertainment's CEO, she has similar responsibilities to Michael Eisner's deputy, Frank Wells.

The three presidents of Daenerys Entertainment are more inclined to heads of big business divisions at other studios.

Of course, Hollywood's power system has never been a fixed model, and Daenerys Entertainment has not been listed. Naturally, you can choose any management structure that you think is suitable.

However, for the consideration of the planned IPO, Simon will also make appropriate adjustments to the management of Daenerys Entertainment.

Nancy sat down opposite Simon, but they were talking about the game business under Daenerys Entertainment.

In the past year, Blizzard Studio, which is wholly-owned by Daenerys Entertainment, and ea, which holds 35% of the shares, have had very good development.

Blizzard Studio's two "Ninja Turtles" games, the fighting version in the first half of the year and the action-adventure version in the second half of the year, are expected to sell more than 2 million boxes.

The PC version of the real-time strategy game "Dune" developed by ea under the guidance of Simon has sold more than 1.1 million sets since its release in September last year. The brand's main sports games and other types of role-playing games have also achieved good results in the past year.

At the same time, ea also took advantage of the continuous rise of its own stock price, successively merged several game studios with good game brands, and started its own expansion pace similar to that of the original time and space.

Simon and Nancy discussed today, mainly ea's plans to develop online games. .

This is also for the consideration of enriching Internet content resources as soon as possible.

Over the past few months, the number of Internet users has grown much faster than Simon initially expected.

Outside of the Igreit portal, more and more content sites have begun to join the World Wide Web camp, but this is still not enough to satisfy Simon.

At this stage, although it is not realistic to develop large-scale role-playing online games with tens of thousands of people online at the same time, it is still very feasible to make the accumulated games such as "Dune" into a turn-based online battle platform. big.

Moreover, the online payment system ypay, which has been put into development by Ygrit Portal, can just solve the payment problem that online games need to face.

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