Hollywood Hunter

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Money is always an element that most stimulates the senses of ordinary people.

Compared with film critics with strong professional and personal orientation, ordinary people often judge the quality of a film based on its box office figures, and they are more likely to be attracted by a film’s box office figures.

The small box office miracle created by "Lola Run" with 207 screens in the first weekend was naturally pushed to the newspaper page by major paper media who are very good at trying to figure out readers' minds. Moreover, the news of "Lola Run" has generally left the entertainment version this time, and has entered the current affairs version with more attention.

Due to living and reading habits, the development of the evening news in Los Angeles has been stagnant.

In order to win the attention of the audience, the evening newspaper "Los Angeles Herald" under the Hearst Group, which has been declining in recent years, directly pushed the box office news of "Lola Run" on the front page of the afternoon, and also pulled a heavyweight back.

"Average of $26,000 in the museum, 'Lola Run' beats Stallone's new film! ".

"Last Friday, new director Simon Westeros directed the film "Lola Run" on a small scale in the West Coast states and New York. Before that, Simon Westeros, an 18-year-old Hollywood rising star, caused a has caused widespread controversy and discussion in the media.”

"'Lola Run' lived up to expectations, and received praise from film critics after its release. With the release of the four-day box office data on President's Day weekend, 'Lola Run' beat Sylvie with $5.51 million in the first weekend box office data. Sylvester Stallone's new film, "Leaping on the Peak", achieved a good result of No. 4 in the box office chart in the seventh week of 1987."

"However, the comparison of various aspects of "Lola Run" and "Leap to the Peak" is even more surprising."

"The production cost of "Lola Run" was $650,000, and "Leap to the Peak" was produced by Warner Bros. and Canon Pictures, and the production cost was as high as $25 million, which is equivalent to 38 times the budget of "Lola Run". The number of screens for "Run" was 207, and the number of screens for "Leaping the Peak" reached 1,758, which is equivalent to 8.5 times the screen size of "Run Lola"."

"In contrast to such a disparity, "Lola Run" finally easily suppressed "Leap to the Peak" with a box office of 5.51 million US dollars, and the average single-venue data reached an astonishing US $ 26,600, far exceeding all the films in the same period."

"It is foreseeable that, relying on excellent word-of-mouth and high topicality, as Orion Pictures pushes "Lola Run" to the wider Middle East market and Canada, the box office miracle of "Lola Run" has just begun. This is a mini, ultra-low-cost independent film, and in the next six months, it is likely to become the first film in 1987 to exceed 100 million at the box office."

"At the same time, in the face of both the word-of-mouth and box-office collapse of "Leap to the Peak", perhaps Hollywood should reconsider the ever-increasing cost of film production."

The content of this report by the "Los Angeles Herald" was almost the general focus of the West Coast media that afternoon and even the following days.

With the media's one-sided discussion and even ridicule, Stallone, whose fame and experience can be called inspirational, even became a tragic example of "the front wave died on the beach" for a while.

During the most lively party period of the awards season before the Oscars, media reporters and tabloid paparazzi will naturally not miss this great opportunity. Since Simon Westero, another central character of the event, cannot be found for a while, they will pay attention to it. The focus was on chasing and blocking Stallone.

Stallone's current status is obviously not something that can be shaken by the failure of a movie. In the face of the pursuit and inquiries of the media, Stallone also maintained his demeanor as much as possible, and basically dealt with it decently.

It's just that the clay figurine was also very angry, and was chased by a group of people for several days. Before a party in Beverly Hills, Hollywood, on Thursday evening, Stallone directly stinks because of a paparazzi's question. Pay attention to each other. The paparazzi did not give in, and even stopped in front of Stallone and forcibly questioned.

Unable to bear it, Stallone raised his hand to push the other side away.

Then, it was obvious that Rocky was possessed. With a slight push from Stallone, the paparazzi fell to the ground and couldn't be 'in a coma'.

Although many people can see that this is an obvious touch of porcelain, such hot news is all sales. Who cares about the facts.

So, the next day, there was a large piece of news in the media such as "Sylvester Stallone stuns the paparazzi in anger". The cause of the whole thing is very clear, so "Lola Run" has remained a hot topic, as if a barrel of gasoline was poured on it again.

Time is quickly entering the second week of the release of "Lola Run".

Although the distribution operation was accelerated as much as possible, the number of screens released in the second week of "Lola Run" only increased to 265, which was mainly due to the additional screening halls of the theaters that originally signed the screening contract.

The contracts signed by Orion Pictures and these theaters can only get 43% of the box office share, Simon can get 15%, and Orion Pictures is 28%.

Now that the popularity of "Lola Run" is so high, Orion Pictures is naturally unwilling to take such a share, so it is still negotiating with other theater chains. Of course, since it is a fixed share contract, even if Orion's share of the theater increases in the future, it has nothing to do with Simon.

However, Simon has been very satisfied with the current situation. After all, if it cooperates with the Big Seven, even if it can talk about the share, Simon will probably only get about 10%.

What's more, Simon is still

Retains all other distribution copyrights of "Lola Run" outside the North American theaters. With the film's great success at the theater box office, subsequent copyright sales will naturally yield more lucrative profits.

On the other hand, the first-week box office of "Lola Run" was also released in this hot film, and the final figure was fixed at 6.97 million US dollars, which still tightly suppressed Stallone's "Leap to the Peak". Compared with the data of the four days on the weekend, It also pulled in a little bit more with the third-place "Spirit".

Many media have begun to speculate on the specific box office prospects of "Lola Run".

With the current reputation and popularity of "Lola Run", combined with the operation mode of long-term distribution and multiple rounds of screenings in this era, the film's survival cycle in North American theaters is likely to reach about half a year.

In six months, that's about 26 weeks.

"Lola Run" can reach 6.97 million US dollars with 207 screens in the first week. Combined with the film's reputation and popularity, as well as the box office curve of some Hollywood hits, the media generally predict that "Lola Run" will eventually The North American box office is likely to reach a staggering $150 million to $200 million.

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