Hollywood Road
Chapter 266 Must be R-rated
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"After watching the trailer of "Deadpool", I realized that I am too pure. {[Bayizhong?((〈文<( 〕)"
The halftime of the Super Bowl is still going on, and in a film and television online chat room, someone has already started discussing "Deadpool".
Although the Super Bowl is far from being able to broadcast live online, the Internet and computer penetration rates in North America are extremely high. Many people can sit in front of the computer and watch TV. In the interest chat room, discuss what you just watched.
From the first Halloween to the current Super Bowl, Twentieth Century Fox has adopted Murphy's suggestion, and its ingenious promotion of "Deadpool" has attracted widespread attention. It lifted the spirits of many people.
"Wow, better than a stand-up show."
"Sure enough, it's a little bitch, just by talking about it, you can make the enemy fly."
"How cool it would be to see it in theaters now."
"The ruffian is better than a well-dressed beast like Professor X. I like a deadpool with a real temperament."
It seems that Deadpool's personality and role settings are very pleasing to ordinary audiences. After watching the first video and video promotional materials released, the chat room is basically full of expectations.
But the next moment, the entire chat room changed the subject.
"hat?!"
Some people seemed surprised, as if they couldn't believe what they saw on the TV screen, "What happened?"
"Isn't this too explosive?"
"God, Justin Timberlake ripped off Jennifer Jackson's corset!"
"Lu. Point, there is actually a performance at the Super Bowl!"
In an instant, no one paid attention to the advertisement and movie trailer just now, and everyone's attention was attracted by Jennifer Jackson and Justin Timberlake.
Just in the performance just now, when Justin Timberlake and Jennifer Jackson sang the song "" at the end of the duet, he tore off a piece of fabric from Jennifer Jackson's blouse, allowing her to openly expose her right breast in front of the global audience. The focus of the news has shifted from the tense schedule to a gossip topic!
Not to mention ordinary audience,
Even Murphy, who was sitting in front of the TV, was a little surprised, only to remember the extraordinary performance of these two in the Super Bowl.
"What are they going to do?" Gal Gadot held Murphy's hand, completely unable to understand the behavior of these two first-line singers, "Don't they know that there are still a large number of children watching the show?"
She looked at Murphy in a blink of an eye, her face full of indignation, "They will take away all the pages of the entertainment media!"
The latter is what Gal Gadot cares about. This is not Israel. She doesn't care whether American children will be polluted.
Murphy nodded, what Gal Gadot said is bound to become reality, no matter who takes the Vince Lombardi Cup for the New England Patriots or the Carolina Panthers, no matter what Porsche and Coca-Cola do No matter how much creativity and money was spent on "Spider-Man 2" and "Harry Potter and the Prisoner of Azkaban" and other films, there will only be one headline in the media tomorrow, Justin Timberlake and Jennifer Jackson !
Gal Gadot is not stupid, and said, "Did they do it on purpose?"
"It's possible." Murphy couldn't believe that Boss Jia just tore off Jennifer Jackson's bra on a whim. "They will become the focus of discussion for a long time in the future."
"This is the Super Bowl," Gal Gadot was still a little puzzled, "It's still being broadcast live on public television, aren't they afraid that the voice of public opinion will drown them out?"
"What's the matter?" Murphy shrugged, "The big deal is to wait for the media hype to pass and apologize publicly. Besides, Jennifer Jackson is a black man. The media criticized him severely. There will definitely be black groups who will stand up and talk about racial discrimination. , that’s what Hollywood is like.”
This kind of thing definitely has more advantages than disadvantages. As for whether it is planned or not, only Justin Timberlake, Jennifer Jackson, their agents and public relations managers know.
Sure enough, on the second day, whether it was the New England Patriots who won the Super Bowl or the highly acclaimed "Deadpool", the limelight was completely taken away by Justin Timberlake and Jennifer Jackson. It has become the front page headline of countless social and entertainment media. Although it is mainly criticized and attacked, it has won continuous attention and reports from the three major newspapers and four major TV networks in the United States in a short period of time.
Compared with the monstrous waves caused by Justin Timberlake and Jennifer Jackson, what "Deadpool" caused can only be said to be a moderate wave.
At that time, more than 110 million people in the United States were watching live TV, including many children. This incident made those conservative viewers find examples to accuse Hollywood of polluting children's vision. Afterwards, Justin Timberlake apologized for the "clothing accident", Jennifer Jackson said it was an "accident".
However, the media storm caused by this incident is not so easy to pass.
This incident has profoundly affected the entire television industry in the United States.
The U.S. Federal Communications Commission immediately began to investigate the breast-exposing incident that shocked the American society. The cBs TV station that broadcast live and the mTV TV station that planned the performance unanimously claimed that it was an "accident" and expressed deep regret.
Subsequently, the Federal Communications Commission issued a fine of 550,000 US dollars to cBs, but cBs' parent Viacom did not buy it, and instead dragged the Federal Communications Commission to the federal court...
Now is the awards season of the North American entertainment industry. In order to prevent similar incidents from happening again, a series of live broadcasts such as the Grammy Awards Ceremony and the Oscars Ceremony will be prepared to extend the second difference between the live broadcast and the live TV broadcast. , At least lengthen the interval to five seconds, when swearing or behavior "unsuitable for children" occurs on stage, the TV broadcast personnel can have time to mute or edit it.
Although Justin Timberlake and Jennifer Jackson completely stole the limelight, they did not affect Murphy too much. The post-production of "Deadpool" is still going on in an orderly manner. Robert - Downey Jr. and Jessica - Alba recalled the crew, shooting a set of the latest Valentine's Day promotional album.
A week before Valentine's Day, 20th Century Fox released the latest "Deadpool" promotional poster through the Internet, magazines, newspapers and outdoor billboards.
In the poster, Robert Downey Jr. is still dressed as "Deadpool" without revealing his true face, with two knives in his back, tilting his head, showing love with both hands, and the slogan is "Valentine's Day, Feel the Love".
In another version of the poster, the heroine Jessica Alba appeared for the first time. It is completely different from the previous style of heavy taste + black humor. Wade Wilson and Vanessa look at each other affectionately, accompanied by " I love you, Wade Wilson" slogan, and the hazy halo around the two of them exaggerated the sweet and romantic atmosphere of the poster.
In another poster of this version, the little girlfriend played by Jessica Albarine is snuggled up to Wade Wilson. The slogan "True love never dies" makes people feel like watching a pure love movie.
In fact, after the Super Bowl, some people also questioned the rating of "Deadpool". After all, super hero movies are exclusive to famous teenagers.
Twentieth Century Fox has also made great efforts in this regard, and released another promotional album before Valentine's Day, targeting Walt Disney, which has not been doing well recently.
Of course, such a statement is definitely not the official appearance of 20th Century Fox or "Deadpool", and it is not difficult to find a suitable online troll.
A well-known blogger imitated Deadpool's tone and posted a blog.
"Kids who want to see my movie, fuck off. This movie is for older kids, let your mom take you to see Disney."
The film was originally rated R, which delighted fans of the "Deadpool" comics. Murphy never thought of changing such a film to a PG-13 rating. He knew that some so-called moral people always like Standing on the commanding heights of morality, he shoots at people indiscriminately, but never cares whether the place he stands is clean or not.
After consulting with Grace, Bill Rosies, and the 20th Century Fox publicity department, and receiving their full support, Murphy shot a promotional video specifically for the rating of the film, and it was broadcast on Fox TV and " The official blog of "Deadpool" was released at the same time.
In the short film, a bully host faces the camera, blah blah blah, blah, blah, blah, blah, blah, blah, blah, bla.
In the end, Deadpool took out a simple and funny hand-drawn sketch drawn by Murphy himself, and expressed his attitude to the camera-it must be R-rated!
"It's settled, fans can pop champagne."
"Wow! "Deadpool" is rated R!"
Deadpool fans rejoiced, as did some of the supporters Murphy had attracted with past films.
Why did they collectively fall into this unscrupulous frenzy? Just because he is Deadpool, the weirdest brother in the comics world, the most boring, shameless, and unreasonable character in the comics.
Murphy also rarely updated his blog, "R rating is standard. If the standard is lowered, Deadpool will not be considered Deadpool! My thinking has always been R rating, and it hasn't changed! This world is ready. It’s time to welcome a different superhero movie, “Deadpool” is a miracle for us, let’s make it R-rated alone and brave!”
After finishing all the work, it was already the day before Valentine's Day. Murphy finished work early that afternoon and called Grace to confirm that some of the customized gifts were in place. He left Century City and went directly to Westwood District. After picking up Gal Gadot, he returned to Beverly Hills and came to a studio that specializes in custom-made movie costumes and props. He planned to tailor a suit for his girlfriend as one of the gifts for this Valentine's Day. (To be continued.)
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