Hollywood Road

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"There's no need to worry about these. Bayi Novels [Net?]"

Compared to Bill Rossis, Murphy seemed calmer, "I'm still young, and I guess the old men in the college don't think much of me."

Bill Rosses shook his head, "It's up to people."

The professional reputation of "Sin City" is so good that it can be described as overwhelming. A large number of professional film critics, led by Roger Ebert, wished to blow this film to the sky, so he naturally had some ideas Well, if Murphy can get an Oscar nomination, even a Golden Globe nomination, his status in the industry will undoubtedly rise a lot, and his agent will also be able to move towards the goal of being a partner of CAA as soon as possible.

In the past few months, he has made a lot of attempts, and also talked to some of the personnel of CAA, and invested some resources appropriately, but things are far from smooth as expected.

The most important point is the lack of support from film production companies and production companies. Miramax and the Weinstein brothers are busy with the internal battle with Walt Disney, so there is no way to concentrate on Oscar public relations.

"It's a pity," Bill Rosses seemed unable to let go, "a good opportunity was missed."

He can see that Murphy's directing style is becoming more and more commercialized. Judging from the style of "Deadpool", it will become more and more difficult for him to be nominated for heavyweight professional awards in recent years.

As for the Saturn Award or something, that kind of award will not bring much help to Murphy now.

"I still have a long way to go." Murphy leaned back on the chair without any regrets. With Miramax's normal moments, perhaps "Sin City" could win several heavyweight award ceremonies. It’s no surprise that we can’t get nominated for an award now, “One day we will have an impact on the Oscars.”

Some people may disdain the Oscar for best director statuette, thinking it is full of a strong smell of copper, and thinks it is not as grand as the top awards of the three major film festivals, but Murphy never sees it that way, the mainstream film awards in the world , Whether it is on the two sides of the Pacific Ocean or the Atlantic Ocean, there is no difference in essence. Public relations and publicity have already penetrated into the bones of the awards, and they cannot be separated even if they want to be divided.

Now that the Oscar nominations have been announced, it doesn’t matter if it’s regrettable or not, Bill Rossis sighed again, and then changed the subject, “I just met with the heads of Fox’s marketing department and publicity department this morning, and they all Said that after the Oscars, the media resources under the Fox Group will be inclined to "Deadpool."

This is good news, Murphy nodded, "I read the feedback data from Kara Firth,

The publicity effect is very good, basically within our expectations. "

For the promotion of a certain film, the film company will not only focus on trolling and advertising, but will also conduct targeted investigations in order to adjust strategies in a timely manner based on feedback.

"The Super Bowl commercials received a very good response," Bill Rosses shook his head, "If Justin Timberlake and Jennifer Jackson hadn't used such a large-scale method, "Deadpool" would have received more attention. "

"It's pretty good now." Murphy was quite content, and then asked curiously, "Is there any latest progress about Justin Timberlake and Jennifer Jackson?"

Even though more than half a month has passed, some media are still paying attention.

The public relations manager of these two people is definitely a master, constantly releasing news, such as not participating in the Grammy, what is just an accident, what Justin Timberlake deliberately revenged on Jennifer Jackson and other news emerge in endlessly.

It's no exaggeration to say that these two stole the limelight at the Oscar nominees luncheon that just took place.

"Their agents are ready," Bill Rosses seemed to know a lot of inside information, "Jennifer Jackson will soon hold a press conference to disclose the truth of the incident."

Seeing that Murphy was a little curious, he explained, "This matter was agreed upon by Justin Timberlake, Jennifer Jackson and their agent during the last rehearsal. It was a premeditated and planned hype."

Murphy nodded, "Sure enough."

Few people would believe something like this if it wasn't planned in advance.

Sure enough, on the third day after Bill Rosses arrived, Jennifer Jackson called a press conference, and she and Justin Timberlake once again became the headlines of the entertainment media. do not admire.

However, not many people in the industry think this method is problematic, and it is really nothing to the stars and their managers.

Murphy continued his own post-production. Although he did not have the final editing rights in name, Kara Firth trusted him enough to completely hand over the post-production of "Deadpool" to him.

The time is getting closer to March, and the work of adding special effects is gradually completed. Murphy began to add and edit various sound effects with the sound effects artist, and also inspected the soundtrack created by the soundtrack artist. I selected some songs that fit the occasion and added them to the video together.

Unlike previous Sin City films, Murphy doesn't intend to use an entirely original score.

At the same time, Twentieth Century Fox released the first official trailer of "Deadpool" edited by Murphy himself. The trailer is still funny and cute, and some action scenes are added appropriately, especially Deadpool. The scenes of talking and playing cheap while playing are well received by fans.

Since the trailer is broadcast on public television, the scale will certainly not be very large.

But then on the official blog of "Deadpool", the second official trailer was released, and the scale on the Internet is much larger than that on TV stations.

"You look like that monster Freddy and the topographic map of Utah.

Such large-scale chatter may have some difficulty in understanding for fans outside North America, but for North American fans, such stalks are not difficult at all.

The vast majority of American movie fans can immediately understand that Freddy is the villain in "A Nightmare on Elm Street", and Utah is famous for its potholes.

Below the trailer, some fans commented on this sentence, "This sentence is very level, haha..."

This trailer has aroused strong responses on the Internet. From the data obtained by Murphy from the statistical survey of 20th Century Fox, it is not difficult to see that the anticipation of "Deadpool" has been in a state of straight-up.

Entering mid-March, when Murphy completed the post-production of the entire film, this year's most watched superhero masterpiece "Spider-Man 2" officially released the main promotional poster of the film. Peter Parker and Mary Jane Next to it, Spider-Man's belief became the slogan of the film and poster - with great power comes great responsibility!

Through the mouth of Spider-Man, this slogan can be said to have spread all over the world.

Immediately afterwards, Twentieth Century Fox also released the latest poster of "Deadpool". The slogan on the poster is also eye-catching - the greater the ability, the less responsible!

Yes, Murphy and 20th Century Fox are using "Spider-Man" to promote it, and it works surprisingly well.

It is now 2004, not 2002 when 9/11 just ended. The audience's need for a superhero who saves the world all day long is no longer so urgent, even though the situation facing "Deadpool" is far from the same as that of the previous film. than, but not too bad.

Deadpool and Spider-Man in the comics have some homogeneity, such as the same mouthpiece, but in Sam Raimi’s movie, Tobey Maguire’s Spider-Man and Deadpool are completely different characters , The two opposite concepts formed a stark contrast, and were also discussed by the media and movie fans.

Movie promotion is not afraid of discussion, but no one is afraid of it.

Deadpool and Spider-Man are both under Marvel Comics, and there are many intersections in the comics. In fact, this promotion is not an individual act of 20th Century Fox and Sony Columbia, but a tacit agreement reached under the coordination of Marvel Comics.

Speaking of Marvel comics, the company's intention to independently produce superhero movies is becoming more and more obvious, and Murphy is completely dead. The idea of ​​picking out the copyrights of several famous superhero movies from there, the contact between the two parties ended up unhappy scattered.

Likewise, Murphy didn't invite Stan Lee to make a cameo, as he once did, nor did he have any interest in finding Marvel's over-the-top meme.

Under a series of publicity campaigns, "Deadpool" has become one of the most anticipated films in the April schedule, and Warner Bros. and DC Comics' masterpiece "Catwoman" is also expected.

However, the popularity of "Catwoman" is obviously not as good as that of "Deadpool". The black heroine seems to be very in line with the political correctness of the North American film market. Selena Kyle complains about turning black.

Since the production was completed earlier, "Catwoman" was the first to hold a trial screening, and then the negative comments from the media and the audience of the trial screening could not be suppressed even by the active public relations of Warner Bros.

Warner Bros. has also made adjustments based on the trial screenings. It is necessary to seize the last time to re-edit. It also appropriately lowered the box office expectations of "Catwoman", reducing the weekend box office from 500 million US dollars to 35 million US dollars, and the North American box office from 100 million US dollars. USD 80 million was adjusted to USD 130 million.

In contrast, the two trial screenings of "Deadpool" were acclaimed. The major theater companies of the North American Commercial Theater Alliance are even willing to increase the number of theaters for the film from 2800 to an R-rated film that rarely gets it. 32oo home!

Twentieth Century Fox also greatly increased its confidence, and adjusted its box office expectations for "Deadpool" accordingly. The weekend box office was raised from 30 million US dollars to 45 million US dollars. Ten thousand U.S. dollars.

The test screening rate of media reporters was 88%, the average score of 16 professional film critics was 8.2 points, and the 380 ordinary audiences who participated in the test screening scored A+ on the spot. All these made Murphy feel relieved. Appearing so many years in advance, it will definitely face a different situation.

He has always been very clear that it is impossible for "Deadpool" to get the explosive results that it once did, even if the number of viewers is not much different, it will not be able to get it. (To be continued.)