Hollywood Road

?From its release in April to its release in late July, "Deadpool" has always been the subject of much attention in the North American film market. Its steady box office performance has surprised countless people. Despite the impact of this summer blockbuster, it still draws an extremely stable and beautiful box office trend chart.

Due to the extremely limited number of 3D screens in this era, "Deadpool" was not shown in any 3D theaters and screens. In the previous four times, Fei had a small and big qualifications, and "Deadpool" was far more valued by 20th Century Fox than before.

This kind of attention brings more investment in publicity and marketing, especially advertising in traditional media.

Another aspect of investment is also greater, that is, word-of-mouth marketing of 20th Century Fox.

As we all know, there are many factors that affect the word-of-mouth of a film, the audience and the media are the most important aspects, and public relations can also play a role.

Entering this era, Hollywood has long had a clear concept that the word-of-mouth marketing of commercial films is triggered by marketing. Marketing is not a derogatory term. The quality of the film itself must be excellent, and it must be recognized and even welcomed by most audiences.

In this respect, Deadpool has absolutely no problems.

From the beginning of its release to the end due to 20th Century Fox's strategic downshifting, the audience score of "Deadpool" in Cinema. , even at the end of July, the freshness of Rotten Tomatoes is still as high as 85%, and the IMDB score is also an eye-catching 8.4 points.

No matter how you look at it, 20th Century Fox has fought a beautiful word-of-mouth marketing campaign, which directly brought about the super stable box office trend of "Deadpool".

Since the first weekend, the box office of "Deadpool" has never seen a drop of more than 50% in any weekend. The hurdle of 300 million US dollars.

$307.25 million!

The North American box office figures that "Deadpool" finally got, like countless absent air, spread throughout Hollywood in an instant.

$307.25 million! The CEO of Warner Bros., Bruce Berman, sat in the office silently for ten minutes. He knew that he would have one more reason to be attacked in the future. The deepest part of his mind was hidden, and he felt a little regretful. If he had accepted Mo Faye Stanton, does this kind of success belong to him?

But he won't tell anyone, and he won't admit that he had such an idea for a moment. He will only follow his own path firmly and let "Superman Returns" clear away all doubts and criticisms.

$307.25 million! Bruce Rosenblum couldn't help laughing when he saw this number, his judgment was correct, that was a talented young director!

$307.25 million! Diego Harris, who was far away in New York, suddenly wanted to fly to Los Angeles to have a good talk with the young director, and talk about how to achieve great success together.

$307.25 million! The CEO of Twentieth Century Fox, Harry Allens, lost his eyes from laughing, and he brought Fox another big-selling series,

isn't it?

$307.25 million! In Dave Scola's office, there was the sound of a hard object falling to the ground. Through the half-open door, the secretary could see an ashtray rolling on the floor.

$307.25 million! CAA is redecorating Bill Rossis' offices and adding an extra assistant to him.

$307.25 million! Robert Downey Jr., who came back from the Caribbean island, received an invitation, and the other party offered him a new salary of 13 million US dollars!

$307.25 million! The final North American box office figures of "Deadpool" will affect many people, and will directly change the fate of some people, most notably Murphy himself.

Representatives of Sony Columbia and MGM approached him and Bill Rossis directly, formally invited him to direct the new "007" series, and offered a huge salary of 1000+15.

That is to say, if he directs this series, Murphy can get a basic salary of 10 million US dollars, plus 15% of the North American box office share!

This number not only represents the benefits of money, but also directly reflects Murphy's current status in Hollywood!

But Murphy declined Sony Columbia's invitation.

But not only Hollywood film companies are interested in him, but also countless entertainment and film and television professional media.

Any media will never let go of any opportunity to attract attention. It is difficult for a 24-year-old director to achieve such outstanding results without attracting attention.

The major mainstream media in North America seemed to have made an appointment, frantically reporting and hyping everything about Murphy, wishing to praise him to the sky.

"It's hard for you to imagine that at Murphy Stanton's age, he can become the director of the highest-grossing R-rated film in North America. He is the current director, and he belongs to the future director!"

Los Angeles Times

"Extreme personal style, outstanding personal taste, rich and dark pictures, outstanding rhythm control ability, handy violence scenes... No one can do everything Murphy Stanton has done at this age, Not even Quentin Tarantino or Robert Rodriguez, who are equally different, have done it!"

"New York Times"

"Murphy Stanton was a seriously underestimated director before. He was born for the big screen. Only the big screen can reflect his charm. Within ten years, he will be the next Spielberg!"

"Washington post"

For a moment, Murphy felt that he had become the darling of the United States, but after all, he had experienced an era of super explosion of information, and he knew that the media were guys who fell to the ground with integrity and broke him even more, whether it was the Pacific Over there, or this side of the Pacific Ocean, could it be so.

If he messes up the next film and hits the street, the media who just touted it will immediately turn 180 degrees and criticize him for being exhausted.

Take a look at these flattery, just entertain yourself, don't take it too seriously, and don't really think that you are just like what the media is touting, it will only make people lose their way.

The super explosion of "Deadpool" also brought another effect. Murphy's house was surrounded by paparazzi. As a young director, he aroused strong curiosity from the media and the public. What did he do before? Do you have a girlfriend? Have you ever been married? What do parents do? How is the family condition? What is your education level? Had an affair with Robert Downey Jr.?

These are the hot spots of media attention. The gossip tabloids even dug up the fact that he beat the teacher at school at the age of twelve, was rehabilitated for smoking marijuana at the age of fifteen, and almost committed suicide at the age of sixteen because he was confused in life...

Murphy didn't do these things in the first place, he didn't even have any impression of them himself, and it was really hard work for the media to dig them out.

As for his relationship with Gal Gadot, the tabloids are almost turning it into a serial novel.

This is how Warner-owned gossip site TMZ described his and Gal Gadot's first meeting.

"Once upon a time, Murphy Stanton was walking recklessly on the road, carrying something that he didn't know, like a little gangster. Suddenly, he saw a beautiful big woman in front of him, and Murphy Stanton hurried forward Acting as a small fan, and asking for an autograph, this beautiful beauty is Gal Gadot...So, Gal Gadot joined the gang, and Murphy Stanton started to walk wantonly together."

The harassment of paparazzi and gossip is not only in the United States, it even ran out of North America. Gal Gadot, who is far away in Israel, was harassed by entertainment paparazzi from the United States.

Just like Murphy who was eager to succeed at the time, sometimes I have to admire the perseverance of these guys.

Murphy also received a call from Gal Gadot specifically for this matter.

"My mother saw what happened to us on the news, got angry, and asked me if it was true..." Gal Gadot looked a little anxious over there, "I confessed to her, and my mother was very upset."

Murphy frowned, and said into the phone, "Well, I'll book a ticket now and go to Israel right away."

"Don't, don't!" Gal Gadot hurriedly stopped, "You will only make things worse if you come here, don't worry, I can handle it well, don't come here."

She lowered her voice a little. "My mother doesn't like my association with non-Jews."

"It's the 21st century now." Murphy felt the urge to cover his forehead.

Gal Gadot added, "I'll be back on time, don't worry."

After saying a few more words, Gal Gadot hung up the phone, and Murphy sat in Bill Rossis' office, shaking his head and sighing.

"Gail is a good girl." Bill Rossis faintly heard something, took a glass of water, and handed it to Murphy, "But sometimes we really can't understand the Jewish thinking."

Murphy took a sip from the water glass, "It's okay, this is the United States, not Israel, as long as Gail can stay in Los Angeles, these are not problems."

The Jewish people in North America and the Jewish people in Israel think differently. Bill Rossis knows this. As long as Gal Gadot stays in Los Angeles, it will not cause trouble for Murphy.

Murphy didn't take these things very seriously. During this time, he still had other work to do, such as promoting the upcoming DVD of "Deadpool".

Twentieth Century Fox took the initiative to withdraw "Deadpool" from North American theaters when the popularity has not completely disappeared. It is also to use the opportunity to release DVDs, so that after the film is released in theaters, it can get more income from the window period. . (To be continued.)