Hollywood Road

Who is Amy Dunn?

It is hard not to attract people's attention to the missing person notices on the streets, the Internet, TV stations and paper media, especially many media, five days after the first missing person notice appeared in North America, they also sent inquiries one after another. Who the hell is a woman?

Although far from widespread attention, many people in North America know that a woman named Amy Dunn has gone missing and that her husband is looking for her.

It is impossible for anything to remain hot for a long time, and as time goes by, the popularity of this matter is also declining, but just when everyone is used to the existence of this missing person notice and is about to ignore it, there appears on the Internet new news.

"The missing Amy Dunn is the prototype of the heroine in the hit "Amazing Amy" some time ago!"

The entertainment gossip website under Twentieth Century Fox had just disclosed this news, and it was reposted by quite a few bloggers. Then, a person in charge of the publishing house of "Amazing Amy" also accepted the "New York Post" Admittedly, the amazing Amy is out of touch.

These news were only circulated among the readers of "Amazing Amy" at the beginning, but the large-scale missing person notices before have made the name Amy Dunn a focus of attention for many people. The latest news After appearing, it attracted their attention again.

Many of them are very interested in the identity of the prototype of a novel protagonist, and naturally search for relevant information, then buy books and become new readers.

"Amazing Amy is missing!"

"Looking for Amazing Amy!"

"Where did amazing Amy go?"

This kind of news quickly spread from the media owned by Twentieth Century Fox and News Corporation to other media.

Compared with an ordinary rich man, the prototype of a novel heroine undoubtedly attracts more media attention and hype.

On Google, Amazing Amy turned out to be a top search term.

At the same time, a blog registered by the name of Nick Dunn also appeared in the eyes of the media and the public. The husband who claimed to be Amy Dunn made his first public post in the form of a blog, admitting that he His wife Amy-Dunne is indeed the prototype of the amazing Amy, and asked the readers of the amazing Amy to help him find his missing wife together.

There is also an official website of Fantastic Amy on the Internet, claiming to be self-built by book fans, and the website publicly calls on book fans-get back our Fantastic Amy!

Every step of the publicity and marketing work is going according to plan, and the feedback results are better than expected. After finishing all the post-production work, Murphy began to edit the first trailer with Jody Griffith.

Since the trailer will be released very late, the two have enough time to make a lot of attempts and have some disputes.

Murphy and Jody Griffith spent some time arguing about the editing of the trailer. At first they disagreed. In the first few days, Murphy couldn't let the more traditional Jody Griffith. Firth fully agrees with him.

Of course, Murphy can forcefully push forward his idea, but he still persuaded Jody Griffith patiently. After all, the two parties are long-term partners, and there are differences in age and growth environment. It is normal to have different ideas , I want Jody Griffith to fully understand that commercials serve a series of viral marketing, and it always takes a process.

In the clip of the entire trailer, Murphy insisted that the clips starting from the revelation of Amy's disappearance cannot appear in the trailer. Amy in the trailer can only appear in flashbacks, and he doesn't want to be in it See Amy when she shows another face.

The only thing Murphy put in was the scene of Amy sinking into the water. This is not only the need for publicity and marketing, but also he likes to arrange this kind of suspense. The suspense can also give people an illusion: Did Nick really kill his wife? Not what happened to his wife, but did he kill her?

At that time, with the promotion in full swing,

This clip can help point out the mystery of the film, and almost everyone agrees with the theory of "we can't reverse the plot to spoilers".

However, there are also people inside 20th Century Fox who are worried, what if there is a problem with the publicity and no one comes to the screening?

"You guys have to agree to this plan. If you don't hide the twist first and promote this movie as a story about a stupid man and his crazy wife, then there is no reason for us to make this movie."

Kara Firth convinced the management of Twentieth Century Fox and reached an agreement in the trailer, "We must leave the fun of revealing the truth to the audience!"

Everything is still carried out according to the advance plan. Whether it is the advance preview, the official version of the trailer or the TV trailer, the crew only uses the first half of the content, and the second half cannot be touched.

Therefore, the focus of future publicity will become: Did Nick Dunn kill his miraculous wife?

When editing the shot of the dead Amy Dunn slowly sinking into the river bottom into the trailer, Murphy explained to Jody Griffith the need for this, "The audience will feel the heart of the characters in it." because they thought the golden woman was going to die. When you promote a movie, you have to find ways to get the audience into the theater, and sometimes you have to give them hints about where the plot is going, but sometimes you just die. Yes, audiences will definitely have preconceived expectations when they enter the cinema."

As the time approached July, more and more people paid attention to the disappearance of the amazing Amy, and the page views of the official website of the amazing Amy also increased sharply.

I don't know who suggested it, but a message on this website was placed in the most prominent position - go to Missouri, look for our amazing Amy!

This activity has been endorsed by quite a few people.

A week later, an event called Finding Amazing Amy was officially launched in St. Louis, the capital of Missouri. More than a thousand people came to cheer and a coordinating committee was established.

At the same time, some people consulted the police, but the answer given by the police was rather vague, saying that no one had formally reported the case.

In addition, the parents of Nick Dunn and Amy Dunn, who were confirmed to attend the event, also disappeared.

This caused quite a lot of dissatisfaction among those who really wanted to help Amy.

But then, on the official website of the magical Amy, a letter signed by Amy's parents appeared. They apologized to the helpers and said that they were not there because they were delayed by more important things. And this thing is-they suspect that someone murdered their daughter Amy Dunn!

"We met with Nick Dunn, who refused to attend the event, and then one of Amy's neighbors approached us and told us that Amy was often abused by Nick and was pregnant before she disappeared. She suspected that Amy had Manslaughter or murder..."

This letter was first reposted by 20th Century Fox's gossip website and the media, and then quickly appeared on the pages of many media.

"The amazing Amy was not missing, but was murdered. The murderer may be Nick Dunn..."

With the help of the platform of the Internet, this information spread like a virus like lightning, and more and more people paid attention to the magical Amy and whether she was missing or murdered...

Afterwards, the people signed by Amy's parents once again posted a *** on the Internet, severely accusing Nick Dunn, saying that he destroyed all Amy's photos with ulterior motives, including taking them away while they were not paying attention. In the hands of the part, they only have some incomplete photos of Amy, published to seek support from the media and the public.

At the end of the ****, nearly ten photos are attached. In the photos, the girl's face and neck are all scratched, and only the tall and sexy body can be seen...

Internet public opinion has been completely stirred up, and under the guidance of a group of people, the Internet has experienced a boom that has never been seen this year.

"Why don't the police check Nick Dunne?"

"Nick Dunn is a bastard, he even abused Amy domestically."

"Kill this bichi bastard!"

At the same time, a not-so-clear video appeared on the magical Amy website. In the video, two police officers could be vaguely seen interrogating a pregnant woman who claimed to be Amy's best friend.

"Since moving here, Amy's life has become very bad. Nick has lost his job. He only drinks and plays games at home. He can't take care of the family. He becomes irritable and often fights with Amy. , I came to look for Amy several times while he was not at home, and I saw Amy had scars on her face. I asked Amy, but Amy was unwilling to tell, but I know she must have suffered domestic violence..."

This video puts the focus directly on Nick Dunn, "Some time ago, Amy told me that she wanted to leave Nick. In the next few days, I saw Amy had new scars on her face, and I felt for her. Very worthless. Amy has always been responsible for their house, their car, and their daily expenses. Once Amy leaves, Nick will become a penniless pauper."

"By the way, Amy is pregnant. Nick probably doesn't know it. I saw a new life insurance contract on Amy's desk a while ago. The beneficiary of the contract is Nick Dunn..."

As soon as the video appeared, all the people who followed were in an uproar. The magical Amy has become the number one celebrity on the Internet in North America this summer.

"But this celebrity has never had a frontal photo."

At home in Santa Monica, after reading the relevant information on the Internet, Gal Gadot asked Murphy, "Is there no doubt?"

"Of course there are people who doubt it."

How can this kind of thing be doubted? Until now, except for Charlize Theron's life photos that erased her own characteristics, the other people in the incident have always only heard about them, but Murphy However, he is very confident in this marketing, "The public opinion created by 20th Century Fox, especially the Internet public opinion, has coerced the vast majority of people, and the voice of doubt can't make waves at all."

He smiled, "We will have new measures before the voice of doubt becomes louder." (To be continued.)