Hollywood Road

"The publicity and marketing plan is very complete."

In the conference room, Kara Firth stood at the front of the long table, "The rest is execution."

She glanced at Murphy on the left, and Murphy just nodded slightly, but did not speak.

Just like Kara Firth is always dominated by him on the set and in post-production, Murphy will also be dominated by Kara Firth on occasions where the authority of the producer is demonstrated.

Besides, the two had already had enough exchanges in private, and there was no need to repeat them at the meeting.

Kara Firth asked the assistant to distribute the materials to the person in charge of the various promotional work of "A Song of Ice and Fire: Game of Thrones", and made explanations and explanations one by one. Although the quality of the TV series is guaranteed, But if you want to win enough support, publicity and marketing are still the key.

This kind of work meeting will not last too long, and everything is based on effectiveness. In just half an hour, Kara Firth announced the end of the meeting and walked out of the meeting room with Murphy.

"I won't send you off."

When they came to the elevator, Kara Firth said to Murphy, "I have someone contact the Fox TV reporter. They are waiting for you outside the building. Remember to say something."

"Don't worry." Murphy waved his hand, "I've already prepared what I have to say."

Now entering the promotional period, he has become high-profile again, making frequent appearances in the media. This kind of encounter with media reporters has been arranged several times before. Every time Murphy will throw out some new news to gain attention. .

This time was no exception. As soon as he walked out of the Fox Building, Murphy was immediately surrounded by several reporters. Unlike before, the topic he talked about this time was mainly on George Martin.

With 20th Century Fox's publicity and hype for the "Song of Ice and Fire" series, George Martin became famous, and was even called "American Tolkien" by some media.

"All adaptations are faithful to the original books, and Martin was involved in the production from the beginning, and if you read Martin's blog, you will know that his excitement is contagious."

Facing the camera lens, Murphy began to tout without hesitation, ""Game of Thrones" is adapted from a truly great work. George Martin weaves an extremely complex story, which covers thousands of miles of land and shapes many people. Characters spanning millennia of history, Martin was dubbed 'America's Tolkien' by Time magazine."

He added with a laugh, "I'm not saying this to start a war of words, or to think he's the all and end of fantasy, it's just to show how good his work is."

The interview Murphy accepted this time also announced the beginning of a series of crazy publicity.

Twenty-fifth days before the broadcast, the Fox cable network aired the latest trailer for "A Song of Ice and Fire: Game of Thrones" The Crow Guides a Journey to Another World.

This latest advance notice flashes many characters, and a crow leads the line of sight throughout the whole notice.

After the preview was broadcast, there was a very positive response on the Internet. Many book fans believed that the Three-Eyed Raven was actually a prophet, or the incarnation of an ancient god. guide to the world.

On the twenty-fourth day to the end, Stanton Studios and Twentieth Century Fox released five posters of characters with the Iron Throne as the center of power to the media: Ned Stark, Lord of Winterfell, Robert Baratheon, King , Queen Cersei Lannister, Dragon Girl Daenerys Targaryen, and Ned's illegitimate son Jon Snow.

Five people sit on the Iron Throne in different postures, and each poster is also matched with slogans associated with their roles.

The motto "Winter is coming" is really suitable for Ned, the lord of Winterfell; "Killing can make my brain clearer" makes King Robert? Baratheon more majestic; "Everyone except us "I'm an enemy" makes Cersei, who hangs her head down, very cold;

Created a cold and cruel atmosphere...

Twenty-third days from the end, Fox aired an interview with Sean Bean on Game of Thrones.

On the twenty-second day, a brand new 60-second trailer was released on Murphy's official blog. A large number of unscrupulous media frenziedly hyped the trailer like an epic shock.

On the twenty-first day, the Fox Cable TV network released a ten-minute behind-the-scenes special, and invited Paul Wilson, who served as the assistant director, to be interviewed. Self-proclaimed, a total of ten highlights are listed for the series, with Sean Bean and Jessica Alba leading the luxurious cast lineup, wonderful story line, treacherous and ever-changing political intrigue, great characters, fantasy Heights the show never reached, a super-great director, and more.

On the twentieth day, the official blog of the producer released a panorama of the continent of Westeros, and marked it with different text descriptions.

The Great Wall of Impossibility: How many blood and souls of the Night's Watch have been left in this cruel place, but it stands here, protecting the Seven Kingdoms from any threat outside the northern border, although the wildlings always break through this line of defense.

King's Landing City: It is far away on the banks of the Blackwater River in the south. It looks quite luxurious. It is the seat of the Iron Throne and the root of all plots, killings, and dark activities...

On the nineteenth day, the latest extended version of the trailer appeared on the Internet. All the "players" who will appear in "Game of Thrones" will sit on the Iron Throne to show their respective desires for power.

On the eighteenth day, on George Martin's personal blog, a desktop themed with the imprint of the big family of "A Song of Ice and Fire: Game of Thrones" appeared, as well as the family crest of the family representative that will appear in the episode And the design draft of Proverbs.

On the seventeenth day, it was time for Sean Bean's personal promotion.

On multiple search engines on the Internet, Sean Bean suddenly became a popular figure, and a discussion article appeared on the blogs of many well-known bloggers. Sean Bean played Nai In which episode will De Stark die?

The article also made a special summary, saying that Sean Bean's movie was very tragic, and the characters died in various ways. He was buried alive once, shot 7 times, killed 1 time, dismembered 1 time, beheaded 1 time, and hanged. 2 times, cut throat 2 times, stabbed 2 times, fell 2 times, shot 1 time, crushed 1 time...

It's just too miserable to look at.

On the sixteenth day, food trucks with the theme of "Game of Thrones" stopped on the streets of New York and Los Angeles, and planned to provide "street feasts" to the crowd who came here for the name within a month. The delicacies sold by these food trucks are all from the description in the book, including roast rabbit, roast duck, venison, lemon cake and so on.

On the fifteenth day, when "A Song of Ice and Fire: Game of Thrones" was half a month away from being broadcast on the Fox wireless network, Stanton Studios and Twentieth Century Fox held a meeting for the first episode, which was presented by professional media. A trial meeting with the participation of reporters and a small number of book fans.

After the trial meeting, various gossip began to spread on the Internet, but most of them were beneficial to the series.

"A lot of people participated in the preview, and the praise gathered like a tide, forming a huge momentum. Some people wrote various reasons to praise this series, but no matter what kind of praise, it will not be too much, because you will You will be overwhelmed by its wonderful story, broad world view, delicate characterization and various allusions to history. It makes you think and enjoy; it surprises you and fascinates you. After all, no one Say sorry."

Some of the people who participated in the trial meeting were fans of Murphy, and they also spoke highly of it.

"You may watch this show for various reasons, such as: the tension of the plot, death and hope, the destiny of the direwolves, the fantasy elements and fantasy space, family conflicts, the temptation of power, erratic sex.love, Brutal violence... No matter what, it has Murphy's style, appearance and blood, and darkened DNA."

From the trial meeting, the promotion and marketing of "A Song of Ice and Fire: Game of Thrones" entered the stage of bombardment.

However, even with such a large-scale bombardment, Stanton Studios and 20th Century Fox still have a target.

After all, this is a TV series broadcast on cable TV. If you want to succeed and win more attention with high reputation, you must first take care of the cable TV users.

Under normal circumstances, TV dramas are very popular popular cultural products. Compared with well-produced and often artistic movies, TV dramas are more low-profile.

However, since the beginning of the new century, under the impact of TV series such as "Band of Brothers" produced by CATV and CATV, this rule has gradually been subverted.

Cable stations rely on subscribers to obtain the main commercial income. There is no need to compete for ordinary viewers like wireless stations. For cable stations represented by HBO, AMC and Fox Cable Network, customers who are willing to pay for their programs Generally, they belong to the upper-middle-class American citizens with high economic and social status. Serving them well is the kingly way for cable stations to settle down. As for the ratings, the total number of users of cable stations is there, which is not as important as wireless stations.

Therefore, it is not difficult to understand the elite and heavy-duty trend of some TV series on cable TV. The broadcast strategy of "A Song of Ice and Fire: Game of Thrones" is also quite clear. The sensory stimulation attracted its attention, created considerable word-of-mouth and momentum, spread to a wider audience, and completed a wider spread through rebroadcasts, DVD releases, and online on-demand, becoming a truly popular drama series and achieving huge sales. profit.

Whether these can be realized will not be known until the broadcast date "Winter is approaching".