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"Although the story of "Spider-Man 3" has not been reduced to the mental retardation of "Batman and Robin", it is obvious that the increase in characters leads to the dispersion of clues and the weakness of some plots. There are loopholes, the design is rather far-fetched, and it lacks proper cushions.”

On the first weekend of the summer file, "Spider-Man 3" released squibs in terms of professional word-of-mouth, media word-of-mouth, and audience word-of-mouth.

However, the summer schedule is different from the Thanksgiving Christmas schedule, and has its own rules. The word-of-mouth of a film cannot determine the final box office performance. Looking at the North American summer schedule in the past ten years, bad reputation and high box office often appear on the same film. The impact of word of mouth on a film in the summer file is undoubtedly the smallest compared to other schedules.

Moreover, "Spider-Man 3" has the first two films as a foreshadowing, which has accumulated enough fans. In addition, Sony Columbia announced before the release that this will be the end of the trilogy, which will naturally attract quite a lot of audiences into the film. cinema.

Amidst the negative reviews, the film's box office showed no sign of restraint. In the first weekend, it grossed more than 151 million U.S. dollars from North America in three days, setting a new North American weekend box office record.

"Spider-Man 3" has undoubtedly achieved a huge market success. This success belongs to both Sony Columbia Pictures and Marvel Comics.

"The success of "Spider-Man 3" has proved one thing to us."

In an office of Marvel Films, which has not been established for a few years, Kevin Feige sat on a high-back chair, looked at Avi Arad and Stan Lee opposite him, and said, "The superheroes of Marvel Comics are more popular. Moviegoers welcome."

"That's right." Although Stan Lee is old, his heart is not old at all, "My children will occupy more big screens."

Avi Arad nodded slightly, "We can have more expectations for "Iron Man". As long as this film is successful, the entire Avengers plan can be carried out smoothly."

Stan Lee laughed, his eyes almost disappeared, "Superhero movies will be our world!"

This statement was approved by Kevin Feige and Avi Allard, but Kevin Feige was still clear-headed. He reminded, "Don't forget, DC Comic's plan has also started, and it is still leading the way." Let's take a step."

"DC?" Stan Lee shook his head and said disdainfully, "DC's superheroes are outdated, and Warner Bros. people have long forgotten how to make superhero movies."

Since 2000, it is not that Warner Bros. has not invested in superhero movies, and the final result is not much better than the super disaster "Batman and Robin".

Unlike Stan Lee and Avi Allard, who have been in the comic circle all year round, Kevin Feige has a better understanding of the film industry.

"Don't underestimate Murphy Stanton." He said solemnly, "Murphy Stanton has been in Hollywood for so many years, and he has never failed."

Stan Lee didn't take it seriously at all, "Kevin, you think too highly of him, don't forget that this is recognized as the most difficult Superman movie to make, this series has fallen off a cliff, even Murphy Stanton Can a young director who has not proven himself in the field of commercial big productions save the Superman movie?"

He shook his head, "The Superman movie is dead, and Murphy Stanton will pay for himself."

Now is the era of amazing superheroes. The glory of DC superheroes on the screen was ended in the 1990s.

It's no wonder that Stan Lee would have such an idea. The huge success of the "Spider-Man" series has fully proved the popularity of Marvel's superheroes on the silver screen.

Whether it is the declining word of mouth or the bombardment of film critics, nothing can stop "Spider-Man 3" from achieving a huge box office success. The North American box office exceeded 240 million in just ten days of release. The dollar mark is definitely a super money-making machine.

The situation is similar,

There is also "Shrek 3", which was newly released this weekend. This film has created the worst reputation of the entire series so far and various low ratings, but the box office has not been dragged down, but has been rising all the way. Among them, it even won an unprecedented amount of more than 120 million US dollars for North American animated films, creating a new record for the opening of animated films in North American film history.

The split between the word-of-mouth and box office of summer commercial masterpieces is vividly reflected in the two films "Spider-Man 3" and "Shrek 3".

As the new week begins, Man of Steel can count down on one hand until it hits theaters.

Copy delivery, premiere location, publicity and hype, inviting guests, formulating the process... Murphy doesn't care about all of these, as long as he and the crew cooperate with Warner Bros.'s plan is enough.

Although Warner Bros. has released few blockbuster movies except for the "Harry Potter" series in recent years, as one of the traditional six major companies, it is still easy to operate these aspects of affairs.

In the last period before the release, Murphy's eyes were more concerned with the box office pre-sales of "Man of Steel".

In the summer, in the face of strong competition from so many super masterpieces, if you want to get a good result, the box office of the first weekend is very important. It is not an exaggeration to say that it is the key. It can often account for one-third or even more than half of the total box office in North America.

Without a successful first weekend, in the face of the new films that will be released in the future, unless the quality of one film is so good or the other films are so bad, it will be difficult to get a big box office figure.

Producers and distributors will also find ways to attract the most audiences into theaters in the first weekend.

Nowadays, as the Internet becomes more and more developed, e-commerce has begun to penetrate into every corner of North America, and the film industry and theater companies are no exception. There are quite a few movie ticket pre-sale websites in North America. The traditional IMDB and Bo.Oie The two major movie websites .Mojo have also launched similar services.

Movie fans can pre-book the first-week movie tickets of the movies they are interested in through the relevant sections on the website. The reservation results can directly reflect the possible first-week box office results of a movie.

"Man of Steel's pre-scheduled performance certainly doesn't compare to sequel films like Spider-Man 3 and Shrek 3."

In a black Bentley sedan driving to the Lincoln Center for the Arts in the heavy rain, Murphy said to Gal Gadot sitting next to him, "However, the $16 million first-week pre-sale can also be included in the North American pre-order. The top five sold."

Gal Gadot took his arm and said with a smile, "Honey, your charisma has always been strong."

"It's the appeal among a certain group of movie fans." Murphy knew that the style he chose would also be rejected by a considerable number of movie fans, "We don't have to doubt Superman's appeal at any time, as long as the movie's audience response is not bad. , It is not difficult to achieve the expected results.”

Warner Bros. has invested so much money and resources in "Man of Steel", of course they want to get an excellent box office figure. According to their company's internal expectations, the box office in the first weekend in North America is around 100 million US dollars, and the final box office in North America is not low. At $250 million, the global box office reached $600 million.

Judging from the final box office results of "Superman Returns", such a figure seems to be difficult.

However, Murphy has been very clear since he intends to take over this project that Superman is indeed a very difficult superhero movie, but Superman has a large number of fans, and it is absolutely easy to kill other superheroes in seconds. Brother's expectations are not too difficult.

Besides, he still has a little confidence in himself.

Bentley cars gradually approached the Lincoln Center for the Arts, and the North American premiere of "Man of Steel" was held by Warner Bros. at the New York State Theater at the Art Center.

Lincoln Center, located on the Upper West Side, is the world's largest art venue. Composer Bernstein's well-known musical "West Side Story" is based on this place. Before the completion of Lincoln Center, this area was a slum in New York. Currently It has become an important stage for the performing arts, and it is the most coveted residential area in New York.

Lincoln Center for the Arts is not only the highest-level art venue in the United States, but also has a high degree of recognition in the art halls of the world for its high standards and artistic influence. Outstanding artists from all over the world are proud to perform here.

This afternoon, a large number of reporters and movie fans gathered here to welcome the release of "Man of Steel".

However, the weather was not perfect today. It began to rain in the morning, and the rain became heavier after noon. When Murphy's car was about to reach the red carpet, it finally turned into a downpour.

Although the heavy rain was pouring, it did not affect the premiere as scheduled. Warner Bros. had already made preparations. The red carpet event for the premiere was arranged in an awning. On the narrow and crowded red carpet, the stars walked In a hurry.

Chris Evans, known as the "New Superman", caused the crowd to scream as soon as he appeared. The classic gray suit showed a strong "steel body", and his handsome face expressed awe-inspiring righteousness. Megan Fox is much more low-key, with brown hair and red lips, she appeared in a black dress, slightly conservative but hard to hide her beauty and sexiness.

Murphy and Gal Gadot walked onto the red carpet late, but they caused a sensation as soon as they appeared. Media reporters frantically gathered around and pressed the shutter of their cameras desperately; fans on both sides of the red carpet cheered one after another, It is not inferior to the first-line superstars who greet Hollywood.

Of course, there are also some reporters who are whispering, waiting for "Man of Steel" to encounter Waterloo, watching Murphy and Gal Gadot's jokes, and even typing up the belly script.

But in the eyes of ordinary movie fans, Murphy is the guarantee of the quality of the movie, and they are looking forward to seeing a wonderful movie.