Hollywood Road

"I learned a lot from Murphy,"

As the leading actor of the film, Robert Downey Jr. is the focus of attention of many fans. He wrote on his Twitter, "I still remember when Murphy and I first sat down to look at the shot list. [Xuan] Gate of Realm][..] Just listening to him explain why you need to use a static camera in a specific place, why you need to use a moving camera in different scenes, why you need to use a relatively large rocker to move or something, these are all Very informative. I feel like I'm in some amazing seminar, talking to a great professor, and it's so interesting to be able to build a character on top of his ideas, I'm so happy to be working with such brilliant people .”

Just like "The Blair Witch" and viral marketing, Hollywood is always very sensitive to new media. Social networks have just gained a certain influence and immediately become Hollywood's publicity tool.

This method of direct communication with first-line stars and behind-the-scenes production staff quickly attracted a large number of movie fans. In a short period of time, social networking sites such as Facebook and Twitter became popular among Hollywood film studios and stars. Lively stage.

In the era when social media was not yet developed, the price of photographic equipment had not yet become popular, and the information of various film festivals had not been so popular. Filmmakers in that era may be relatively happy, they only need to bring their own Works go to various small film festivals, they can get attention, and then they can get relatively considerable feedback.

But in this day and age, if we still use the original method, applying for several film festivals after the film is finished, and then completely ignoring the previous budget investment and box office issues, this is completely inapplicable in the current film industry.

The ultimate goal of making a movie in Hollywood is to make a profit, to get attention, to invest, and to get attention, to have an audience. At this time, the usefulness of social media is revealed. It can help find the target audience, and the investment will come accordingly. [Indestructible Dragon Emperor]

In fact, in the plan submitted by Murphy, there are relevant suggestions in this regard, and while shooting, he also communicated with Kara Firth many times, and formulated a detailed publicity plan, such as through the film own theme, think about who the target audience is, and further figure out how to find these target audiences.

In fact, from the first day the film entered pre-production, "The Wolf of Wall Street" began to use social media for promotion.

This allows the story of the movie itself to be emotionally charged, and the target audience will start with their friends and family.

For this purpose, the crew set up a department in charge of Kara Firth and Gal Gadot. They set up a schedule for the content that needs to be released every day. Different social platforms operate in different ways. For different platforms, they adopt distribution methods. different content.

For example, the social network Facebook, where the attention of posting videos is much higher than other platforms, and Facebook can post more text than Twitter, so for Gal Gadot and Kara Firth , the composition of the content must be designed according to the characteristics of each platform.

Of course, the content of a movie used for social network promotion is not obtained casually, but is formulated based on actual investigations.

Murphy had someone do a detailed investigation before. More than 45% of the audience wanted to know more behind-the-scenes information about the movie after seeing a movie with a lot of investment started shooting. For ordinary audiences who are not in the movie industry He said that the workers in front of and behind the scenes of film production are very mysterious. Regularly releasing some news about the film production process will keep the audience curious about the film behind the scenes and have a sense of trust in whether the film can be released smoothly.

Therefore, you should regard your social network homepage as a service provider, provide the audience with interesting, engaging and knowledgeable content, do not limit yourself to providing only a certain type of information, enrich the published content, and keep followers Sustained attention. [Fights Break Sphere] regularly releases behind-the-scenes pictures,

Pictures or videos of selfies, interesting related news and more

Gal Gadot also found that email is the most direct way to reach the audience. She ensures the number of users by letting the audience register the home page account with their own email address to follow the information, and can send reminder notifications through the user's email address. Reaching all potential audiences of The Wolf of Wall Street on time and efficiently.

At the same time, the function of tags is very important in publicity. Now every social platform provides users with the function of tagging pictures, even up to 10 tags. The function of tags can well mark important information and play the function of keywords . As long as the descriptive language does not exceed 140 words, describe the content behind the picture as detailed as possible.

The crew maintains close interaction with the audience through social networks. On the interactive platforms of major online media, the interaction between the two parties who pay attention to each other can play an important role. Murphy asked the core media and users involved in "The Wolf of Wall Street" Make a list, and regularly interact with the accounts on the list in every release related to the work news, so as to generate a benign interactive relationship.

Of course, there is another point that must be paid attention to in the promotion on social networks, that is, the user name must be unified, and the user name should not be changed on each platform.

In this way, it is convenient for the film crew to get in touch with the core audience group in the promotion. If the subject matter is related to a certain group of people and events, in terms of acceptance, the correct audience group can get unexpected help for the movie. For example, the target audience of children’s movies must be It is children and their parents, so when promoting, you can put children-related brands in the promotional pictures, or use labels to mark them out, so as to get more attention from relevant audiences, and long-term attention and interaction can also form a good brand. cooperation relationship.

Then let the current events in the society be connected with your own projects, use your imagination, and use the correct strategy, which will generate a huge attention effect on your films.

Twentieth Century Fox, for example, is preparing a huge discussion about whether Wall Street has taken your wealth.

This also comes from Murphy's suggestion. He vaguely remembers that since the beginning of the economic crisis in 2008, Wall Street has become a thorn in the eyes of ordinary people. It seems that there have been boycotts and occupations of Wall Street. Given the environment, "The Wolf of Wall Street" may have an unexpected market response.

As for whether this will directly lead to an Occupy Wall Street movement in the United States, it has nothing to do with Murphy. Anyway, movies are always an entertainment product here, and they will not be easily and socially violent. Even if someone is connected, the mainstream media doesn't care at all.

What's more, Wall Street itself doesn't care, they never care about their vampire image.

When any movie is born, it will almost always face favorable and unfavorable situations. These are the most likely magnification of the favorable side of the film, and avoid the unfavorable side.

The same is true during filming. After filming exterior scenes around New York and Wall Street, Murphy led the crew back to Los Angeles in June, and returned to the warehouse studio in the suburbs of Venice to continue filming. James Franco, who was out of schedule, also came to the crew to complete My own cameo role.

He played the innocent supporting role in Murphy's script.

Although Steve Madden is definitely not a simple character, according to Murphy's request, his appearance in the film should look quite innocent. The only scene with lines is also to highlight Robert Downey Jr.'s Jordan Bell ford.

For his two old buddies, Murphy was at ease enough, and he simply said a word during the filming, basically leaving them free to play.

A large number of extras gathered again, and James Franco, wearing a baseball cap, stood in front of the crowd.

"Hi, is there anyone who doesn't know me, my name is Steve Madden."

Facing so many people, James Franco seemed a little shy. He said a few words slowly, took out a pair of shoes, and said, "Believe it or not, Marylou and Mary Jane are actually the same This type of shoes, but they are all made of black leather..."

His words did not have any motivation, but the people below, led by Doni Azoff played by Jonah Hill, kept booing, and the actors in the front row even made some quite Obscene action.

It's a contrasting scene, and aside from its plot role, the role of Steve Madden serves to highlight Jordan Belfort.

Next, Robert Downey Jr. appeared on camera.

"I want to take a moment to tell you why Steven is so awesome, because he is a creative genius! This ability, his talent, not only discovering the hottest women's shoe trends today, his ability, but also It's creating trends! Do you understand!"

Jordan Belfort, played by him, praised Steve Madden very highly, "A genius like Steven only comes out every ten years. I'm talking about famous brands like Armani, Chanel, and Louis! Steve Wen is the hottest man in women's footwear right now, and his orders are breaking through the roof of every mall in North America! He's in our office right now! We should thank God for this man standing here with us! We should be on our knees, Give him a dick! Like this, get it? Steven, I'm going to give you a dick!"

He even made a similar action exaggeratedly.

Filming went well, and James Franco found Murphy after it was over.

"The bodyguard has been guarding you," he pointed to the two strong men not far behind Murphy, "the threat letter has not yet been resolved?"

"No." Murphy shook his head. "The person in charge of this case is an old acquaintance of mine. I'm afraid it will be difficult to find out anything."

Just when Murphy and James Franco were talking about Sergeant Gatlin Collins, the police officer with a plan, in a cafe in Burbank, waited for a red-haired girl . (To be continued.)

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