Hollywood Road

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After two days of rest after filming, Murphy joined Jodig 21 Faith and hid in the professional production studio of 20th Century Fox, but on the first day of post-production work, Bill Rossis rushed to find come.

"A good news and an invitation."

In the temporary office, he picked up the water glass and asked before drinking, "Murphy, which one do you want to hear first?"

Without even thinking about it, Murphy said, "Shall we tell the good news first?"

"I have discussed with the company and Carafes, you don't have to worry about the media, we have enough resources in this regard."

What Bill Rothes was talking about was obviously the matter of Sheriff Gatlin Collins, "Robert's evidence collection is almost the same."

"Okay." Murphy nodded slightly.

"We're waiting for you and 20th Century Fox now." Bill Rosses took a sip of water, put down his water glass, and said, "As long as this public opinion offensive is launched, we will definitely create enough momentum."

Murphy thought for a while, and said again, "We must cooperate with the promotion and marketing of The Wolf of Wall Street."

Although the subject matter of the film and the leading actor naturally have a strong appeal, and 20th Century Fox has also prepared a lot of publicity and marketing expenses, but the film industry has developed to the present, and some unconventional publicity methods have no impact on the film's box office. , is still very important.

Talking about money seems particularly vulgar, but in Murphy's view, all publicity that is not aimed at selling tickets is hooliganism.

But the ways and means of publicity and marketing are changing with the times.

How can publicity be more effective?

This problem also represents the strategy of most film companies. First, the publicity and marketing of literary films and cartoons must not follow the traditional promotional package model. It must be refined marketing, otherwise 80% of the publicity will be wasteful and ineffective. , No conversion rate.

For a long time, Hollywood’s traditional publicity model has been to lay out channels, such as TV, print, Internet, outdoor, radio and other channels. Now that the Internet has occupied an important channel, the Internet has been subdivided into social networking, portals, and forums. There are several channels, manuscripts and a few recommendation positions. Everyone follows this model to promote, but no one asks, is it effective? And can the effect be quantified?

In this era when the Internet is gradually shifting to the mobile terminal, whether a film is topical is becoming more and more important.

Of course, the so-called topical promotion must first ensure the quality of the film.

After nearly ten years of baptism of blockbuster visual effects, audiences have gradually reduced their enthusiasm for films that only focus on visual effects and ignore the real content. Commercial films with guaranteed content can often detonate the pockets of the audience. , Movie word-of-mouth has become extremely important.

In a short time, if the movie is bad, tens of millions of dollars will be spent on publicity, and it will be difficult to really leverage the box office, because in the mobile Internet era, bad movies only have three days to grab money, and it will be even shorter in the future, only one day or even a few days. As soon as the film was released in the morning, the word-of-mouth would be bad in the afternoon, and fewer people would go to see it.

There is a saying in traditional marketing: half of all advertising is waste, but you never know which half.

The purpose of movie promotion is to sell tickets. Nowadays, more and more audiences start to buy tickets online. The Internet is fighting for the user conversion rate. The movie industry has a tendency to match the game industry. How much money is spent to buy a user can be counted. , Propaganda reduces blindness and uncertainty.

But why are there still many videos that do some promotion without user conversion rate? For example, spending tens of millions to hold a grand press conference, in fact, does not help much at the box office.

That's not what any investor, actor or director would say, though, and they need to promote themselves.

There is another reason for this, just like Murphy and 20th Century Fox, they have formed a chain of interests.

In Hollywood, there are absolutely many such interest chains. Sometimes knowing that certain films cannot have a high box office,

As a result, the operators also induced and encouraged the film studio to invest more. For the director, spending more money to promote his work will make the film famous in the market, and it will be relatively easy to raise funds for the next film.

After all, the publicity and marketing of movies is a big project comparable to filming and production, and sometimes even more important.

In this regard, Murphy is not professional, he just proposes some ideas, and then a professional team formulates detailed plans and implements them step by step.

Just like the Gatlin Collins incident that is being prepared, Murphy only proposed to use it in the propaganda and hype of The Wolf of Wall Street. How to do it depends on the expertise of Bill Rosses, Robert, Karafels and 20th Century Fox. The team moves forward.

Murphy never considered himself a genius, let alone an exaggerated all-rounder, and he was very aware of the importance of teamwork.

Having agreed on Gatlin Collins, Murphy asked, "Bill, what invitation did you get?"

Ordinary invitations, Bill Rosses will not come here specifically.

"I don't know if you've heard of it?" Bill Rosses didn't answer directly, "Hollywood and the other side of the Pacific have a film forum every year, and it will be held in a top university in China in September this year. The theme of this session is To discuss film and culture, the organizer and MPAA have extended invitations to you."

Murphy remembered that there was such an event between China and the United States, but I can't remember the specific name. It was probably what Bill Rosses mentioned.

Bill Rosses continued, "As far as I know, the participants in this event are mainly some top directors, producers, playwrights, scholars and professors from both sides of the Pacific Ocean."

"You think I should accept the invitation?" Murphy asked.

This is an obvious thing, otherwise Bill Rosses would not have said such details.

"I think it's good to accept the invitation." Bill Rosses paused for a while, probably trying to organize his words, and then said after a few seconds, "This forum will be held in the top university on the other side of the Pacific Ocean. The government on the other side and..."

Probably because he didn't know the specific name of the big scissors, he simply said, "The review department attaches great importance to it. Murphy, except for Man of Steel, none of your films can be shown in theaters over there, and The Chinese market has very broad prospects, and we cannot give up."

Murphy gradually understood what Bill Rosses meant, and accepting the invitation also showed his attitude.

"This event, whether it is the official, the media and the private sector, is very concerned." Bill Ross thinks this is a rare opportunity, "Your appearance may change the situation your film faces over there. The Transformers series has already It proves the box office output capability of that market.”

Having said that, Bill Rosses glanced at Murphy. Murphy didn't speak, but fell into thinking.

First of all, Bill Rosses said that the various difficulties faced by his films on the other side of the Pacific Ocean cannot be resolved by attending a China-US film forum.

The large-scale shots of the film are easy to delete, but basically few of the films he directed have the correct three views. This is definitely not a solution that can be solved by deleting shots.

If it is said that his films are playing hooligans on the screen, the same is true on the theme.

How could such a dark and politically incorrect theme pass the review of the scissors? For example, if a film like The Wolf of Wall Street is to meet the standards for release there, it is estimated that only a few tens of minutes will be left in the cut.

However, there are some things that cannot be considered only from this aspect. If this is the American-French film forum, the American-British film forum, and the film forums between the United States and any other country, he will refuse without hesitation.

After all, this is on the other side of the Pacific Ocean, which has extraordinary significance.

"Murphy," Bill Rosses knew that he couldn't ask Murphy to do anything, so he could only say sincerely, "Can you consider this invitation?"

"No need to think about it."

Hearing what Murphy said, Bill Rosses thought he was going to refuse, but Murphy went on to say, "I agree to this invitation, but I have to fight for two places. Gail and I will go there for a trip and vacation." .”

Gal Gadot is only just getting started as a producer, and arguably doesn't have any big names, and Bill Rosses can't guarantee it.

He thought for a moment and said, "I'll do my best!"

Murphy nodded, and said, "After confirming the time and quota, you can help me plan the itinerary."

"No problem." Bill Rosses stood up, ready to leave, "I'll contact MPAA, so I won't disturb your work."

He left the office first, and Murphy then walked out, returned to the color room, and continued to direct a team of colorists to adjust the color tone of all the shots.

Although it can also be classified into the category of noir films, The Wolf of Wall Street is different from Murphy's previous films, which contain a lot of comedy elements, so Murphy will not make the tone of the film too dark, but will slightly tone it down. Brighter, showing a retro orange teal.

On the one hand, this is the relationship between the subject matter, and on the other hand, it is based on the chronological background of the story told by the film.

It is not difficult for careful people to find that in the past two decades, or even earlier, orange-cyan tones have been popular in Hollywood movies for a long time.

Whether it is the previous film or this The Wolf of Wall Street, the color tone of the shot is not the final desired result. Basically, it needs a color grading process. For this light card, Murphy may use a lot of shots when editing, so this time he did not wait for the finished film, but asked a team of colorists to use the Da Vinci color palette to adjust the color of all the shots before editing. tone.

This work will last for several weeks, and the colorist is grading a film that is about two hours long, and sometimes needs to be adjusted frame by frame, which will inevitably consume a lot of time. To be continued. Mobile users please open: