Hollywood Road

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Just after going to work on Monday morning, all kinds of data and statistics about "Batman v Superman" were placed on the desk of Bruce Rosenblum. The CEO of Warner Bros. looked at North America and the global The box office statistics for the first weekend quickly turned to some market reactions and predictions.

"Batman v Superman's theater audience score () is 'B-', which is far lower than the 'A+' of "Man of Steel"; the film's popcorn index is 63%, and the audience's reputation is average. The film also It has received bad reviews from most of the media and film critics. Only 24% of the 263 media included in the Rotten Tomatoes website have given favorable comments to the film. The freshness is only 24%, and the average score is only 4.3.Authoritative media Review MetaCritic included 50 media with an average score of 41 points, which is far lower than the 85 points of "Man of Steel."

Seeing this, Bruce Rosenblum scratched his hair vigorously, because the good mood brought by the decent first-week box office figures disappeared instantly.

Then he saw the box office forecast for Batman v Superman.

"The audience of this film has a mediocre reputation, and the box office shows a clear trend of highs and lows. The North American box office will fall between US$300 million and US$310 million, and it will be difficult for the global box office to exceed US$800 million! "

Bruce Rosenblum's face darkened instantly. According to the expectations of Warner Bros. and DC Comics, even if the box office of "Batman v Superman" will not exceed that of "Man of Steel", which is hailed by countless people as a masterpiece of superhero films, However, it should not be difficult for North America to exceed US$400 million and the world to exceed US$1 billion.

After all, this is the first time that Batman and Superman have appeared in the same film, and it is called the sequel of "Man of Steel". "Man of Steel" has created such a good situation for the entire series. Not too much.

But the forecast is much lower than expected...

Bruce Rosenblum suddenly felt his heart beating faster, and his chest felt uncomfortable. He quickly adjusted his breathing rhythm and hinted to himself that his prediction might not be accurate...

It’s just that such a hint was vetoed by himself as soon as it appeared. His predictions did sometimes miss, but those were small productions with a limited audience. There has never been a precedent for super-big productions that predict a difference of 10 million US dollars from the final box office.

After adjusting his breathing rhythm, Bruce Rosenbloom looked at the information about negative statistics again.

"Since Warner Bros. interrupted the cooperation with Murphy Stanton, DC can only choose to squeeze both Superman and Batman into the important layout work "Batman v Superman: Dawn of Justice" released after "Man of Steel". At the same time, it also introduced Aquaman, Flash, and Cyborg. Introducing so many characters in the second work of the movie universe is very risky for movie creation, and it is also the helpless way of losing Murphy Stanton. lift."

"It can be seen that Warner Bros. and DC Comics want to work hard to get rid of the influence of Murphy Stanton, so "Superman vs. Batman" did not try to dig deep into the various social and political issues in the story in order to comprehensively lay out and establish a worldview The most important thing, but it is undeniable that the image created by Murphy Stanton's "Man of Steel" in the hearts of movie fans has become a kind of subconscious, that is, depth, and some ordinary viewers will think of Marvel's "Iron Man" "Batman v Superman: Dawn of Justice" is not as entertaining as Marvel, and it really is a film that lacks depth and entertainment at the same time."

"For future considerations, Warner Bros. and DC Comics should invite Murphy Stanton back again and continue to implement the previous plan!"

Please Murphy - Stanton back? Bruce Rosenblum's steady breathing rhythm just accelerated again. He chose to interrupt the cooperation with Murphy Stanton because he was unwilling to pay a higher salary. Now that he is invited back, it is not a slap in the face ?

This bad word of mouth and evaluation,

And the box office figures that are likely to be lower than expected have already made him very embarrassed, should it be more embarrassing?

From his own emotional point of view, Bruce Rosenblum doesn't want to invite Murphy Stanton back again. Besides, the DC superhero series may not be without him.

There was a knock on the door, and after Bruce Rosenblum said please come in, DC Comics CEO Diego Harris walked in.

"Sit anywhere."

Bruce Rosenblum pointed to the chair across the desk, and Diego Harris sat down, saying directly, "Batman v Superman is not doing well."

"Hmm." Bruce Rosenbloom nodded.

Although the film's box office performance in the first weekend is considered good, anyone who has a little knowledge of this industry can see that the future will inevitably be a situation where the box office stamina is seriously insufficient, and even the North American box office on the second weekend will experience a diving trend. plummeted.

Diego Harris looked serious, "The marketing department has just made a forecast, and the North American box office may drop by more than 70% next weekend!"

"What?" Bruce Rosenblum suddenly stood up, as if he couldn't believe what Diego Harris said, "Over seventy percent?"

"Yes, more than 70 percent!" Diego Harris said with certainty.

Bruce Rosenblum was silent and sat down slowly, as if he didn't know what to say.

"The box office of this film is based on the overdraft of the brand effect established by "Man of Steel" and the appeal of Superman and Batman." Diego Harris said seriously, ""Batman v Superman" not only lost word of mouth, but also Brands that have affected the entire series, if there is a next time..."

He shook his head vigorously, "The consequences are disastrous."

Bruce Rosenblum didn't understand what he said, thought for a while, and asked, "Diego, do you have any ideas?"

"That's right." Diego Harrison said directly, "I think we should bring back Murphy Stanton!"

Bruce Rosenblum was silent, and his face was not very good-looking.

Diego Harris seemed to have not seen it, and continued, "Zach Snyder is completely unable to replace Murphy Stanton. Compared with Murphy Stanton, his dark style is still on the surface."

"Yeah." Bruce Rosenbloom nodded slightly, which was obvious in "Batman v Superman", but he didn't want to invite Murphy Stanton back, and said, "Zach It’s not bad, comic fans think highly of him.”

"But, Bruce, have you thought about it?" Diego Harris could vaguely guess what Bruce Rosenblum was thinking, and said, "How many fans of DC comics are there? We shoot DC comic superhero movies, Is it just for comic fans? If the film cannot attract those ordinary audiences, how can such a huge investment be recovered? We invest in these movies to attract fans, not to separate comic fans from ordinary audiences! "

Bruce Rosenbloom was silent again, how could he not understand such a reason.

"Zach Snyder is a loyal fan of DC comics, which is very good!" Diego Harris did not stop, "His film is completely based on comics, not like Murphy Stanton abandoning the original comics. , but Murphy-Stanton's films are widely circulated that he can't do!"

Hearing these words, Bruce Rosenbloom remained silent.

Diego Harrison couldn't bear it anymore, stood up and supported the table, and said in a low voice, "Bruce, is your face more important, or is your current position more important?"

Bruce Rosenblum was taken aback, as if he had been woken up: Yes, if the DC superhero series is rotten, he can only step down. This is Warner Bros., which has a complicated shareholding structure, not his family business !

It's just that those self-defeating words are really hard to say.

"Bruce, what are you thinking?" Diego Harrison said with a hint of anxiety in his voice, "Are we going to wait for DC's superhero series to completely overdraw our reputation? What good will that do you and me? We will only He was kicked out of his current position by Warner Group!"

Bruce Rosenbloom stood up slowly, walked back and forth behind the desk a few steps, carefully considered the pros and cons, and finally figured out one thing, compared to the benefits that can be gained from sitting in this position , You can also give up a little bit of your own face appropriately.

He turned back to the desk, sat on the chair again, looked at Diego Harris across from him, and said indifferently, "On behalf of me and Warner, you first communicate with Murphy Stanton and his agent Bill Rossis. Contact, if he can make a little concession on the compensation, we can cooperate with him again."

"Bruce!" Diego Harris reminded, "In this case, we still don't want to cooperate with Murphy Stanton!"

"That's good!" Bruce Rosenblum gritted his teeth and said, "Murphy Stanton's last price is our bottom line!"

Diego Harris nodded, "Don't worry, I know what to do."

Bruce Rosenblum waved his hand to Diego Harris, "I leave this matter to you, as long as you can reach an agreement with Murphy Stanton, I will push to work with him again on the company's board of directors .”

Diego Harris stood up, "I'm going to contact CAA and Bill Rossis now. We also have a lot of cooperation with CAA. They must be happy to see us continue to cooperate with Murphy Stanton."

Bruce Rosenblum waved his hand again, and Diego Harris turned around and walked out of the office. Instead of going to DC Comics, he went downstairs and got in the car and asked the driver to leave Burbank for Century City, and then called Bill - Rossis' phone call, made an appointment for the time and place to meet, and rushed over directly.

Diego Harris knows very well that it is not easy to persuade Murphy Stanton, it requires real money. (To be continued.)

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