Hollywood Road

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"Shooting and production in 3D?" Murphy looked at Kara Firth and immediately frowned, "Is this what you mean? Or is it a request from Twentieth Century Fox?"

"It's a preliminary idea of ​​the company." Kara Feith shook his head, "It's not filming, but post-processing to make this film into 3D format?"

Murphy's brows frowned deeper, "Like "Alice in Wonderland"?"

Kara Firth nodded, "Many people in the company believe that the global box office of "Alice in Wonderland", a very ordinary movie, is about to exceed one billion dollars because of the selling point of 3D. If your movie Converting it to 3D will increase the box office by at least 30%."

"Didn't they think about it?" Murphy spread his hands, "The big sale of "Alice in Wonderland" is just a special case, and it won't become a common phenomenon."

Without waiting for Kara Firth to say anything, Murphy continued, "At that time, James Cameron's "Avatar" triggered an unprecedented 3D boom, and there was no relatively good 3D in the market except for "Avatar". The appearance of the movie, "Alice in Wonderland", just made up for the much-needed gap in the market, and only then did the box office explode..."

Kara Firth naturally understands what Murphy said. She also believes that "Alice in Wonderland" is a product of a specific time and a special social environment. Although this film has attracted many people, it has a bad reputation. There are by no means a small number of viewers who are madly spraying afterward.

But 3D movies can indeed effectively increase the income of movies, which everyone can see clearly.

After "Avatar", almost all large and medium-sized Hollywood studios have put 3D movies on the agenda. As the producer and distributor of "Avatar", 20th Century Fox certainly wants to gain from this 3D craze. More bonuses, so Murphy, another big ace besides James Cameron, is also included in the 3D plan.

However, the new film plan submitted by Murphy made no mention of 3D.

So, they sent Kara Firth to test Murphy's attitude towards 3D movies.

Because from a profit point of view, Murphy is far more important to them than James Cameron.

No one knows how long James Cameron will have to wait for the next film after "Avatar", but Murphy's rhythm of one film a year is completely guaranteed. James Cameron, but when it comes to the total profit of the film, the less-produced James Cameron is a bit behind.

Twentieth Century Fox very much hopes that Murphy can join the future 3D movie plan, even if it is not shot in 3D, it is also possible to convert to 3D.

"The company is just a suggestion." Kara Firth is very clear that 20th Century Fox does not have enough ways to restrict Murphy in this regard. Hollywood does not know how many production companies are waiting for the cooperation between the two parties to break down. "You also consider one time."

"Kara, if it's a movie of other aspects, I can consider 3D." Murphy said directly, "But this movie can't use 3D. Most of the scenes in the movie, especially the action scenes, will be set at night, in a darker environment. The color tone will seriously affect the 3D imaging effect, and the 3D will make the film darker, which will cause too much burden for the human eye."

Although James Cameron's 3D technology has improved by leaps and bounds compared with the old 3D technology, it is true that there will be no major problems in scenes with sufficient color and brightness, but if the tone of the film itself is dark , the effect of 3D imaging will be greatly reduced, and even negative effects such as ghosting and blurring will appear.

Murphy does not reject 3D technology, but the current 3D technology is indeed not suitable for filming and production in dark tones.

To put it bluntly, today's 3D is a special treatment of light. Light can be polarized, and the processed light has a polarization direction. Although the direction of the light itself is unchanged,

But still looks like the original light.

Then there is a kind of lens called polarized lens, which also has a polarization direction, and light with the same polarization direction can pass through, but light with different polarization directions cannot pass through.

When 3D movies are shot, they are shot at different angles, almost at the angle where the eyes are separated. Two cameras are used to shoot together. During the projection, the two sets of images are processed in different polarization directions and projected onto the screen.

If the audience does not wear 3D glasses at this time, it seems that the two groups of images are blurred together. If the audience wears 3D glasses, because of the filter of the polarized lens, the left and right eyes see different images, which is the same as when people use glasses to see real objects. The brain will produce a three-dimensional feeling according to the calculation.

However, in this simple process, the light is reflected by the screen, and then passes through the glasses to be imaged on the retina, and the brightness will theoretically be lost by half.

Murphy understands these principles, and so does Kara Firth, so the two quickly reached an agreement that converting to 3D is completely unacceptable.

In fact, Murphy can also see that Kara Firth deliberately persuaded himself to use 3D technology to shoot at the beginning. After all, the ticket price of 3D is nearly one-third more expensive than ordinary movie tickets, which is very beneficial to the box office of the film. of.

Moreover, Murphy himself admits that if 3D technology is used, the box office of his film can indeed be higher, but this will not help the film itself, and will also affect the overall reputation. After all, the tone of this film is as dark as the theme .

In a short period of time, it seems that the box office has increased, but in fact it is harmful to the profitability of the entire series.

In addition to the problems of the film itself, when Murphy watched "Avatar", he also paid attention to the word-of-mouth reflections of some 3D movies. Just like the other side of the Pacific, the phenomenon of dark screens also exists in North American movie theaters.

In order to save costs, many theaters will reduce the brightness of projector bulbs to prolong the life of expensive bulbs. Such brightness is not much different in 2D movies, but in 3D movies that would damage the brightness of the movie, the difference is often the same. It's obvious.

Nowadays, many movie fans in North America have responded that since "Avatar", a multiple-choice question has always caused them special pain. Should they watch it or watch it? The picture quality of the movie is clear and comfortable, but the visual impact is not strong; the movie is three-dimensional and shocking, but the picture is dark and difficult to watch.

The already dim screen with sunglasses can be said to be "fainted and dimmed". After a movie, the whole person is really "fainted", and the brightness of the movie is also darker than the movie, which feels depressing.

Although Murphy is not a technical director, he is not an old-fashioned person either. He has always paid attention to the development of film technology, and asked people to do a detailed investigation on 3D technology, and found that even in theaters in super metropolises like New York and Los Angeles Inside, the brightness of 3D screens is also different, and human factors are not ruled out. Theaters are pursuing profits, and they will definitely want to save costs, especially now that 3D is hot and audiences don’t know much about 3D technology.

Frankly speaking, the current 3D market in North America is a bit chaotic compared to the future, and Murphy himself doesn't want to get involved in this messy water.

To a certain extent, Murphy still pays great attention to his own reputation in films. It may take many years and several films for a director to develop a good reputation, and one bad movie with a bad reputation is enough.

The widespread use of 3D technology is a good thing, but this technology must be combined with suitable movies to give full play to its advantages. If no matter what kind of movies, such as comedies and romance movies, are made into 3D, then in order to make money And the behavior of misappropriating money can be said to be too bad.

The audience is not a fool, they may buy it once or twice, but what about more times?

That would be harmful to the entire film market, and it may cause the box office of the entire region to plummet.

Some things will bring certain immediate benefits, and Murphy gave up, not to say how great he is, but for more long-term benefits.

Moreover, without using 3D shooting and production, he still has IMAX technology to use.

Murphy and 20th Century Fox quickly reached an agreement on the use of IMAX cameras to shoot some shots. Philip Lascher and another producer of the crew began to contact IMAX, but there are currently less than ten IMAX cameras in the world. Moreover, IMAX only rents and does not sell, and the weekly rent is as high as 16,000 US dollars. If you want to rent, you need to coordinate.

This aspect is not a problem. Not all of Murphy's shots are shot with IMAX cameras, and there is no time in time.

According to the plan, this part of the IMAX lens will be mainly used in panoramic shooting and some action scenes.

The IMAX camera that the crew wants to rent uses 70mm film, and the resolution of the screen projected by it is more than 10 times higher than that of ordinary 35mm film. It is currently the highest resolution camera in the world.

Scenes shot with IMAX cameras are presented on the full screen on the IMAX screen, and the audience can see about 40% more pictures than the ordinary screen, and it has unparalleled clarity and color saturation, which can present the audience with a truly immersive experience. environment viewing experience.

Importantly, IMAX technology itself does not compromise the light and brightness of the film, nor does it negatively affect the dark tones of the film.

At the fastest speed, Murphy let Philip Raschel finalize the lease contract with IMAX Corporation, and in the future, he will rent two IMAX cameras using 70MM film at a rent of 30,000 US dollars per week.

After finishing the IMAX camera rental and the customization of the script and artwork, Murphy turned to the actor audition. The male and female protagonists had completed two auditions for auditions. The next audition required him to personally participate in order to determine the final candidate. He also needs to make up his mind about the auditions of minor actors who accept invitations to audition for supporting roles.

The latter had the fastest audition speed. After two consecutive days of audition, Murphy basically confirmed his favorite actor. Christoph Waltz, who had worked with him before, will play the role of the realistic policeman who is the main supporting role. Liam Neeson It is also confirmed that he will take on the role of the villain.

Later, in the actor's audition, Murphy also saw interested candidates.