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Traditional media, especially public television, is the first choice for Twentieth Century Fox to promote "City of Chaos". The most important TV promotion is this year's Super Bowl halftime commercial.

Twentieth Century Fox has invested a huge amount of money and directly bought 30 seconds of advertising time. Today, the cost of Super Bowl movie halftime advertising is as high as 150,000 US dollars per second, and the expenditure in this area alone costs 450. 10,000 US dollars, but the Super Bowl halftime advertisement has always been synonymous with value for money. In recent years, it has always ranked first in North American TV ratings, and there is no sports event or other entertainment program that can match it.

After the Super Bowl, 20th Century Fox conducted a related statistical survey. Among all the audience who watched the movie advertisement, those who were interested in "City of Chaos" accounted for nearly 15%, and this proportion was placed in the Super Bowl. Among the hundreds of millions of viewers of an advertisement, it is already quite good.

This is also related to Murphy's strategy. Although the special effects production of the film has not been completed, he edited some close-up fighting scenes into a 30-second commercial. Against the backdrop of the fancy fighting brought to Hollywood, it looks quite different and has attracted the attention of many movie fans.

On the other hand, Murphy Stanton has become a well-known brand, and the degree of attention among movie fans is no less than that of Hollywood superstars.

Movie marketing is not limited to the promotion and publicity of a single movie, but also attaches importance to brand building and dissemination. This approach is based on brand strategy. Marketing communication can create a strong, Preferable and unique brand associations; prompt movie audiences to form judgments or impressions of the brand; help to establish audience-brand relationship and brand resonance, thereby accumulating brand equity

The branding that has been embedded in the marketing of each film in the past has formed and promoted the appeal of the Murphy-Stanton brand, just like Steven Spielberg once and James Cameron now.

After the Super Bowl, "City of Chaos" really entered the eyes of many movie fans, especially older TV audiences.

In addition, Twentieth Century Fox has formulated a series of audience positioning research, trailer testing research, audience awareness tracking survey and so on.

These professional studies and surveys will provide a lot of important reference data for the overall film promotion activities,

However, attaching importance to the promotion of traditional media such as TV does not mean ignoring the Internet. Compared with the TV commercials controlled by 20th Century Fox, the promotion of the Internet is mainly based on the crew.

Murphy's personal social networking site has always been the focus of media attention. After the Super Bowl, he personally updated several related stills, including a large number of photos of him on the set with Henry Cavill and Margot Robbie.

Margot Robbie also has quite a few fans on Twitter due to her appearance and the relationship between the three fools.

She also updated a picture of herself with Murphy, and added a postscript, she is really lucky to work with an extraordinary director and participate in an extraordinary film!

At the same time, CAA communicated with several of Murphy's fan organizations, including IMDB's related discussion groups. Under the "City of Chaos" column just established by IMDB, there were many messages in an instant.

These messages all express their expectations for Murphy's new film.

"Looking at the commercial, I feel that the dark atmosphere is created very well!"

"The action design is on fire. The feeling of punching to the flesh is much better than those messy flower stands. This is the real fight!"

"Is Murphy going to bring us another masterpiece? Personally, I think "The Wolf of Wall Street" is a bit cheap. I really hope he can return to that dark and high-end style!"

"In just thirty seconds, it's exciting to see the action and the dark atmosphere is very engaging!"

"Murphy's movies have always been synonymous with high style,

This one is obviously no exception, the phrase "Why do we fall, because this is how we learn to stand up", suddenly sublimated the artistic conception of the entire commercial! "

On Rotten Tomatoes, although there is no positive rating for the film because it does not have any relevant reviews, the rating for freshness is still 0%. After marketing, it quietly rose to 92%, and it continued to climb slowly.

The Big Six Hollywood companies like Twentieth Century Fox, while paying attention to traditional media marketing, will not take the risk of trying too new promotion methods, but will not let go of those new media methods that have been proven to be effective. Traditional media platforms and emerging media represented by the Internet are not surprising means.

In this promotion and marketing, 20th Century Fox focused on TV commercials, driving the popularity of emerging media such as the Internet, and integrating multiple channels together.

The integrated marketing channel is not an invention of Hollywood, but under the skillful control of the six major Hollywood labels, it exerts a powerful force and has become the most popular and common film marketing method in Hollywood.

Doing so is extremely powerful in researching and determining a unified marketing strategy, coordinating the use of various publicity channels and means, comprehensively utilizing the advantages of different publicity tools to implement marketing strategies, and finally achieving low-cost, high-yield marketing effects.

Compared with 20th Century Fox, Murphy can do very little in traditional media. Apart from cooperating with the plan made by 20th Century Fox, he and his crew members also tried their best to cheer for this film on the Internet, especially on their respective social platforms.

It is no exaggeration to say that Murphy, Henry Cavill and Margot Robbie have worked hard in this regard. Firstly, they will be the direct beneficiaries of the movie's big sales. Secondly, there are related provisions in the original contract. .

What Murphy does the most is to expose some new content of the film bit by bit and continuously on his official Twitter and Facebook, like squeezing toothpaste, so as to attract the attention of fans and the media frequently.

Henry Cavill did the same thing as him, but at the suggestion of the brokerage company, he frequently interacted with his new girlfriend through social networking sites, and often discussed some film shooting situations with each other on Twitter. Maybe he was not famous enough before, but since From the day Murphy was chosen as the leading actor, he became the target of paparazzi and entertainment media.

Moreover, the identity of his new girlfriend is indeed unusual. This woman named Gina Carano once worked with Murphy, is a very famous mixed martial arts player, and just starred in "Fast and Furious 5".

In the words of Margot Robbie making fun of Henry Cavill, even though Henry Cavill is as strong as a bull, if there is a conflict with Gina Carano, Henry Cavill may only be beaten.

Regarding Margot Robbie, CAA has planned a series of promotional plans.

While Murphy was busy editing, Margot Robbie quietly followed Real Madrid's famous star Cristiano Ronaldo's Twitter on Twitter, and continued to like his tweets. Leave a message below claiming to be a Cristiano Ronaldo fan.

Propaganda is a tried-and-true method in Hollywood. A new movie can be promoted by posting commercials when a hit movie is released, and an actor who is not well-known enough can also use other celebrities to create momentum for himself.

After praising Cristiano Ronaldo for many days in a row, I don’t know which entertainment media started first. The entertainment media, sports media and the Internet began to report that 'Sansa Stark' fell in love with Cristiano Ronaldo- Ronaldo's lace news, and even tabloids swear that the relationship between Margot Robbie and Cristiano Ronaldo is not simple, and the relationship between Cristiano Ronaldo and Elena Shayk is even more because of The intervention between Margot Robbie led to a breakup.

Perhaps football stars have little influence in North America, and Irina Shayk is not considered a supermodel, but no one can deny the fact that football is the number one sport in the world, and Cristiano Ronaldo is the most famous football player in the world today. One of the few strong people, the influence is beyond doubt.

The North American market is the foundation of Murphy's films, but the vast overseas market cannot be ignored. Margot Robbie's series of promotion plans are aimed at overseas markets.

This lace news spread like flying around the world, even the die-hard supporters of Leo Messi paid attention to the relevant news, and used it to make fun of Cristiano Ronaldo as a philandering carrot.

One-sided hype often doesn't last long, but what Murphy and CAA didn't expect was that Cristiano Ronaldo himself didn't know what he thought. When the lace news was flying all over the sky, I actually followed Margot Robbie's Twitter, and liked many of Margot Robbie's still photos.

Cristiano Ronaldo also specially left a message under Margot Robbie's latest photo with Gal Gadot. I am a loyal fan of the two of you!

The moment the message appeared, the entertainment media and sports media flocked to it, using their wild imaginations to write a tortuous and moving love story between Cristiano Ronaldo and Margot Robbie, and then sent it to all over the world...

Because of Cristiano Ronaldo's relationship, this round of publicity and marketing has completely exceeded the expected effect.

"He also helped us invisibly." When Murphy talked about this with Gal Gadot, he said, "If Cristiano Ronaldo wants to transform into the film industry one day, I can Consider giving him a role."