Hollywood Road

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In early April, after adding the soundtrack and completing the sound editing, all the post-production of "City of Chaos" was completed, and the film also entered the pre-release publicity sprint stage. In the last three weeks before the release, Murphy and Carla - Firth work together, and strive to attract more eyeballs.

Publicity at this stage is no longer limited to media platforms.

Both Murphy and Twentieth Century Fox know that "Thor" may be a soft persimmon compared to several other popular movies, but the brand gradually established by Marvel should not be underestimated, especially "Thor". "There is still an audience base to some extent.

The easter eggs of Marvel Pictures are now gradually becoming familiar, and they are also a topic of frequent discussion among movie fans and the media. Just before the summer vacation is coming, Marvel Pictures officially announced that the first large-scale collection of Marvel superheroes "Revenge" League of Legends will be released on the first weekend of May next year, and Thor is one of them.

Such news undoubtedly stimulated many fans, especially those attracted by comic fans and several Marvel superhero films, and it also effectively increased the attention of the film "Thor".

Compared with "Thor", which has a certain foundation, "City of Chaos" is completely out of the aura of the master, and the foundation will undoubtedly be weaker. Anyone who understands Hollywood and the film market knows that the degree of attention received by original movies cannot be compared with Movie adaptation vs sequel movie.

The simplest example is that even now in Hollywood, there has not been any non-sequel original film or non-adaptation film whose North American box office has broken through the $100 million mark in its first weekend. James Cameron's "Avatar" brought in more than $70 million.

Let's take a look at Yishui's adaptations and sequels on the box office rankings for the first weekend.

This is the reality of Hollywood. Even if Murphy and Kara Firth look down on "Thor", they know that the other party is not a super soft persimmon.

In the publicity after the Super Bowl halftime commercial, 20th Century Fox mainly focused on the TV platform, and then supplemented it with other media, using relatively common methods.

"City of Chaos" entered the weekend when "Thor" was released, which put a certain amount of pressure on Marvel Studios and Walt Disney, forcing them to use the big move of "Avengers"; with the hot discussion of the Avengers, Murphy and Kara Firth also felt the pressure, and also used propaganda methods other than conventional means.

There are many more movie advertisements in New York in April, especially the billboards in Times Square, which are occupied by many upcoming Hollywood blockbusters.

Edmund Princeton is an ordinary office worker. His company is near Times Square. He has to pass by Times Square every day when he goes to work. Those colorful advertisements will inevitably fall into his eyes.

"There's not much going on this month."

Like many Americans, Edmund Princeton also has the habit of going to the theater to watch movies. He passed by Times Square this day and said to a colleague he met on the road, "I haven't been to the theater for several weeks. I will wait for the movie in May. It's summer vacation."

The colleague put the briefcase in his hand on his shoulder and said, "Me too, there are a lot of blockbusters this summer."

"There are two blockbuster movies in the first weekend!" Edmund Princeton looked at the electronic screens in Times Square, one of which was playing the trailer of "Chaos City", on the billboard on the top of the Times Building, The muscular Henry Cavill and the sexy and capable Margot Robbie stand out against the dark night.

The colleague also looked over there, looking at the man standing opposite him holding the hammer high like a god descending from the earth, drooling and said, "And "Thor", Marvel's superhero blockbusters are all my favorites. "

As if they were released on the same weekend, huge commercials for Chaos and Thor stand opposite each other,

No one is left behind.

"I still like Murphy's realistic films," Edmund Princeton said as he walked.

"His movie? I admit that Murphy's movie is good, but it's far worse than Marvel's superhero movies!" The colleague kept shaking his head, "His movie is too cruel, or is Marvel's movie more entertaining?"

Hearing what he said, Edmund Princeton couldn't help but turned his head and glanced, and said, "Entertainment? Come on, Dirk, you're not an underage child anymore. Marvel movies are indeed more cheerful, but they are made for children." Children are watching, don't be so naive!"

"It can't be helped." The colleague named Dirk spread his hands and said, "I just like superhero movies. Who told Murphy Stanton's new "City of Chaos" not to be a superhero movie? If it was "Steel I will definitely buy a ticket for a film like The Body."

Edmund Princeton could only shake his head. After all, everyone has different preferences. He is obsessed with Murphy Stanton's movies, so naturally some people don't like them.

The two walked through Times Square, and Dirk suddenly said, "By the way, there is a good movie at the end of April, do you want to watch it?"

"What movie?" Edmund Princeton couldn't remember any blockbusters before the summer break.

Dirk made a gesture of turning the steering wheel, "Fast and Furious 5 by Vin Diesel and Paul Walker!"

"That bald head." Edmund Princeton shook his head directly, "I don't like him, so I won't watch his movies."

Speaking of which, Edmund Princeton saw a crooked, handwritten and copied poster posted on an advertising stop in front of him. Many people gathered there to look at it, so he couldn't help but go over and take a look.

It wasn't just him who was curious, but also Dirk, who also followed.

Since the poster was relatively large and the font on it was relatively clear, Edmund Princeton could see the content clearly without squeezing into the crowd. It seemed to be a declaration of battle.

"In recent years, the law and order in New York has been chaotic, gangsters have been rampant, and serious crimes have been committed one after another, resulting in rampant drugs, guns and crimes. Countless people have become their victims..."

Although living in a world-class metropolis like New York, Edmund Princeton has been living in Queens in the early days, and he is very aware of the other side behind the prosperity of this city. In his eyes, all the things listed on the poster are not just false rumors , is far from describing the evils of New York.

"I am here to warn all criminals that the nights in New York are no longer your world. My eyes will be on every corner of New York, and I will use the most severe means to crack down on crimes in New York!"

Edmund Princeton was a little dazed. This guy looked like a bully, and he seemed to be going against all the bastards in New York.

"Here, I declare war on all crime in New York!"

Seeing this, Edmund Princeton didn't know what to say. He just felt that this man had a big tone. He could solve the problem that even the New York City government and the police couldn't solve?

Looking back, it was signed, and a person's name was written in cursive English——Chris Dann!

"Who is this Chris Dan? Is there something wrong with his head?" Dirk was completely confused, "He actually declared war on the gangsters all over New York!"

Edmund Princeton stared at the name for a while, then turned his head to look at Henry Cavill and Margot Robbie on the tall billboards. The name "City of Chaos" behind them was quite eye-catching.

He had watched several versions of the trailers of this film more than once, and of course he knew that the leading actor in them was Chris Dane!

Just turning his head a little bit, Edmund Princeton thought, this is the film crew's promotion for "City of Chaos". Molecular declaration of war, no matter what the starting point is, will definitely arouse the curiosity of some people.

For example, this colleague named Dirk next to him.

Entering the company, the two people's offices are very close to each other. Edmund Princeton saw that Dirk took advantage of the spare time before going to work, opened the Google search page, and entered the name "Chris Dann", Then a lot of pages about Chaos City are displayed.

Seeing that Dirk clicked on one of them with great interest, Edmund Princeton no longer cared about him. He opened the booking website and looked at it. Today is a new Monday, and the movie tickets for "City of Chaos" began to be accepted Reserve!

Log in to the website, find the "City of Chaos" section, look at the theaters where it was showing, and find a suitable one. Edmund Princeton booked an advance movie ticket for himself on Thursday night without hesitation.

Although due to work, I can't go to the premiere at the Lincoln Center for the Arts, but it's okay to go to the early screening after get off work.

"City of Chaos" opened North American movie ticket pre-order business three weeks in advance. At the same time, a declaration of war by Chris Dann appeared in the New York City area and on the Internet. This declaration caused many people like Dirk Curiosity was also aroused, and then I asked and found out who Chris Dan was...

To a certain extent, this attracted a considerable number of passers-by viewers.

"Thor" did not show any weakness. With the blessing of the "Avengers" topic and halo, it also began to accept reservations, and the results were quite good. Marvel has accumulated a large number of comic fans in decades, even if Thor I am not well-known, but there are many fans of other heroes who buy it because of the relationship of the Avengers.

In late April, Murphy and Gal Gadot came to New York to deal with some matters related to the premiere. The first week of "Thor" is already booked close to 10 million US dollars. Since "City of Chaos" is an original film, the scheduled It was lower, but still over $8 million.

The release is getting closer and closer, "City of Chaos" held two media and audience test screenings in New York and Los Angeles at the same time, in order to create momentum for the film's release.

Not to be outdone, Marvel Studios also held a test screening for "Thor," to the acclaim of fans and Disney-owned media.

This situation has been maintained until the arrival of the first weekend in May. (To be continued.) Mobile phone users please browse and read for a better reading experience.