Hollywood Road

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With the widespread spread of negative word-of-mouth, the excitement of the film itself is limited. In addition, there is the competitor "City of Chaos" at the same time, and "Fast and Furious 5", which was released last weekend, was only screened for a week. Beginning in the morning of Saturday, the attendance rate of "Thor" began to drop silently and slowly.

Moreover, the momentum of decline is very obvious, which has attracted the attention of many theaters. ,

New York, the AMG theater near Times Square has always been famous for its large passenger flow and high attendance rate. On weekends, there are even more people coming and going. Now it is a summer weekend, and the coming and going audience makes the spacious theater lobby look a little bit crowded.

When it was nearly 3:30 in the afternoon, Wilshere, the manager on duty, had lunch, simply cleaned up his desk, went to the ticket window and sales department, and then walked into the theater In the server office, he turned on a monitor and checked today's data.

This is Saturday, whether it is box office revenue or product sales, the data is very impressive.

Regardless of the products with the highest profit margins in theaters, he opened a statistics table, clicked on real-time statistics, and the statistics of all the movies that were screened in theaters today appeared on the monitor in front of him.

The number one box office hit is no longer yesterday's "Thor", but Murphy Stanton's new film "City of Chaos", which has sold nearly 30,000 US dollars at the box office since morning. Considering that the customer flow may be higher at night, this movie will achieve a single-day revenue of $50,000+ in a single theater!

If memory serves me, this is the best single-day earnings for a single movie this year.

Wilshere looked down and couldn't help shaking his head slightly, "Thor" didn't seem to live up to expectations.

This film has earned more than 20,000 U.S. dollars from yesterday to this time, but now it doesn't even make 18,000 U.S. dollars, which is a bit steep.

The half-day box office revenue of less than 20,000 U.S. dollars, put in more than 95% of theaters in North America, is a super-explosive single-house performance, but the AMG theater he is in has the highest attendance rate in the United States. One of the theaters with the largest passenger flow, such results can only be said to be average in the summer.

Marvel's superhero movie is probably much worse than "Iron Man"!

Having been engaged in this work for many years, Wilshere relied on his rich experience, so it is not difficult to come to the conclusion that if "Thor" fails to overtake "City of Chaos" tonight, the box office champion of this weekend may be...

As a New Yorker, from the bottom of his heart, he didn't want to see a film produced by a Los Angeles company beat a New York company.

It's a pity that things didn't go as expected, and when it was close to ten o'clock in the evening, Wilshere walked into the server office again, turned on the real-time statistics again, and sat at the top of the single-day box office revenue list of his theater Yes, it is still "City of Chaos", and it has also widened the gap with "Thor".

As expected, "City of Chaos" broke through the $50,000 mark in a single day, and "Thor" barely broke through $30,000.

Not to mention that the positions of the two films have been switched today, "Thor" has dropped a lot compared to yesterday.

Wilshere is very clear that this is the gap between the quality of the two films and the audience's reputation. The reputation of "Thor" and "City of Chaos" completely shows the trend of ice and fire.

The phone rang suddenly, and Wilshere answered a few words, then quickly stood up and left the office, walking towards the office of the theater manager Christian.

He is just a duty manager, and the real person in charge of this AMG theater is Christian.

Walking to the office door, he knocked on the door lightly, and waited for the voice of "please come in" from inside, then opened the door and walked in.

"Boss?" Wilshere was aware of his boss's work style, and asked directly after entering the door,

"What's the matter?"

Christian pushed a fax to his desk, and said, "The head office just issued a notice. Starting tomorrow, we will make appropriate adjustments to the schedule rates of the several films that are currently released, specifically on this."

"That's it."

Wilshere took a step forward, took a look at the fax, and the most conspicuous thing on it was to ask each theater affiliated with AMG to reduce the screening rate of "Thor" by about 5% according to their actual situation. And screens, for Murphy Stanton's Chaos City!

"Shall we adjust too?" Wilshere asked tentatively.

"Of course we need to adjust!" Christian said without hesitation, "Based on today's trend, "Thor" will continue to decline tomorrow, and if we continue with the current film schedule and invest so many theaters and screens, it will be a waste. "

Standing up from the office chair and walking back and forth twice, Christian said again, "In this way, after zero o'clock, Halls 5 and 6 where "Thor" was originally screened are all vacant, and "City of Chaos" will be played instead. Hall 12 will temporarily show "Thor" in the morning, and if the attendance rate does not improve tomorrow, "City of Chaos" will be shown in the afternoon!"

"Uh..." Wilshere hesitated.

Christian is not from New York, and he doesn't care about the messy things between New York and Los Angeles. He asked with emphasis, "Do you think it's inappropriate?"

Wilshere was alert immediately, and hurriedly said, "No, I'll arrange it right away."

After finishing speaking, he immediately left the office, contacted his people, and adjusted tomorrow's screening plan according to the arrangement of AMG head office and Christian.

Early on Sunday morning, Murphy got the good news from Kara Firth that "City of Chaos" has comprehensively improved its film schedule in mainstream theaters such as AMG, Emperor Entertainment, and American Artists. Six box office statistics.

"How about it?"

Just as Murphy hung up the phone, Margot Robbie, who was sitting to the left of Gal Gadot, couldn't wait to ask, "Have we won the game yet?"

Gal Gadot didn't ask any questions, but looked at Murphy with concern.

"Of course! Our "City of Chaos" was yesterday's single-day box office champion!" Murphy didn't hold back, ordered the driver to rush to Times Square, and said, "It's a slight increase from the day before yesterday. Yesterday we got about 24.5 million US dollars. The exact figures are still being counted.”

"Great!" Margot Robbie hugged Gal Gadot and deliberately kissed her on the face, "Celebrate."

"You..." Gal Gadot reached out and pushed her away, "You're going to spoil my makeup."

I have to participate in two publicity announcements today, and it would be quite troublesome if the makeup is too much.

Margot Robbie chuckled, "I want to kiss again, Murphy should be jealous."

Murphy shook his head and was too lazy to say anything. He knew that the friendship between Gal Gadot and Margot Robbie was not ordinary, it was no less than that between him and James Franco and Robert Downey Jr. Several people.

"By the way..." Margot Robbie asked again, "What about "Thor"? Has the box office dropped?"

"The decline is not particularly large. "Thor" had a box office of about 15 million US dollars yesterday." Murphy said calmly, "However, today's film scheduling rate has dropped, coupled with the poor word-of-mouth effect, it is estimated that the decline will be even greater. "

Another thing he didn't say is that "Thor" basically consumed the enthusiasm of comic fans in the first two days. For passer-by audiences, the film is not very attractive due to the influence of word-of-mouth.

Compared with "Thor", "City of Chaos" should maintain a more stable trend.

"Did you know?" Margot Robbie said suddenly, "The heroine of "Thor" is Natalie Portman."

Murphy pretended not to hear, and leaned on the seat of the RV to relax. Gal Gadot and Margot Robbie, who were sitting opposite, seemed to be very interested in the topic of Natalie Portman .

"You know her?" Gal Gadot asked with concern.

Margot Robbie nodded, "I met it once, but it was just to say hello."

"To get in touch with her, you need to be careful." Gal Gadot said without hesitation, "When I first met Natalie Portman, I regarded her as a good friend. Who knew what she was doing behind the scenes? thing……"

Speaking of this, Gal Gadot couldn't help shaking her head. If women in Hollywood, including her, are all duplicity, then Natalie Portman is definitely the top master in this regard .

"Our film will definitely win her film." Margot Robbie suggested, "When we see Natalie Portman next time, how about we laugh at her together?"

Gal Gadot rolled his eyes, "Are you so bored?"

Margot Robbie put his arm around Gal Gadot and said, "Aren't we bad guys? Aren't all bad guys like this?"

She also deliberately winked at Murphy, "Right, Murphy?"

"Well, we are all bad people." Murphy smiled and said deliberately, "Bad people should do bad things."

The three laughed at the same time.

The black RV soon arrived at Times Square, where a large number of movie fans and media reporters gathered. Due to the large number of people at the scene, the three of Murphy accepted media interviews and interacted with movie fans according to the arrangement of 20th Century Fox.

The most important part of this kind of activity is to accept interviews with media reporters to create news to attract more viewers.

"Director Stanton..."

Ever since Murphy stood in front of the reporter, various questions have been asked, "Will "City of Chaos" win the box office this week?"

"Yes!" Murphy said with certainty, "I never doubted that!"

"What do you think of "Thor"?" another reporter asked.

Murphy shrugged, "I haven't seen this movie yet."

At this time, a female reporter put the microphone in front of him and asked, "During the event just now, Ms. Gadot said that you wrote the theme of this film many years ago. Is that true?"

"That's right." Murphy thought for a while and said deliberately, "I wrote it for another movie at first."