Hollywood Road

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"Again.???"

In the high-speed car, Murphy looked away from the high road leading to San Diego, turned to look at Kara Firth sitting next to him, and said again, "I think it is very inappropriate to animate "City of Chaos" .”

Back in Los Angeles, Murphy immediately met with the representatives of Twentieth Century Fox and Dark Horse Comics. The latter intends to purchase the animation copyright of the "City of Chaos" series at a high price, and then publish it in the form of comics. Twentieth Century Fox also intends to A large amount of income will be added, and at the same time, part of the content of the second part will be released first through comics to warm up the market.

But these were all declined by Murphy.

Due to the relevant provisions in the previously signed agreement, if Murphy objects, 20th Century Fox cannot sell the copyright of the comics.

So, they sent Kara Firth here, not only to test Murphy's true attitude, but also to persuade him to change his mind.

"Why?" Kara Firth didn't quite understand Murphy's thoughts, "You can get half of the copyright income as a commission, and Chris Dann is somewhat similar to a superhero, which is also conducive to the adaptation of comics."

Murphy shook his head, "It's not about money."

He has more ambitions and expectations for this series, and if it is animeized, it will most likely affect these.

Kara Firth wanted to say something else, but Murphy raised his hand to stop her, and explained, "What I said is temporary, this series will not be animated for the time being, and after the entire series is completed, the animation rights will be packaged and sold, and It is believed that the selling price for related derivative copyrights will be higher.”

After thinking about it for a while, Kara Firth nodded lightly. Murphy was right. With the box office results achieved by "City of Chaos", it is impossible to sell at a high price. If the subsequent sequels can sell well, The situation will be completely different.

Murphy added, "Animation, especially the animation of content that has not been filmed, will affect the style of this film."

His goal is not just commercial box office.

Frankly speaking, San Diego Comic Con is not very suitable for this series, but the series has a huge investment and must be promoted commercially, so he has no objection to 20th Century Fox's promotion of this series through San Diego Comic Con.

When Kara Firth heard Murphy say this, he roughly thought of his purpose and didn't say anything.

The car turned off the highway, entered the urban area of ​​San Diego, and soon arrived at the San Diego International Convention Center where the Comic Con was held.

"Murphy! Murphy! Murphy..."

Since the news that Murphy was going to participate had already been disseminated by 20th Century Fox, and aa had contacted the Murphy-Stanton Los Angeles Fan Association, when the motorcade led by Murphy arrived at the entrance of the San Diego International Convention and Exhibition Center , was immediately surrounded by a large number of movie fans, and was blocked in the small square in front of the entrance, unable to move at all.

Although the event organizers had made some preparations, the scene was still chaotic. Murphy had seen this kind of situation a lot, and knew that at this time, no matter what, he could not get out of the car or open the window, otherwise the situation would become difficult to control.

He turned his head and looked to the rear. The car Margot Robbie and Henry Cavill were riding in was tightly surrounded, and it was also impossible to stand out from the tight encirclement.

Fortunately, the police were always at the scene to maintain order, so the situation did not turn to the worst direction. However, the cars of other crew members were also surrounded one after another.

"Don't even think about getting out of the car in a short time."

Looking ahead through the windshield, the road was completely blocked by movie fans.

The only good thing is that with the efforts of the organizers, the order on the scene began to improve.

Half an hour later, Murphy got out of the car under the guard of bodyguards. Since there were too many movie fans at the scene, he didn't stay any longer. He just waved to the surroundings and entered the San Diego International Convention and Exhibition Center.

After walking into the exhibition center and keeping the chaos out, Murphy turned around to take a closer look, and found that many movie fans were dressed up as Chris Dane,

The black headgear and black clothes look ordinary, but it is the most popular dress on the scene.

Compared to the frowning bodyguards around him, Murphy was in a good mood and was not in a hurry to leave. Instead, he took a closer look. Many fans were holding peripheral products of "City of Chaos".

Obviously, after more than ten weeks of screenings, "City of Chaos" has formed its own influence.

Murphy got the latest box office data of this film when he came back. After time accumulation, "City of Chaos" has obtained impressive box office data, which also proves that strong marketing can promote the market prospect of the film. It proves from the side that Murphy and 20th Century Fox have tossed so many boos back and forth that it was not in vain.

In consideration of the box office and income of subsequent films, he will continue to work with 20th Century Fox.

As of the day before yesterday, the North American box office of "City of Chaos" had accumulated a total of 205.108 million U.S. dollars, and it had already broken through the 250 million U.S. dollar mark. Although it was definitely impossible to cross the 300 million U.S. dollar line, for a non-adapted film that is not a sequel Speaking of which, it's pretty good too.

Overseas, the film continues to be released in some small markets, but the increase in box office is limited. The current global box office has reached 562.47 million US dollars.

At this time, Kara Firth came to Murphy and beckoned him to the exhibition area. Murphy saw a fan dressed as Chris Dann again, and asked if there was any data on peripheral sales? "

"Yes." Kara Firth recalled, and said, "Generally speaking, it's okay. I have a briefing in my bag, and I will show it to you in the exhibition hall."

The convention and exhibition center has not yet opened, and it is very quiet inside. "City of Chaos" is right at the entrance of the gate, and the two don't care about Margot Robbie and Henry Cavill, who are surrounded by fans outside. Under the leadership of a staff member, they directly entered the closed rest area of ​​the exhibition hall.

"This is just a rough report from 20th Century Fox." Kara Firth took her briefcase and rummaged through it. Murphy shook his head, "Just say it."

"Okay then." Carla Firth took the coffee from the staff, handed Murphy a cup, and said, "In the past two and a half months, we didn't count our commissions on companies such as McDonald's and Pepsi, " The peripheral products of "City of Chaos" have sold a total of about 81 million US dollars in North America!"

Murphy asked concerned, "Which products sell the most?"

"Chris Dann's motorcycle model is the best seller with about $8.4 million in sales; his clothing is in second place with about $6.8 million in revenue; and then Jay Leigh Cher's dolls and dolls, about $3.5 million, and in the back, Chris Dann's dolls and dolls, about $3.6 million..."

Having said that, she raised her head and glanced at Murphy, "The posters you shot on the set are also best-selling products, and their sales are also ranked in the top ten."

"It seems that I am also very popular." Murphy shrugged.

In this day and age, great directors have almost completely come to the front of the screen. In the past, it was rare to see a certain Hollywood film directly with the subtitles of a certain director's work, but now the works directed by first-line directors, such as Murphy himself, above There will be imprints like 'Murphy Stanton' films to attract fans' attention.

Similarly, first-line directors will also become part of the business operation while sharing the box office and peripheral dividends.

What Kara Firth mentioned is only a very small part of the film's huge peripheral product group, and there are many peripheral products that can operate in "City of Chaos", even if the New York studio is negotiating with major manufacturers for image licensing, There are more than 200 kinds of products directly related to the film.

"Actually, 20th Century Fox's preparations are a bit insufficient." Kara Fiss continued, "The supply of the most popular products is somewhat tight, and 20th Century Fox is already fully engaged in production and distribution."

Just like the box office, no one can guarantee whether a film will be a big hit, and the same is true for its peripheral products. The major Hollywood companies do not see enough profit prospects, so they will never rush to invest large sums of money in the operation of peripheral products, and No one can predict which peripherals are the most popular.

Therefore, when any film is released, the peripheral products prepared by the producer are actually limited.

With Margot Robbie and Henry Cavill entering the exhibition hall, today's event also kicked off. The main purpose of this event is to use the platform of San Diego Comic Con to further promote the brand of Chaos City.

The San Diego International Comic Con was founded in 197o, and now its influence has already surpassed the animation industry. The blockbuster films, TV series, and high standards that come here to promote are incomparable to other comic conventions. You can find fresh and exciting ones here. Good news and a large number of like-minded people, in the relevant circles in Europe and the United States, there is a saying that there is a day when the event is held, and when the group goes to the rooftop.”

Various Hollywood film studios are making every effort to win the attention of this Oscar in the animation industry, and fans from all over the world will also spend their unforgettable days here.

Starting from the comic exhibition, all kinds of fierce materials, rotten materials, and fertilizers are competing to be exposed first, making people overwhelmed. All kinds of osers, fans, and geeks are also wearing the most dazzling outfits and cheering enthusiastically here.

As one of the most watched events of this year's San Diego International Comic Con, 20th Century Fox specially sought to host "City of Chaos" in the central hall of the comic convention.

There were various interactive activities between the film crew and fans, but Murphy did not participate at all. This was not because he didn't pay attention to fans, but because of the personal publicity strategy that aa formulated for him.

Although the great directors came to the stage one after another, directors are different from stars and actors, and they don't need to deliberately show affinity to movie fans. This is the conclusion drawn by aa after a lot of field research. 8