Hollywood Road

Any industry in any country or region will definitely have to take many detours in the process of becoming mature. Just as the Hollywood film industry has not been smooth sailing to its present scale, the development of this industry on the other side of the Pacific has also encountered various problems. difficulty.

Some difficulties are inevitable in this industry, and others are to some extent artificial.

For example, in the last few years when Murphy lived there, some movies caused a lot of public opinion because of the scoring problems of related movie websites.

I don’t know what kind of pressure or what kind of capital it represents, but the state-level official media over there actually published an article, saying that “bad reviews hurt the film industry”, and even wrote an inductive article, “A certain movie website has movie ratings, how can I Believe in you again' and other exaggerated words.

It is undeniable that these websites do have malicious personal attacks. Some self-media and official accounts post malicious and irresponsible remarks for the purpose of gaining attention, attracting fans, and monetizing traffic. Mouth, really makes people speechless.

The film is bad, and people who buy tickets to watch it are not allowed to say it is bad. How can such a media be described as NB?

In that special social environment, in order to protect themselves, some movie websites can only delete some poor ratings and leave higher ratings to maintain the correctness of their own progress.

"Under the guidance of these low ratings, many viewers were disappointed with domestic films, and even refused to watch domestic films because of this, seriously hurting the domestic film industry."

I'm afraid such remarks will hurt the film industry more than bad reviews, right?

Isn't it bad for some movies to have no bad reviews? The banning of those movie rating websites, and the Internet will be full of hymns in the future, will it prove that it is not bad?

No matter which movie market you are in, you have to admit that audiences have the right to "vote with their feet", and they also have to admit that audiences have the right to "star rating". This is a choice.

Before watching a movie, go to the Internet to check the relevant ratings. After watching the movie, go to the website to write a review and give a score. Whether in North America or on the other side of the Pacific Ocean, it has become a movie-watching habit of many Internet users.

Exchange feelings and share opinions with friends and neighbors on the open platform of the Internet, which not only enriches one’s viewing experience, but also solves the problem of asymmetric information about movies. The "big data" of movie evaluation has been formed.

There will definitely be people who are extreme, angry, and finding fault, but the sample size is large enough to reflect the overall perception and attitude of the majority.

Of course, just like how many people like it, there are as many people who hate it. It should also be seen on both sides of the Pacific that there is indeed disorder in the evaluation of movies in the open public opinion field.

On the scoring platform, there are both positive and negative comments; even professional film critics, there are many malicious negative comments that grab attention, and there are even "personal attacks".

It can be said that with an open market and open public opinion, there will inevitably be pressures brought by various unexpected situations. For such situations, it is necessary to guide them reasonably and solve them properly, instead of just saving time and effort and making a one-size-fits-all solution , "The bath water is dirty, and the children in the basin cannot be thrown out", this should be a consensus.

However, having said that, will film works really be ruined by "One Star"? Will the movie ecology really be affected by "bad reviews"? As long as anyone with a good head can see clearly, this is impossible.

Otherwise, not to mention the start-up film industry on the other side of the Pacific Ocean, Hollywood's popcorn commercial productions have long been over. How can there be today's scale and madness?

In Murphy's view, watching a movie is like eating a meal. You can tell whether it is good or not by tasting it. You can't say that it is not good, but you question other people's taste.

In the final analysis, the quality of a movie is not "If you say you can do it, you can do it, if you can't do it, you can do it", let alone "If you say you can't do it, you can't do it, or if you can do it, you can't do it”.

Just imagine, a movie like "The Dark Knight" or "The Shawshank Redemption\

,"If it wasn't for highly completed works, how could it be possible to gather so many "tap water" and rely on the market and word of mouth to complete the counterattack? Looking at it from another perspective, how many movies rely on "little fresh meat", "five cents special effects", and "hype gossip" to gain attention, even if they buy 10,000 "five-star praise", they will eventually become nothing more than a laughingstock.

Instead of competing with the ratings on the Internet, it is really better to reflect on your own attitude and improve the quality of the next film.

In fact, some movies can counterattack, and some movies will fail, which in itself means that the audience is becoming more and more mature, and they will no longer be easily tricked into movie theaters by bad movies.

Standing in Murphy's current position, thinking about the Chinese film market in those years, it can only be described as "striking forward". His growth rates in the last few years were 27%, 36% and The record is close to 50%, and there is even a joke in the film industry that "people are stupid, rich, and come quickly".

But in the last two years, growth slowed down suddenly, and the market suddenly lost the previous frenzied atmosphere.

Many people expressed pessimism because of this, and Murphy was no exception at the time, but looking at the past from the current position, to a certain extent, the slowdown in the growth rate of the movie box office at that time may not mean that the movie market is healthier. sign.

After all, the maturity of the film market requires a group of mature audiences.

The movie box office is very important, but it is impossible and unnecessary to turn it into a face-saving project. It should be determined by the market whether it will increase "significantly" every year or not, and how much it will increase.

Like some media and film companies, it is too embarrassing to eat a picture. Voting with your feet and rating stars are the most basic rights of the audience. Just like the North American market and Murphy's film, some netizens and audiences rate movies. On the Internet, there are also marketing behaviors of brushing negative reviews or positive reviews, but as long as the platform is large and open enough, those impurities can be accommodated and even precipitated.

Of course, the platform should also better improve the scoring mechanism, so that whether it is a "one-star bad review" or a "five-star positive review", whether it is "on-demand screening stage" or "public screening stage", the star rating can be the wishes of netizens. true reflection,

If a country's film industry doesn't even have the guts to accommodate "one star", the entire industry can simply be banned.

Compared with making a one-size-fits-all and one-size-fits-all approach, it may be a much more important issue to really come up with works that can stand, spread, and survive.

Combining those related memories in the past, Murphy is actually very clear that the situation encountered by 20th Century Fox and "City of Chaos" is not an exception on the other side of the Pacific Ocean. The film market on the other side is quite like that in the initial stage of North America. , and can even be described as 'dancing wildly with demons'.

At this time, official organizations such as Scissors should serve as defenders of market order, rather than jumping out to decide the quality of the film for the audience.

Again, for many movies, it’s not enough to just say it’s good, let alone force the website to cancel the bad reviews, and it will become good.

No movie is inherently and destined to be a classic or a bad movie, but any movie needs not only audiences who can understand and enjoy watching it, but also filmmakers who can make excellent movies and attract audiences to understand.

What happened in "City of Chaos" in the Pacific Ocean did not attract Murphy's attention too much. Twentieth Century Fox could handle these matters enough, and he is a Hollywood director. Insufficient strength.

Compared with these things, the preparation of "Diego Ross" is the center of his work at this stage.

From the beginning of September, under the leadership of Murphy, the crew team including Robert Downey Jr., Jonah Hill and James Franco and other main actors have frequently appeared near the old Chinatown in downtown Los Angeles. Final preparations for filming.

Margot Robbie also temporarily ended the filming of "Game of Thrones" and rushed back to Los Angeles from Portsmouth to rehearse with Robert Downey Jr. and prepare to participate in the filming.

For such a small-scale project, Murphy has thought and planned for a long time. Except for the hesitation and wavering in the concept at the beginning, the subsequent preparations have been quite smooth. When the time is close to mid-September 2011, all The work has basically been completed, and shooting can start at any time.

Two days before the start-up, Murphy specially found Phil Raschel and David Robbie.

"David, natural light is mainly used for shooting, but many locations require you to use equipment to block the light," Murphy made the final confession to David Robbie, "It's not just for indoor scenes, I also want the environment of outdoor locations, the same Creates a dark and oppressive feeling of light.”

"I'm ready." David Robbie looked confident, "I went to all the locations with the lighting team to do on-site inspections."

"That's good." Murphy turned to Fili Raschel and said, "The framing tone of the lens, in addition to the usual darkness, also has a yellowish texture to create the image of the 80s and 90s of the last century. The feeling of the era."

In this regard, Philip Raschel has no problem either. The old-fashioned film camera and 35MM film all help the camera team to meet Murphy's requirements.

Murphy has reviewed the preparations of each department, and there are basically no problems. Even if there are some minor troubles, they can be solved while shooting.

According to his plan, the film "Diego Ross" will officially start shooting on September 11, and all shots will be shot no later than October 25, and then it will take one and a half months to complete post-editing.

In order to save time, only double-digit special effects shots need to be processed in post-production, and the soundtrack of the film is not original, but just like Murphy did when he first filmed the film, he selected appropriate music and added it to it.