Hollywood Road

Sometimes, people's motivation is always driven by profit. The director contract signed by Murphy and 20th Century Fox includes the top income dividend in Hollywood. In all aspects, that's why he is so active in the concept of big movies.

In the earliest project proposal provided to 20th Century Fox, Murphy proposed a plan to promote the offline film industry to a wider range.

In this way, theater releases and box office figures will become one of the means of publicity for movies, and it is also the best advertisement for marketing and promotion of various industries under the concept of big movies.

In fact, it's not just Murphy and 20th Century Fox. Today's Hollywood big-budget commercial films often only want to recover their costs when it comes to box office. The real profits basically come from outside the screen.

As we all know, a big-selling commercial film with good market effect in the North American market can generally authorize the production of derivative products to about 100 or even more companies.

If it is a classic film series or a film adapted from a best-selling publication, its derivatives will have more varieties and quantities. Take the past 2011 as an example, including Mickey Mouse, Winnie the Pooh, Hello Kitty, etc., which are the most popular in the North American market. The 37 popular movie characters have generated $15.3 billion in retail revenue in just two countries, the United States and Canada, and the average revenue generated by each movie character is as high as $413 million.

The systematic development of post-movie products has both urgency and strategic importance. Its economic resources have a very large room for deep development, and whoever seizes its advantages can obtain super benefits in the post-film product market. .

Theater box office revenue is only a part of the "big movie industry", even a small part of it. The movie industry should be a field with a long and wide industrial chain, which can be developed in depth and repeatedly. Like the tourism industry, it is no longer a "ticket economy" that relies on the number of people to earn ticket money, but is developing into an "industrial economy" that taps the potential of food, housing, transportation, travel, shopping, and entertainment.

As some commentators say, added value is the most "valuable" value. For example, as a pastime, "good-looking" is very important. Practical books reflect functionality, and "useful" is the key. However, the most ideal state is that "useful" should be made on the premise of being good-looking, so that practical books can be useful when they are useful. Basically "good looking".

The same is true for the film industry. Post-film products are as "valuable" as film products, or even more "valuable".

For example, when Murphy used to live in the land on the other side of Taiping, there was a widely circulated saying in this regard, Wanglaoji did not sell herbal tea, but "removing fire"; Melatonin did not sell supplements, but "gifts". ; Starbucks does not sell coffee, but leisure; McKinsey does not sell data, but authority and professionalism; Rolex does not sell watches, but luxury feeling and self-confidence; Driving pleasure and nobility: Therefore, the reason why consumers consume is not for the goods or services themselves, but for the satisfaction of certain needs or desires.

The time has entered May of 2012, and another summer vacation in North America kicked off. Marvel Pictures' super masterpiece "The Avengers", which has been planned for many years, took the lead in dropping a high-explosive bomb on the North American film market, and it exploded over the weekend. With a box office score of nearly 210 million US dollars, all previous North American weekend box office records were trampled underfoot.

Opening box office record on the day of release, the record for the fastest breaking 100 million, the record for the fastest to exceed US$150 million, the record for the fastest to exceed US$200 million, the record for the highest release theater, the record for the highest weekly Imax box office...

"The Avengers" also became the first film in North American history to break through the $200 million weekend box office!

The power of superheroes united to fight monsters has made all Hollywood film companies extremely jealous, and comic films have ushered in the most glorious period.

"It is estimated that DC and Warner Bros. will cry.

"

In the rest area of ​​the warehouse studio, Kara Firth took a sip of coffee and said to Murphy, "The dc-level hero movie had an extremely good start, but now it is easily crushed by Marvel Pictures. Their The decision-makers should all be thrown into the Pacific Ocean to feed the fish."

Murphy put down his hand on the chair and said, "It is said that "The Avengers" not only hit the box office, but also has a very strong reputation."

"Ok."

Gal Gadot, who was sitting on Murphy's left, nodded, ""The Avengers" can be said to be the best-rated superhero movie since the new millennium."

Kara Firth put down her coffee cup, "Joss Whedon has brought together a group of characters that don't quite fit together very well, especially Thor."

"Have you gone to see it?" Murphy asked.

"I went the day before yesterday." Kara Firth shrugged, "I think the film has done its best."

She tapped the armrest of the chair slowly, and said, "The combination of superheroes is very powerful, and the X-Men universe should also be very promising."

"Just one thing!" Murphy specifically reminded, "Don't be like Marvel, who is reluctant to kill any hero in order to create a family carnival, let alone make the villain a weak chicken. Twentieth Century Fox is not Disney."

What Disney is good at is family carnival. Almost every major villain in Marvel's main film is a strange existence with the ability to talk far away.

There may be a market for such films, but after watching too much, it is indeed a bit tiresome.

However, Disney's positioning of Marvel-level hero movies is teenage popcorn, which is not essentially a movie for adults.

"Didn't Warner Bros. contact you again?" Kara Firth asked Murphy suddenly.

"Yes." Murphy took a sip of coffee and said unhurriedly, "But I rejected it. I don't have time to shoot DC's superhero movie now."

His plan has already moved, and it is impossible to stop because of Warner Bros. and DC-level hero movies.

"Murphy has rejected too many, and Warner Bros. has no hope." Gal Gadot shook his head and sighed, "They are preparing to prepare an independent film of Wonder Woman, and it is said that they have already started screening Diana Prinz's new movie. The candidate has been chosen."

Although she doesn't have much interest in acting in movies, but Wonder Woman is the only role she has played, and she always has a complicated heart.

"I know this too." Kara Firth seems to have inside information, "It is said that Warner Bros. intends to make Brie Larson the new Wonder Woman."

"Brie Larson?" Murphy responded for a moment, gradually remembering who it was, and couldn't help shaking his head slightly, "What the hell are the Warner Bros. people thinking?"

Could it be that the decision-makers of Warner Bros. and DC Comics have been cursed with brain damage?

When it comes to acting skills, ten Gal Gadots may not be as good as one Brie Larson, but Wonder Woman needs more than acting skills, and even acting skills are not particularly important.

Kara Firth obviously understood this, and was also shaking her head, "No one can understand what the decision-makers at Warner Bros. think about it."

"Okay, let's not talk about this." Murphy looked at his watch and stood up. "The break time is over, let's go back to the office."

"Hmm." Kara Firth also stood up, seeing that Gal Gadot, who was diagonally opposite, did not move, and asked, "Aren't you going?"

"I don't know much about viral marketing. You and Murphy are enough." Gail added value to his watch. It didn't work out."

Karla Firth also knew that third-party guarantees were difficult to obtain, so he didn't say anything, and followed Murphy to the front office.

But she knew better that no matter how closely 20th Century Fox cooperated with Murphy, it was impossible to give up third-party supervision.

"Don't look down on others from the high point of morality, and never test human nature. Murphy was born in a slum, how could he not have a desire for money..."

These were the exact words of James Murdoch she had overheard once.

Having been good friends with Murphy for many years, Kara Firth certainly knows that Murphy has enough desire for money. Although it is not like what James Murdoch said, it is not a bad thing for both parties.

It is conceivable to serve delicious food to a man who is addicted to food, and let a beautiful woman give a lot of glances to a man in his prime. For example, for an official who hardly has any effective supervision, let him respond like an emperor. If he has the power, but hopes that he will not be greedy for money and lust, that is just a dream.

For ordinary people, there are things they care about, and everyone has a selfish side. Basically, no one can say that they can selflessly give to others without expecting anything in return.

Arriving at Murphy's office, Kara Firth quickly agreed with Murphy on the next viral marketing plan, and the plan soon entered the implementation stage.

In late May, some movie fans discovered a place suspected to be the new website of "Dark City". On this website, the magician was recruiting personnel for his gang. How many hours are left in the net animation exhibition held, and there is a picture showing the coordinates of the exhibition below.

Subsequently, this website has a series of updates, such as the picture of Jay Rachel, played by Margot Robbie, holding a pistol and waiting, which aroused the surprise of many movie fans. After all, this character was just a weak-looking of women only.

Also posted on the film's official website is an internal dossier from the NYPD's investigation into "The Magician."

On June 30, a website called "Magician for Rent" appeared on the Internet, which contained photos of some people dressed as magicians, which was obviously a warm-up for the next round of publicity for the film.

On Murphy's side, due to the smooth preparations, after attending the San Diego Comic Con, the filming will begin soon. 8 For more exciting novels, welcome to visit our Reading Academy