Hollywood starts with a broker

As 1993 arrived, Aaron returned to Los Angeles and began the new year's work.

Burbank, Dawn Studios, office.

"《Schindler's List》 has received almost entirely positive reviews. TV stations, newspapers, and magazines are all praising the movie!"

Aislinn Beckett said, handing Aaron a survey report.

Aaron looked at it, smiled casually, "It seems the awards are secure."

He had finally witnessed the power of the Jewish community in the media. Dawn Studios didn't spend much money promoting 《Schindler's List》 at all.

They only arranged limited theater screenings, and then word-of-mouth spread!

"After the Golden Globes, start large-scale screenings next month."

"《Schindler's List》, 《Scent of a Woman》, and 《The Crying Game》 all need increased marketing efforts."

Aaron leaned back in his chair, pressing his temples. Movie marketing, new film preparations, plus the establishment of a television production department, Dawn Studios had a lot on its plate.

"Understood!"

At a party at the Sunset Marquis Hotel in West Hollywood that night, Aaron ran into Steven Spielberg and Jeffrey Katzenberg.

Because 《Schindler's List》 was well-received after its release, Steven Spielberg, as a Jew, was in a good mood.

"The movie has been very well-received, everyone has given it extremely high praise, and it's very moving!"

Aaron said, clinking glasses with Spielberg. Box office numbers were also rising. Sidney Sheinberg and Lew Wasserman, the executives at MCA Universal, must be regretting it, right?

"I still need to thank you for your support, otherwise, who knows when this movie would have seen the light of day?"

《Schindler's List》 originally couldn't find investors. Fortunately, Dawn Studios was willing to put up the money. In any case, Spielberg had to accept this favor.

Afterward, Aaron chatted with Jeffrey Katzenberg, "《Aladdin》 is really popular, it has already broken $100 million in North America, and the overseas market is even more at $120 million."

"Mr. Katzenberg's animation business is truly amazing!"

Jeffrey Katzenberg is indeed very capable, but he and Michael Eisner, the chairman and CEO of Disney, have serious conflicts.

Especially regarding his contract renewal with Disney, they haven't reached an agreement yet.

"Animated features, Aaron, your Pixar seems to be developing its first 3D computer-animated film, right?"

Pixar's 3D technology had attracted his attention before. Although they didn't form a partnership, Pixar was acquired by Dawn Studios.

But Jeffrey Katzenberg was still paying attention to Pixar, after all, Aaron Anderson was the one who acquired it.

"Yes, we've only just started production," Pixar is developing 《Toy Story》, is Jeffrey Katzenberg also paying attention?

Jeffrey Katzenberg smiled, "I didn't expect you to venture into the animation industry so quickly!"

Aaron's achievements in live-action films have long been proven, and now his entry into the animation industry certainly cannot be underestimated.

"Alright, see you later, Aaron," Jeffrey Katzenberg drained the wine in his glass!

Watching him leave, Aaron pondered that things weren't very peaceful within Disney right now, and Jeffrey Katzenberg was at the center of the storm.

He and Steven Spielberg have been getting quite close lately, it seems the future establishment of DreamWorks isn't accidental.

Subsequently, the fair-skinned and beautiful Nicole Kidman also arrived at the party and found Aaron!

"Darling, you look so sexy," Aaron hugged the woman.

"There are a lot of reporters outside, should we leave early?"

Nicole Kidman kissed the man's face and asked.

"Let's go," Aaron agreed, and then put his arm around Nicole Kidman and left the hotel.

Driving a new Mitsubishi EVO along Sunset Boulevard straight towards Santa Monica!

The car radio was broadcasting news about the 1992 Super Bowl game:

At the end of this month, the AFC champion Buffalo Bills will face the NFC champion Dallas Cowboys.

The Super Bowl game venue is the Rose Bowl stadium in Pasadena, Los Angeles!

"Hmm, the Super Bowl halftime show guest is Michael Jackson?"

Listening to the radio, Aaron put a hand on Nicole Kidman's thigh in the passenger seat. Michael Jackson is going to participate in this year's Super Bowl halftime show!

"What's wrong? Doesn't the NFL's Super Bowl happen every year?"

Aaron shook his head, "It's different, this is Michael Jackson!"

No mistake, one song, one shot, one inside, one appearance, one look!

Before the nineties, few stars appeared in the Super Bowl halftime show, mostly performing arts organizations, lacking attention.

After entering the nineties, the organizers also began to invite stars to perform in the halftime show, but there were many stars appearing at once, and most of them were not very well-known.

Now, Michael Jackson is like a trump card!

Moreover, Aaron had already thought about it, 《Speed》 and 《The Mask of Zorro》, these two summer blockbusters, could completely purchase ad time during the halftime show.

Back in Santa Monica, at the villa on the hill in Pacific Palisades, Aaron made a phone call to Aislinn Beckett, talking about running movie ads at the Super Bowl at the end of the month!

"Super Bowl halftime ads, it seems to be between $700,000 and $800,000 for 30 seconds now."

"It doesn't matter, 《Speed》 and 《The Mask of Zorro》 are our summer blockbusters, marketing work must be done well..."

On the other side, just a few days into 1993, a scandal erupted within Japan's Panasonic Group, leading to the forced resignation of Panasonic President Akio Tanii and Executive Vice President and CFO Masahiko Hirata.

The Panasonic board of directors then appointed Yoichi Morishita to replace Akio Tanii!

Panasonic's change of leadership has a significant impact on the American MCA Group. Akio Tanii and Masahiko Hirata were the most important promoters of Panasonic's acquisition of MCA.

Now that Akio Tanii and Masahiko Hirata have been forced to resign together, Lew Wasserman and Sidney Sheinberg, the two heads of MCA, were directly shocked.

Because Lew Wasserman and Sidney Sheinberg were hoping to persuade Panasonic to continue investing in MCA to develop the cable television business!

Los Angeles, Universal City, in the chairman's office of MCA Universal, Lew Wasserman sat on the sofa and took a puff of his cigar, "Akio Tanii's departure is a foregone conclusion."

"Perhaps, next we should consider persuading the new group leader."

Sidney Sheinberg was somewhat helpless, "I've already inquired, that Mr. Yoichi Morishita, who comes from a hardware background, doesn't seem to know much about Hollywood, he hasn't even been to Los Angeles, and I heard that he has no interest in American music companies."

Lew Wasserman nodded, "Let's try to take a trip to Japan when we have time!"