Hollywood Starts with Animation

"Dear gentlemen and ladies, I announce that the advertising for the 32nd NFL (Major Football League) annual championship game Super Bowl is officially open for auction!"

The host's voice fell, and hundreds of people in the entire scene responded with applause.

The Super Bowl watched by hundreds of millions of people has this kind of attraction!

Incomparably huge exposure is the existence that all companies dream of.

"This Super Bowl halftime advertising time will reach three minutes, which is 180 seconds. This time, six 30-second main advertising spaces and 12 on-site venue advertisements will be opened."

"First, the first 30-second commercial will be shot, with a base price of $200,000 and an increase of no less than $10,000 each time."

The auction host shouted passionately, waving his hands in the air constantly.

200,000 starting price?

To be honest, this price is really expensive, after all, the advertising time is only a short 30 seconds.

"Hey~~!"

"This year's reserve price is a full $50,000 higher than last year's $150,000."

"The NFL is going to kill us like fat sheep!"

Immediately, a large number of corporate representatives quietly retreated.

The starting price this year is as high as 200,000 US dollars, so the final hammer price will not exceed one million US dollars!

Not everyone has the financial power of Zucker.

"呲~~!"

"Don't come if you don't have money, a bunch of misers who are reluctant to spend money."

At this moment, there was a burst of laughter from the crowd sitting around him.

Immediately, the man who said this attracted the attention of many people present, and Zucker and Bezos also followed the sound.

"Who is he?"

Zucker frowned at the brown-haired young man in the back row, who was less than 30 years old.

Hearing this, Zucker's chief assistant Alexander shook his head.

"I know."

Bezos smiled and said: "He is the owner of Mitchell.com, which is similar to Yahoo. He is a portal site. Two years ago, he was an auto mechanic, worrying about three meals a day, but he was lucky to catch up. In this era of the Internet, his portal planning has been favored by a Wall Street investment bank. Now it is developing well, and the market value of Mitch's portal is as high as 300 million US dollars. "

"Oh, how would you know?"

Zu Ke was a little puzzled, but also a little sad.

Portal!

In the United States in the late 1990s, there was definitely something to do with web portals!

Just a few years after Yahoo was founded, it has a market value of nearly 40 billion US dollars, which has already explained everything.

Portal, Zucker had planned to do it before, but at that time caught up with the Asian financial crisis, so Zucker gave up.

"Zuke, don't underestimate me. I have a lot of knowledge about the recent new Internet companies in the United States."

"Oh, by the way, I even know about your 30% stake in Google."

Bezos' face was full of pride.

Zhu Ke's expression was condensed, and he gave a thumbs up and said, "No wonder you can succeed, you are amazing at this!"

"Of course." Bezos shrugged.

lucky one?

Zucker didn't like the title.

Because in the eyes of many people in the outside world, Zucker, like the boss of the Mitch portal, is also a lucky person in an era.

In the United States, a person who has never attended a university or a higher education, even if you are worth hundreds of millions, in the eyes of many upper-class people, you are a lucky person after all.

"Humph!"

Zu Ke secretly said: "When Lao Tzu becomes the richest man in the world, who will dare to look down on me."

Why did ICQ's Wisger fall out with Zucker?

The main reason is that he despises Zucker for not having a higher education. He scoffed at the several development proposals that Zucker had mentioned.

In his words, uh... scumbag, how much can you understand?

......

"300000!"

"Forget it, I'll pay 500,000!"

"600000!"

In a blink of an eye, the auction price of the first 30-second advertisement kept rising.

Many companies feel powerless and give up. However, there are more people joining the competition, and the vast majority are Internet companies.

Before the dot-com bubble, Internet companies did indeed have deep pockets.

"$1.3 million!"

The first 30-second commercial of the 32nd Super Bowl sold for $1.3 million. The person who paid this price was the owner of the Mitch portal website.

"Look, I said it long ago, you don't want to fight with me, and now you are fighting back and forth, isn't it still me who wins?" The owner of the Mitch website was wanton.

This sentence caused the anger of many people around.

"This damn guy is really arrogant." A middle-aged man couldn't help but scolded in a low voice.

Zucker shook his head.

Mitch website?

Oh, it's just a rubbish portal.

Anyway, Zucker had never heard of it in his last life.

"It is estimated that after the burst of the Internet bubble, it will either go bankrupt or be acquired by other companies." Zu Ke thought to himself.

Under the Internet bubble, let alone a small shrimp like the Mitch website, even a giant like Yahoo suffered heavy losses.

The Nasdaq's Dow is down nearly 3,000 points, you're kidding me.

......

In the following time, Zucker and Bezos did not sit on the sidelines, and joined the bidding ranks one after another.

Zucker won the third 30-second commercial in one fell swoop, which sold for $1.19 million;

Bezos won the fifth 30-second commercial, which sold for $1.26 million;

In the end, in less than an hour, the 32nd Super Bowl commercials were all filmed, and the total price was as high as 11 million US dollars.

It doesn't sound like much.

In 2020, the price of a 30-second Super Bowl advertisement can be as high as $5.6 million; the number of auctioned ad spots is as high as 77, and the direct profit of only the advertising part is 120 million US dollars.

But don't forget, it's 1999!

The dollar hasn't depreciated to that point where it's extremely cheap.

Advertising costs totaled $11 million in 1999, 45% higher than in 1998. And a total of 18 advertisements, 13 of which are obtained by Internet companies.

Internet companies have deep pockets, and they were enough to see before the crisis broke out.

"These damn internet companies~"

"These damn rich people!"

"Be arrogant, continue to be arrogant~"

"I'll have to see next year, how many Internet companies can come?"

Zucker couldn't help but pouted.

For $1.19 million for a 30-second ad, Zucker was a little distressed, even if it was a Super Bowl ad.

You must know that in the original time and space, a 30-second commercial for the Super Bowl in 2000 could cost $500,000 to $850,000.

......

Back to Los Angeles.

"Boss, Mr. Hashimoto Taro wants to see you." Alexander said.

"Oh? Let him in."

Zucker frowned, and immediately put down the report that "My Big Greek Wedding" was about to be released on Valentine's Day.

Not long after, Hashimoto Taro came in.

"Boss, I'm looking for you this time because I hope the group can set up a new department - the family entertainment department." Taro Hashimoto said straight to the point.

Zu Ke pondered for a few seconds, "Home entertainment department? Do you mean to say that the group should acquire the relevant film rights of other film companies and expand the company's film library?"

" "The second is sent.