Holy Roman Empire
Chapter 8: Edward von Bowenfield
"You want to run a newspaper, have you ever thought about how to make a profit?" Mrs. Sophie asked with concern.
profit?
It is impossible to make a profit, at least in the short term!
Newspapers are not so easy to open. It is even more unlikely that newspaper sales will rise in one day. Without sales, there will naturally be no advertising revenue.
Under normal circumstances, in the previous few months, the newspaper was a pure loss, then gradually increased sales, then received some advertisements, and gradually realized profits.
At this time, the people of Vienna were not rich, the number of middle class was quite small, and the sales of newspapers were naturally very low.
"I am going to publish a novel first, train a stable reader, and occasionally insert a little news of public interest to attract everyone's attention.
The problem of profit is not anxious. After the newspaper has sold more than 20,000 copies, consider this issue, which is more in line with the actual situation! Franz said with confidence.
"Twenty thousand copies, this is not easy. As far as I know, there are only three newspapers with more than 20,000 local sales in Vienna, unless it is for the national market!" Madam Sophie thought for a moment and said
Apparently, she did her homework, and she didn't have a word of mouth.
Franz nodded. He knew that even these three companies would not be able to sell 20,000 newspapers a day in Vienna. Only when the news broke, could they sell 20,000 copies.
There is no way. In this era, the population of Vienna is less than 500,000, and the number of people who can afford newspapers will not exceed 80,000. Fewer people are willing to pay for the newspapers.
Franz estimates that the long-term subscription group for newspapers in Vienna is between 20,000 and 30,000, while others buy an occasional newspaper.
It can be said that the living environment of newspapers in this era is quite harsh. Coupled with the strict newspaper inspection system, this industry is not easy to do.
Franz's goal is to increase the sales of newspapers to 10,000 copies within a year, of which 6,000 copies in Vienna are a success.
Mrs. Sophie thought for a moment and said, "Frantz, now that you've considered it, go ahead and do it!
Here's a piece of advice for you. Recruit a reliable editor who can make you lose a little.
It's best not to get involved in politics blindly, it will save you a lot of trouble! "
"Thank you, you can see the name of my newspaper. This is just a newspaper calling for the people, but I don't have to worry about how to do it!" Franz said with a smile.
He is unwilling to be used as a gunman and politics can participate, but between capitalists and nobles, he must not stand blindly.
As the heir of the empire, Franz's attitude will affect the position of many people, which is related to his own character.
Franz's position for himself is: a benevolent monarch who cares about the people's livelihood. In the battle between nobles and capitalists, he must maintain a transcendent position.
All of these need publicity. How can ordinary people know who he is without publicity?
...
Time passed quickly, and Franz soon selected an editor-in-chief Edward von Bowenfield for the newspaper. In principle, there was only one reason for his fame.
One of Austria's best-known writers of this era was an enthusiastic young man in his early years and tended to be conservative in his later years.
Now that he has reached middle age, his blood is almost burning, but he is not completely exhausted.
"Mr. Bowenfield, you are welcome to join!" Franz said with a smile
"Dear Grandpa, glad to serve you!" Edward von Bowenfield replied
"Mr. Bowenfield, please come here today, mainly for the positioning of the newspaper. Do you have any opinion?" Franz asked.
"My Excellency, it is the responsibility of every journalist to expose the dark side of society. We must dare to expose it all!" Edward von Bowenfield said with great anticipation.
Franz knows why such a person is willing to accept his invitation. The feeling is to find a platform where he can scold people.
Austria is implementing a book inspection system. Without a strong back office, these literati would not be happy if they wanted to curse.
There is no doubt that the heir of this empire is the best patron. Even if something goes wrong, can he not be the boss to fish?
Edward von Bowenfield is not too young, he has learned to compromise in the face of reality, and just recently wrote a satirical government "adulthood".
After he posted it, he was worried because it was issued privately and did not pass the inspection of government agencies. He was arrested to go to jail.
When he was about to run, he received Franz's invitation, and he accepted it decisively.
This year the Austrian secret police also watched people dine. If he worked under Franz, these people would not have operated on him as long as he did not go too far.
Franz shook his head and said, "Mr. Bowenfield, there are so many newspapers exposing the dark side of society, and there is no shortage of us.
The purpose of starting this newspaper can be seen from the name of the newspaper. Our purpose is to make a voice for the lowest level of society.
I hope that with our efforts, we will change the living conditions of the people at the bottom of the country. They need bread and cheese. This is the most basic human life needs and should be guaranteed! "
Every newspaper has a tall idea. At this time, Austria did not have such a newspaper to speak for people at the bottom, because this class had no money to buy newspapers.
"Her Majesty, you have to say that your idea is great, but to achieve this goal, we must change our current political system!" Edward von Bowenfield did not hesitate to start carrying private goods
Franz said with a smile: "The Austrian system does need to change, but I don't know how to change it.
Even if there is a ready-made plan in front of me, the accumulation of my knowledge is not enough to make a correct judgment, so I must remain silent on this issue.
However, I know that no matter how the system changes, the lives of the people at the bottom need to be changed. This requires the government to enact more laws to protect their interests!
Mr. Bowenfield, your task is very important. You must let more people in the society understand the lives of the people at the bottom and care about the lives of the people at the bottom!
If we can promote government legislation to protect their interests, even better! "
Who is afraid of Huyou? Franz left Edward von Bowenfield speechless. Everyone knew that Austria needed reform, but how could it be reformed?
Everyone has different interests and needs. Naturally, there are different reform plans. Franz simply sells small things. Don't expect a 16-year-old child to decide the fate of the country.
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