After the Wang Zhongjun brothers got close to Huo Qixuan, they found that this little son of the Huo family was so affinity, and when he talked to him, he felt very comfortable.
Although Huo Qixuan has an extraordinary aura, he is very friendly and cordial in his conversation.
He did not put up a shelf because of differences in status and status.
On the contrary, this little son of the Huo family was approachable and amiable, which surprised Wang Zhongjun very much.
Moreover, Huo Qixuan will patiently listen to their ideas and give enlightening advice.
The language is straightforward but not lacking in humor, which can control the topic without losing humor.
When Wang Zhongjun talked about the situation in the advertising industry, Huo Qixuan's eyes were full of appreciation.
He carefully understands Wang Zhongjun's entrepreneurial experience and experience, inserts wise insights from time to time, and leaves room for thinking to make the other party feel valued.
In the face of various occasions, Huo Qixuan can always deal with it easily, confident and calm.
The humor between the conversations often makes people laugh, which instantly closes the relationship that was originally unfamiliar.
The extraordinary charm of conversation can make people open their hearts and communicate with him unconsciously.
This affinity often comes from the inner temperament, not intentionally.
It is one of the qualities that Huo Qixuan makes people appreciate.
Even the jokes of the Wang brothers blindly made the two feel that he was kind.
Huo Qixuan's slightly playful joke soon relieved the pressure in the hearts of the two and reduced the sense of restraint in communication.
Out of a good impression of Huo Qixuan, Wang Zhongjun couldn't help but chat with him about the current situation of the advertising industry.
At this time, Huaxia's advertising industry was still in its infancy.
As an insider in the industry, Wang Zhongjun is still vague about the prospects of the industry and urgently needs guidance. Although 200 Huo Qixuan is not an advertising professional, his perspective and pattern are larger and broader, and his suggestions will be very valuable for reference.
For Wang Zhongjun's consultation, Huo Qixuan groaned slightly, did not directly explain the operation skills of advertising, but discussed it from a higher level.
"The essence of advertising is connection." Huo Qixuan slowly spoke:
"It connects consumers and products, connects supply and demand."
"Good advertising can accurately find the inner needs of consumers, and then meet these needs through products."
"In other words, the core of advertising is understanding the nature of people."
"People have universal emotional needs, such as being respected, appreciated, understood, and cared for."
"Smart advertisers need to see these emotional appeals and find out how the product responds to these needs."
"A good advertisement is like a smart friend who listens to you and gives timely encouragement and support. The advanced realm of advertising is not operational skills, but understanding of human nature. "
Huo Qixuan concluded:
"I sincerely hope that you will also have this mentality and create warm advertisements."
Huo Qixuan didn't talk about TV placement, Internet advertising, social software or anything.
Because that's simply not realistic.
In this era, many products of modernization are still far from ordinary people.
The vast majority of people do not have televisions in their homes.
Plastic TV antennas are also a rarity in cities.
The Internet is even more extravagant, the network speed is only the 2G network of the turtle crawling, and the Internet access also needs to be charged. (bbeg)
A picture can only be seen in an expensive MMS message.
Therefore, TV, the Internet and other media are still far away from becoming effective advertising carriers.
In contrast, Huo Qixuan's talk about the essence of advertising and human thinking is more enlightening.
These truths will not become obsolete with the changing times.
It can also help the Wang brothers grasp the foundation of advertising creation.
Huo Qixuan's wisdom lies not only in his broad vision, but also in his ability to grasp the key to the moment and give just the right guidance.
For the Wang brothers, Huo Qixuan actually has no bad feelings.
Of course, he will not push them down, just maintain a superficial politeness.
The Wang brothers are not good people in essence in Huo Qixuan's eyes, but they are not bad people.
It can only be said that they are a category of purely egoistic businessmen.
The purpose of the Wang brothers talking to themselves was to get some benefits from themselves.
But this is understandable, mutual benefit in the market is a law of survival.
Therefore, Huo Qixuan would not completely deny people like the Wang brothers, but he would not fully trust them.
He saw the essence of the Wang brothers, but he would not judge with an absolute attitude.
In the big waves of business, everyone is thinking for their own interests.
On the surface, politeness, but in fact, each has its own thoughts, which has become a default unspoken rule.
Therefore, Huo Qixuan only maintained a superficial friendliness and did not open his heart too much.
As smart as him, he can naturally see this interest clearly.
But Huo Qixuan did not completely reject the Wang brothers, leaving room for cooperation.
This peaceful attitude comes from Huo Qixuan's inner broadness and wisdom.
He has long ceased to simply divide people into good and bad.
The wiser the person, the more comprehensive and objective he will look at the problem, and will not look at people and things with extreme eyes.
Huo Qixuan is now such a wise man, he has a highly developed dialectical thinking.
At the heart of dialectical thinking is the negation of negation, which holds that everything has its own opposite.
As Lao Tzu said, "Know its whiteness, keep its blackness, and be the style of the world."
When the wise man observes things, he will maintain the golden mean and be inclusive. (Read violent novels, just go to Feilu Fiction Network!) )
There is no one-sided inclination to any extreme.
It is precisely because of this that wise people do not have stereotypes when looking at problems, but look at the pros and cons of things in a three-dimensional and all-round way.
A comprehensive and open vision allows them not to be limited by any prejudice and to view people and events objectively.
This kind of dialectical wisdom is the key to distinguishing great wise people from ordinary people, not falling into extreme prejudices, and gaining deep insight, which will make people look at this complex world with a more inclusive and transparent eye.
However, when facing domestic things, Huo Qixuan can look at it in a dialectical way of thinking, and will not judge a person or event with a black-and-white attitude, but think from a multifaceted perspective.
However, for some foreign races, Huo Qixuan's psychology still retains a strong nationalist tendency.
He believes that foreigners from different cultural backgrounds have a huge gap between their way of thinking and motivation and that of Huaxia.
In Huo Qixuan's heart, there is still the view that "if it is not my race, its heart will be different".
He believes that foreigners neither know about Huaxia, nor do they really care about the interests of Huaxia.
The cooperation between foreigners and Huaxia has the meaning of exploiting and cracking down.
Therefore, when facing foreigners, Huo Qixuan's attitude is much simpler, he will not use dialectical thinking, but directly divide according to "own people" and "outsiders".
If it's your own, trust it.
If you are an outsider, keep a high alert, good or bad.
This double standard fully reflects the contradictions that still exist in Huo Qixuan's thought.
He uses dialectical wisdom when it comes to domestic affairs.
But when faced with international problems, it is still susceptible to nationalist thinking.
Huo Qixuan also knew that there was such a strong nationalism in his heart, but he thought that there was nothing wrong with it, and there was no need to correct it, some aliens were fucking damned, good people and bad people were the same.
Even, these alien races should not exist on this planet!
Erasing it from the face of the earth is the best way to deal with it.
"The understanding of human nature..." Wang Zhongjun muttered, as if he had grasped something, and as if he hadn't grasped it, his pattern and level were still too much worse than Huo Qixuan.
But it's okay if you don't understand, write down the words and go back to understand slowly.
Huo Qixuan said this, it will be until the point, as for whether they will follow the old road of a lifetime in the future and make the entertainment industry a miasma, this is not something that Huo Qixuan should care about.
Because even if there are no Wang brothers, there will be Li brothers, Zhang brothers and so on.
As long as you enter the entertainment industry, no one can stay clean.
The very operation of this circle hides a dark side that is not known.
Behind the glamour on the surface, there are many illegal and unethical transactions.
Whether it is through various improper means to hype celebrities, create false heat, or exert influence through monetary power in exchange for maximizing profits, it is all due to human nature.
This circle is a typical law of the jungle!
The more powerful the person, the more he can take the rules into his own hands.
Many newcomers have to compromise this unspoken rule in order to ascend to heaven in one step.
Of course, this cannot be entirely blamed on either party, this is a structural problem that requires a whole environmental thinking change and institutional construction, so that every individual can develop equally under the sun.
Huo Qixuan himself will not make a conclusion and impose moral labels on any group.
Only by fundamentally eliminating this environmental inducement so that everyone can pursue their dreams on the right path, instead of being forced to choose the evil path, is the sunniest way.
But...... If you want to do that, let's talk about it in hundreds of years.
What Huo Qixuan can do now is to occupy a supreme position in the entertainment industry and master a greater right to speak and allocate resources.
Only by standing at the top of the pyramid can you overlook the entire circle and stay out of the dirty environment.
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