"Why didn't I think of it!".
"No, I'm going to have to find a good movie script for our product..."
Should I say it or not, Huo Wenyao's operation not only opened up the brand effect, but also allowed Oriental Cola to quickly seize the market share of Pepsi and Coca-Cola
At the same time, the income at the box office of the movie is also very exaggerated, and it is guaranteed to make no money!
Go hand in hand!
Huo Wenyao made two ends with tears and blood!
Nima, it's good to make a lot of money!
And Huo Wenyao's successful marketing this time is also a typical
one
It was quickly noticed by the media
In particular, the newspapers of the Ministry of Commerce, such as the Financial News, had a very keen sense of smell, and after a little investigation, they immediately began to report on this successful marketing event.
Wen Wei Po: "The most successful ad placement in history!".
Ming Pao: "The best partner has won tens of millions of box office and is about to enter the top ten in Hong Kong!".
Business Daily: "The Father of Film Advertising Product Placement - Oriental Cola Taipan Huo Wenyao!".
Sing Tao Daily: "Whimsical Innovation - The Rise of Oriental Cola is an Inevitable Result!".
Oriental Daily: "The Most Successful Marketing Case in the History of Hong Kong Cinema!".
Economic Times: "The Most Awesome Advertisement in Hong Kong!".
The Sun: "For an advertisement, a blockbuster film was made, how strong is director Wang Jing?!".
And in the reports of major newspapers,
The Port Business Daily definitely spent a lot of effort this time
not only clearly describes Huo Wenyao's process of brand marketing through the movie from a commercial point of view, but also reports on this successful marketing event at the same time
and also calculated how much money Huo Wenyao could make this time
And how much money can be made from movies,
"According to the detailed understanding of this reporter, on the first day of the premiere of the movie "Best Partner", the sales of Oriental Cola exploded in a straight line, and the sales volume on the first day should be 30,000 boxes,"
he said
"The follow-up has been rising steadily every day, and the degree of increase is linked to the box office of the movie!".
"In the first week, the cumulative sales volume should have reached 230,000 boxes, and the profit per bottle was about 1 yuan, and in a week, it would make about 2.8 million yuan!".
"It is reported that Oriental Cola has occupied half of the market share of Pepsi and Coca-Cola, and it is menacing!".
"In addition, Pepsi and Coca-Cola had accidents at the same time at a critical moment, which is also the standard that led to the rise of Oriental Cola!".
The Business Daily divided the successful case of Oriental Cola in detail
It is precisely because of this that after the Hong Kong Business Daily published this news, the sales also skyrocketed!
Obviously, the citizens of the port are very emotionally interested in this news
So the next day, the Port Business Daily made persistent efforts and continued to analyze Oriental Cola
Today, it is analyzed from the perspective of film
"I have to admit that the success of Oriental Cola is obviously inseparable from "Best Partner", and the "Best Partner" movie has passed ten days since its release,"
he said
"The box office has also accumulated a terrifying 16 million,"
he said
"Full of praise!".
"Judging by the daily increase in the box office of the movie, "Best Partner" is likely to break the all-time box office record in Hong Kong," he said
"After the prediction of film experts, the box office of "Best Partner" should reach about 25 million
"This will undoubtedly break the highest box office record in the history of Hong Kong films!".
"At the same time, Huo Wenyao, the big class of Oriental Cola, who is also a film investor, will make a net profit of about 13 million if the box office of the movie can be 25 million!".
"It's almost the same as the profit of Oriental Coke in a month,"
he said
"This is definitely a miracle in the history of advertising, and it is definitely a business practice that can go down in history and textbooks!".
Under the report of the Hong Kong Port Business Daily, the brand of Oriental Cola became famous in the second
place
However, on the other hand, there are also media speculations that what happened to Pepsi and Coca-Cola is too coincidental
At the same time, something happened, and the situation was the same
Under the excessive coincidence, it may not be a coincidence
As a result, some bold media have begun to push what happened to Pepsi and Coca-Cola onto Hoven
Of course, Huo Wenyao strongly suspected that this was the two major cola companies in a hurry to clear their suspicions!
"Pepsi and Coca-Cola had an accident at the same time, was it an accident or a man-made?".
"Pepsi and Cocaly, who are the biggest beneficiaries of food safety problems?".
"Oriental Cola dresses up Zhang Wenyao, will he be the driving force behind the scenes!".
"No progress in the investigation by the Food Health Bureau..."
And Huo Wenyao noticed this sign at the first time, and sneered
I directly contacted the editor-in-chief of the largest newspaper in Hong Kong, the Oriental Daily
Throw money!
Let the "Oriental Daily" brush up on praise!
One million is not enough, two million!
In short, under the offensive of large sums of money,
"Oriental Daily" commented very sincerely in the newspaper:
"The rise of Oriental Cola is the rise of national cola and the hope of our local brand,"
he said
"The lower the price, the better the quality!".
——————————————————
ps: The second update, asking for flowers and evaluations....
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