Hong Kong Stubborn
Chapter 15: Suddenly burst into massive box office
After the New Year's Day in 1991, Chinese Land and Yuyuan Entertainment jointly audited and confirmed that the net profit of "Yuyuan" for the whole year of 1990 was 68.7 million Hong Kong dollars.
Subsequently, Luo Junyan transferred the 34.35 million dividends from the Royal Garden Entertainment Company to his account. Currently, the reserve funds in his personal account are close to 80 million Hong Kong dollars.
After paying the profits tax of various companies, the balance of funds in the Snow Knight’s issuance account has been less than 100 million Hong Kong dollars. As Snow Knight begins to release a large number of films to the foreign market, it is expected that the capital demand will enter the peak period in more than two months.
Of course, if it can survive, then this round will make a big profit. Xiangjiang's large number of high-quality new film sources are in the hands of the Snow Knights Distribution Company.
Now that Wang Xiaopang is fine, come to see Luo Junyan. This kind of frontal confrontation in the big scene is really extremely rare in the Xiangjiang movie circle. The big guys will negotiate conditions under the table. "Fighter of Gods and Ghosts" couldn't stand it before it was released.
When Wang Xiaopang arrived at this time, he still wanted to cry without tears. Originally, he could also drink tea and watch the fun, but Luo Junyan was fooled into the isolated camp. Maybe he had offended people and had to lose a lot of money.
Because of the recent focus on distribution affairs, Luo Junyan has some views on the current status of the Xiangjiang film market, and has begun to face up to the problems of the routes of various production businesses.
The Golden Horse nominated film "The Season of Love in a Foreign Country" starring Leung Ka Fai and Maggie Cheung only got a box office of 2.45 million Hong Kong dollars, plus the nondescript literary film "A Fei Zheng Chuan" also hit the street. Luo Junyan was fortunate that he had listened to Brother Cheng's opinion and chose to follow the path of a crime drama.
In case my forehead got hot at the beginning and stepped into the whirlpool of literary films, now it is estimated that Snowman Century Entertainment will almost have to graduate. What if the cost of literary films is low? "The Season of Love in a Foreign Country" can only get a box office share of 680,000 Hong Kong dollars, and half of the income has to be removed from the promotional expenses.
The production business must follow the market, and it makes no sense to categorize and position it yourself. Perhaps one day the Xiangjiang audiences are so graceful that they can't see the social reality, so they can naturally make love literary films and earn the box office with no cannibalistic fireworks.
Snow Country Cinemas also adjusted its business strategy after New Year's Day. Luo Junyan made sister army no longer need to pay attention to the situation of the issuing company, and try to maximize the benefits of the theater.
At present, the Snow Country Cinemas will draw down the film ahead of schedule based on the attendance rate, and no longer abruptly prolong the release cycle in order to settle the payment later. There is no shortage of film sources at all, and the new film will be picked up immediately after the film is drawn, and only the distribution company needs to cooperate in the promotion.
Luo Junyan now fully understands. Even if they belong to the same parent company, the independent companies cannot be mixed together, otherwise it will become a mess of unclear powers and responsibilities, and in the end, none of them will grow up.
Moreover, after this crisis, the public and private must be clear, and shareholders' money can no longer be confused with the company's money. Even if the shareholder's funds are borrowed to the company, it must be considered in terms of risks and interest. If it is inappropriate, they will not borrow, and would rather narrow the company's business scope.
With the business strategy more in line with market demands, the leading advantages of Snow Country Cinemas in software and hardware have gradually become apparent.
However, for any two-line film, the box office of the Snow Country Cinema line is higher than the box office of other cinema lines, no matter compared with any other cinema line. And the more popular the film, the bigger the gap between the box office on both sides.
In January, a total of 9 films were screened in the Snow Country Cinemas, and the shortest screening time was 5 days. Films without attendance are not eligible to occupy the resources of the theater.
The box office champion in January was "Wesley's Overlord Resurrection", which won 10.56 million Hong Kong dollars at the box office.
"Zombie Supreme" starring Lin Zhengying only sold 6.63 million Hong Kong dollars at the box office, which made Luo Junyan sigh. He still remembers the promotion of "Mr. Zombie" at the beginning. He also contributed to the rise of zombie films, but now zombie films have become a yellow flower yesterday.
For the remaining few films, although the box office was below 5 million Hong Kong dollars, in January, the Snow Knights issued more than 12 million Hong Kong dollars in advance.
On February 3, "The Gambler" was drawn offline, and the box office went viral, selling 40.35 million Hong Kong dollars. Snow White Knight then spent another 13.71 million Hong Kong dollars, and the funds occupied by one film exceeded all the films released in January.
Luo Junyan was also shocked in a cold sweat. If "A Fei's True Story" achieved the predicted record box office, it would really make him convulse for a while.
When it comes to the fund pool issued by Snow White Knight, Luo Junyan has to get an exact report every day.
This is almost like walking a tightrope, the money coming in and going out is completely numb, and I can only stare at the total with ambivalence. I hope that the film will sell well, but I also hope that it won't become popular all at once. It is best for the audience to enter the theater in batches within half a year. This dream comes true.
At the beginning of February, Anita Mui called and asked him if he needed capital turnover, and there was still 30 million Hong Kong dollars in cash in his account.
Luo Junyan sternly refused, and asked her to keep a distance from herself temporarily. If the ship capsized this time, it wouldn't be guilty that everyone would fall into the sea together, and then we would still be waiting for her to catch people.
During the Spring Festival in February, "Tricky Expert" starring Zhou Xingchi, "Across the World" starring Fa Ge, Ge Rong, and Zhong Chuhong, and "Flying Eagle Project" starring Long Ge were also screened online at Xue Guoyuan.
In addition, the Snow Knights release also released "Rich and Lucky" starring Lin Zixiang, Maggie Cheung, and Jacky Cheung in other theater distributions, almost all the big-cascade movies released in February.
Jiahe, Debao, Golden Princess, Xinbao, and even the left-wing Yindu Cinemas, together launched activities to attract audiences, with the purpose of suppressing the attendance of Snow Country Cinemas.
If Snow Country Cinemas can't get a dominant box office performance in the two-lane film, the pressure on Snow White's release will be even heavier. Once they find that the capital chain issued by Snow White Knight is tense, the theaters can immediately delay the payment of the box office share and announce that Luo Junyan intends to monopolize the market and disrupt the order of the industry.
Of course, no one has thought of a quick fight, after all, hundreds of millions of Hong Kong dollars are used. This is destined to be an arduous tug of war. But within a year, we will meet and we will know. If Luo Junyan continues to take risks, the Snowman Times Building will become a Chinese meal for the power of HeungKong Capital.
Luo Junyan continued to play the role of the ant on the hot pot, this time his acting skills have improved again, and he definitely performed that kind of urgent and calm posture.
The loan departments of various banks became the place where Luo Junyan had to pay tribute to each other. On several occasions, he even took out a pen to prepare to sign the loan contract, only to throw away the pen very unwillingly, and behaved viscerally and extremely irritably.
In a blink of an eye, it was March, and the three films that began to be released on the Snow Country Theater in February were successively released.
In 1991, the film of the Hong Kong Spring Festival file shocked everyone's attention, and the people in the circle were even more enthusiastic. Xiangjiang movies entered the golden age of box office dividends.
"Flying Eagle Project" sold a box office of 39.04 million Hong Kong dollars, "Across the World" sold a box office of 33.39 million Hong Kong dollars, and "Tricky Expert" sold a box office of 31.38 million Hong Kong dollars. Sold 13.49 million Hong Kong dollars at the box office.
The box office of the three films simultaneously broke the 30 million Hong Kong dollar mark. By mid-March, the Snow Knights issued a short-term advance of 39.5 million Hong Kong dollars in funds, which was only in the local market.
There was an uproar in the entertainment circle, and all kinds of rumors spread like wildfire. This time, Luo Junyan would have to peel off his skin if he didn't die. Someone even shouted out the slogan, don't let Luo Junyan run away.
The celebrity resources are in the hands of large film companies. Through the frequent activities of their celebrities, the various theaters have indeed curbed the rising momentum of the Snow Country theaters.
Of these three high-grossing double-line films, the Snow Country Cinemas did not score more than 50% of the total box office, and the lowest film only got 40%.
"The Gambler", "Wesley's Overlord Resurrection" and "Zombie Supreme" have been released in Taiwan and Southeast Asia. Now Snow White Knight has taken over the agency distribution rights of "Flying Eagle Project", "Across the World", "Tricky Expert" and "Rich and Lucky" in other cities.
This is not only released in the Taiwan and Southeast Asian film markets, the films of Long Ge, Fa Ge, Rong Ge are destined to be released in Japan and South Korea. And it is foreseeable that these top Asian red stars' films will definitely not have bad box office performance in other cities, and they will explode if they don't.
When the market is concentrated in other cities, that kind of capital pressure can definitely break the capital chain issued by Snow Knight. What's more, Hong Kong's local movies have to be released continuously, and the capital output cannot be stopped at all.
In order to clear Luo Junyan's shit-cutter from the film industry as soon as possible, these films are definitely making big money in other cities, and the production companies even disregard the interests of their own distribution departments.
All signs indicated that Luo Junyan was about to fail. After Luo Junyan stared at him, his carrion would be enough to make up for this loss. Now even the bank is looking forward to this day.
This time even Long, Fa, Rong, Maggie Cheung, Bai Anni, Kwong Meiyun, and many other friends called to dissuade Luo Junyan, and even Wu Yusen and Tsui Hark were willing to act as intermediaries to talk about the project.
If Luo Junyan took this step, he would never be able to look back. Even if you barely survived this time, there is still tax pressure by the end of the year, how can you survive that time?
Luo Junyan expressed his gratitude one by one, but he had no intention of backing down, making these friends who called to dissuade him helpless. It's normal for you to die and live in the business field, but it is incomprehensible that you have all your net worth at every turn and you don't leave a way out.
On the other hand, Cheng Ge's "New Entertainment" and "Spotlight" are getting better and better, and their circulation and influence continue to increase and expand. As a result, the negotiators of the major entertainment companies did not wait to come, instead, there appeared magazines that followed the business model of the Snowman Times.
Xiangjiang's "First Entertainment" and "Star Fashion" were officially released in March. This Nanhua magazine has also trained a group of paparazzi. The training and management model is exactly the same as that of Snowman Times Media.
The general manager of Nanhua Magazine is Huang Jiadong, who has just transferred from Taiwan to Xiangjiang, and now he is a loyal lackey of the Guo family.
The wealthy son of the Guo family saw that the entertainment industry can't help the Snowman Times Media. At this time, he just intervened in the middle and used the resources of TVB to quickly grow the entertainment magazine. It can not only block Luo Junyan's way out, but also improve the layout in the media career. There is no reason not to do this kind of good thing that has the best of both worlds.
With Snowman Times Media and Nanhua Magazine opening the way ahead, other small and medium-sized entertainment media that wait and see have followed suit.
The Xiangjiang entertainment circle has thus formally entered the era of paparazzi reporters, all-pervasive tracking and privacy investigations, allowing artists to fully enjoy their life in the sun all day long.
The Taiwanese side also conveyed the news through Zhang Xiaoyan that the three films of "The Gambler" were released in Taiwan. The release of Snow White Knight was very coordinated, and the other party saw Luo Junyan's sincerity.
Yang Dengkui's affairs have basically been settled, and Luo Junyan will see the results after the film is drawn.
Luo Junyan finally breathed a sigh of relief, already seeing the light. If nothing else, Yang Dengkui would be able to regain his freedom before June, and take advantage of this period of time to make a few more pens. If the other party is willing to feed him, he would eat them all.
In March, the Xiangjiang Film Market was still hot. The films released by Snow White Knight in the Snow Country Cinema Line are "Xin Jing Wu Men", "Heirs of the Dragon", "Gambling Tyrants", and "Shaking the Sky", "Central Heroes", "Hong Fu Qi Tian" as an agent. ", "When the Lord Comes Again", "My Wife Is Not a Person" and "Uncle Cai Sweeping the World".
Everyone in the circle thinks that Luo Junyan is crazy, as long as he comes to talk about the production company that distributes it as an agency, Snow Knight will not refuse the release. In the short term, Xiangjiang has almost monopolized the film source, and all the movies shown in the theaters are all the films distributed by the Snow Knight Distribution Company.
By the end of March and the beginning of April, these films were released one after another. The final box office of the three films screened on the Snow Country Cinema was 24.24 million Hong Kong dollars, 23.76 million Hong Kong dollars, and 15.57 million Hong Kong dollars.
This time, the release of Snow White Knight was based on the fact that there were too many film sources distributed by the agency, and each film was scheduled to be shown in exclusive theaters.
The Snow Country Cinema Line immediately showed the attractiveness of the theater environment and projection equipment to the audience. Coupled with the joint promotion with KFC, buying movie tickets to give away a large set of coupons, attracting audiences under middle age to enter the venue, and pulling the box office students of these three exclusive films to a high level.
The few films that were exclusively screened in other theaters, the highest-grossing "12 Hours", the final box office was only 13.98 million Hong Kong dollars, two of which did not exceed 5 million.
But this time, Snow Knight issued a total of 35 million Hong Kong dollars in box office share advances. When the company's account funds occupied the most, the balance was only less than 30 million Hong Kong dollars.
Once the films released in other cities are concentrated, the time taken for the advance funds will be increased by three times, and the Snow Knight Distribution Company will immediately enter the state of raising money.
But in terms of revenue, Snow Knight Distribution Company has made a lot of money in film distribution and promotion.
Since the opening of the company, the book income of agency issuance and publicity services has just exceeded the 50 million Hong Kong dollar mark. Even if the cost of copying, manpower management, and organization of publicity activities are deducted, and taxes are paid at the end of the year, the net profit can be guaranteed at least 35 million Hong Kong dollars.
Such a high income is impossible to see in Xiangjiang's original distribution system. It is impossible for several large entertainment companies to make you earn such high income, and you are controlled to death on the source of the film.
If Yang Dengkui had not been caught in the police station, at least 30% would have been earned by Taiwanese capital. Therefore, the scale of the issuance has increased, and the short-term advancement of Taiwanese capital will have considerable benefits.
Moreover, the distribution channels in the foreign market have been opened up. This is the basis for the survival of film distribution companies. The income of foreign agency distribution is much larger than that of the local market.
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