Horrible! Actually playing this kind of game!

Chapter 293 197. What is the big picture?

In August, Mr. Ken Kutaragi, the head of Sony's interactive entertainment, held a press conference with spokespersons from Namco, Konami, Capcom... and pokeni and many other game manufacturers.

The main contents of this press conference are:

In order to promote the development of the game industry, Sony took the lead, and these companies joined in to jointly create an Electronic Entertainment Industry Association.

The industry was shocked.

The attendance at the press conference is arranged according to the current status of major companies.

Sitting in the middle is Mr. Kutaragi Ken. After all, Sony is the leader this time, and Kutaragi Ken is also mainly responsible for electronic entertainment products in the company.

On both sides of him are Konami's president Keimasa Kamizuki, Namco's president Masaya Nakamura, and then Capcom Tsujimoto Kenzo and Square Enix Miyamoto Masashi...

There is rarely such a famous scene, where half of the legendary big names in the gaming industry can be seen gathered together.

As for the remaining half of the country, they are naturally Rentendo and Sega.

These two companies said: If I come to join Sony's Electronic Entertainment Association, wouldn't I lose face?

Rentiantian and Sony have a long-standing feud. This feud was forged in 1993 and everyone knows it.

On Sega's side, it was mainly due to last year's console war that they were fighting to the death with Sony. Now their vitality is severely damaged. President Hayao Nakayama is holding back his anger. How can he join the archrival association under such circumstances?

So it seems that today's press conference was huge and there were many companies present, but it was always a little less interesting.

Because Neon’s two most powerful and influential bosses are not here.

However, this did not affect the enthusiasm of those present at all.

After the press conference began, Mr. Kutaragi Ken made the first round of speeches.

He said: "In 1947, Oscar Tachnik and Thomas developed a prototype game called the Cathode Ray Tube Entertainment Device. The device simulated the interaction of missiles and spaceships by moving dots on the screen.

Although this was just a simple experiment, it is considered one of the pioneers of video games. "

“If this device is regarded as the starting point of modern electronic games, then the electronic game industry has already gone through a history of 48 years.

Almost 50 years ago.

In half a century, it can be said that it has influenced more than two generations. "

"Before today, video games were often classified into the field of [toys]."

"So as you can see before, our video games are basically displayed at the same time as many products such as Ultraman, Transformers, and children's toy cars.

Sometimes you will even see music sticks that make sounds used to amuse babies. "

Ha ha ha ha.

There was a burst of laughter below.

“However, as the video game industry continues to expand, its influence is actually increasing.

In fact, to a certain extent, electronic games are no longer just a simple concept like [toys] in the traditional sense.

Dragon Quest tells the story of defeating the evil dragon for the sake of justice and saving the world.

Final Fantasy also contains many epic stories.

More games with spiritual connotations and emotional resonance have been added.

Take the two twin games CL and LL developed by pokeni last year. Their depiction and performance of family, relationships, and love are so touching that they make people cry.

This has gone far beyond the simple definition given by [toy] itself. "

Although Ken Kutaragi usually looks dull and pure engineer, when he narrated this episode at the press conference, he was still very emotional and looked like a family member.

"It also brings everyone experience and feelings. Animations, movies, and these are unlikely to be called toys by everyone, and they will not participate in the so-called Toy Fair with toys, right?

Well, we actually believe that with the development of the times, especially as the game itself is a very important cultural carrier and expression tool, it can also be a transcendent art like movies, animations, and TV series.

Our gaming culture has experienced nearly half a century of development, and may still have a longer way to go.

However, under such circumstances, we believe that [toys] is no longer suitable to include video games.

Video games need a specialized structure of their own, and video games need to be independent.

In this case, we..."

Kutaragi Ken looked around and gave a grateful smile to the participating game manufacturers.

Especially when Qing Zhiyuan's face paused for an extra second or two.

"After we discussed and decided, we established the Electronic Entertainment Industry Association."

“What was just a home game console as a children’s toy back then has rapidly evolved into an entertainment platform that connects people around the world.”

"The main purpose of the Electronic Entertainment Conference is to help electronic entertainment products better explore their own platforms and spaces, and then help the electronic entertainment industry in China and even the world to flourish."

"Before the establishment of this association, many standards on the market were actually very confusing. Each company had its own set of standards, some used game cartridges, some used optical discs, and different game consoles were not compatible with each other. , which means that players must buy a variety of different devices and cartridges in order to continue playing.

Even within the same company, game consoles and cartridges are different.

The confusion caused by such a situation is actually not very friendly to players, and it is not very friendly to game developers either.

Invisibly, a lot of costs have been added. "

As soon as Mr. Kutaragi Ken said these words, there was an uproar below.

All reporters immediately turned their cameras on him.

Many people's eyes were shining, and they felt that Kutaragi knew how to create news effects.

Although what Ken Kutaragi said in this statement is a fact, there is always a hint of a hidden meaning between Rentendo and Sega.

On the other hand, some small businesses who are truly juniors in the gaming industry nodded their heads while listening carefully.

The world has been suffering for a long time.

Although Sony has selfish motives this time, it can be regarded as a response to public expectations.

As Ken Kutaragi said, how many game manufacturers can unify industry standards, have an association specifically to coordinate disputes, negotiate and solve problems for the common benefit of everyone, promote development, and provide a broader and more comfortable space for game development. Things they dream of.

In the past, they were oppressed by large manufacturers, especially Rentendo's seigniorage, and paying royalties made them miserable.

Sony's PS also has to pay royalties, but Sony has made a lot of concessions. The royalties only need to be paid 10%, while Rentian is 30%.

In short, if it is true as Mr. Kutaragi said, then gamers will support it with both hands and feet.

“I will temporarily serve as the president of our association for the first time, but it will be a rotation system. This will also ensure that there will not be a situation where one company becomes the dominant one.

Again, we hope that through this association, we can build Neon’s game ecosystem better and allow more game developers to find their own space for survival and development.

Also in order to enable more and better high-quality games to be born and bring better experience to players.

This is the original intention of our association. "

After Kutaragi Ken finished speaking, there was thunderous applause.

…

Then the presidents of each company spoke in turn, but in general they were all the same. They were all for the better development of the industry. We must concentrate our efforts, organize regulations, and formulate rules to make the game industry more fair, transparent, and competitive.

For this reason, major game manufacturers feel that the establishment of this Electronic Entertainment Industry Association is very necessary.

Next comes the reporter’s question session.

The reporters present could no longer restrain themselves and raised their hands to ask questions.

"Well, Mr. Kutaragi, I only have one question to ask, why does such a good association that can formulate unified industry standards not invite Sega and Renten?"

Wow! ! !

There was an uproar below.

This is really just a matter of watching the excitement. The reporter's questions were really sharp and tricky, and he directly raised the fatal issue.

This is what everyone present is particularly concerned about and wants to know.

Many people sneered at the corners of their mouths, wanting to see Kutaragi Ken's jokes.

Good guys, can you really make this Electronic Entertainment Industry Association work without the support of Rentendo and Sega, the most influential boss and the second one? What kind of unified standard can this be?

"Well..." Kutaragi Ken was well prepared and didn't panic at all. He picked up the phone and responded sincerely, "It's not that we didn't invite you.

I don’t know why, but we repeatedly invited Rentendo and Sega to join us, but they rejected us many times.

There is really no way. "

This is actually inevitable.

Rentendo himself is the boss, and what he does is just one word. As a challenger, you still want President Yamauchi to be your younger brother. Isn't this a joke?

Sega's reasons are the same.

However, Kutaragi Ken is very smart. He knew that neither Yamauchi nor Nakayama would agree, but he still shyly invited him, so the blame does not lie with Sony.

It's because your structure is not big enough and you don't think about everyone's interests at all, so you don't join.

The responsibility lies with Rentendo and Sega.

This is taking the moral high ground.

"But, I don't think this is a conflict." Kutaragi Ken continued to add with a smile, "The establishment of the association is just the beginning, and we can attract more members to join in the future.

The association will not be established just because there are too few members.

Because times are developing.

Everything will change, and the world should give us this opportunity and time for development.

We always welcome Rentian and Sega to join us. "

Kutaragi Ken put it very cleverly:

Everyone grows up from a baby. There is a process for the establishment and development of any organization.

Just because Rentiantian and Sega don't join today doesn't mean they won't join in the future.

This can be regarded as a step forward for Rentendo and Sega by Kutaragi Ken.

Whether they are willing and when, those are not important. What is important is that Sony has occupied the commanding heights and put this attitude here.

Big picture.

This is conspiracy, this is the kingly way.

At this point, everyone has nothing to ask.

However, the reporters were all smiling and knew in their hearts that they had the material for tomorrow.

…

As a newly promoted boss, pokeni is still a junior in terms of qualifications and company size. Now he is placed at the end of the table.

However, this does not affect Qing Zhiyuan's performance at all, becoming the most handsome boy in the audience.

Because this timing is actually quite clever. It happens to be the current hot sales of Pokeni's "Pokémon 3D World", which also promotes the explosive growth of Sony PS sales.

So after everyone politely interviewed other big guys, the question that reporters asked the most was about Qing Zhiyuan.

"Mr. Qing Zhiyuan, what do you think of the Electronic Entertainment Industry Association?"

"I very much agree with Mr. Kutaragi Ken's words."

Qing Zhiyuan said with a smile, "As you all know, we hired Mr. Hayao Miyazaki from Studio Ghibli to be the art director of CL and LL, which we released last year.

I had an interview with Mr. Hayao Miyazaki two years ago.

Among them, Mr. Hayao Miyazaki has a passage that impressed me deeply.

He said that games, to a certain extent, are like animations, an important carrier for expressing the creator’s thoughts. "

“So, we take every game very seriously, go all out, and want to put more thinking, life insights and experiences into it.

From these factors, games have long been separated from the category of simple toys. "

Video games want to be independent, that's what today is about.

But, good guy, if you just lift Miyazaki out, what else do we have to say?

After it was over, Qing Zhiyuan did not forget to spread the word:

“Games, like animation, carry many important missions, but the game itself is different from animation in that it is based on the immersion of players.

Give people a higher sense of immersion and experience.

What we have to do is to make these experiences better.

Like this time in Pokémon 3D World, we adopted a new 3D production method, which is actually a bold innovation, hoping to bring a more novel three-dimensional experience to players. "

"Hmm. If that's the case, congratulations, President Qing, your 3D game is very good."

Even my journalist friends didn’t know what to ask, so they could only agree.

“The establishment of the Electronic Entertainment Association is very necessary.” Qing Zhiyuan concluded, “Because win-win cooperation is our biggest pursuit.

Take Pokémon 3D World as an example. We originally wanted to develop such a game, but we lacked the hardware capabilities and could not find a suitable host manufacturer to support it.

Under such circumstances, Sony found us, and I had a pleasant conversation with Mr. Kutaragi Ken.

They very much agree to support us in making 3D games, and will also add relevant 3D hardware support to the console.

The design of the handle was actually made according to our needs. For this reason, I reluctantly wrote many design drafts for Mr. Kutaragi Ken. "

Qing Zhiyuan looked at Kutaragi Ken, raised his eyebrows and smiled slyly, "Although I am not very professional, Mr. Kutaragi Ken fully adopted our suggestions."

Kutaragi Ken really didn't know whether to laugh or cry.

This game of yours almost screwed me over.

Not to mention the time and effort spent, you Qing Zhiyuan didn’t know how badly the PS controller was criticized before the game was released, right?

Qing Zhiyuan turned around and said with a smile, "You will find that the dual joystick controller is actually very suitable for 3D games."

Then he put down the phone.

Nani?

Everyone at the scene was shocked.

It took me a long time to make this controller so weird, it turns out you designed it!

…

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Good morning, family

There is another chapter in the afternoon