Horrible! Actually playing this kind of game!

Chapter 466 370 Pu Yamauchi was forced into a desperate situation

"hateful!!!"

Sure enough, on the first day of work after the New Year, during the company’s strategy meeting

Yamauchi Hiroshi was furious.

He threw the magazine hard against the wall.

There are a bunch of things on the table about how well Pokemon games did during the Chinese New Year.

Especially the reports about Pokémon Racing are overwhelmingly praising it.

The magazine gave the Pokémon series a high honor, and players also used their actual actions to prove how good pokeni's Pokémon series is.

Peripheral products are so popular.

Nowadays, when you walk on the street, you can see Pokémon toys displayed in stores and claw machines everywhere.

This is not only a carnival for pokeni, but also a carnival for the whole people.

It is not an exaggeration to say that Qing Zhiyuan is a harvester of lucky money, because in just a few days during the Chinese New Year, Pokeni has made crazy money relying on two Pokémon products and peripherals, allowing children to willingly All the New Year's money was taken out.

If you don't have one or two Pokémon toys at home, it seems like something is missing.

"Do you know?! Pokeni has brought the game to this level. What about us?!" Hiroshi Yamauchi cursed fiercely.

Other game products of the same type are better than ours, with higher gameplay and fun. This is not just a matter of simple picture quality.

It is an all-round dimensionality reduction attack.

How can I praise you in this situation?

How else can we appease the morale of the soldiers? !

Shigeru Miyamoto and other staff were scolded so badly that they couldn't hold their heads up at all.

This kind of thing is quite helpless to say. It is almost equivalent to falling behind step by step. In terms of game console platform, N64 is already behind PS, and the design of the controller is not as good as other people's dual joysticks.

Although the PS dual-joystick controller seems a bit bulky, once you get used to it, playing 3D games is easy.

The game console hardware is not as good as others, and the game design is also not as good as others. This is indeed Shigeru Miyamoto's fault.

It is also a racing game. Mario Kart also supports multiplayer games and also has various competitions. If there is no Pokémon Racing, it must be a series of good products that can be loved by players.

But……

However, when compared with Pokémon, pokeni's skills and art design are superior to them in every aspect.

Moreover, Pokémon also has its own unique evolution and skill gameplay, which greatly enriches the fun and playability of racing games.

In comparison, it looks a bit embarrassing, Mario Kart looks like an inferior product.

In this case, who would buy your game instead of playing a better Pokémon Racer?

It’s the same reason that players will choose Border with better image quality and expressiveness over the [backward] Quake even if they think on their feet.

But this can't be entirely blamed on them. Shigeru Miyamoto had no way of knowing that Qing Zhiyuan was actually a time traveler. The game knowledge and design concepts stored in his brain were not all products of this era.

It's equivalent to knowing the evolutionary history of your Rentian world and the entire game world. If you use Mario Kart 2.0 to defeat 1.0, you won't be able to fight against it.

If it weren't for the current hardware limitations, Qing Zhiyuan would be able to come up with something even more shocking.

The meeting lasted for more than two hours, and President Yamauchi's face became increasingly ugly.

Regarding the performance of Pokémon during the Chinese New Year, Rentendo's strategy department gave its own analysis, and everyone present, including Shigeru Miyamoto, expressed their opinions.

To sum up so far, there are several reasons why Pokémon has been so successful.

First of all, the theme of Pokémon itself is very inclusive and can include almost all creatures in this world as well as fantasy creatures that do not exist in this world.

Whether it is flying in the sky, running on the ground, or swimming in the water, everything can be accepted.

Moreover, Pokémon can very effectively convey the concept of keeping pets and the concept of symbiosis between humans and Pokémon. There is a similar reason in the real world.

Many people keep pets in their homes, whether they are cats, dogs or some reptiles. In the summer, they go to the woods to catch cicadas and the river to catch fish...

Pokémon activates some instinctive needs of human beings and the fun that can be found in nature and life. It is packaged and put into the game.

Just from this point of view, Pokémon has considerable vitality, and this vitality comes from nature and the universe.

In comparison, Mario's world view is smaller, and it is a traditional Dragon Quest model. At the same time, it will be subject to certain restrictions if it wants to expand. For example, Mario's core gameplay is water pipes, and the world view is to conform to It exists as a plumber.

Therefore, if you want to achieve the level of Pokémon, you will not naturally have an advantage.

The biggest advantage of Rentian is that they have been in business longer than pokeni.

However, from an operational perspective, some of pokeni’s practices are worth learning from.

For example, one of the important reasons why Pokémon games have created a huge wave of popularity around the world is naturally because of the well-done Pokémon animations.

Now it has been translated into more than a dozen different texts and languages and broadcasted around the world. Through animation as a medium, it has strong dissemination around the world.

In addition, the core of Pokémon is humans and Pokémon partners. This kind of relationship, battles, and storylines are trans-international, which means that they can be universally recognized by the world without too much interpretation.

About friendship, about the emotions between people and Pokémon, about dreams, about...

These are the simplest values that exist in human beings themselves, and they are the most communicable things.

So in terms of promotion, especially through animation, Rentendo is not as good as pokeni.

They didn't pay much attention to this issue before. Hiroshi Yamauchi only discovered this recently. Sometimes you think that a game is a simple toy, or something that brings fun to players, but it actually has many things. Inextricably linked.

pokeni not only makes animations, but is also now operating comics. Regarding the future development of the company, Qing Zhiyuan has taught his peers a solid lesson. The textbook-level interactive model has used games and animations as well as movies, comics, and light novels. , surrounding...

All-round linkage will produce the widest communication effect, and with the game as the core, a huge interactive network will be built to expand the influence of the game itself.

And through joint action, the effects produced by different nodes on this network are expanded.

For example, if the Pokémon game sells well, it will definitely feed back the TV animation, and it will also promote the sales of peripheral products.

Every time a new Pokémon is released, there will be a wave of panic buying.

When the related peripherals of Moon Eevee and Sun Eevee were released, they were so popular that many people wanted to get a Moon Eevee.

Among pokeni's peripheral products, Ibrahimovic is often sold out.

In terms of linkage and publicity, pokeni has obviously done a better job.

This is also the only thing Rentian can do, or it is the most cost-effective according to the current evaluation.

In addition, it is the game itself. Pokeni’s strategy is very clear. It takes the traditional Pokémon battle game as the core and extends outwards to other products.

Then it feeds back to the orthodox sequel through derivative products, thus forming a virtuous network cycle.

The simplest example is——

In order to launch Eevee Moon and Eevee Sun in the orthodox handheld sequel "Pokémon Light/Dark", Pokémon even spent a lot of money to produce "Pokémon 3D World: Dark of the Moon" "Pokemon 3D World: Myth of the Sun"

Rather than simply throwing new Pokémon into the battle game and calling it a day, it gives these newly added Pokémon a stage and opportunity to show themselves.

Through these two Pokémon derivative works with Moon Eevee and Sun Eevee as the core, players can not only experience extraordinary game fun, but also learn about different Pokémon stories through these games.

The two games themselves have high publicity value and have made outstanding contributions to the marketing of Pokémon. At the same time, these two games also serve as a link between the past and the future.

It has warmed up and paved the way for the release of the official game "Pokémon Light/Dark".

The entire Pokémon series suddenly became colorful and interconnected.

This was actually what Rentendo was doing at the beginning, using the orthodox Mario games to derive other different types of games, expanding the Mario series, and achieving a strong linkage effect.

Rentenda has actually produced many animations and movies related to Mario, but unfortunately none of them have reached the level of influence as Pokémon.

From this perspective, Mario, a big IP, is inherently flawed in the structure of the worldview.

Although Hiroshi Yamauchi is very reluctant to admit this, and even often thinks that "the game should be simple enough, brisk and short, so that children can experience the purest fun", the basic core setting of the plumber is both What made Mario possible, also limited Mario.

This game IP cannot be made more interesting and inclusive.

…

The expansion of the game series is very necessary.

Sometimes, the sales volume of the game itself is one thing. No matter where it is placed, when the number is large, it will contribute to the entire game family, allowing players to see its richness.

In other words -

I don’t guarantee that every Pokémon player will like it.

But what I can guarantee is that whatever you like can be found in the big Pokémon family.

This is why Qing Zhiyuan has been constantly expanding the Pokémon series, allowing Lisa Asano’s team to develop Pokémon for different game types.

We will even develop different Pokémon protagonists in the future to meet the needs of more people.

When the [Pokémon Big World] is built, it will produce a very amazing crowding effect.

Generally speaking, after some discussion, the members of Rentiantian came to the conclusion:

Either develop new Mario or Kirby series games, work hard to expand family members, adopt Pokémon mode, or even catch up in the next generation of games and make game products that surpass pokeni.

The so-called surpassing does not only have to be reflected in the gameplay, but also includes the game's picture quality, the game's story, and playability. There must be higher requirements in all aspects.

After all, if it exists as a competing product, failing to defeat the opponent from the front is equivalent to defeat.

This risk is actually the biggest, but if it can be done, it will definitely achieve extraordinary results, and at least stabilize Rentian's throne.

The difficulty is actually very high. The key is that everyone here, including Shigeru Miyamoto, is not completely sure.

It's already difficult to improve the picture quality to almost the same as pokeni, let alone surpass it.

Another way is to open up new markets, avoid their sharp edges, and not have a head-on confrontation with pokeni. This is actually relatively stable and can still make money.

However, how could Hiroshi Yamauchi be able to swallow this breath?

Just thinking about it makes you feel depressed, okay?

Thinking back when Rentian was still at its peak, who in the world wouldn’t want to play the games they made?

Rentendo is the benchmark in the industry here, but now he is actually afraid of a new pokeni, and even dare not engage in a head-on confrontation because he is afraid of the opponent.

This kind of psychological gap is unacceptable to anyone.

Not to mention Hiroshi Yamauchi.

The former king is now bowing to that guy Qing Zhiyuan. How is this possible? ! !

"Do it! We must improve product quality, we can't lag behind others like this!"

Hiroshi Yamauchi slapped the table heavily, "No matter what, we have to surpass Sony in terms of hardware, and pokeni has already attacked us from the front in terms of games. If we fail to respond, how will others view us?

So we must fight back head-on! ! "

After hearing what Pu Yamauchi said, everyone couldn't help but take a breath of air.

This means that they must work harder to catch up with pokeni, and at least achieve the next-generation product level in terms of game quality.

But let alone catching up now, we can't even come close.

What’s even more frightening is that they have no idea how advanced P’s technology has become. Maybe pokeni has already entered the next generation.

These are all entirely possible things.

It's difficult.

Super difficult.

Fortunately, after some thinking, Hiroshi Yamauchi still agreed to their second plan, which is to develop products that meet the challenge head-on, strive to improve product quality, and at the same time open up new markets and differentiate products.

This way at least we can have a plan.

Although he was very reluctant, Yamauchi Hiroshi was forced to make such a compromise.

In addition, in other aspects, Rentiantian is preparing to replicate Pokeni's successful route and start to adopt a comprehensive network derivative structure. In the future, it will invest in the development of Mario-related animations and live-action movies, etc., and will also integrate Rentiantian's Star products have become globally renowned IPs.

IP strategy will become the core of Rentiantian in the future.

Whether you can succeed or not depends on this.

…

After the meeting, Hiroshi Yamauchi sat on a chair and looked at the sunset outside the window.

The golden sunlight shone on the ground, coating his eyelashes and half of his body with a layer of golden light.

His silver hair was also dyed with a thin layer of gold.

Although he was reluctant to admit it, at this moment, he seemed to feel a little powerless.

Counting his age, Hiroshi Yamauchi is already 70 years old at this time. If it were anyone else, he would have retired and spent his old age peacefully.

But he can't. Ren Tiantang is still far from being able to let go.

At this time, Yamauchi Hiroshi already had a vague feeling of being forced into a desperate situation.

When did Rentian’s decline begin?

He closed his eyes and thought carefully.

Is it a failure in the console war?

Or was it defeated by Sega on the handheld console?

Or...

He silently opened his eyes and looked at a corner of the conference room.

A long time ago, there was a young man sitting in that position, begging him not to let the game be removed from the Rentian platform.

Yamauchi Hiroshi frowned, but deep down he was confused.

If time could go back, would he make a different choice?

…