Horrible! Actually playing this kind of game!

…

Regarding pokeni's acquisition of Marvel, it was like hitting the head with a plastic stick. It was a shock, but it was not that shocking.

There is a lot of confusion about the lack of lethality.

It made people's heads full of questions.

Qing Zhiyuan did not adopt Yuehe Acquisition, mainly because he thought that it could be adapted into a game in the future.

If Yuehe were to do this, the company's intentions might become more obvious, and everyone could tell at a glance that Marvel comics would be adapted into film and television animations in the future.

It's just that it's weird for pokeni to come to buy it.

Everyone's first instinct is that Paradox's acquisition of Marvel is to use it to develop new games.

But pokeni has so many games and so many big IPs, do you have to find one from Marvel?

The main reason is that the current American comics industry has long declined. The impression and sense of Marvel today is completely different from that of the hens that lay golden eggs and the producers of big IP in the film and television industry in the future.

For many people, comics are a sunset industry. Even Marvel, which has created countless popular comic characters and is loved by the audience, is already a declining and old company.

It was precisely because of the decline that Marvel was facing severe losses and bankruptcy, so it packaged the company and sold it to pokeni.

"But why does pokeni acquire Marvel?"

"Would a thriving gaming giant take a liking to a declining industry like the comics industry?"

Since the news was released in the United States immediately, the North American region will know the news earlier than Neon.

It's just that the message contains a lot of information, but it's also very confusing to understand.

"Pokeni actually spent US$400 million to acquire a struggling comic company. What's the reason?"

“It feels like it’s not worth it. Marvel simply can’t sell it at this price, and even if it sells peripheral products, it rarely sells.

Indeed, as Satoru Iwata said, many people may have had a dream of becoming a superhero when they were children.

But the problem is that many people become sober when they grow up.

Marvel's comics are really getting worse. How much value and space can be squeezed out? "

“I have to say that Neon people are just as stupid as ever and have a lot of money. Previously, Sony acquired Columbia Pictures, and now Pokeni acquires Marvel.

Anyway, I don’t see any value in Marvel worth acquiring. "

After Sony acquired Columbia Pictures, there were few blockbuster products and a lot of losses. Moreover, the acquisition of Columbia Pictures cost a huge amount of money. Until now, this matter has been regarded as a joke in the industry.

Of course, another company under Qing Zhiyuan, Yuehe, is not much better. The main reason is that the investment amount is too high. Now "The Matrix" has not been filmed, so it is difficult for everyone to comment. If The Matrix fails at the box office, then Moon River Pictures will be the next target of ridicule.

"Yes, are there any benefits to acquiring Marvel? I remember Pokeni seems to be involved in the comics industry. What is it called pobook?"

"It's unlikely to make comics. Should comics be sold on Neon? Do Neon people like Marvel's style of painting? I feel very confused.

I'd probably buy it to develop games, right?

After all, pokeni's main business is games. "

"Developing a Marvel Heroes game?

I feel that development is very difficult and thankless. "

"What if, among these two companies, pokeni is the more famous and influential, at least in the gaming industry.

Think about it, wouldn’t it be exciting to be able to play pokeni superhero games in the future?

What if "Border" was made into a superhero battle? "

"What you said seems to make some sense. If it's a superhero battle, it would be good to make a fighting game, right?"

"Actually, whether it can make money or sell well doesn't seem to have much to do with Marvel. It mainly depends on how well Pokeni's games are produced, right?

It's actually pretty good to use superheroes if it's done well.

It can attract many players. "

"If nothing else, I really like superhero fighting. If it's linked to Pokémon... hahaha, it's a bit unimaginable."

…

The news first spread in the United States, then slowly began to ferment and spread back to Neon.

The first reaction of countless people is -

"Marvel, what is this?"

In 1998, Marvel's influence was not that great. Many people, especially those in Eastern and Asian countries, had never heard of the name Marvel.

On the contrary, DC's Batman is more famous.

During this year, the future has shocked the world and attracted countless fans. The popular Spider-Man series of movies has not yet begun production. Iron Man has not been seen at all. As for Captain America...

Those characters are really too far away for Easterners who are far away.

Many people have never even heard of Stan Lee.

Taken together, pokeni is much more famous than Marvel.

The comics industry here in Neon is much more mature than in the United States.

What Satoru Iwata said during the conversation, comparing Marvel's more neon Doraemon, Astro Boy and Super Saiyan, caused huge dissatisfaction.

Many people think that how can Marvel superheroes who have never heard of them be compared to Astro Boy?

Astro Boy and Doraemon are not only popular in neon, they are also super popular in the Omi region.

"What about Marvel? I've never heard of it, and Pokeni actually spent $400 million to buy it?"

“I really can’t understand, wouldn’t it be good to use this money to buy Ghibli? Or just buy Osamu Tezuka’s Astro Boy.

It feels like I can’t even use so much money. "

"I checked, and it seems that there are quite a lot of superheroes developed by Marvel, and their abilities are very interesting.

For example, Spider-Man can shoot spider silk, and Iron Man can fight wearing an iron suit...

In short, the abilities are all kinds of weird and have everything.

But this style of painting may really be different from what we imagined.

After just one glance, I was put off by the comic style. "

"To put it bluntly, the comic style that Americans like is two completely different things from what we like. Those human figures and faces look really weird.

Are there too many edges and corners?

Moreover, the color saturation is so high that it makes people’s eyes hurt. It lacks the beauty and tension of neon comics at all.

Anyway, I don’t like American comics. "

"So it seems that pokeni's main purpose of buying Marvel is for the European and American market.

The painting style itself is not very popular in Asia, and the only people who like it are Omi players.

The game will probably be made to cater more to Omi players. "

"Well, that's most likely the case."

…

Marvel has become a piece of shit now.

It is tasteless to eat and a pity to throw away.

Do you think it has any great value? But in fact, this company is not very valuable anymore. I don’t know how many people want to use Marvel to monetize, but so far they have not performed well.

Whether it's animation or the live-action movie that I'm trying to try, it's all on the block.

But what if you think he is totally incompetent?

It seems that Marvel has many high-value IPs, such as Spider-Man, Iron Man, Captain America, etc...

It's just that only Qing Zhiyuan in this world probably knows that the current Marvel is equivalent to a gold mine that needs to be mined urgently. It is not without value, nor is it so-called useless. The key lies in how you mine it.

The reason why Marvel could not exploit it before is because the world still lacks strong special effects technology, that is, it can fully bring out the special effects of Spider-Man or Iron Man in the film and television industry, making the audience aware of its charm.

Qing Zhiyuan is confident enough in pokeni's technology.

What others consider worthless is a treasure to me.

…

After the news spread, Sony's executives seemed a little wary of pokeni buying Marvel.

Nobuyuki Idei and Ken Kutaragi believed that Qing Zhiyuan was quite extraordinary.

Others have not dealt with Qing Zhiyuan, so they may not know much about it.

But who is Kutaragi Ken?

He has been working with pokeni since 1993, developing handheld consoles and later PS...

Along the way, instead of running with all his strength according to his own vision and blueprint, it was more like being pushed by Qing Zhiyuan from behind.

This guy is like a vicious dog, biting him and not letting go. Once you don't run according to his ideas and speed, Qing Zhiyuan will overtake you and then another person will bite...

This feeling is really terrible.

Sometimes, when he had nightmares at night, Kutaragi Ken would dream of Qing Zhiyuan lying on his shoulder and biting his shoulder hard, telling him to run quickly.

If you don't run away, the zombies will catch up behind you!

After waking up in fright, Kutaragi Ken was already breaking out in a cold sweat.

Ken Kutaragi is very aware of Qing Zhiyuan's talents. He even has the ability to predict the future.

Although this is just Kutaragi Ken's personal intuition, he always feels that every track Qing Zhiyuan hits will rise in the future.

No matter the game type, handheld console, or PS, later on NVIDIA, then Sega...

Qing Zhiyuan's layout has his own profound meaning. Kutaragi Ken cannot simply think that this guy just wants to buy a Marvel IP to attack the American market.

But it was really hard for him to think of any other way to monetize it.

It’s impossible to use pokeni to make movies, right?

The Matrix alone requires an investment of US$150 million. If you make a Marvel movie, you will definitely invest a lot, otherwise you won't be able to get the special effects alone.

The cost-effectiveness of the game is obviously higher.

However, this is indeed useless, and the input-output ratio is very low. Judging from Ken Kutaragi's understanding of the game industry, spending a lot of money to buy superheroes to develop games is far less powerful than pokeni's own IP creation.

Unless Marvel's games can really reach the level of Pokémon.

However, this difficulty is too high.

Out of his understanding of Qing Zhiyuan, such opponents and unusual actions are worthy of vigilance, so Nobuyuki Idei asked Ken Kutaragi to closely observe pokeni's movements.

…

On the matter of P Agency's purchase of Marvel, it was rare for Nobuyuki Dei to reach a certain degree of consensus with North America President Schulhoff.

Everyone thinks that Marvel being acquired by pokeni is not a good thing.

Nobuyuki Idei still doesn’t know to what extent pokeni can monetize Marvel in the future, but Schulhoff believes that pokeni will definitely enter the film and television industry after purchasing it.

Although this logic seems a bit strange, how could a gaming giant buy a comic company, but the boss of this gaming giant also owns another specialized film and television company.

The existence of Moon River makes it impossible to completely ignore the possibility of Marvel film and television.

But it is impossible for Nobuyuki Idei to admit that the decision made by pokeni is effective.

Otherwise it would be equivalent to admitting that Schulhoff was right to buy Marvel.

So he could only suppress Schulhoff, and firmly believed that Marvel was a useless industry, not a garbage industry, at least not worth spending $400 million to buy.

And whether this money can realize the value of Marvel in the future is still a big question.

According to the analysis of Nobuyuki Dei and Sony's internal technical staff, 80% of the purchases of Marvel are a loss-making deal, just like Sony's purchase of Columbia Pictures.

It takes a lot of investment to produce a little bit of value.

The more critical point is that pokeni is used to make games. Sony takes it and gives it to Schulhoff. It is basically used to make money.

Steal the company's money.

…

After seeing that the company purchased Marvel, pokeni's program director Akanishi Ken also made a special trip to learn about Marvel's comic content.

After reading it, he only had one big question in his mind:

"President, regarding Spider-Man's web, how do you make a game with this?!"

"We can't make elastic things now, and we haven't even simulated physical effects to a relatively mature level yet."

The so-called elasticity and deformation functions, such as spider silk, you can't actually determine how long the spider silk will be in the program. The art side can only make it according to the established model.

In other words, if you want to realize the real-time deformation function, you cannot leave it to the artist to create it, but have to generate it by the program.

This is beyond the scope of existing technology.

3D has also developed slowly from the initial rigid model. Functions such as deformation and drawing are probably about ten years ahead of now.

Even in 2023, things that can be stretched at will are to be avoided in games as much as possible, so I often see some two-dimensional girls whose skirts are so fluffy, but they do not fall down when they stand upside down.

Mainly because it involves the calculation function.

The softer and easier it is to change, the harder it is to make.

The stick can expand and contract, and the iron chain can change its shape on the basis of expansion and contraction. This is even more difficult. During the movement, the folds of clothes, the swing of skirts, etc. not only involve expansion and deformation, but also involve When it comes to complex directional stress issues, it becomes even more complicated...

None of those things can be solved right now.

However, it is really gratifying that Akanishi Ken can think of similar problems in advance.

Qing Zhiyuan sat on the chair, looked at his program director, and couldn't help but smile.

"Akanishi-san, you have made progress now. You have learned to answer questions quickly."

"Ah... I'm always planning for a rainy day." Ken Akanishi scratched his head in embarrassment.

If I don't prepare in advance, won't you have to do it then?

Otherwise, why would you buy Marvel?

Is it just so that you can poop while reading comics and going to the toilet?

Or is it better for Neon people to draw Marvel comics than Americans?

The key is, let’s plot the plot behind it. Will Omi accept it?

Qing Zhiyuan opened his eyes and laughed, "Then, the topic of studying elastic functions will be left to you."

this……

"President, what I mean is that this problem is too difficult and not easy to solve."

"It's because we don't have this function now, so we have to study it as a subject. You first study the deformation problem in a single direction, and then extend it to two and three dimensions."

Ken Akanishi really wanted to slap two big mouths on his face and slap him twice, so why did he bring it up himself? !

"But," Qing Zhiyuan smiled, "You don't have to worry too much. Physics engine development has nothing to do with buying Marvel."

"Eh?"

"After buying Marvel, we will first develop simple IPs that do not require transformation functions, such as Iron Man."

Qing Zhiyuan paused and added with a smile, "Besides, those are all things after the movie is made."

"ha?!"

Akanishi Ken looked shocked, "So we bought Marvel to make movies?"

"if not?"

Qing Zhiyuan rolled his eyes.

Only by opening up the market in movies, raising the profile of Marvel, and letting people all over the world know about Spider-Man will your future Spider-Man games be easy to sell.

Moreover, as Ken Akanishi said, it is too difficult to be Spider-Man from the beginning. It is difficult to realize the functions of swinging in the air and spider silk with deformation function.

Now in everyone's minds, what they imagine is still those American comic-style scenes.

You have to use live-action movies to change the inherent impression. Otherwise, how can you make games in the future?

Live-action movies are much easier to make than game development.

Everything started with the real-life Spider-Man. In his previous life, a little spider made the name of Marvel known to the whole world.

Marvel was indeed useless without special effects.

However, Qing Zhiyuan is a person who has traveled through time in 2023. He deeply understands that once special effects, pokeni's 3D rendering and computer special effects simulation enter the film and television industry, Marvel's rough jade will be polished into a pure and flawless one. Baoyu.

In the future, he wants the world to see what a terrifying IP treasure house Marvel is.

Countless big and profitable IPs will be born from it.

…

…

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No updates tonight

thank you all

See you tomorrow (end of chapter)