When the latest issue of Time magazine came out, the whole world was shocked to see that the cover character was an electric mouse.

Many people who don't read Time magazine very much and think the magazine is too boring or too serious can't stand it when they see any cover.

"Walt?! Why is Pikachu on the cover of this issue of Time magazine?"

"That's right. It looks weird no matter how you look at it, right?"

On the cover of Time magazine, there is a very cute image of a fluffy yellow-haired electric mouse with two small power bags. It is clenching its fists as if it is about to rush out of the cover. It has a mouth and looks like it is about to burst out of the cover in the next second. It's like a bell releasing a hundred thousand volts.

Everyone laughed when they saw this cover.

This issue of Times magazine sold very well. Not only many old customers were buying it, but also many young people and even children bought a copy.

Time magazine published various information about Pikachu in detail, and selected Pikachu as the second most influential person of the year, known as "the most beloved animated character after Hello Kitty"

Time magazine described it this way:

[Since the release of Pokémon in 1994, the total sales of this series of games have exceeded 100 million copies worldwide.

The animated Pokémon series has become one of the most popular animations in the world in terms of broadcast volume and ratings.

At the same time, the character of Pikachu has become the most beloved character among players and audiences. Almost every American over the age of 4 and under 80 knows Pikachu.

Even if you have never played a Pokémon-related game, the character image of Pikachu can be said to be deeply rooted in people's hearts.

According to preliminary industry statistics, the Pokémon IP can bring pokeni more than $800 million in revenue a year.

These include games and animations, as well as various peripherals.

Pikachu is well-known to a wide audience because of cartoons. It is the well-deserved protagonist of games and animations, and even the entire Pokémon.

...]

In addition to the description of Pikachu in Time Magazine, there is also an exclusive interview with the Pokémon production team.

It can be said that it is full of useful information, and even tells some unknown and interesting stories behind the production, allowing readers to further understand how this electric mouse was born.

Pokémon mother Lisa Asano also revealed a terrifying truth——

It turns out that the initial design of Pokémon was created by President Qing Zhiyuan.

The Pokémon Team just implemented Qing Zhiyuan's idea.

"Huh? So it turns out that Pikachu was designed by Qing Zhiyuan?" Hayao Miyazaki was stunned for a moment when he saw the relevant reports.

Toshio Suzuki probably had a similar expression next to him.

But when the two of them looked at each other, they could basically figure out the whole thing.

"Oh, that makes a lot more sense."

Hayao Miyazaki has seen Qing Zhiyuan's painting skills. This young man could have been a very good original painter, but ended up becoming the president, which was quite a waste of his talent.

However, in Suzuki Toshio's view, Qing Zhiyuan's talent may be more reflected in his role as president.

As an original animator, how many games and animations can he do in his life?

But as the president, Qing Zhiyuan can maximize his energy. Not only can he provide creative ideas to the company team, but he can also expand the company, attract the largest resources as much as possible to the outside world, make the cake bigger and bigger, and at the same time make people more happy. Everyone can exert sufficient value in P Club.

There are already good original animators, so there is no need for Qing Zhiyuan to do the execution himself.

Facts have proved that although Pokémon was born in Qing Zhiyuan's brain, it has now blossomed and grown into a vast forest.

This is talent.

"It's really amazing. Qingsang seems to be much more powerful than we imagined." Suzuki Toshio sighed.

On Rentendo's side, Miyamoto Shigeru almost had a similar expression.

"I thought Qing Zhiyuan would only do management and business, but I didn't expect that he was the one who designed the Pokémon."

Shigeru Miyamoto sighed and only thought about it for a few seconds before believing this fact.

It seems that as a club member, Lisa Asano has a particularly high emotional intelligence and attributes the credit to the president, but if she thinks about it carefully, she feels that this is probably true.

Thinking back on it, among the many pokeni games, there seems to be an invisible hand behind the scenes. After some clues were carefully found, a terrible idea came into Miyamoto's mind -

Could it be that Qing Zhiyuan’s influence is behind many of pokeni’s games?

From the Onmyoji at the beginning, to Pokémon, Demon Hunters and so on...

However, not long after the idea was born, Shigeru Miyamoto rejected it.

impossible.

Absolutely impossible.

Qing Zhiyuan simply does not have the time or energy to handle so many things at the same time. Just management and external matters of the company are enough to take up enough of his time.

Moreover, these game styles are actually quite varied. Onmyoji and Diablo are completely different games.

What's more, there will be a series of Pokémon and Demon Hunters later...

After thinking about it, Shigeru Miyamoto still rejected the bold idea in his mind.

It is true that Qing Zhiyuan is good at employing people, but it is estimated that his creativity in games has been used in Pokémon.

How can I put this? Maybe it’s just luck.

This is the only way to explain it.

Pikachu became the second most influential person in 1998, and it can be said that it was expected by everyone.

After all, the global influence and popularity of this electric mouse are too great.

However, the news that the overall idea for Pikachu and Pokémon came from Qing Zhiyuan is quite unacceptable.

Because in the subconscious of players and viewers, Pokémon is associated with the beautiful girl Lisa Asano, but what they didn't expect was that the Pokémon was actually created by a man.

And he is also the president of pokeni.

"Is Qing Zhiyuan going to heaven?!"

The news spread to Neon from the United States, and the players were shocked.

"I thought Qing Zhiyuan was just a person who likes games and occasionally makes some fun creations. I didn't expect that he really has the ability to design?!"

“Isn’t Qing Zhiyuan just a [lazy guy] who looks good and leaves almost everything to others?

I've always viewed it this way. Apart from occasionally seeing his face at press conferences, I've almost never heard of him being involved in game production. This time, I really didn't expect it -

Pokémon actually came from the brain of such a president. "

"It can't be said that Qing Zhiyuan can't make games, right?

In addition to the prestigious Waterloo Academy, I think he also served as the producer of Diablo 1.

Although many times we attribute the success of the Diablo series to Shinji Mikami, even though the producer of Diablo 1 bears the name Qing Jiyuan.

But now that I think about it carefully, maybe Qing Zhiyuan still has two brushes. "

"In my opinion, Qing Zhiyuan may be the kind of boss who has a rich imagination and proposes various ideas to the team every day. Furthermore, the team is also very good and can implement Qing Zhiyuan's unreliable ideas. It can also be extremely successful.”

"Ah, yes, this is the most likely possibility.

When it comes to ideas, my son’s idea is very good, but making it work is another matter. "

"As expected, Lisa Asano is still too modest. Only by being able to realize her ideas and do them so well can she show her ability."

The long-held stereotypes are indeed not easy to change.

Even if Qing Zhiyuan created Diablo 1, many players will think that Shinji Mikami played a more important role in it.

In fact, Qing Zhiyuan thinks the same way——

He has no talent himself, he just became a porter of excellent games.

Whether it's Darkness or Pokémon, Qing Zhiyuan doesn't dare to say that it's all his own.

Players don't believe it, but industry insiders believe in Lisa Asano's words, which also reflects something from the side -

The people who know you best may be your enemies rather than your friends.

This wave of Time magazine selections has directly promoted Pikachu's image on a large scale. Although it was already well-known before, after the Times magazine report, the influence of Pikachu and Pokémon has become even more profound. People's hearts.

Covering a wider range of people.

Groups that were originally not involved are now known through the times——

Oh, it turns out there is such a game in the world, and such cute cartoon characters exist.

The sales of the Pokémon game itself and the sales of various peripherals have also increased as a result. I can’t say a big amount, but it definitely has a positive impact.

Driven by Pokémon, the sales of DC game consoles are also increasing day by day.

Things are looking great.

Although there is only one Pikachu on the cover, Qing Zhiyuan also expressed that he was quite satisfied.

It's a big pity that he didn't show his face, but Pikachu can make money for the company.

To put it bluntly, Qing Zhiyuan's appearance is just to enhance his personal image. What else can he do?

"Wow, this time is amazing, President. After Time Magazine published news about Pikachu, our sales of game consoles and Pokémon increased by 5 points year-on-year that week."

In Pokeni's president's office, Operations Director Kazuma Takahashi showed Qing Zhiyuan the changes over time with new data.

"Well, it's pretty good." Qing Zhiyuan admired silently.

Sure enough, channels are still very useful, especially such wide-coverage promotion channels. A wave of advertising on the Times can actually have such a big impact, which is somewhat beyond Qing Zhiyuan's expectation.

In today's era, there is no Twitter, no Facebook, and many new Internet media. Print media like Time Magazine are still the mainstream.

It's a pity that Time Magazine has a screen for influential people. Otherwise, Qing Zhiyuan would really like to spend money on more advertisements in it.

"Pokémon is indeed our company's trump card, and it can achieve extraordinary results as soon as it is released." Kazuma Takahashi couldn't help but sigh from the bottom of his heart.

The president is really amazing, he can actually create such an IP.

It's hard to imagine pokeni without Pokémon.

Kazuma Takahashi looked back at the entire development process of Pokémon and found it hard to imagine anything else that could replicate its path. I'm afraid it will be extremely difficult to create such a big IP in the future.

Just as he was thinking this, Qing Zhiyuan smiled slightly and said, "We will have a second, third, or even fourth trump card soon."

"Eh?"

The second trump card Qing Zhiyuan mentioned has actually been played.

That is - "Yu-Gi-Oh!"

Since Takahashi Kazuki's "Yu-Gi-Oh" manga was serialized in Pokeni's "Ki Hitomi" comic magazine last year, Yu-Gi-Oh has gained a lot of fans and has made Qi Hitomi's sales among the top ten.

After that, pokeni quickly found its old partner Kyoto Animation and outsourced Yu-Gi-Oh! to them for animation production.

In January of this year, after the "Yu-Gi-Oh!" animation was launched, it achieved a ratings of more than 12 points, becoming Pokeni's second most popular cartoon after the Pokémon animation.

Yu-Gi-Oh! is an animated film that tells the story of the ancient dark game inherited from Egypt 5,000 years ago and the card duels that continue to this day.

In the cartoon, the male protagonist Yugi Muto is an ordinary student at Doshino High School. He has no advantages except that he likes to play various games. He has poor motor skills and has no friends except his childhood sweetheart Kyoko Masaki.

I often play games by myself, but I really want to have friends.

Muto Yugi believes that as long as he puts together the ancient Egyptian treasure Millennium Bricks given to him by his grandfather Muto Sugoroku and makes a wish on it, the wish will come true. In the past eight years, Yugi has always been unable to put together this mysterious treasure.

Taking an incident as an opportunity, Yugi formed a deep friendship with Jonouuchi Katsuya in his class, and in this incident, Yugi successfully completed the Millennium Building Blocks.

Under the power of the Millennium Building Blocks, the game acquired another dark personality, inherited all the knowledge of the game for three thousand years, and became a messenger of justice who used "dark games" to punish all kinds of evildoers.

The game that became good friends with Masaki Kyoko, Jonouchi Katsuya, Honda Hiroshi, Nosaka Miho and others began a colorful campus life, during which he constantly faced challenges from various game players.

After this cartoon became a hit, it quickly formed a large-scale influence among the audience.

Even the cards corresponding to pokeni have not been produced and released yet. Children have already drawn their own cards and are having a great time playing with their friends.

Everyone wants to play Muto Yugi, and even pretend to change his personality during the game.

The Yu-Gi-Oh cartoon has set off a new wave in major campuses.

After being redesigned and improved by Shinji Mikami, the card duel rules have become more reasonable, and there is also a very systematic planning and design in terms of numerical values.

Although Takahashi Kazuki was somewhat influenced by Mikami when creating animations, he himself said that being able to work with a professional game designer like Shinji Mikami to complete an interesting work like Yu-Gi-Oh is actually a kind of Lucky.

Because of the professional design guarantee, Takahashi Kazuki appears more reasonable when drawing the storyline.

Although there is a certain amount of talk in it, it still allows the audience to fully experience the fun of card duel while watching the cartoon.

Many players even believed that the duel game table used in the card duel game in the animation created by Takahashi Kazuki was real.

And the card device in everyone's hand is also real.

The reason why pokeni hasn't been released yet is just waiting for the right time.

In fact, Qing Zhiyuan said that these players are too imaginative and have completely overestimated pokeni and the current level of technology.

If you think about it, if you want to realize the card duel in Yu-Gi-Oh, you must first achieve three-dimensional holographic projection.

And with the advent of three-dimensional holographic projection, it is difficult to direct a battle with words. At least there must be an operation interface.

As a result, the game console itself seems a bit useless.

However, Qing Zhiyuan can understand the demands of players very well. He had the same illusion and desire when he was watching the "Yu-Gi-Oh!" cartoon -

It seems that everything depicted in the animation is real.

Qing Zhiyuan even thought that brain-computer games were real when he was young. The reason why he couldn't play them was not because they hadn't been developed, but because he was not old enough and should be able to experience them by the time he went to college. .

It was not until later, as he grew older and learned more about the world, that Qing Zhiyuan suddenly realized——

Oh, it turns out that those are just things imagined by people, and current technology cannot yet achieve them.

Brain computers may still be relatively far away, but three-dimensional holographic projection games don't seem that far away.

Qing Zhiyuan said that children can definitely look forward to it, but they will have to wait for a while.

As for the third trump card, it is naturally the newly acquired Marvel.

The IP value that Marvel can generate is actually not low at all. The key is to cultivate it first and turn it into a globally famous IP like Pokémon.

This process may take more time and cost much more than the Pokémon costs.

And the fourth trump card...

It comes from the good news reported by Kazuma Takahashi to Qing Zhiyuan——

In pokeni's comic magazine, a comic began to be serialized recently, and once it was serialized, it became the most favorite comic among readers that month. There is no one among them. Even because of this comic, "Qi Tong" became the Sales volume has increased a lot.

Qing Zhiyuan was a little skeptical at first, but when he saw the name, he couldn't help but smile knowingly.

Because its name is——

naruto

Qing Zhiyuan couldn't help being stunned.

What should I say?

This guy Kishimoto Masashi actually chose "Prayer" as the serial publication of Naruto.

Is he short of money?

After all, if it is serialized in Pokeni's bimonthly "Pukeni", it is possible to win the semi-annual Manga Grand Prize, and the prize money is as high as 10 million yen, far exceeding the awards of all other publications.

Apart from this, Qing Zhiyuan can't think of any other reasons.

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There is another chapter tonight (end of this chapter)

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