Horrible! Actually playing this kind of game!

After several rounds of negotiations, the two parties finally reached an agreement on the equity swap, and finally exchanged 21% of pokeni's equity for 3% of Microsoft's.

The current market value of Microsoft is more than 660 billion US dollars, and 3% is equivalent to 20 billion US dollars.

Qing Zhiyuan's wealth suddenly changed from an invisible valuation to a real net worth.

The media were caught off guard, because although Sega had some cooperation with Microsoft before, it was not particularly close. It seemed that Microsoft was not much different from other parts manufacturers of Sega consoles.

And this cooperative relationship happened before Qing Zhiyuan acquired Sega.

If you start from Qing Zhiyuan's perspective, you will find that there does not seem to be any intersection between him and Microsoft.

Although pokeni and Microsoft both make games, there is no business relationship between them. One is in Neon and the other is in Beimi. The best game released by Microsoft is "Age of Empires"

There are many games on pokeni, but only Blizzard is really making real-time strategy games, and Blizzard's main focus is different from Age of Empires, which falls into the refined e-sports category.

There is not even a competitive relationship between the two.

But these two companies were inexplicably linked together, and there was even a large equity exchange, and the bundling of interests was really unexpected.

However, the media also have a keen sense of smell and amazing actions. Not long after the two reached an agreement, major media quickly reported the relevant news.

【Shock! Microsoft is deeply tied to Pokeni. Will it trigger a huge tsunami after the equity swap? ! 】

[Microsoft swaps shares with pokeni, may make big moves]

[Insider: Is there some hidden deal between Microsoft and pokeni? ! 】

…

After the transaction was disclosed, there was an uproar.

"What?! Microsoft actually conducted an equity swap, and the numbers look pretty big."

"From Microsoft's point of view, 3% seems to be a small number, but when converted into actual money, it is already 20 billion U.S. dollars. It is really hard to say whether Pokeni's 21% equity is worth 20 billion U.S. dollars."

"Since the two parties can reach this agreement, it means that Microsoft has also made a special evaluation and believes that pokeni's market value must exceed their expectations, so it agreed to exchange this ratio.

Otherwise, do you think that so many people at Microsoft are vegetarians? "

"What should I do? Suddenly I didn't know who made the profit."

"It depends on the future market expectations and the development strategy of the company's leadership. If pokeni can become big enough in the future, it seems that Microsoft should be more profitable."

"If pokeni goes public, its equity will also be diluted year-on-year."

"It's hard to say anything else, but what I'm more concerned about is why Microsoft and pokeni suddenly made such a decision? I don't think there was any intersection between the two companies before."

"There must be a big move, right? There must be reasons behind any transaction. Otherwise, are Bill Gates and Qing Zhiyuan just exchanging shares casually?"

"At least the interests of the two companies are more deeply tied. I feel that pokeni might let Microsoft support it in the game console field in the future.

With Microsoft's financial resources, it seems possible. "

"Oh, that's true. I think I've figured it out a little bit. Before this, Pokeni and Sega together were not able to compete head-on with Sony. Although Sega DC's sales are now good, the size is still too big. Smaller.

Now if Microsoft joins behind the scenes, it would still look a bit evenly matched. "

"Didn't Microsoft talk about making a game console before? Now it seems that Sega's DC is Microsoft's game console strategy."

"Wow!! In this case, if Microsoft supports Sega DC, then there will be an endless stream of funds behind it, and you can even get promotion for Windows. I feel that after the release of PS and Rentendo's NGC next year, the console war will suddenly start. It’s so wonderful!”

…

This news actually shattered the rumors that Microsoft was going to stop doing console research and development.

It is impossible for you to support multiple game consoles at the same time, especially when Microsoft already owns a total of 21% of pokeni's shares. Not only is it time-consuming and laborious to develop new consoles by yourself, it is also equivalent to doing it with another company whose own interests are deeply tied. Competition is not worthwhile no matter how you look at it.

Just like in the previous life, after Wang Xing of Meituan transferred part of his equity to Alibaba and Penguin, these two companies no longer made food delivery apps. Otherwise, with the scale of Alibaba's e-commerce, plus She is very familiar with this field and there is no possibility that she will end up doing food delivery. Later, Ma Yun went to the sinking market to make Hippo Fresh Food. In fact, it was not to compete with Meituan Food Delivery, but to complement each other's differentiated advantages.

Since Microsoft holds a large number of pokeni shares, it will naturally not compete head-on with pokeni in the same field. Instead, it will use its own advantages to provide convenience for each other in order to maximize interests. This relationship can both bring them together. It can be viewed as individual units that are independent of each other, but can also be viewed as a whole.

So one thing that is talked about a lot on the Internet is that

…

After the equity swap, some companies are really happy and some are sad.

The happiest people are naturally Bill Gates and Qing Zhiyuan.

The response from the market is actually very enthusiastic.

After the equity swap transaction between Microsoft and Pokeni was disclosed, Microsoft's stock price suddenly jumped a lot the next day, from US$55 to US$59, an increase of 7 percentage points, which is quite a scary number.

This reaction is actually reasonable, because whether it is Microsoft or Pokeni, they are actually giant companies in their respective fields. Combining with each other will naturally cause an aggregation effect. Microsoft is equivalent to having an extra game section at once. And pokeni is also equivalent to having a huge supporter.

pokeni is definitely an excellent asset evaluated by the industry, and its future is limitless.

Whenever something similar happens in history, it will cause the stock prices of related companies to rise.

Capital has always been profit-oriented, and the market's response naturally proves the positive effects of cooperation between the two parties.

If players had doubts about the future prospects of Sega DC before, then when the news of the deal came out, their hearts were finally swallowed.

"Great. I was originally worried that one day the Sega DC game console would be withdrawn from the market, so I didn't dare to buy it. Now that I not only have the support of pokeni, but also the support of Microsoft, I can be confident and bold in the future. Purchased."

"Sega DC itself is very good, but Sony sold PS too well before, so it felt like a mountain that could not be shaken. Now when I look back, I find that behind Sega DC there is still the giant Microsoft. , then it will be difficult to predict the host war in the future."

"The future will be a battle between Microsoft and Sony, if you look at it this way."

"In terms of operating systems, it should be like this. The Microsoft Windows used by Sega DC and the operating systems independently developed by Sony PS compete with each other."

"In terms of financial competition, it is also a competition between Microsoft and Sony. I feel that Rentiantian may be the weakest."

"Hahahaha, Rentian is the weakest in the field of consoles. Who would have believed it two years ago? Rentian was the leader in the NFC era and occupied 90% of Neon's market.

Now we are so far behind. "

“This world is so scary, so magical. There are many things that were unimaginable a few years ago, but they are all happening today.

A few years ago, the Rentendo family was the dominant one. Who would have believed that they would be forced into this situation by Sony and Pokeni.

And a few years ago, Microsoft didn't even have a game department. Who would have thought that now Microsoft would actually follow suit and make games. "

"Yes, the original Sony was still a music company. Who would have thought that a music company could eventually become the leader in the gaming field?"

"Things are changing, and this world is so exciting, isn't it?"

…

After the players' confidence increased dramatically, the chain reaction was that the sales of Sega DC game consoles also increased significantly.

Originally, it was still hovering at the threshold of 20 million units. After the news of the equity swap between Microsoft and pokeni came out, many dealers called Sega America that day, asking for additional pre-orders.

The orders are endless, and players are flocking to Sega DC stores in large numbers.

In less than a week, Sega DC sales increased by nearly 2 million units.

If this momentum continues, it may be able to exceed 40 million copies by the end of this year. Although it is still not as good as Sony, it will already have the ability to compete.

One can imagine how happy pokeni and Sega are.

The morale of Sega's members was relatively low before being acquired by pokeni. Even Sato Hideki, the head of the game console development department, once thought that if he became president, he would withdraw Sega from the game console market and concentrate on making games. Sony third parties.

But now, pokeni is pushing Sega forward, and you can even hear the rumble of the wheels of this huge tank.

Moreover, Microsoft has also become a shareholder of Pokeni. The entire Sega team is suddenly filled with endless motivation, just like a shot of chicken blood. I am very passionate when I go to work every day, and I can’t wait to iterate a new product in the short term. The game console comes out.

Hideki Sato is working overtime on the research and development of Sega's new handheld SNS. He only hopes that President Qing Zhiyuan can take it to the E3 electronics show next year and continue to make a splash.

This feeling is actually very wonderful. The best way to motivate company personnel, in addition to increasing wages, is to let them see hope and feel that the company has very broad prospects.

You will feel more fulfilled in what you do.

…

The employees here at Sega are happy.

The game partners with pokeni suddenly felt reassured.

Insiders suddenly smelled an unusual smell.

Whether it is game companies such as EA or Konami that have developed games on the DC platform before, or game companies such as Square Enix that have not developed new games on the DC platform [yet], they immediately felt that something was different.

This intuition comes from the keenness of businessmen, and it is also the magic weapon that many game developers rely on to make a living today.

Therefore, Square's president Masashi Miyamoto couldn't help but tense up as soon as he heard the news.

“Pokeni’s cooperation with Microsoft and the in-depth bundling will mean that the future DC game platform will have a big backer, right?”

Miyamoto Masashi quickly calculated in his mind whether Sony PS2 will have the advantage in the future or Sega DC will counterattack. It is really difficult to say clearly now.

However, for game manufacturers, their choice is also very simple. If they are not required to be exclusive by the other party, the worst thing is to let the games developed in the future be launched on multiple platforms.

…

On Sony's side, Nobuyuki Dei and Ken Kutaragi haven't quite figured out for a while whether it will be a good thing or a bad thing for Sony after Microsoft reaches a deal with pokeni.

In other words, although both are bad things, which one is a greater threat to Sony, [Microsoft makes its own console] or [Microsoft supports Sega DC console].

After some discussion, Kutaragi Ken believed that the latter was the greater threat.

That is to say, the current situation may be more uncomfortable for Sony.

After all, in their understanding, Microsoft has no previous experience in developing game consoles. Even Microsoft's game department is actually very new, and there are not many games that can be released.

Assuming that Microsoft makes its own console, the development time will be at least 2 years. Coupled with the huge amount of money invested, Sony believes that before their console is released, the market will basically belong to Sony.

But now...

Microsoft directly extended its hand through Sega DC, catching Kutaragi and Nobuyuki Idei off guard.

With Microsoft's financial support, Sega DC might really be able to make it, and it might even surpass Sony's PS series.

"what to do?"

Kutaragi Ken and Dei Nobuyuki looked at each other.

But if you think about it carefully, it seems that there is no choice at this point. It is impossible for Microsoft to become Sony's partner from the beginning. Not to mention that the two have no intersection. The Windows system used by PC and Sega DC is different from PS. compatible.

They are all fighting tough battles. The most important thing is to see how well the next battle is fought after the PS2 comes out.

…

In short, after Microsoft and pokeni cooperated, people in the relevant industries were shocked but not confused. Although it seemed a bit weird, you can understand it by thinking about it with your toes.

What everyone needs to do well is to see how the future console war will develop.

Among these many people, one of the most shocked was Ed Fleiss, the head of Microsoft's game development department.

When he heard the news that the board of directors decided to deeply tie up with pokeni and exchange equity, Fleiss's heart dropped.

Although he is also trying to persuade the company's top managers, hoping that they can support Microsoft's console research and development and become the first party, under the temptation of pokeni's huge shares, it is basically impossible for the shareholders of the board of directors to listen to Fleiss suggestions.

pokeni is not only a game manufacturer, but also has many leading Internet-related products, which are enough to make Microsoft executives excited.

Bill Gates had already made his decision almost as soon as he had a private conversation with Qing Zhiyuan, so it was natural for him to finally reach an agreement.

Fries couldn't promote Microsoft's independent research and development, so he could only do game development. This actually made him feel extremely frustrated.

The equivalent of the ascending channel was suddenly blocked.

"Damn Qing Zhiyuan," Fleiss thought angrily, "This guy is just like a ghost, appearing sooner or later, but at this time!"

…

…

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No updates tonight

thank you all

See you tomorrow (end of chapter)