Huayu is free to do as you like

On November 20, the launch press conference of [Detective Chinatown] officially began.

Taking advantage of Gu Wei's popularity, promotional videos and posters for the movie have been released online since September.

In two consecutive months, many people knew about the existence of such a movie.

Especially Gu Wei's fans and anti-fans are waiting for the release of this movie.

The fans are here to support their idols, and the haters are all gearing up and waiting to vent their anger.

After all, for more than a month, Gu Wei's good songs one after another made them unable to talk.

You criticize his movie for being bad, and people will sing songs to criticize you. This is called a dream.

Who is still young and has no guilt in dreaming?

Besides, the movie hasn't been released yet, so I have no confidence no matter how much I spray it.

But it's different when the movie comes out. You just wait to watch it and then judge it as a bad movie.

Then there will be something to say. Even if you have dreams, you can’t just feed the audience.

The audience has no reason to pay for your dream.

Well-founded, just perfect.

In view of the excellent quality of "Tang Detective", the distributors China Film, Enlight, and Wanda have formulated a special promotion plan for this movie.

In the early stage of publicity, China Film was responsible for publicity on some TV stations and official media.

Wanda is responsible for theater chains, some theater materials, and local promotion.

The lighting department is responsible for organizing and coordinating the crew's publicity work.

It can be said that the advantages of each company are used.

And it is planned that starting from November 20, in 18 days, the film promotion team will conduct screening promotion in 12 major ticket warehouse cities across the country.

In order to spread the reputation of the movie to the greatest extent.

After all, although Gu Wei is very popular now, many people listen to his songs.

But once the movie is released, only his loyal fans can go to the cinema to support him.

Even if other passers-by like to listen to songs, they will not pay for his movies.

Zhou Jilun had already proved this for Gu Wei.

Even if he is the king of Chinese pop music, no one will watch him even if he makes bad movies.

The launch conference was held in the party hall of Beijing Wanda Hotel.

We invited some journalist friends who came to Beijing to be present, mainly to promote and tell everyone that our movie will be released on December 11th. Now it’s time to start promoting the show.

This press conference was relatively simple, and some of the final promotional posters for the movie were released.

The main creative staff of [Detective Chinatown] were all present. Everyone wore a detective trench coat, focusing on a detective style.

First, the host came on stage and told the media the main things about the movie in detail, and then invited director Gu Wei to come on stage and sing a song for everyone.

There is no way, who makes Gu Wei's song the most popular at this time? It's all for publicity.

This is because other directors don’t have this ability. If they had the ability, they would have sung it.

After singing a song "The Lonely Warrior", all the main creators came on stage to be interviewed by reporters.

"May I ask Director Gu Wei, what was your original intention in making the movie?"

"Realize your dream!" Gu Wei replied with a smile.

"Is your dream to make movies?"

"This is one of my dreams. At first I just wanted to film some of the ideas in my mind, but from the moment the movie started, it was no longer my own movie.

It belongs to everyone who worked on this movie. "

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The press conference was relatively simple. All the sessions ended quickly, and all the cast and crew took a group photo on stage. The entire press conference ended successfully.

"Director Gu, you have worked hard these past two months to promote the movie."

Mr. Wang from Guangguang was also present, and he participated in the design of the entire publicity plan.

He knew the series of things Gu Wei had done in the past two months to promote the movie.

To be honest, he had always thought that Gu Wei was an absolute genius in publicity, and he always had all kinds of fantastic ideas.

"What are you talking about, Mr. Wang? Isn't it right for us to work hard to promote our own movies? After working hard for a while, the movie will have good results at the box office."

"Haha, Director Gu is right, we should work hard on our own movies.

In terms of film arrangement, Director Gu can rest assured that the early publicity has been done well, and Director Han and President Wang have worked hard. The proportion of films scheduled on the first day of release will definitely not disappoint Director Gu. "

Hearing what Wang Changtian said, Gu Wei breathed a sigh of relief.

[Tang Detective] He has done the best within his capabilities in promoting this movie.

Its scale, momentum and popularity in the hearts of the audience are not comparable to the original version.

Liu Haoran, the male protagonist of the original "Tang Detective", was only 19 years old when the movie was filmed. He was a completely transparent person in the entertainment industry and had almost no reputation.

Director Chen Sicheng has just made his first movie [BJ Love Story]. Although that movie did not lose money, it was not very successful.

In terms of publicity, [Tang Detective] rarely promoted on major platforms at that time, and only had some regular road shows.

The box office of a movie is basically accumulated slowly based on word-of-mouth among the audience. This can be concluded from the movie's initial screening rate and attendance rate, and the subsequent increasing screening rate.

As for Gu Wei's version, it can beat the original version from the early publicity.

Gu Wei is currently the most popular artist in the entertainment industry. Although he is popular because of his singing, he has traffic and uses his own fame to promote the movie.

At the very least, many people will know about the existence of the movie "Detective Tang".

Then it is to use nationwide screenings to build the reputation of the movie, so that after the movie is released, it can attract more viewers to the theater.

This kind of promotion only works for high-quality movies.

I wouldn't dare use it in movies that are obviously bad movies.

The producers all knew that the movie they were making was a bad movie, so they ordered the screening in advance so that the audience could see it. Once word of mouth spread, no one came to the movie when it was released.

Therefore, the way to promote a bad movie is to keep it absolutely secret before it is released, then make the publicity louder, and finally release it in one fell swoop. In the first few days, the reviews will be controlled online so that the reputation will not slip too much. When more and more people see the movie, The more you lose control, the more you give up completely.

What the publicity side earns is the money earned in the past few days. They use publicity to trick the audience into entering the cinema and that's it.

No matter how bad the reputation is later or how harshly the audience scolds me, they don't care. They are making money anyway.

[Tang Detective] The early promotion of the movie was well done, but what Gu Wei was most concerned about was the schedule for the release.

This is very important for a movie’s box office.

Like a movie [To Our Fading Youth] released in April this year.

This movie took in a box office of 720 million in one fell swoop, shocking everyone in the entertainment industry.

It's just a youth romance movie, why can it get such high box office?

The reason is the extremely high theater schedule when the movie was released.

Originally, this movie was promoted by China Film and Enlight. In addition, Wanda’s proprietress had a good personal relationship, so other theaters were willing to sell it to her to gain face.

As a result, when this movie was released, the screening rate once reached more than 80%. At that time, as long as you entered the cinema, you could only watch this movie and had no other choice.

Of course, this is also related to the fact that there were no foreign blockbusters during the same period and excellent domestic films were released.

In this way, "To Our Fading Youth" achieved super high box office results.

So even though the first movie was a box office hit, it has never made another film.

The original version of "Tang Detective" was jointly produced by Wanda Film and Television and Shanghai Chengya Film and Television.

Chengya Film and Television is a company established by Chen Sicheng himself with the support of Wanda.

So the original movie was basically produced with money invested by Wanda’s family, and he was the one who announced it.

Although Wanda has its own theater chain, it is unable to support itself alone. Even if it arranges all its own theaters for "Tang Detective", it will not be of much use.

Now Gu Wei's version is distributed by China Film, Enlight, and Wanda. In terms of publicity and film schedule, it can definitely beat the original version.