Huayu is free to do as you like

On the afternoon of the fourth day of the Lunar New Year, Gu Wei took a flight back to the capital and has not been idle since.

Now is the Chinese New Year period, so there is no shortage of favors.

Gu Wei prepared gifts for the teachers at the film school who had a good relationship with Gu Wei. Some of them were closer, like Mr. Xu from the directing department, and Gu Wei personally visited them.

For some things that are inconvenient, the guards will come even if they don't have gifts. In short, there is no fault in the etiquette.

Film companies that have been cooperating with him, such as China Film, Enlight, and Wanda, as well as companies that are rooted in the TV drama industry such as Huanrui, Juku, and Noon Sunshine, their bosses and directors who are familiar with Gu Wei also sent New Year greetings one by one. Gift.

As long as he gives orders, people from the company will take care of these simple gift-giving matters, so he doesn't need to worry too much.

After truly reviewing his interpersonal relationships, Gu Wei discovered that since he joined the entertainment industry in 2012 when filming "Xiu Chun Knife", he has created a brand based on himself in the entertainment industry by relying on his own abilities and continuous success. Centered interpersonal network.

Everyone's interests are entangled with each other, they are friends, and they are also partners with related interests.

Gu Wei believes that even if he has some serious scandal, as long as it is not illegal or disciplined, his partners will work together to suppress the matter.

After returning to Beijing, there is one more thing that Gu Wei is anxious to do. Of course, to be precise, the brand is anxious about it, and that is the shooting of his new product endorsement advertisement in 2015.

Originally, all the product endorsement contracts were signed at the end of last month, but because Gu Wei was busy filming "Monster Hunt" at the time, followed by the release of "The Return of the Great Sage", and preparations for the Spring Festival Gala program, he never got around to it. Time comes.

Fortunately, among the 11 new product endorsements he signed this year, 8 were old partners from last year or even the year before. Some of the advertisements and print photos from last year can still be used, and he just needs to add some new ones.

Only L'Oréal Homme, KFC, and Tuborg Beer are new advertisers, and they need to shoot more things.

To be honest, as Gu Wei becomes more and more famous, the fees for these endorsements every year are getting higher and higher, and the income from endorsements has become the largest part of his personal income.

Unlike filming, which takes dozens of days or even longer, endorsements only require a few days to shoot some short video ads and some flat photos, which is very easy.

The most you can do is to participate in some promotional activities of merchants in accordance with the contract, and 10 million can be easily put into your pocket.

For example, Gu Wei's 11 endorsements this year have a total endorsement fee of 110 million, and the contract is for one year.

Of course, this is also related to his current fame and popularity. If Gu Wei's popularity drops when his contract expires next year, then the brand will naturally choose to terminate the contract or reduce the endorsement fee. On the contrary, the endorsement fee for the new contract will still increase. of.

Currently, those with the highest endorsement fees in the domestic entertainment industry are Liu Dehua, Zhou Junjun and Queen Wang Fei. Their endorsement fees are 20 million/year, 23 million/year and 25 million/year respectively.

The remaining first-tier artists, such as Huang Xiaoming and Deng Chao, all earn 10 million per year like Gu Wei.

Time passed little by little while Gu Wei was busy, and it was the end of February in a blink of an eye.

It has been three weeks since the release of "The Return of the Great Sage". From the release on the 13th to the New Year's Eve on the 18th, it was released for 6 days, with a total box office of 456 million.

On the first day of the lunar month, the Spring Festival, Cheng Long's "Heavenly Generals", Chen Kun and Li Bingbing's "Zhong Kui Conquers the Demons: Snow Demons", and Zhou Runfa's "Macau Storm 2" were released one after another.

Squeezed by the release of these blockbuster films, the release of "The Return of the Monkey King" has declined.

However, after being released for more than a week, the reputation of "The Return of the Monkey King" has really spread widely, and the attendance rate has remained high. Even on the first day of the new year, it can maintain 18% even if it competes with several newly released movies. Film placement rate.

In recent years, the Spring Festival period has gradually replaced the Lunar New Year period as the most popular movie period of the year.

On the first day of the Lunar New Year, the national single-day box office exceeded 300 million. Among them, Cheng Long's "Heavenly Generals" took 107 million in the box office in the melee, becoming the box office champion of the day.

From "Little Soldiers" in 2010, "Twelve Zodiac Signs" in 2012, to "New Police Story" in 2013, it can only be said that Brother Cheng Long is still young.

The remaining "Macau Storm 2" single-day box office was 56.3 million, and "Zhong Kui Conquers the Demons" received 56 million box office.

Although the film schedule of "The Return of the Monkey King" has dropped, but thanks to the dense crowd of moviegoers during the Spring Festival and its good reputation and high quality, the box office did not fall but rose, ranking second in the single-day box office on the first day of the Lunar New Year with 67.82 million.

In the following days, the reputation of several movies released on the first day of the Lunar New Year gradually increased, and dramatic changes occurred at the box office.

[Zhong Kui Conquers the Demons] was criticized as a bad movie, with a Douban score of 4.4 and a box office decline. As of the seventh day of the 25th, it had grossed a total of 230 million at the box office.

"Macau 2", which was also criticized as a bad movie by the audience, has strangely been soaring at the box office, with a good result of 460 million in seven days during the Spring Festival.

Although "Army of Heavenly Generals" had an amazing start, it did not maintain its success in the follow-up. Although the reputation is not bad, it may be limited by the subject matter. It is not a kung fu comedy that Cheng Long is best at, but a costume action war film. It received 380 million in 7 days. The box office opened high and went low.

After [The Return of the Great Sage] ranked second in the single-day box office on the first day of the Lunar New Year, the film schedule has picked up again, and the box office has remained stable. As of the seventh day of the Lunar New Year, it has grossed a total of 547 million in box office, undisputedly taking the top spot in the Spring Festival box office Champion's throne.

From its release on the 13th to the end of the Spring Festival period on the 25th, [The Return of the Monkey King] was released for 13 days, with a total box office of 1.003 billion, setting a record for the fastest domestic movie box office to exceed 1 billion.

This domestic animated film, which no one was optimistic about when it first came out and relied on Gu Wei fans to hit the box office, became completely popular throughout the country during the Spring Festival of 2015!

On the 26th, [Renmin Daily] published a review

"[Journey to the West: The Return of the Great Sage] is a rare phenomenon in Chinese animated films in the past ten years!"

Other media outlets also spoke out and spoke highly of [The Return of the Great Sage].

Suddenly, this film became the work that opened the door to Chinese animated films.

The person who is happiest about this result is director Tian Xiaopeng, who has become the most sought-after director in the film industry during this period.

Some media also mentioned Gu Wei in news reports, saying that he had a sharp eye and could choose such an excellent film as a producer for the first time.

That night, in the grand banquet hall of Wanda Hotel, organized by Enlight Media, a celebration banquet was held for "The Return of the Great Sage" to have a box office of over 1 billion.

In addition to all the main creative staff of the animated film, major domestic media were also invited.

To put it bluntly, if the movie exceeds one billion, we should celebrate it and promote it at the same time to get the name out there and maintain its popularity to attract more viewers to watch the movie.

“Although I have repeatedly said in previous interviews that it was not easy to make [The Return of the Monkey King], but I think this is also the reason why this movie has achieved such excellent results.

When I was making movies, it was entirely because of my love for animated movies that I finally persisted.

If you want to ask me what should I pay attention to when making animated films, then I think the most important thing is to abandon my own attachment to gains and losses.

If you enter this industry simply because of the high box office of current movies and the future box office, then I advise you not to come.

It’s not that I don’t want you to make money, but animated movies are too risky, with high investment and long cycle. Just to make money, you will unconsciously fall into a state of quick success and quick profit. In the end, the quality of the movie will not improve, and there is a possibility of losing money. Sex is greater.

"

At the celebration party, Tian Xiaopeng, as the absolute protagonist, said a lot to the media.

As investors, Gu Wei and Wang Changtian sat in the shadows on the edge of the stage. The director and other creatives were specially arranged to facilitate interviews with reporters.

"Mr. Gu, I really admire your vision. The success of [The Return of the Great Sage] is really beyond my expectation.

You succeeded again~"

Wang Changtian looked at Tian Xiaopeng who was being interviewed on the stage and said with emotion.

"Thanks to Mr. Wang, if you hadn't introduced this project to me, I wouldn't have been able to make this money.

Besides, we are partners, and we are all investors. If we have money, we can make money together. If I succeed, you will also succeed. "

Gu Wei replied humbly.

"To be honest, when I introduced Tian Xiaopeng to you, I had doubts about this project. If Mr. Gu didn't invest at that time, Rays might have to find a way to sell off the investment.

Mr. Gu, your joining has given me confidence. After all, I have worked with you for so long and I have never lost any money. I trust your judgment more than Director Tian. "

"Mr. Tian, ​​you are overly complimentary. I'm just lucky. I don't have any judgment as you say."

After hearing what Gu Wei said, Wang Changtian didn't insist, but changed the topic.

"I heard that Mr. Gu's company is also producing a new animated movie?"

"Indeed, I am still very optimistic about the future development of domestic animated films. Since we can produce [The Return of the Great Sage], it shows that we are not bad at technology, so as long as conditions permit, it is not impossible to surpass it!"

Gu Wei talked freely, and the animation production company under his name was no secret in the industry. Director Dumpling's team itself was well-known in his circle.

“Hero has the same vision, and Ray is also preparing to enter the field of animation production and will establish a new subsidiary in the future.

I’m going to call him [Color House Pictures]. "