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Hangzhou.

NetEase's [New Chinese Ghost Story] first look press conference.

Gu Wei was dressed in a refreshing style of white shirt and jeans, and Nazha, who was dressed in the same fresh style, attended the event.

NetEase [A Chinese Ghost Story] is the largest product placement advertising partner of [A Smile Is Alluring]. The 30 million advertising fee is not that easy to get. The contract requires that the male and female protagonists, especially Gu Wei, need to cooperate in participating in some manufacturer activities during the broadcast.

The press conference was not complicated. Gu Wei and Nazha mainly acted as tools to attract people, and then answered some questions from the media.

NetEase's large-scale advertising placement in TV dramas is also a big gamble in the industry.

But looking at it now, there is no doubt that they won the bet.

The Baidu Index of "A Chinese Ghost Story" before the broadcast of "Weiwei" averaged 9,518 per day. On the first day of broadcast, the Baidu Index soared to 74,967, an increase of 687.7%.

Public data shows that after the series was launched, the total number of logged-in players of the PC game "A Chinese Ghost Story" hit a record high.

On the day of its launch, the mobile game "A Chinese Ghost Story" climbed from just outside 300 to outside 100 on the iOS free list.

Since then, its ranking has continued to rise, and for a period of time it has been ranked TOP3 in the App Store free rankings.

NetEase, which saw the success of product placement, also became extremely enthusiastic about the Weiwei drama.

While promoting their own games, Weiwei is mentioned everywhere. Their marketing is all centered around the TV series. They released a large-scale expansion pack for "A Smile Allure". The official website generously stated that it is the virtual world framework of the TV series "A Smile Allure", and even issued an 1888 Yuan's TV series themed novice gift to attract users.

In addition to NetEase, the other 14 advertising implanters in TV dramas also did not miss this opportunity to gain traffic.

RIO Cocktail's reputation has soared thanks to the popularity of the TV series, and its daily sales have more than tripled.

So it took this opportunity to directly invite Gu Wei to be a product spokesperson, and proactively offered a generous endorsement fee of 30 million yuan for two years.

At the beginning of the year, the Tuborg beer of the same drink brand that Gu Wei received was still 10 million per year. Although now with the release of "Left Ear" and the popularity of "A Slight Smile is Alluring", his commercial value has increased to 30 million. Two years is also a very sincere price.

After careful communication between the agent and the company's legal affairs staff and RIO, Gu Wei ate this delicious cake.

His external endorsement quotations also naturally increased.

After signing Gu Wei, RIO's official Weibo @RIO Ruiao Cocktail took advantage of the situation to produce a "Xiao Nai" [Wei Wei] "Heroes Edition" poster and launched an interactive activity of "Confess Xiao Nai in one sentence". In-depth binding of products and TV series.

Another beverage sponsor that attracted TV drama traffic, "Weiquan", is not far behind.

Its brand Weiquan Daily C has launched 6 dialogue bottles for [Weiwei], such as "Unfortunately, I'm waiting for you", "If I had known today, I would have fallen in love with you at first sight", etc. are very classic lines in the play .

The addition of these six lines not only gives consumers a reason to buy or even collect it, but also triggers fans to share it on social media.

Other sponsors such as Three Squirrels, HP, Baicaowei, Yakult, Kuai Ke, Dongpeng Special Drinks, Membrane Family, etc. all used their own different methods to try to attract the traffic that came after Weiwei became popular.

Of course, these product developers' practices not only gain attention for their own brands, but also boost [Wei Wei]'s visibility and popularity to a higher level, adding another "fire" to the TV series.

Brand owners are so active, and as a producer, [Wei Tianxia] is naturally not to be left behind.

Long before the TV series was released, the official Weibo account of the TV series @The TV series A Little Smile is Allure regularly updated the TV series trends, and the number of people who forwarded it on Weibo every day exceeded hundreds.

After the TV series was released on June 15, the official Weibo became even more popular, posting exclusive behind-the-scenes and reposting video animations. The number of retweets on a single Weibo post often exceeded 1,000,000.

In addition, in the 10th episode of the TV series "A Little Smile Is Charming", the phone number of "Xiao Nai" appeared, which aroused the fans' emotions and started dialing directly through their mobile phones.

Surprisingly, not only can the call go through, but you can also hear Gu Wei's original voice recorded in advance: It's not convenient for me to answer the phone now. If you need anything, you can add me on WeChat. The phone number is WeChat.

After searching WeChat through the mobile phone number, fans can actually search for "Xiao Nai"'s personal WeChat account.

This news instantly spread across the Internet and caused a huge sensation. Not only did the related keywords immediately become hot words on the Internet, various media and self-media reported and forwarded them one after another. Xiao Nai's phone even ran out of battery due to the swarm of netizens. Shut down.

Excited netizens commented:

"Oh my god, I called and it turned out to be Xiao Nai's voice. I was so scared that I hung up immediately. All I heard was "Hello."

"What a conscientious crew, they do such details so perfectly!"

Tengxun Video, which won the exclusive broadcast rights at a very high price, also devoted its superior resources to promote this popular youth drama for the sake of its own performance.

Tengxun Video’s top banner promotion, floating window, hot search keywords, etc., Tengxun App not only recommends on the scrolling screen, but also specially opens a “Smile” column page, which is clearly visible at the top of the homepage.

As soon as you open the Tengxun video, you can see [Weiwei].

Therefore, the explosion of "A Smile Is Charming" is the result of the combination of the right time, the right place, and the right people.

If you just rely on the quality of the TV series, although this drama is also very good, it is difficult to achieve the point where the current data in all aspects is not inferior to "Flower Thousand Bones".

The joint promotion of all relevant interest groups, coupled with its own excellent production, made Weiwei truly one of the drama kings in 2015.

Why is it one of the kings of dramas? There are really too many excellent TV dramas this year.

In the first half of the year, there were three consecutive films [The Legend of Wu Mei Niang], [Flower Thousand Bones] and [A Slight Smile Is Alluring].

All of them are big hit dramas that are discussed by the whole people. No matter in terms of various data or revenue, the difference is not too big. No one can be said to completely dominate the other two.

Moreover, the types of their works are different, a historical costume drama, a fairy romance drama, and a modern idol drama.

In the absence of a crushing advantage in data, it is difficult to compare which one is better.

This is only the first half of the year. As far as Gu Wei knows, there will be several TV series released in the second half of the year that are bound to be hits.

Among them are "Nirvana in Fire", which he starred in, and "The Pretender", which allowed Jin Dong to rise to the top and become a middle-aged elite male god.

In addition, when I chatted with Deng Chao before, I learned that Sun Li's "Miyue Biography" will also be launched at the end of 2015.

There is no doubt about the empress's strength. The movie "The Legend of Zhen Huan" made her a leading actress in the field of costume heroine TV series.

This time it is another collaboration with Zheng Xiaolong, the director of "The Legend of Zhen Huan", and the audience has been waiting for it for a long time.

However, although the competition is fierce and no one can stand out, Gu Wei still has his own advantages.

Although "Nirvana in Fire" has not yet been released, Gu Wei has greater confidence in this drama than "A Smile is Alluring", which has already achieved results.

The quality of this TV series is really excellent. It is one of the few domestic TV series to have a Douban score of 9 or above.

And unlike "The Ming Dynasty 1566", which has very high ratings but poor broadcast performance, "Nirvana in Fire" combines youth elements, popular elements and serious drama elements to achieve rigorous logic, well-made and easy to understand. attract the audience.

In this way, Gu Wei has two hit TV series in one year, so he is naturally proud of others.

The [New Chinese Ghost Story] press conference ended, and Gu Wei and Nazha accepted 17173 media interviews together.

The so-called 17173 is actually the name of the first gaming portal in China.

It is an online media and value-added information service provider serving game players and game companies. It is a website where players can obtain game information and communicate, and it is also a promotional platform for game suppliers.

It has news attributes and has a team of professional reporters who often interview some key figures in the gaming field.

17173: "I heard that Gu Wei is also a game master. What type of games do you usually like to play?"

Gu Wei: “I played a lot of games in the past, but they were basically NetEase’s MMOs. I practiced leveling up and fighting monsters.

I also really like to grind equipment, and sometimes I really want to be able to get the best. "

17173: "I like it so much, how is your game level?"

Gu Wei: "Probably considered a super god o(*≧▽≦)ツ, even though the friends I play with are also bad, but I am the one with the upper hand!"

17173: "When teaming up with others, have you ever encountered a god-like opponent or a pig-like teammate?"

Gu Wei: "Actually, I am very afraid of meeting such pig teammates. When you play games or compete with such people, you will definitely be anxious and a little angry.

But in reality, we are all good friends. What can you do to him?

I can only ask him to say, "Oh, please invite us to dinner."

Forget it (/TДT)/. "

17173: "What do you think about love in online games?"

Gu Wei: “I think gamers come together first because they have common hobbies and the same interests.

In fact, I think this method of online games is quite interesting.

Because of such a process, when you don’t know who the other party is, you will have more room to imagine the other party. For example, if the other party is good at playing the game, you will have higher expectations for him/her. "

17173: “Let’s finish the gossip. Which one do you think is more important, your girlfriend’s phone call or the game you are playing?”

Gu Wei: "If I am playing a game very intensely, it should be difficult to hear the phone call.

But if I can be as powerful as Xiao Nai, he is a god-level figure who can make phone calls and play games with his hands at the same time. I also hope that I can play games and make phone calls at the same time~"

Then the reporter asked Nazha next to her a few questions, and her answers were quite satisfactory.

After the event, in the nanny's car, Nazha asked Gu Wei with a puzzled look:

"Why do you want me to say that I like playing games? I play them often?

I obviously never play, and I’m so stupid that I can’t play those games at all! "

“This is a persona designed for you by your team.

[Weiwei] Your character in this drama is a game girl. The character I arranged for you in the next movie is also a genius girl who is good at computers.

To be honest, this style of screen image suits you quite well.

So I have arranged such a character for you. "

Gu Wei explained.

"But what if the secret is exposed in the future?"

Naza frowned slightly and said worriedly.

"Don't worry, I just asked you to say that you like to play, and I didn't say what your level is.

And we will try our best to avoid talking about related topics in external occasions in the future.

If a reporter suddenly asks you a question, just don't answer it.

Other teams will take care of it for you. "

To be honest, Nazha is indeed a bit stupid. As she said, she basically doesn’t play games. On the one hand, she doesn’t like them, and on the other hand, she really can’t play them well.

Moreover, her on-the-spot reaction was very slow, and the interview basically relied on memorizing scripts in advance.

Talking about the beautiful vase did not do her any injustice at all.

But with Gu Wei here, she just needs to be beautiful. It doesn't matter if she has no brains. Gu Wei will help her take care of it.

Moreover, if her character is exposed to the audience, she will be very popular. The premise is that the publicity is in place and the press release is distributed a lot.

"Idiot beauty", who can hate a beauty who has no bad intentions at all.

As long as the three views are correct and nothing happens, this kind of character will become more and more popular in the future.

Of course Naza is not a character, she is really not very smart.

This video interview of 17173 quickly appeared on his official website and was subsequently reprinted by various media.

This is the first time that Gu Wei and Nazha have appeared together since the broadcast of "Wei Wei", except for "Running Man".

The two of them sat together and chatted in front of the camera, quite similar to how "Xiao Nai" and "Bei Weiwei" were together in the game.

17173 also cooperated by adding some special effects of small red hearts in the interview video, and when the two of them smiled and looked at each other, a pink background appeared on the screen and the music slowed down.

[Wow, it’s so sweet, it’s so sweet, the combination of “Xiao Nai” and “Bei Weiwei” that I have been waiting for for a long time! ! ! 】

[The true beauty of the entertainment industry, the looks of this on-screen couple are absolutely stunning! 】

[Stop talking, I’m really licking the screen. How do these two people look and how can they be so good-looking? 】

[I'm thinking, if Gu Wei and Nazha get married and have a child, how good-looking they will be. Wouldn't they be at the pinnacle of their lives after they are born! 】

[Brother belongs to everyone, don’t be a casual partner! ! 】

[After watching more than 20 episodes of the TV series, I finally saw the two of them together in real life. I watched the whole interview with a smile on my face~]

[I always feel that these two people are really together. You can’t hide the look in your eyes when you like someone. Stars appeared in Naza’s eyes when she looked at Gu Wei~]

[Upstairs, you can’t hide the look in your eyes that wants to kill you. Do you know that I want to kill you right now?

Don't talk nonsense, it's all for publicity effect. Our brother is dedicated to his career and has a cooperative relationship with these female stars! 】

[Haha~, it is natural for a man to love a woman. I would not be surprised if Gu Wei was revealed to be in a relationship one day. He has been rumored for so many scandals. Maybe he is in a relationship right now. 】

[Gu Wei is obviously a scumbag. Fans are just deceiving themselves and others. Wait and wait for the day when he will be punished! 】

【The black powder is thick! ! ! 】

【.】