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[Monster Hunt]’s box office performance after its release was exaggerated.

However, with the investment scale and cast of this film, this box office is not impossible.

The cost of 350 million is considered to be the highest among domestic films, and with the participation of popular star Gu Wei in terms of actors, strong publicity and support from fans, it is natural that it will achieve a high box office.

But no one expected that the day after "Monster Hunt" was released, "Pancake Man", which was released on the first day, exploded with huge energy that no one expected.

This debut film directed by Da Peng, a small-budget comedy with an investment of 50 million and an actual production cost of only 25 million. With the deep audience popularity accumulated by "Diaosi Man", it received a box office of 132.5 million on the first day of release.

Following closely behind "Monster Hunt", it became the second highest-grossing film in a single day.

At this point, [Monster Hunt] unexpectedly ushered in the strongest opponent in history.

Starting from the 17th, the two movies have been competing fiercely in various aspects such as film schedule ratio, attendance rate, and single-day box office.

The PK battle between the two movies was very exciting, and the audience's excitement was also aroused. The PK battle between the two movies has become the focus of hot discussions on the Internet recently.

With Saturday and Sunday coming.

The two movies started to reap the box office like crazy.

According to real-time box office information from Maoyan Movies, the real-time box office of "Monster Hunt" on Saturday was 184 million yuan and "Pancake Man" was 152 million yuan, accounting for 78.7% of the total box office on that day.

The results of both movies declined on Sunday. "Monster Hunt" reported 178 million and "Pancake Man" received 138 million. However, the total box office share of the two movies increased, accounting for 82.4% of the total box office on that day. .

In the hot two-day showdown, "Monster Hunt" had a slight advantage. Through the joint promotion of topics, both movies became the biggest winners at the summer box office, creating a classic win-win battle.

But as the saying goes, when the boss fights with the second child, the third child is gone.

The competition between the two blockbuster movies has heated up the summer movie market and taken up most of the box office.

All the remaining movies currently in theaters combined are less than half of the box office of "Monster Hunt".

From a geographical point of view, "Monster Hunt" is more popular with southern audiences, with obvious advantages in Shenzhen, Yuezhou, Shanghai, Sichuan and other places. In the capital, "Pancake Man" has the upper hand, and in other places across the country , both films achieved relatively good results, but generally speaking, "Monster Hunt" had a slightly higher box office, which shows that this film has a wider audience.

In terms of word-of-mouth, both movies have received favorable reviews from major movie websites, with "Monster Hunt" scoring higher.

According to Maoyan movie box office statistics, "Monster Hunt" is more popular among women, with an overwhelming 68.9% of women watching the movie, while the gender ratio of "Pancake Man" is more balanced, almost 50:50.

But it is worth noting that both movies feature more female audiences, and domestic movie box office is gradually dominated by women.

The battle between "Monster Hunt" and "Pancake Man" is more of a gender war between female independent characters and male diaosi feelings.

In "Monster Hunt", even the one responsible for the pregnancy is the popular star Gu Wei, the one responsible for the cuteness is the demon king Huba, and the actress Bai Baihe plays the role of the wise and extraordinary heroine.

This largely satisfies some of women’s little interests.

And [Pancake Man] comes from Dapeng’s classic web series [Diaosi Men], which is naturally full of diaosi style, hilarious and down-to-earth.

After the two clashed, it seemed that the older woman had won over the younger man.

But what makes the filmmakers happy is that this should actually be seen as a win-win situation for big women and little men. Both movies have achieved amazing results at the box office.

Judging from the age structure of the audience, "Pancake Man" has a certain advantage among teenagers and young adults, while "Monster Hunt" is generally distributed across all age groups and is suitable for all ages.

In a sense, this box-office battle is about women of all ages uniting to defeat the challenge of young people.

Women’s enthusiasm for watching movies is not restricted by age. Women over 30 years old still maintain a good proportion of movie-watching; while men’s interest in watching movies obviously decreases as they age.

This also seems to be in line with the trend of domestic film aesthetics developing towards youthfulness and femininity.

Although the actual box office distribution of "Monster Hunt" and "Pancake Man" is not very different, the difference in online popularity is obvious.

According to the comparison of the Baidu Trend Index, Sina Micro Index, and the number of articles on WeChat public accounts this month, [Monster Hunt] has significant advantages in terms of online popularity and promotion efforts.

Judging from the current actual box office performance, the correspondence between the Baidu Index and the box office is better, which means that search interest and box office consumption are basically proportional.

The Sina micro-index of "Monster Hunt" is 9 times that of "Pancake Man", indicating that the interest of urban core audiences is obviously focused on "Monster Hunt".

It is expected that after the word-of-mouth fermentation, it will have a strong boost to the subsequent box office.

The number of articles promoted by WeChat public accounts is somewhat forward-looking.

It can be seen that the promotion of "Monster Hunt" is obviously greater than that of "Pancake Man".

Thanks to the strong push, the box office has received corresponding returns, and the publicity of "Monster Hunt" has had the expected effect.

And "Pancake Man" received high box office returns despite not having strong marketing and promotion, which can be described as a model of cost-effectiveness.

In any case, the battle between "Monster Hunt" and "Pancake Man" coexists and wins, and together they lift the summer movie market.

Both films have achieved high box office and high reputation, and have become two typical cases of original themes, opening up a golden avenue for Chinese films outside of super IP.

At the end of the first four days of the week, "Monster Hunt" has collected a total of 706 million in box office. The industry's expectations for this movie are more than 1.8 billion, and it is optimistic that it will surpass "The Return of the Monkey King" and become the new box office champion of domestic movies.

"Pancake Man" was released one day late and exceeded 400 million in 3 days in the first week. It achieved an impressive result of 422.5 million. It recovered the cost in advance and made a lot of money. It became the biggest dark horse in the summer season.

Fortunately, director Xu Chengyi has been a great animation director in Hollywood for a long time. His "Shrek" has grossed 6 billion in box office worldwide and won various awards. He is known as the "Father of Shrek".

[Monster Hunt] is just a new addition to his already impressive resume.

In contrast, Dapeng became famous overnight, and the difference before and after the movie was released was huge.

Prior to this, through the popularity of "Diaosi Men", Dapeng had already achieved high national popularity.

But at that time, in everyone's mind, he was a host, a comedian, and an online drama director.

Although he is popular, ordinary audiences and people from all walks of life in the industry do not think much of him.

After the movie was released, his identity changed fundamentally, and everyone remembered his new label, movie director Da Peng.

And he is the director of blockbuster movies.

From now on, he will become a guest of major film and television companies, and he can fully enjoy the treatment Xu Zheng received after the success of "Thailand".

In the second week, due to the working day, the box office of both movies decreased. The box office of "Monster Hunt" on Monday was 113 million, becoming a domestic film with a box office of over 100 million for 5 consecutive days.

Basically up to now, "Monster Hunt" is setting new records every step forward.

None of the previous domestic films can match it. Even the current box office champion "The Return of the Great Sage" did not have such exaggerated results as "Monster Hunt" when it was first released.

[Pancake Man] failed to hold on, and its single-day box office dropped to 84.35 million.

It’s no surprise that Dapeng’s comedy film took advantage of the popularity of “Diaosi Men” and invited various celebrities including Gu Wei to make guest appearances, and used various tear-jerking memories to kill. .

But in terms of movie quality alone, it’s really average.

Now in its second week of release, as the number of moviegoers increases, word-of-mouth slowly spreads, and more and more people don't like this movie.

Many people were attracted to the cinema by the popularity of the movie, but after watching it they were very dissatisfied and felt that they had been cheated.

The Internet naturally became a channel for them to vent, which had a certain impact on the box office of "Pancake Man".

In the following four working days, the box office of both movies dropped a little bit, but the decline of "Monster Hunt" was even smaller, and it could still maintain a box office of over 100 million every day.

The decline of "Pancake Man" is relatively large. As of Friday, the single-day box office has been less than 50 million.

It's the weekend again.

Unsurprisingly, both movies experienced reverse declines, but at this time the gap between them was relatively large.

On the weekend of the second week, [Monster Hunt] reported 128 million and 116 million respectively.

[Pancake Man]'s performance was only more than half of that, with a box office of more than 60 million in two days.

[Monster Hunt] earned a total box office of 774 million in its second week of release.

After 11 days of release, the total box office revenue was 1.48 billion, surpassing "Thailand" to become the runner-up in domestic movie box office, and not far away from the box office record of champion "The Return of the Monkey King" of 1.758 billion.

At the same time, the performance of "Monster Hunt" also surpassed "Jurassic World" and "Avengers 2" in the previous two months, and was less than 1 billion away from the record of "Fast and Furious 7" of 2.426 billion.

At this time, industry insiders are predicting that the total box office of "Monster Hunt" may exceed 2 billion, exceeding the 1.98 billion of "Transformers 4".

Optimistic estimates suggest that it is not impossible to surpass [Fast and Furious 7] and regain the domestic box office championship.

At this time, "Monster Hunt" has completely broken the circle and is a bit of a national discussion. Whether you have seen it or not, you will always hear people around you discussing this movie.

Gu Wei has added another box-office hit movie to his name, and his reputation as a box-office elixir is firmly established.

Bai Baihe has also gained a lot. She has several blockbuster movies such as "33 Days After Love", "Private Order", and "Monster Hunt", and the title of box office queen is firmly on her head.

In comparison, [Pancake Man] received 467 million in the second week, and the results were also very good.

After 10 days of release, the box office exceeded 800 million.

However, due to the impact of word-of-mouth, the box office has fallen relatively sharply. It should be no problem if it reaches over 1 billion in the later period. If it goes further, it will be unable to continue.

In the office, Gu Wei looked at the detailed box office data of "Monster Hunt".

The box office performance of 1.48 billion in just two weeks also surprised him.

In my impression, the original version of "Monster Hunt" by Jing Bairan did not have such good results.

He had also heard about the famous box office cheating incident, but now that it was two weeks before the movie was released, Gu Wei felt that [Anle] would not be so anxious to start cheating.

Even if you want the movie to have good numbers, you have to wait until the box office is weak in the later period before taking action.

Otherwise, if the results can be achieved by relying on real strength, why do you need to do those things that are taught to others?

Gu Wei feels that based on the current box office trend of "Monster Hunt", Jiang Zhiqiang may not be able to use unscrupulous means.

After 2015, the film market in mainland China has further grown.

The popularity of several Hollywood blockbusters and their high box office also represent an increase in market capacity.

As long as domestic films are made well enough and the quality is high enough, they will not necessarily be inferior to outsiders at the box office.

And "Monster Hunt" itself is of good quality.

Its unique style and exquisite special effects are definitely the first in the film market.

Now that Gu Wei has joined the cast, its popularity is even higher than that of the original version, and it is definitely capable of winning the box office championship.