Huayu is free to do as you like

[Monster Hunt] is in its third week of release, and its momentum is still unabated. Although it no longer has the exaggerated achievement of breaking 100 million in a single day, it can still get more than 60 million at the box office on weekdays.

However, it also set a record, with the box office exceeding 100 million for 11 consecutive days.

The longer a movie is released, the greater the impact of quality reputation on the box office.

Generally speaking, although the box office release cycle of ordinary movies is one month, 80% of the box office takes place in the first two weeks.

By the third week, there will be a lot of decline, and the results of the next ten days combined may not be as good as the results of the two days in the first week.

The box office trend of "Pancake Man" is relatively typical.

It broke 800 million in the first two weeks and almost reached 900 million, but it plummeted in the third week, with less than 30 million in a single day, and it is still falling further. It will be good to get another 200 million in the next 20 days.

It was mainly dragged down by word of mouth. Among the early moviegoers, there were many fans of "Diaosi Man". Coupled with the highly targeted publicity, "Pancake Man" became very popular.

Later, ordinary viewers walked into the theater and felt that their expectations were very different after watching the movie, which naturally caused the movie's reputation and ratings to drop.

But it doesn't matter, the box office has been pocketed by the producers, and breaking 1 billion is natural for this movie.

Another member of the billion-dollar domestic movie box office club has been added.

While Director Da Peng was enjoying the honor of being a director of a blockbuster movie, he also had to endure the backlash from audiences who were tricked into watching movies in theaters but were dissatisfied with the quality of the movie.

At this moment, he was completely immersed in the praise that was pouring in from the sky, and he may not have realized how much impact this kind of word-of-mouth backlash had on him personally.

In fact, Gu Wei feels that the success of "Pancake Man" is more due to another person than to the director and starring Da Peng.

That is producer Chen Zhixi.

Objectively speaking, the quality of "Pancake Man" is really average. The reason why it can achieve such a high box office is that the right time, place and people are indispensable.

And Chen Zhixi is the one who skillfully uses all available conditions to support the movie, single-handedly helping "Pancake Man" become a hit.

I have to say that Chen Zhixi’s ability to catch popular items and promote popular items is really strong.

[Lost in Thailand], [Detective Chinatown], and [Pancake Man], three of the top ten domestic movies at the box office were produced by her.

And these movies have a common feature, they are all actors who cross over to become directors.

Chen Zhixi is good at discovering the advantages of this kind of cross-border director's filmmaking, and provides targeted promotion in publicity, using the least money to make the best results, and the publicity and distribution are extremely cost-effective.

Relatively speaking, the box office trend of "Monster Hunt" is relatively strong. Two weeks later, it can still achieve high results with its good reputation.

The last movie with this kind of box office trend was "The Return of the Monkey King".

Therefore, the later a movie reaches the release stage, the more important word-of-mouth becomes.

Since the beginning of the year, two of Gu Wei's starring films have become hits, and his achievements are unprecedented in this time period, not to mention unprecedented.

Some good media online have broken down the films he has made since he started his career, including "Monster Hunt" which has not been released yet, "Xiu Chun Dao", "Detective Chinatown", and "Left Ear", which have won a total of More than 3.5 billion box office.

This kind of achievement was completely outstanding in 2015.

Not counting international superstars like Cheng Long and Li Lianlian who have entered Hollywood, he already has the highest box office performance among mainland male stars.

Of course, this calculation is somewhat unfair.

Because with the development of the domestic film market, the box office of all films is getting higher and higher.

In particular, the results achieved by some popular models are even more amazing.

It is possible that the box office of one movie is higher than the total box office of other people's movies made in a lifetime.

In 2002, Zhang Yimou's "Hero" only achieved a domestic box office of 250 million, which is not even comparable to the two-day figures of "Pancake Man" now. Can you say that "Hero" is not as good as "Pancake Man" and Li Lianlian is not as good as Dapeng.

However, the media and netizens don't care about this. Since Gu Wei's data is here, they think that Gu Wei is now the number one male star in the domestic box office.

He is the only one, and Xu Zheng, Huang Bo, Wang Baoqiang, Ge You, Huang Xiaoming, Deng Chao and others are in the second gear.

What's more, the huge sales of "Monster Hunt" gave him the title of box office king.

This is no longer a compliment, it is a naked compliment.

It is definitely not spontaneous from the media or netizens, there must be promotion from other companies and individuals behind it.

In the vanity fair of the entertainment industry, no matter how harmless and kind you seem to be, it is impossible to have no enemies.

This is the place where fame and fortune are transformed most intuitively, and where competition for resources is most intense.

Unless you don’t want to be famous or make money, as long as you are famous and your works are good, you don’t have to go to find people who will automatically appear to be your enemies.

Essentially, it’s because the pie is so big. The more famous you are, the more you eat, and you naturally squeeze out others’ share.

Blocking someone's way of making money is like killing your parents. It would be strange if you are not hostile to you.

Of course, the enemies here are not absolute. Everyone is begging for food from the same pot. Today they are enemies grabbing the box office, but tomorrow they may be partners working together on another blockbuster movie.

Just like when Gu Wei's "Tang Detective" was released, he competed with Huayi's "Private Customization" to compete for box office.

However, when preparing for the filming of "Exes 2" in the later stage, Huayi still came to ask Gu Wei to star, hoping to work with him.

As Gu Wei becomes more and more successful, even if he does not take the initiative, many resources in the circle will automatically move closer to him. Therefore, there are many companies and celebrities whose interests have been harmed.

These people will naturally be hostile to him.

Even though Gu Wei has tried his best to win over allies and tie some large companies to himself to achieve consistent interests, he still cannot avoid more people suffering losses.

He knows in his heart that there are many people in the entertainment industry who want him to fall.

As the saying goes, if a whale falls and everything comes alive, if Gu Wei fails like Wen Zhang, he will have enough resources to support several popular niche students.

Just like now, even though he has achieved good results, there are still people who want to blacken him by praising him.

Although it is not fatal, it will also cause him to lose some popularity and even make some Mesozoic actors in the industry dislike him.

Of course, there are also many netizens who are just joining in the fun, and there are also ardent fans of Gu Wei, who are eager to promote Gu Wei as high as possible.

In the hearts of fans, idols are perfect. They are the number one at the box office and the king of the box office. Their brother deserves the best.

He didn't pay much attention to the box office of "Monster Hunt". Regardless of whether he pays attention to it or not, the movie has gained momentum. Judging from the current situation, there should be no problem in exceeding 2 billion.

As for whether it can break [Fast and Furious 7]'s box office record of 2.426 billion, it's hard to say yet.

After all, it has only been released for more than 10 days now. [Anle Pictures] will definitely apply for an extension key, and the General Administration will definitely approve it.

Break the shadow of Hollywood on domestic films and allow domestic films to truly win the championship at the domestic box office.

On this point, the interests of the authorities and these film companies are consistent.

It all depends on whether he relies on his true ability in the end or resorts to some shady tricks.

In the past few days, Gu Wei has been busy in the company.

[Detective Chinatown 2] is scheduled to start filming in early August, and the movie script and storyboards have been completed very early.

The entire film is expected to be shot in 47 days, of which 40 days will be shot in New York, USA, and 7 days will be completed in the studio back in China.

The entire film is expected to require an investment of 350 million, including 250 million in production costs and 100 million in publicity funds.

The first part of [Tang Detective] was filmed in Thailand in early 2013 with a cost of only 70 million. Now the production cost of the second part has skyrocketed.

On the one hand, the salaries of actors have increased. The salaries of Gu Wei, Wang Baoqiang, and Liu Yifei are quite a lot.

Among them, Gu Wei held three positions: director, screenwriter, and starring, and received a total salary of 60 million yuan.

Wang Baoqiang, as the absolute core of the film, quoted 20 million, which is also very reasonable.

Liu Yifei's market price at this time was 8 million, and Gu Wei would naturally not give him less.

In this way, the total salary of the three people is 88 million, which has exceeded the total cost of the first film.

On the other hand, filming in New York is incomparable to filming in Thailand, and the various costs are very different.

According to the regulations of the Motion Picture Union of America, after applying for a special filming permit for a film shot in New York, all the people hired must be registered workers of the union.

The range of choices has been fixed, and the prices are not cheap.

Moreover, local staff are paid based on their time and are charged by the hour.

For example, the union's requirement is that if the working time is within 8 hours, if someone's salary is US$100/hour, if it exceeds 8 hours and within 12 hours, the salary is US$150/hour.

If it exceeds 12 hours, the salary will be doubled, which is 200 US dollars per hour. If it exceeds 13 hours, the salary will be doubled again.

If meal time is taken up, all staff's salaries will need to be calculated separately, so once the time is exceeded, this is a very, very scary thing.

And each staff member must have a 12-hour rest period after completing this period of work.

In addition, working in the United States is from Monday to Friday. If you work overtime on Saturday, your salary is 1.5 times, and on Sunday, your salary is 2 times.

In this way, the cost of various supporting actors, extras and other staff hired locally in New York is very high.

In addition, the plot of the movie needs to be shot in real locations at landmarks such as JFK International Airport, Times Square, Madison Avenue, the New York City Library, and the Brooklyn Bridge. The amount of money spent is by no means comparable to previous filming in Thailand.

As early as 2 months ago, Gu Wei contacted a Chinese-American Sophie named Lei Meijuan who had worked in Hollywood through various channels and hired her as the assistant director of the crew.

Director Sophie grew up in Chinatown, New York, and later entered Hollywood to work hard.

I started working as a handyman on the crew, and later worked as a housekeeper and a set recorder. At the best time, I served as the assistant casting director in a small crew.

Although he has never become famous, he has accumulated many connections in all aspects.

She knows the process of making a movie in New York, as well as what needs to be paid attention to, the rental of various shooting equipment, the hiring of actors, the rental of venues, etc.

Therefore, in order for the filming to go smoothly, director Sophie, who is familiar with the local conditions and can communicate with the crew without any barriers, is indispensable.

Several people from the domestic film director team made a detailed 40-day shooting plan based on the script and storyboards, and after communicating specifically with the assistant director Sophie about the situation in the United States.

In the office, Gu Wei was concentrating on some materials prepared for "Tang Detective 2".

Yang Liwen knocked on the door and came in.

"Mr. Gu, Huayi is communicating with us and wants to buy the film adaptation rights of [A Slightly Smile Is Alluring].

Do you see? "

Gu Wei frowned.

There is a habit in the current film and television industry. If a TV series becomes a hit, in order to maximize the utilization of traffic, a movie of the same name will often be filmed to attract TV series viewers to the scene for a secondary harvest.

In the past few years, popular TV series such as "Bu Bu Jing Xin", "Why Sheng Xiao Mo" and "Let's Get Married" were adapted into movies.

But there is a problem. Movies adapted from this kind of TV series are actually very difficult to make.

It is exactly the same as the plot of the TV series. The audience will say that the producer is trying to make money, looks ugly, has made too many changes, and will be scolded for making blind changes, disrespecting the original work, and not being human inside and out.

Therefore, they have no traffic, often have a bad reputation, and have a high probability of being blocked.

Gu Wei had previously thought about whether to let [Wei Mingxia] film the movie version of [Wei Wei].

But without him or Nazha starring, it would be difficult to make a film that would win both box office and word-of-mouth success.

There is a high probability that the audience will say that it is a waste of money because it changes the soup without changing the medicine.

Therefore, this project has not been finalized for a long time.

There are many high-quality film projects in Gu Wei's company, and the [Wei Wei] movie version is a bit tasteless to him.

"How much did they quote?"

Gu Wei tapped his finger on the table, and after thinking for a while, he asked.

"Huayi quoted 20 million, but I think their tone should have room to go up."

"good!

Continue to talk to them, slowly test Huayi's bottom line, and try to sell Weiwei's film adaptation rights at a higher price. "

"Understood, Mr. Gu!"