Huayu is free to do as you like

Wu Yuqi is a sophomore at Beijing University of Science and Technology. After winter, the weather in Beijing gradually became colder. When there were no classes at school, she did not like to go out, so she surfed the Internet and watched dramas in her dormitory.

Today is Sunday, and she got up very late after staying up late to watch dramas yesterday.

"Qiqi, I brought you breakfast!"

Zhao Yanhuan, her best friend in the same dormitory, opened the door and came in, putting the millet porridge and steamed buns in her hands on the table.

"Huanhuan, you are so kind, I love you the most~"

Wu Yuqi said coquettishly to her best friend.

"You can't be more diligent. You're so lazy. No wonder you're already a sophomore and don't have a boyfriend!"

Zhao Yanhuan looked at her with disdain.

"I don't need a boyfriend. I just need my boyfriend. My boyfriend is the most handsome in the world. Which man can compare with me?"

Wu Yuqi turned to look at the large poster of Gu Wei's "Xiao Nai" on the wall beside his bed, and said with a silly smile.

"anthomaniac!

How did your boyfriend marry you? "

Zhao Yanhuan said disdainfully.

"You're still talking about me, Huanhuan, don't you also have a boyfriend?"

Wu Yuqi refused.

"Can I be like you?

You don’t have it because no one is chasing you, and I don’t have it because there is no one who likes you. "

The two of them had a habitual quarrel, and Wu Yuqi got out of bed and started eating breakfast, then opened the laptop on the table.

As soon as I logged into QQ, some group messages popped up.

She clicked and looked at it.

"Wow! The male god has released a new song!"

With a cry of surprise, Wu Yuqi ignored eating and logged on to Weibo's Weibo page, clicking on the latest video posted.

On the screen, Gu Wei is wearing a Feiyu suit, holding an embroidered spring knife in his hand and making a cool pose. On the other side of him, there are three big characters "Not a Hero" written in splashed ink!

The melodious bamboo flute sounded at the same time.

"The sunset is pinned to the lapel of my clothes.

Yuhui gave me an old horse to lead

I was passing by a house in Yancun Village

Just like when my hometown was blooming with flowers

"

Gu Wei's magnetic voice came from the laptop, and Zhao Yanhuan, who was reading on the other side, was also attracted to it.

She closed her CET-6 vocabulary and walked behind Qiqi.

In the video on the screen, some scattered shots of "Xiu Chun Knife 2" were edited and spliced ​​together, mainly the scenes of Gu Wei and Yang Mi in the same frame.

Deep in the bamboo forest, with gurgling water, a beautiful girl in plain clothes holds a bamboo paper umbrella, and a handsome and handsome guard in Jinyi holds a scroll. The two meet like fate, and the story begins.

"Fold flowers to the south of the Yangtze River"

To the spring breeze and red wax

As passionate as I am, I love the world

"

In fact, the editing of the video has nothing to do with the original story of "Xiu Chun Knife 2". It is just all about showing off the looks of Gu Wei and Yang Mi.

However, their ancient costume styles complement each other perfectly with this song "Not a Hero" which is full of Jianghu style.

".

When life and death in this world are just idle talk

Come for a change, get drunk and live up to the expectations of heaven and earth.

Romance has never been old, playing the harp and singing about the years

With my freedom, I can only be a madman, not a knight."

When the song ends, the MV finally freezes in the bamboo forest where Gu Wei and Yang Mi met. The two looked at each other, and the title of the movie "Xiu Chun Dao II: Shura Battlefield" was played on the screen.

"Wow~ This song is so nice. My boyfriend's costume is so handsome. I want to watch it again!"

Wu Yuqi shouted exaggeratedly, and then watched the video again.

"I must go see this movie. Huanhuan, will you go with me when it comes out?"

“Uh, okay, you can call me when the movie comes out.

I have to say, your boyfriend’s songs are really nice! "

Zhao Yanhuan agreed.

Gu Wei's "Not a Hero" quickly became popular on major music platforms after it was released online. The number of playbacks skyrocketed and it reached the top ten of the hot song list in one day.

This is not surprising. Now Gu Wei is no longer the unknown little actor he was a few years ago. He has to rely on others to help promote his songs.

With his popularity, any post on Weibo may be trending by fans, let alone such a big thing as posting a song.

[My brother finally released a song. What has changed is the style of the music, but what remains unchanged is that it still sounds good! 】

[It’s to promote the movie again, Gu Wei, can’t you just write a few songs and release an album? Do you know that this is a waste of your musical talent! ! 】

[Crying to death, my brother will release a song again in my lifetime. I have been waiting for fans for too long. The song is super good and the movie will definitely support it! 】

[The MV of this new song is simply a feast for Yan Gou. The costumes of Gu Wei and Yang Mi are simply amazing. It reminds me of "The Legend of Ancient Swords", but it looks even better than that time! ! 】

[I hope Gu Wei will make more movies so that we can have more new songs to listen to! ! 】

[Dream back to that summer vacation, "The Legend of Ancient Swords" is the eternal god! 】

【.】

The fact that Gu Wei released a new song quickly aroused widespread discussion on the Internet, and fans, especially fans, were very happy.

Fans of [Ancient Sword] who had disappeared for a long time have resurrected and once again started to challenge Gu Wei and Yang Mi's CP.

# Gu Wei’s new song [Not Called a Hero] #

Rushed to the top of the hot search list.

# Gu Wei, Yang Mi [Xiuchundao Ⅱ: Shura Battlefield] #

Closely behind in second place.

The first hot search was posted entirely by netizens, while the second one was paid for by the movie promoter.

As the release date of "Embroidered Spring Knife 2" approaches, the publicity and distribution parties are working harder and harder. According to Gu Weiti's request, the main position of the publicity and distribution this time has been placed online.

[Douyin] is not yet online, but [Kuaishou] is already a very popular short video software. As of the end of 2015, this APP has more than 200 million users.

Part of the funds for "Xiu Chun Knife 2" was spent on "Kuaishou", and several promotional videos released by the movie were constantly viewed by users on it.

In addition, there are also major online platforms and entertainment news pages. It is necessary to ensure that people who are online can see the existence of the movie "Xiu Chun Dao 2" from various channels.

The release of Gu Wei's new song has brought the popularity of the movie to a new level on the Internet.

At this time, the roadshows of "Embroidered Spring Knife 2" across the country are slowly coming to an end. In addition to the press conference, theaters in many big cities have opened screenings on the occasion of the crew's arrival.

Fans and audiences who entered the venue gave positive comments after watching the movie.

[Coordinated in Guangdong Province, I watched the screening of Gu Wei's new film "Xiu Chun Dao II: Shura Battlefield". All I can say is that Gu Wei is Gu Wei, and he has never let us movie fans down. As long as the quality of his works is absolutely above the standard and very beautiful, I recommend everyone to go to the theater to watch it after it is released. It is definitely worth the ticket price! 】

[Coordinated in Shanghai, watching the screening at Wanda Cinema, the second part of "Xiu Chun Knife" continues the style of the first part. Director Lu Yang's talent is unquestionable. I give full marks to Gu Wei's appearance and acting skills. Yang Mi is also very beautiful, but it’s a pity that there is no fighting scene. The female supporting role Zhang Tianai amazed me, she is really very sassy! 】

[A very good-looking movie, it can be called the best martial arts movie at this stage. I will watch it again after it is released. Gu Wei is so handsome! ! 】

[Mimi is so beautiful, and her outfit in the movie is so charming. No wonder Shen Lian, played by Gu Wei, fell in love with her at first sight. Come on, Mimi! ! 】

[As a lover of martial arts movies, I am not a fan of any stars.

When "Xiu Chun Dao 2" was screened, I grabbed a ticket to watch it. I can only say that when the current film market environment is so unfriendly to martial arts films, director Lu Yang can continue to produce such a masterpiece. It’s really not easy to do.

I will still go to the theater to support the movie after it is released normally, martial arts will never die! ! 】

【.】

Many viewers who participated in the screening expressed their opinions on the Internet. At first, everyone was still discussing and praising the quality of "Xiu Chun Dao 2". Gradually, public opinion was led to the concept of "Martial Arts Immortality".

The decline of martial arts movies in recent years is real, but is it true that no one watches martial arts movies anymore?

The post-80s generation is still the main force and pillar of society, and the martial arts novels by Jin Yong, Gu Long, Huang Yi and others are eternal classics in the hearts of this generation.

Huang Rihua's Qiao Feng and Guo Jing, Louis Koo's Yang Guo, Liu Yifei's Wang Yuyan and Xiao Longnu, Jia Jingwen's Zhao Min, Gao Yuanyuan's Zhou Zhiruo, Jiao Enjun's Li Xunhuan, etc. are all eternal classics in the hearts of a generation.

Martial arts has a special place in people's hearts.

But why can’t today’s martial arts movies do well?

The main reason is that there are no really big-budget good movies coming out, the quality of the movies is not improving, the actors are not famous, and the publicity is not strong, naturally few people are willing to go to the theater to support it.

Besides, comedy films are now popular in the domestic film market. They don’t require a lot of trouble from the crew and actors, and they can get high box office if they are funny, so why not do it.

If nothing else, "Flying Swords of Dragon Gate" directed by director Xu Ke and filmed by Li Lianlian, Chen Kun and others in 2011 achieved a box office of 600 million. This was because the domestic film market was too small at the time and the film was It was released at the same time as Zhang Yimou's "Jinling Thirteen Hairpins", which had a certain impact, otherwise the box office would have been higher.

Now we are about to enter 2016. Five years have passed. If [Dragon Flying Swords] can easily break 1 billion by now, it will be no problem.

So even if it’s a martial arts film, as long as it’s shot well, backed by a big star, and promoted well, it’s a given that it will get high box office.

Once the concept of "Martial Arts Immortality" was proposed, it quickly spread on the Internet and resonated with a large number of martial arts enthusiasts. Everyone recalled the classic martial arts movies they watched back then. The upcoming "Xiu Chun Dao 2" also received a lot of attention because of this. gained more attention.

"How's the popularity on the Internet going?"

Gu Wei asked Yang Liwen in front of him in the company's office.

Yesterday, he just returned to Beijing from a nationwide roadshow.

“This trend has been brought up, and netizens are discussing it more and more spontaneously. Our company’s trolls have slowly withdrawn~

In recent days, "Xiuchundao 2" can be said to be a hit on the Internet. In addition to fans of Mr. Gu and Yang Mi, there are also many martial arts film lovers who have publicly expressed their expectations for the movie. "

Gu Wei nodded.

This time, he released songs and spent money to attract fans to make him popular. Finally, his hard work was not in vain.

He is also afraid that the unsatisfactory results of "Xiuchundao 2" will damage his reputation.

For this movie, he is not worried about word-of-mouth, but it is about the box office. If his own fans alone exceed 500 million to 800 million, he is confident, but if he really wants to achieve results of more than 1 billion, he has to Think of other options.

Nowadays, multiple efforts are being made both online and offline, and the initial publicity and distribution work of the film has been achieved to the extreme.

Zhang Zhen's original version of "Xiu Chun Knife 2" was not satisfactory at the box office, partly because of the male lead and partly because of the announcement.

Although Zhang Zhen is a good actor with excellent acting skills, his national reputation in the mainland is really poor.

He is not the kind of movie fan who particularly likes watching movies. Ordinary audiences have no impression of him at all, and his box office appeal is almost zero.

We can also tell from the movies he has made in recent years. "Assassin" starring Shu Qi has a box office of 61.405 million, and Lu Chuan's "The King's Feast" has a box office of 77.01 million.

Therefore, in the "Xiuchundao" series of movies, he does not play any promotional role.

The more famous Da Mi Mi has made too many bad movies, so although it is famous, it is not trusted by the audience.

So neither of them can handle the box office.

The promotion of the original "Xiu Chun Knife" series has also been criticized. It can be said that it is very weak. Many viewers went to the cinema because of the high quality of the film and relied on tap water promotion.

If Chen Zhixi, who became popular in "Pancake Man", was promoted, the movie's box office would double in minutes.

The current version of the movie has none of these problems.

First of all, because the starring role is Gu Wei, "Xiu Chun Knife 2" has already been a hit before it was aired, and it has received unusually high attention on the Internet and in the news media.

In the first film, Gu Wei was still an unknown new actor, and the film's fame was entirely driven by the heroine Liu Yifei. Now he is one of the top box office draws in the domestic film and television industry.

Gu Wei is not as simple as the so-called top-notch actor. He is famous and has many fans. The most important thing is that he has never made a bad movie since he entered the industry.

The quality of all the movies and TV series they have participated in is very good. Even the one with the worst reputation can still beat other movies and TV series of the same type. It can be said that in the eyes of passers-by, having Gu Wei join a movie means that it is definitely not good. It would be a bad movie.

In addition to a large number of fans, this kind of super popularity accumulated through word-of-mouth is the main reason why he has become a hit in both movies and TV series.

After all, the number of fans is limited. If you want your work to sell well, passers-by are the key to success.

To give two counter-examples, Yang Mi and Liu Yifei, who are equally popular among female celebrities, can be said to be the most popular domestic entertainment female stars. However, despite their huge fame and many fans, they both carry the same weight. Can't afford the box office.

The most critical reason is that they have made too many bad movies. Yang Mi is known as the queen of bad movies and once won the Golden Broom Award. Liu Yifei's movies in recent years have not received high ratings.

Not to mention passers-by, many of their own fans don’t want to watch idol movies after they are released, not to mention the larger number of other viewers.

It is difficult to establish a reputation, but it is very easy to destroy it.

The same goes for Huang Xiaoming among male actors. Because he acted in too many bad movies and TV dramas, his reputation gradually became bad. Obviously, he had also acted in high-scoring excellent movies such as "The Chinese Partner" and "The Wind" before. But the audience only remembered his greasy image in movies and TV series.

Later, the movies in which Xiao Mingge participated had the effect of dissuading him to quit. As long as the audience knew that he was playing the protagonist in the movie, they would not be in the mood to watch it.

The most typical one is "Heroes of Fire", a fire rescue themed film he shot when the main feature film became a hit in the later period.

That movie was obviously well-made in all aspects. The storyline and the acting skills of the actors were all above the standard. It was adapted from real events. With the popularity of the main theme, there was no problem in earning a box office of 2 or 3 billion.

Just because the protagonist was a young man who was "greasy" at the time, many people gave up the idea of ​​watching it, and the final box office stopped at 1.6 billion.

You must know that the movie "Captain of China" with the same rescue theme in the same year received a box office of 2.8 billion. That movie starred Zhang Hanyu. Do you think Zhang Hanyu has much box office appeal?

That's not the case. If you have seen the movie "Running for the Stars" that he and Li Ming filmed, you will know that the box office of the two movie kings' cooperation was less than 20 million, which almost made people laugh. Even if they find a popular star to rely on fans to buy tickets, it will cost more than this. .

It can only be said that Zhang Hanyu has acting skills and is not disliked by the audience. Whether the most popular movie he participates in will be a big hit depends on the quality of the movie.