Huayu is free to do as you like

"Mr. Gu, most of your endorsements last year will expire around the middle of this month. Recently, brand owners have been communicating with us about contract renewal."

Yang Liwen said and put the pile of information she had been holding on the desk in front of Gu Wei.

"is there a problem?"

Gu Wei picked it up and looked through it casually.

The number of endorsements he has increased or decreased over the years has remained at around 10. Although the number is not large, due to the increase in endorsement fees year after year, coupled with the high endorsement fees from some big international brands like LV, this number The annual income is considerable.

"Old manufacturers who have cooperated with us for more than two years hope that this contract extension can be like other celebrities who sign two-year contracts at once."

The brands that Gu Wei has endorsed before are basically signed once a year. Although it is a bit against the rules, this is a buyer's market. If you don't agree, everyone can just get together and leave. There are many brands that want to be endorsed by Gu Wei.

"What is my current quotation for external endorsements?"

"This year, the team has once again raised your external quotation based on your current performance and popularity, as well as the contribution of past endorsement products to the brand's sales. It is now 20 million per year."

Gu Wei touched his chin and looked at the brand information in his hand.

"I remember I saw Liu Dehua's external endorsement fee quotation before. Is this the price?"

"Yes, your current fee is basically the same as that of Andy Lau and Liang Chaowei in Hong Kong and Taiwan. Mainland A-list celebrities like Huang Xiaoming, Deng Chao, Zhang Ziyi, Fan Bingbing and so on are still 10 million per year."

“This quotation has doubled from last year. Can the brand accept it?”

Gu Wei was a little confused. He also knew that he was very popular and well-known, but in terms of endorsements, his management team had always been responsible for him. He was only responsible for taking photos and acting in commercials. He didn't know how to negotiate between the team and the manufacturer. Clear.

Last year's endorsement fee was still 10 million per year, which doubled in one year. In his opinion, this increase was a bit exaggerated.

Yang Liwen smiled.

"Mr. Gu, you have launched two popular TV series this year, especially [Nirvana in Fire], which is a hit for almost all age groups.

Coupled with a movie "Monster Hunt" that broke the record in Chinese film history, this achievement is unique in domestic entertainment.

And the LV global endorsement contract we signed in May suddenly raised your endorsement level.

Although the endorsement fees for large international contracts like LV are not universal, there is no problem in increasing your normal endorsement fees by a small amount.

If it were not for the acceptance of the domestic market, our originally planned quotation would have been even higher! "

"Okay, the team is professional in this area, it's up to you to decide. It's okay to sign a two-year contract with this endorsement fee. I only want to see the final result."

Gu Wei said.

“This year, in addition to the old partners whose contracts are due to be renewed, there are also some new manufacturers who want to join in, and some of them conflict with your previous endorsement categories.

The Qingyang we are talking about now is similar to the previous Rejoice. In the end, you can only choose one of the two depending on the price and benefits.

Therefore, your final contract value may be higher than the current quotation of 20 million per year. "

Gu Wei nodded.

After the two chatted for a while about the endorsement issues at the beginning of this year, Yang Liwen said again:

"Mr. Gu, director Wen Muye called yesterday. He congratulated you on the success of your movie, and wanted me to ask you when you can join the set to film the guest scene."

"This Wen Mu has urged me to do this several times!"

Gu Wei was a little funny.

"When the box office of [Xiu Chun Knife 2] stabilizes in a few days, I will make time to go there."

During the three-day New Year's Day holiday, the domestic film market ushered in a small climax in the Lunar New Year period.

On New Year's Day, the total box office of the national film market in a single day exceeded 400 million, of which three movies, "Xiu Chun Dao 2", "Old Pao'er" and "Xun Long Jue" contributed more than 80%.

On the second day after its release, [Xiu Chun Dao 2] relied on its high reputation and popularity to achieve a high box office of 160 million on New Year's Day.

The remaining "Lao Pao'er" and "Xunlong Jue" ranked second and third with 85.92 million and 73.11 million respectively.

As for the comedy "One Thought in Paradise" co-starring Shen Teng and Mary, due to word-of-mouth and publicity issues, the box office did not rise but fell on New Year's Day, with only 21.54 million.

Looking at box office trends and online audience reviews, this second movie starring Shen Teng is likely to be a hit.

Sure enough, on the 2nd and 3rd, the reputation of "One Thought of Heaven" was fermenting, and the film schedule was canceled one after another. The three-day holiday only received less than 40 million at the box office. Adding in the 30.14 million on the first day, the film exceeded 100 million. There is no hope, and industry analysis puts the target at around 80 million.

In fact, it is normal for such a small-budget comedy to have such a box office, but after all, Shen Teng and Mary just starred in a hit comedy with a revenue of 1 billion+ this year, and now it is surprising that the second movie only achieved this result.

This was also a blow to their rising stardom.

The biggest winner of the New Year's Day schedule is none other than "Spring Knife 2". The box office exceeded 100 million for three consecutive days. The movie was released for 4 days, and the total box office exceeded 500 million, reaching a good result of 524 million.

Even on Monday, the second week after New Year's Day, the movie still had a good performance of 46.52 million in a single day.

At the same time, the box office of "Lao Pao'er" and "Xunlong Jue", which performed well during the short holiday, both dropped to less than 20 million on the 4th.

But this is not surprising. "The Secret of the Dragon" has been in its fourth week of release, with a total box office of more than 1.4 billion. It can now gross more than 10 million in a single day, which fully demonstrates the excellence of this movie.

"Lao Pao Er" was released in its third week, so its single-day box office has always been higher than "The Secret of the Dragon", and its total box office has exceeded 600 million.

This is not the first time Feng Xiaogang has starred in a movie. As early as 1995, the film company he founded in partnership with Wang Shuo and others made a movie called "I Am Your Dad".

That movie was directed by Wang Shuo and starred Feng Xiaogang, but it was banned before it was released.

Until Guan Hu directed this film "Old Paoer", Feng Xiaogang once again starred in the film. No one expected that he, a big commercial director, and an actor's film would actually surpass the box office of the film he directed.

"Senior Brother Lu, congratulations~

Haha, it’s all thanks to you, senior brother, for your good filming. I’m just an actor, and I don’t have as big a role as said on the Internet. It’s all just nonsense from netizens and my fans.

Okay, let’s make an appointment with Director Han to get together after a while.”

After chatting with Lu Yang for a while, Gu Wei hung up the phone with a smile on his face.

The success of "Xiu Chun Dao 2" is a foregone conclusion, and the happiest people are Lu Yang, Gu Wei and China Film.

They are all producers. The success of the movie not only means a surge in fame, but also the most important thing is the income of real money.

After a while, Gu Wei got another call, this time from Dami Mi.

"Hello? Sister Mi~

We are all happy together, the success of the movie is also due to Sister Mi, who made you so popular.

Tonight?

Okay, there’s nothing to do. Then I’ll go directly to your house after work.”

Yang Mi called. Due to the huge sales of "Xiu Chun Knife 2", she proposed to invite Gu Wei to have a meal at her house to celebrate. Another movie "Three Lives Three Worlds Ten Miles of Peach Blossom" was about to be released. She wanted to follow Gu Wei. Wei, the male protagonist, talks about his role in the TV series.

Gu Wei couldn't refuse Dami Mi's request. Nazha happened to have exercised too hard in the past two days and needed to recuperate, so Yang Mi unintentionally helped her out.

[Huayi Brothers] President’s Office.

Wang Zhongjun looked at the financial report in his hand and felt very good.

In the second half of this year, several movies invested by Huayi have become hits.

Two popular movies on the market now, "Lao Pao'er" is produced by Huayi alone, and "The Secret of the Dragon" is jointly produced by them, Wanda and Enlight.

There is also the movie "The Ex 2: The Backup Strikes Back" that was released last month. Although the box office was only 250 million, the cost was low and it made money in the end.

Box office revenue is secondary. The success of the movie has caused the company's stock price to rise steadily. This is the bulk of his wealth and income.

"Brother, tell me why you didn't let me give that guy Gu Wei some trouble. Now his movie is a hit!"

On the luxurious sofa on the side of the office, Wang Zhonglei sat with his back stretched out, took a sip of the tea mixed on the tea table in front of him, and said with some dissatisfaction.

Wang Zhongjun put down what he was holding and looked at his younger brother who looked similar to him.

"I've told you a long time ago that you have to deal with your arrogant and domineering temperament. The entertainment industry today is no longer what it was 10 years ago. Although Huayi is still a large private company, companies with a larger scale and a stronger foundation than ours are not the same. Master, don't mess with anyone at every turn? Are you a gangster? We are businessmen, making money is the first priority!"

Wang Zhonglei curled his lips, but did not refute. He knew that his brother was right, but after so many years of being domineering in the entertainment industry, some concepts and habits could not be changed for a while.

“I think back then, although Huayi was the boss in Beijing and one of the best in the entire entertainment industry, the market in the film and television industry was too small at that time, and we couldn’t make much money despite all our efforts throughout the year.

Now that the market has expanded, even capital giants such as Alibaba, Tencent, and Wanda have entered the market. Our voice has weakened, but it is easier to make money.

Isn’t it just for the money that we started doing this business? "

Wang Zhongjun was a little lost in thought as he spoke, seeming to be thinking of the hardships of starting a business in the early days of the company's establishment.

“In today’s entertainment industry, win-win cooperation is the general trend.

The cost of film and television investment is becoming more and more huge, and the risks are getting higher and higher.

Regardless of the fact that there are many big-selling movies nowadays, once a big-invested movie suffers a loss, it is an unbearable loss for a company.

One more friend is better than one more enemy! "

As the chairman of Huayi, Wang Zhongjun has always had a clear view of the development of domestic entertainment.

"Then from now on, it's just you and me, and everyone's okay?"

Wang Zhonglei asked uncertainly across from him.

"Stupid, don't worry about him if he has no interest in us.

Although Gu Wei's current movie is popular, it was actually released much later than "Lao Pao'er" and "Xunlong Jue", and its impact on them was limited.

Even if you go to the trolls to brush off bad reviews and reveal some negative information about him, which ultimately lowers his box office, it will not have any effect on our movie.

If it were to be released at the same time and there was a fight over film scheduling, do you still need me to teach you how to do it? Wouldn't it be good if you didn't do it when [Villain Angel] was released? "

"Haha~ I'm just a little unhappy with that guy Gu Wei. He's too popular right now and I feel a little arrogant!

He didn't agree to several invitations and didn't take us seriously at all. "

Wang Zhonglei said.

"You are such an adult, why do you still have the temper of a child?

For a popular star like Gu Wei, we must strive for the opportunity to cooperate with him instead of going against him.

If he can continue to be successful, then we will lean in and share his success.

Isn’t that what light does? I heard that Bona also collaborated with him on a movie some time ago.

There is no stupid company in the industry that can truly become bigger and stronger. "

Wang Zhongjun said seriously.

"I understand, brother!

If there is no conflict of interest with us, we should try our best to cooperate with him and use his popularity to make money for us. At the most, we can share a little bit with him. Only when the cake gets bigger will everyone make money.

After all, he can't be so popular forever. As capital, we will always be invincible. "

Wang Zhongjun smiled and nodded.