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Valentine's Day is over, and this year's Spring Festival is over.

The domestic box office performance on the 14th did not exceed Gu Wei's expectations. All four spring blockbusters achieved reverse box office declines.

[The Richest Man in Xihong City] has a single-day box office of over 200 million for the first time, reaching 203 million; [Macau Storm 3] and [Journey to the West: The Monkey King and the White Bone Demon] achieved box office results of 84.27 million and 76.25 million respectively.

And "Mermaid" is even more exaggerated. The box office in a single day even exceeded 300 million, reaching 315 million, which also exceeded the first day's performance.

Unlike last year's Valentine's Day, which was a warm-up for the Spring Festival, this year's Valentine's Day happens to be on the first day after the Spring Festival holiday, and many people have not even started their return journey.

The four blockbusters released during the Spring Festival have only been released for a week. As a result, the three films "Running for Love", "Mr. Heels" and "Murderous Days" that were specially selected for release on Valentine's Day this year have all become the second most popular films under "Mermaid". cannon fodder.

The romance film "Running for Love" only accounted for 5.7% of the film schedule, and the other two new films accounted for 5.2% and 1.6% respectively. The total box office of the three films on the first day of release was less than 70 million.

However, at this time, no one paid attention to these three romantic films that were bound to hit the street. The crazy box office during this year’s Spring Festival completely shocked everyone.

According to data from the Film Funding Office of the State Administration of Press, Publication, Radio, Film and Television, from February 8 to 13 (the first day to the sixth day of the Lunar New Year), the total domestic movie box office reached 4 billion yuan, with 1.95 million screenings nationwide and 98 million moviegoers. The single-day box office from the first to the seventh day of the Lunar New Year remained above 500 million.

Including Valentine's Day, the seven-day box office revenue was 4.8 billion, a 140% increase compared to the 2 billion achieved during the Spring Festival last year, nearly 1.5 times higher than the same period last year, and more than three times the 1.45 billion achieved during the Spring Festival the year before.

The box office results of this year’s Spring Festival show that the Spring Festival is truly the best time for the Chinese film market.

The Spring Festival is just like Christmas abroad. People have vacations and movie viewing needs, and the whole family is the basis of consumption. It still has growth potential in the future movie market, and it will also make the Spring Festival next year a gathering place for blockbusters.

This year's Spring Festival blockbusters will compete with each other, which major theater chains have long expected.

In an interview with NetEase Entertainment, Mr. Li from Wanda Cinema Line said that every Spring Festival theater chain will have several re-released films. This year, it is more obvious, namely "Mermaid", "The Richest Man in Xihong City", "Macau Storm 3" , [Journey to the West: Sun Wukong Beats the Bone Demon Three Times] Part Four.

"In terms of attracting attention, these four films are definitely unbeatable. No matter what the reputation will be in the future, at least these four films will definitely be screened as the main ones in the early stage."

Regarding the proportion of films scheduled among the four blockbusters, Mr. Li said that theater chains basically allocate the films evenly, and "Mermaid" will be appropriately higher among the four films.

With the precise vision and support of the theater chain, Xingye's "Mermaid" has lived up to expectations. Since its release on the first day of the Lunar New Year, it has continuously broken box office records: the box office during the pre-sale period exceeded 100 million yuan, and the total box office on the first day of release was 250 million yuan, becoming It had the highest first-day box office and single-day box office in the history of Chinese films, and then set records of the fastest breaking 2, 4, 6, 8, and 1 billion. On Valentine's Day, it quickly refreshed the first-day and single-day box office records it had just set on the first day of the Lunar New Year. daily box office record.

Zhou Xingchi is a complex for many movie fans.

Audiences feel that his comedies have always been strong. In the early announcements, the publicity of "I owe Mr. Star a movie ticket" reached an unprecedented scale.

In addition, [Mermaid] has a good reputation after viewing, so it makes sense that it performed well in the end.

In the end, in terms of single films, "Mermaid" won the championship with a box office of 1.8 billion, becoming the highest-grossing film in the mainland in a single week.

[The Richest Man in Xihong City] ranked second with 1.12 billion, [Macau Storm 3] ranked third with 780 million; [Journey to the West: Monkey King Three Fights the Bone Demon] ranked fourth with 750 million, and the top four during the Spring Festival took a total of 4.45 billion. Box office results.

Judging from the box office and word-of-mouth, the domestic film market this Spring Festival is completely shrouded in Xingye's power.

The success of the movie naturally boosts the actor's fame.

Deng Chao is an A-list star in his own right. Due to the popularity of "Running Man", his popularity has been very high in the past two years. However, last year, he directed and starred in the bad movie "Villain Angel", which caused his reputation to decline.

Now the hot sales of [Mermaid] have brought him back to the top, even to the next level, and the limelight is unparalleled for a while.

Lin Yun, a new generation of "star girl", became famous overnight and was recognized by the audience as the "Little Mermaid" in the movie.

It's just that she, the heroine, shared the stage with the former "star girl" Zhang Yuqi, and the audience complained that their appearance was too different.

The heroine is not afraid of being ugly, but she is afraid of being outshone by the co-star. It is obvious that no matter how you look at it, Zhang Yuqi is much more beautiful than her in the movie.

"The people chasing me have been lining up from here to France, and you went to pick up a fish."

This line in the movie is also recognized by many viewers.

"Brother Teng, what's up, am I right?

No matter how we promote it in the early stages, we actors will ultimately let our work speak for itself.

Look, there are no people scolding you online now.

Your strength is on display here, what are you afraid of?

I know you're working hard, don't worry, when the movie is released, including the two directors, there will be red envelopes, can you still be picky?

"

After chatting for a while, Gu Wei hung up the phone with Shen Teng with a happy face.

Although [The Richest Man in Xihong City] is not as dazzling as [Mermaid], the 1.12 billion achieved in the first seven days is real.

Many people in the industry have raised their expectations for the final box office of "The Richest Man in Xihong City", believing that it is expected to exceed 2 billion and become the third highest-grossing movie in mainland China.

Shen Teng's performance in the movie was unanimously recognized by the audience and film critics. During the movie promotion stage, Gu Wei raised the title of "Future King of Comedy" and no one criticized him.

In less than a year, starring in two hit comedy movies in a row allowed Shen Teng to firmly establish himself in the film industry and become a real big star.

Although netizens don't think he can compare with Zhou Xingchi now, he is still comparable to stars who are good at comedy movies such as Xu Zheng and Huang Bo.

Gu Wei is happy to see the success of Shen Teng's success. He becomes famous, Gu Wei makes a lot of money, and everyone has a bright future.

Then Gu Wei called Yang Liwen and told her to arrange follow-up hype and marketing for Zhang Tianai.

As the heroine of a blockbuster movie, the popularity brought by the movie is not enough.

In reality, there are many female stars who have become the heroines of blockbuster movies. They were popular for a while when the movie was released, but then disappeared.

A typical example is Lu Jingshan, the heroine of the original "Wolf Warrior 2". The heroine of the movie with a box office of more than 5 billion, she was not found soon after the movie was released.

Later, she also appeared as a supporting actress in some film and television dramas.

You could say that she has no ambition. She has been active in the entertainment industry for many years. She has made many movies and TV series, but she gradually lost her fame.

The main reason is that Lu Jingshan does not have a big company to back her up. She has her own studio, but the team is not strong in marketing. After she achieved results, she failed to seize the opportunity to hype herself up.

Audiences are very forgetful. Talents emerge from generation to generation, and the entertainment industry changes very quickly. If you want to stay popular, you must either keep having excellent works coming out, or rely on hype.

For example, our model, when we don’t have any works, we just promote our beauty and walk on the red carpet.

After you get some results, a one-point score will be a huge hype. In short, you must live in the hot searches.

Similarly, Da Mi Mi actually followed a similar route. If the 5 billion box office was hers, it would be no problem to buy a two- to three-year draft.

After the Spring Festival release, the box office of "Mermaid" is still outstanding. Although it is not as exaggerated as the first week, the daily box office still easily exceeds 100 million.

In the second week of seven days, "Mermaid" grossed a total of more than 900 million at the box office. As of February 21, it had been released for 14 days, with a box office of 2.73 billion, officially surpassing "Monster Hunt"'s 2.67 billion to become the top domestic box office leader. New champion.

Although everyone had expected [Mermaid] to win the championship, when the day actually came, many people were still caught off guard.

In the past two years, the domestic film market has been developing at a rapid pace, which is almost unbelievable.

The movie "Titanic" released in mainland China in 1998 became the box office champion of that year with a box office of 360 million, and it has dominated the list for 11 years.

In 2010, "Avatar" once again created a box office myth of 1.34 billion in China, which was considered an unsurpassable record at the time.

Later, the domestic film market developed faster and faster, and domestic films with high box office were released frequently, and everyone regained their confidence.

Even if [Fast and Furious 7] received 2.427 billion in April last year, bringing the box office record to more than 2 billion, domestic filmmakers still have the confidence to surpass it.

Sure enough, just three months later, "Monster Hunt" became the first domestic film to win the championship in mainland film history with a box office of 2.67 billion.

However, in just over half a year, Star Master and his [Mermaid] knocked [Monster Hunt] off the championship throne.

The development of the domestic film market has ushered in a real explosive period after more than ten years of accumulation.

While "Mermaid" broke various records one after another, "The Richest Man in Xihong City" developed in a low-key manner, taking in a box office of 570 million in the second week, with a total box office of 1.69 billion.

Due to the good reputation, the movie box office has not dropped much, and 2 billion is firmly in sight.

[Three Lives Three Worlds] crew.

"The current movie market is really confusing. Although he is a star, his box office results are a bit too exaggerated!"

While eating and resting together at noon, Yang Mi sighed while scrolling through the news on his mobile phone.

In the more than two weeks since the first day of junior high school, the news related to [Mermaid] has been overwhelming and everywhere.

This group of media that pays attention to the box office is a little shocked every three days, a big shock every five days, and all kinds of record-breaking shocks. Netizens watching the news are a little numb.

“I have read a report before that this year our country has more than 8,000 theaters and more than 40,000 screens, making it the country with the most movie screens in the world.

In addition, people's living standards have been steadily improving, and the ticket subsidy in recent years has cultivated the public's movie-watching habits. Combined with various favorable conditions, it is normal for a movie to become as popular as "Mermaid" . "

Gu Wei is not as fussy as Yang Mi. He knows that "Mermaid" is just the beginning, and the real boom period of the mainland film market is still to come.

By then it will be common for movies to cost more than one billion, and only two to three billion will dare to stand up and shake things up. Really high-investment and large-scale films will all aim for four billion.

"What you said does make sense, but why is it that in the same market, it is difficult for my movie to break 500 million yuan?"

Yang Mi looked at Gu Wei sadly.

"Haha~"

Gu Wei gave her an awkward yet polite smile. He couldn't say your movie was too bad. No matter how big the market was, the audience wouldn't pay for a bad movie.

“Sister Mi, your movie [Xiu Chun Knife 2] also broke 1 billion at the box office, you forgot~”

Reba, who was eating and listening to Gu and Wei chatting next to her, reminded her.

"Well~ Reba is right, I am now the heroine of a movie with a box office of 1 billion.

Even though other people’s box office is high, I’m not far behind. "

Yang Mi nodded, feeling quite proud.

Gu Wei secretly made an estimate after listening to the conversation.

"Sister Mi, I just did the math. The four parts of "Little Times" were 1.76 billion, "The Breakup Master" was 660 million, and "Xiuchun Knife 2" was 1.03 billion. This makes the total box office 3.55 billion. Plus you The total box office of other movies he made has steadily exceeded 4 billion, and they are all heroines.

This achievement is definitely rare among today's actresses, and if you promote it and publish two press releases, it will create a lot of popularity. "

After hearing this, Yang Mi couldn't help but turn up the corner of her mouth, and she was overjoyed.

“4 billion actress?

It’s a pity that I didn’t win the Best Actress, otherwise wouldn’t the 4 billion movie queen sound better?”

Yang Mi whispered to himself.

Her self-hype and marketing has not stopped since the release of "Xiu Chun Knife 2". Unfortunately, the news related to "Mermaid" has been so popular recently, and her household income has exceeded 3 billion. Comparing her achievements is not enough. , so the draft didn’t create much of a splash.

When the heat passed, she decided to market her status as a "4 billion actress" as Gu Wei said.

Having grades means you are good, and you have the confidence to brag.

Gu Wei didn't know that Yang Mi would have such rich inner activities due to his unintentional words.

"Sister Mi, you said you were going to take leave before. When will you leave?"

He picked up a piece of ribs from the lunch box and asked while eating.

Hearing Gu Wei's words, Reba, who was about to pick up the vegetables, was slapped in the face. Then she returned to normal and raised her ears, waiting to hear Yang Mi's answer.

"At the beginning of next month, I didn't realize that my scenes have been particularly heavy recently. After shooting during the day and at night, I feel like my hair has fallen out a lot."

Yang Mi complained while talking, not noticing anything strange about Reba next to her.

Gu Wei calculated the shooting time.

"That's it~

The scenes here at Xiangshan Film and Television City will probably be filmed when you come back, and then the crew will transfer to Puzhehei Scenic Area in Yun Province, let's meet there."