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On July 25, the movie "Legend of the Gods" held a premiere press conference called "The Legend of the Gods" in Beijing.

Mr. and Mrs. Xiang Huaqiang of [China Star Movies], Mr. Yu Dong, the president of [Bona Film and Television], and the director of [Legend of the Gods] Xu Jian, actors Li Lianlian, Fan Bingbing, Liang Jiahui, Xiang Zuo, An Zhijie, etc. people attended.

Media from all walks of life came to the scene one after another, and the main creators showed up to elaborate on the plot of "Apotheosis of the Gods" and chat about interesting things behind the scenes.

When asked at the scene why he agreed to star in the movie, Li Lianlian answered with a smile.

"Actually, Mr. Xiang approached me about filming 'Feng Shen' five years ago. He told me that he wanted to make a legendary story that could highlight the magic of China. I was very moved after hearing this, so I came."

"As far as we know, this is the first time Mr. Xiang Zuo has played an important role on the big screen. What do you think of a young actor like him?"

Although Xiang Zuo's name has always been ranked behind other stars during promotions, as the son of the boss of [China Star Movies], Xiang Zuo has collaborated with big-name stars such as Li Lianlian for the first time in his acting career, so the media is still paying close attention to him.

Li Lianlian smiled and looked at Xiang Zuo, who was standing beside him.

"I have great confidence in him. As far as I know, Xiang Zuo has been practicing martial arts for ten years and five years of hard work.

Looking at his current body shape and posture, he looks like a young Huang Feihong."

I don't know whether he was sincere or because his father was present, but Li Lianlian praised Xiang Zuo throughout the whole process.

When the media later interviewed Xiang Zuo, he reciprocated the favor, saying that Li Lianlian was his idol since he was a child, and that he learned kung fu all because of the influence of watching his movies when he was a child.

In "Legend of the Gods", Jiang Ziya, played by Li Lianlian, leads Lei Zhenzi and other strange people to fight against Daji and King Zhou.

Li Lianlian in real life is also his idol and life mentor.

Later, he got so excited that Xiangzuo even performed a set of boxing skills on the spot. He performed well and attracted applause from the guests present.

However, there was no two-minute routine in total, and he was sweating after the left stroke. It felt like he had not trained his body very well in the past ten years of practicing martial arts.

Later in the press conference, a reporter asked investor and producer Xiang Huaqiang what his expectations were for the movie's box office.

Full of confidence in the president.

“Our movie is an absolutely big production, from the cast to the special effects production, it is no less than a Hollywood blockbuster. I have full confidence in [Legend of the Gods].

Our goal is to benchmark last year's summer release of "Monster Hunt".

I expect the box office to reach 2.5 billion. "

This remark caused a burst of exclamation from the media in the venue.

Although the domestic film market is getting bigger and bigger now, "Mermaid" at the beginning of the year took an astonishing box office of 3.3 billion.

However, among all domestic films, only three have actually hit the 20 box office, including "Mermaid" with 3.3 billion, "Monster Hunt" with 2.6 billion, and "The Richest Man in Xihong City" with 2.2 billion.

In other words, "Legend of the Gods" is aiming to be among the top three in the domestic box office rankings.

Because of the investment scale and cast, no one dares to say that "Legend of the Gods" will not work until the movie is released.

In the past two years, there have been too many domestic films that have achieved high box office. "Charlotte", which cost 20 million, has a box office of over 1 billion.

[The Return of the Great Sage] is a cartoon with a box office of 1.7 billion, and [Legend of the Gods] is a large-scale production with a cost of 500 million. International superstar Li Lianlian and a number of domestic first-line stars are supporting and participating. It is normal to have high expectations.

The media present were surprised, but not too surprised.

At this time, no one noticed that Yu Dong, who was standing at the edge of the stage as the film's co-producer and the CEO of the publisher, his smiling expression froze slightly when he heard Xiang Huaqiang's words, and the corners of his mouth twitched slightly.

His wife Jin Qiaoqiao, who was standing by his side to attend the event with him, discovered something was wrong with her husband.

"What's wrong?"

she asked quietly.

"Uh~It's okay"

Yu Dong quickly adjusted his expression after hearing this.

The premiere press conference of "Legend of the Gods" lasted about 2 hours, and finally ended in a harmonious atmosphere.

The film crew achieved the purpose of publicity, and the media got the news they wanted, and everyone was happy.

To be honest, today's premiere press conference is a bit petty compared to "Legend of the Gods", a big-budget movie with an investment of 500 million.

No audience was invited, no movie was shown, and other than the main actors and actresses of the movie, no other stars in the industry were invited to the show to increase their reputation. It was just a pure press conference, and it ended with an interview with some media.

It doesn’t have any of the trappings of a big-budget movie.

For example, last year's Chinese New Year movie "Lao Pao Er" was produced with a production cost of only 40 million. More than 4,000 audiences were invited to the premiere ceremony before the release. Nearly half of the entertainment industry's stars attended, and the pomp was comparable to major domestic movies. Film Festival.

Moreover, after the movie was screened at the premiere ceremony, it also attracted enthusiastic support from the 4,000 audience members, and the publicity effect reached its peak.

In the end, [Lao Pao'er] also relied on good publicity and high reputation to achieve a box office of 900 million in last year's Lunar New Year.

Second only to [Xunlong Jue] of the same period and Gu Wei's [Embroidery Spring Knife 2].

Compared with "Legend of the Gods" and "Lao Pao'er", Xuanfa gives people the feeling of being tucked away.

It is obviously a high-investment and large-scale production starring a big star. Apart from the continuous release of new posters and promotional videos two months ago, there has not been a single screening of the movie, which whetted the audience's appetite.

"Dr. Yu, the publicity for Gu Wei's "Detective Chinatown 2" has been overwhelming recently. I feel it has a great influence on our movie."

At the end of the press conference, Xiang Huaqiang's smile faded, and he spoke to Yu Dong beside him with some worry.

“There’s no way, Mr. Xiang, Gu Wei’s film was promoted and distributed by China Film, Enlight and Wanda.

As far as I know, the publicity fee is a real 100 million. "

Yu Dongzai emphasized the four words "Shi Shi".

"You also know that our film only claims to have an investment of 500 million, and the publicity and distribution expenses will definitely not be able to keep up with others.

Bona tried his best, but it’s hard for a clever woman to make a meal without rice.”

Xiang Huaqiang was a little embarrassed after hearing Yu Dong's words, but he also knew that there was nothing wrong with what they said.

You can't spend one dollar and get someone to do the same thing that cost ten dollars.

"I understand and I have no intention of blaming Yu Dong.

The key is that our two movies are released too close together, and I’m afraid that [Legend of the Gods] will suffer in terms of film schedule. "

Yu Dong thought for a moment.

"I understand Mr. Xiang's concerns, but the only movie that is really a big hit on the market recently is Cheng Long's [Escape].

Now in its second week of release, the box office in a single day is only about 50 million, and the proportion of films scheduled is slowly declining.

Even if "Tang Detective 2" has the highest filming ratio when it is released, our "Legend of the Gods" will definitely have a place in the film schedule. "

"We have so many big-budget movies with big-name stars. Does Mr. Yu think that they will not be able to catch up with [Tang Detective 2] in terms of film schedule?"

Xiang Huaqiang frowned slightly and asked unwillingly.

"It's not that my own ambitions are extinguishing my prestige. Although we have many stars, [Tang Detective 2] is after all a sequel to a blockbuster movie. The first part earned 1 billion at the box office, and theaters are very optimistic about the second part.

Moreover, in addition to China Film, Enlight, and Wanda, the producers of "Tang Detective 2" later introduced five companies: Youku Films, Jingcheng Yaolai Media, Jinyi Pictures, Dadi Times, and Hengdian Pictures. In addition to Youku Films, the others All have theater resources.

Therefore, it is almost impossible for us to get more films than "Tang Detective 2". "

What Yu Dong said was reasonable and well-founded, and Xiang Huaqiang couldn't refute it.

After speaking, Yu Dong patted Xiang Huaqiang on the shoulder and said with a smile:

"Mr. Xiang, don't be discouraged. The domestic film market is now very huge. No matter how popular a movie is, it can't be eaten up. As long as the audience likes it, our movies can also be big hits.

Last year's summer release of "Monster Hunt" was so popular, it did not prevent "Pancake Man" and "Charlotte" from achieving high box office."

What Yu Dong said sounded very nice, but in his heart he didn't really have high hopes for [Legend of the Gods].

The main reason is that he has already seen the finished film.

As one of the big names in the film and television industry, Yu Dong has watched countless films since his career. It cannot be said that one can 100% tell whether a film is good or bad, but "Legend of the Gods" is indeed too bad.

The real effect of the movie simply does not match the 500 million investment in promotion and the participation of so many big stars.

Therefore, the publicity strategy he formulated is that no matter how much he promotes it, he will definitely not arrange any screenings.

I hope that with the help of the fame of Li Lianlian and others, the film will achieve good results as much as possible. This can be regarded as him fulfilling his responsibility as a promoter.

[Bona Films], as a co-producer, invested very little money in [Legend of the Gods], and he has already pocketed the money from the announcement, so even if the film loses money in the end, it has little to do with Yu Dong.

And he didn't want to offend Gu Wei at all because of "Legend of the Gods". After all, this movie was a "China Star" movie, and Boss Xiang planned to use it to praise his son.

The movie "Operation Mekong" that will be released in the second half of this year is a film controlled by Bona, and Yu Dong even pointed to Gu Wei to help him make money.