Huayu is free to do as you like

Chapter 455 A successful marketing

Early the next morning, Gu Wei and Nazha were sitting in the restaurant having breakfast.

"Do you have any plans at work recently?"

Gu Wei asked while eating a bread sandwich with a glass of milk beside him.

Nazha was checking her cell phone while eating. After hearing Gu Wei's words, she raised her head and thought about it.

"[Sewing Machine Band] has just finished filming, and there are no suitable scripts for a short period of time. I think the company has arranged some commercial performances and endorsement activities for me recently.

Oh, by the way, I’m going to Paris next month, and a brand I represent invited me to watch a show.

Then there are some local variety shows that ask me to participate, and some of them are permanent guests. Now except for [Hua Shao 3], the others have not been decided yet.”

Gu Wei nodded.

In terms of Nazha's acting skills, if there is no particularly suitable script and role, it will be difficult for the drama to become a hit.

Gu Wei also deliberately cut off Hu Shuangzi's resources and helped her choose a character in "Tang Detective 2" that matched her image, so he praised her.

It's not easy for her to achieve the fame and celebrity she has now, and she needs to be more cautious when accepting roles.

Otherwise, if he were to star in several dramas one after another, he might have to leave this top position as soon as he gets the hot seat, and he would be wasting all Gu Wei's hard work.

With Nazha's good foundation and super good looks, she can definitely accept endorsements, appear in magazines, occasionally show off on the red carpet, and finally appear in a few variety shows to stay popular.

This is easy and profitable, and your popularity will not be lost.

Of course, if there is a suitable drama, you can also film it.

This is what Gu Wei usually warned Nazha, and he also made requests to her management team. It seemed that Nazha's team had made good arrangements and did not blindly accept many scenes for Nazha because of her popularity.

"[Flower Master 3] The company there has communicated with Mango Channel, and I will participate in the recording of the third season as a guest."

"Great, then we can have a whole month together."

Naza took a mouthful of salad and put it in her mouth, with a happy smile on her face after hearing Gu Wei's words.

"In addition to the two of us, the company has also arranged for Meng Ziyi to come with us. When the time comes, the three of us will participate in [Hua Shao 3] together."

Nazha was stunned for a moment, and then she understood with a glance. With Gu Wei joining the show, [Hua Shao 3] was bound to be a big hit. The company had arranged for Meng Ziyi to join the show to gain popularity.

"That's fine. I saw the schedule sent by the program team. There are 4 boys, 4 girls and 8 young artists in total. I don't know who the others are yet. With Ziyi, I can be considered an acquaintance among the girls. , everything will be more convenient then.”

When she and Gu Wei were filming "A Little Smile Is Charming", Meng Zi wanted to play the role of the school beauty in it. Everyone would go out to eat and drink with Gu Wei after filming every day, so they had a good relationship.

After breakfast, Gu Wei changed his clothes and came out of Nazha's house and went straight to the company.

After arriving at the company, I happened to see Rao Xiaozhi coming in from the outside.

"Good morning, Director Rao"

Gu Wei smiled and greeted.

"Morning, Mr. Gu~"

"The dinner ended a little late last night, why didn't you take a little more rest at home?"

Rao Xiaozhi smiled shyly.

"I want to come over early and stare at the editing of [Take My Brother Away Quickly]. I have to take time off to promote the movie when it is released next month. I hope that the post-production of the company's movie can be almost completed before then."

"Thanks a lot."

Gu Wei patted Rao Xiaozhi on the shoulder.

"It's all within the scope of responsibility."

The two walked inside together, Rao Xiaozhi entered the company's editing room, and Gu Wei returned to his office.

Not long in the morning, Guo Fan came to the company with the staff of China Film Group. Gu Wei, Yang Liwen and other senior executives of the company warmly received them.

Everyone exchanged a few polite words and then got down to business. After confirming that all the materials and procedures for [Wandering Earth] were correct, the two parties signed a formal investment contract.

Of course, the money will be transferred to the crew's account in several installments in accordance with the provisions of the contract, and financial personnel from Gu Wei Company will also join the crew in the near future.

Guo Fan shook hands with Gu Wei with a smile on his face.

"Mr. Gu, why don't we sign your actor contract today? I've got the agreement from China Film."

Gu Wei was a little helpless.

"Director Guo, you are really anxious. Can you still change your mind about what I promised you?"

Guo Fan just smiled after hearing Gu Wei's words.

There was no other way, so the two sat down again, and Gu Wei went on to sign his actor contract.

Regarding his salary, treatment, filming schedule and other issues, Yang Liwen had already communicated with the crew after confirming the investment in "The Wandering Earth", so there was nothing to discuss. She just signed the contract after confirming it.

"Okay, Director Guo, I hope we can have a pleasant cooperation in the future.

If you have any questions during post-production, you can always mention it to me and I can continue to invest more! "

Gu Wei capped the pen and said to Guo Fan.

“Thank you Mr. Gu for your support”

Guo Fan held two contracts in his hands, and the big stone in his heart fell to the ground. Hearing Gu Wei's words again, he was very moved.

“We will be a family from now on, no need to be so polite.

Director Yao and Senior Sister Han are currently working on the post-production of the film in the editing room. How about I call them and Director Guo and all my friends from China Film Group can stay and we can have a meal together at noon."

Gu Wei invited.

"No, no, no~

Don't disturb Lao Rao and the others from their work.

Now that the matter is done, I won't bother Mr. Gu anymore.

I have to go back to China Film Academy, there is still some work to do there."

"Uh~

Okay, let’s get down to business.”

Gu Wei didn't try to persuade him and sent Guo Fan and his party out of the company.

After Guo Fan and the others left, Gu Wei returned to the office and continued his day's work.

At noon, while he was eating, his cell phone suddenly rang.

Gu Wei looked at the caller ID, raised his eyebrows, and answered the call.

"Hey, Master Wang, why did you suddenly think of calling me?"

"Do you have anything going on this afternoon? Come over to my place and play games?

And then have two drinks together? "

"Not today, there's still work to be done."

Gu Wei refused directly.

He had important things to do in the afternoon, but he didn't have time to play with Wang Sicong.

"It sounds like you're not in a very high mood?"

Wang Sicong on the other side of the phone sighed, his voice a little low.

"Don't mention it. I was unfortunately bitten by a "dog" recently. I want to find friends to play games and have a few drinks to vent."

"what's the situation?"

Gu Wei was confused.

“You will know by yourself by looking online~

Forget it, I won’t talk to you anymore, I’ll ask someone else.”

Without saying a few words, Wang Sicong hung up the phone.

Gu Wei is a little confused. He has been busy with various things in the company recently and hasn't been online much. He doesn't know what hot things have happened recently.

After hanging up the phone, Gu Wei opened the Toutiao APP on his phone and went to the entertainment section.

He felt that if Wang Sicong made headlines for something, it would definitely be in this section.

“So that’s what happened”

As soon as Gu Wei saw the headlines in the entertainment section, he knew the whole story.

Yesterday, the 18th, the film "I'm Not Pan Jinlian" directed by Feng Xiaogang was released. The film is an ironic and comedy-style drama film co-produced by Director Feng and topic queen Fan Bingbing.

Director Feng originally thought that with the box office appeal of him and Fan Bingbing, this movie would set a new box office record.

However, the response after its release was mediocre and completely below expectations.

After analysis, Director Feng found that the main reason was that Wanda Cinemas did not schedule the film for itself at all: the average scheduling rate of this film in other theaters across the country was more than 40%, but the scheduling rate in Wanda Group was only 10.9%.

Whether a movie has a high box office depends on one aspect of people's reputation, but on the other hand, more importantly, it depends on the film scheduling rate of major theater chains. In other words, if the theaters do not show you this film, it will not count if you No matter how good this movie is, if it doesn't sell tickets, how can it have a box office?

As for the entire Chinese movie box office, Wanda Cinema’s market share is as high as 15%.

When Feng Xiaogang saw that no one was watching the movie he had spent so much effort and money on, he blamed Wanda's big boss Wang for the problem, in order to express his dissatisfaction with the film schedule of "I'm Not Pan Jinlian".

Director Feng specially published a long article on Weibo [A letter from Pan Jinlian to Mr. Wang Jianlin]. In this long letter, Feng Xiaogang compared himself to "Pan Jinlian" and complained about grievances.

The reason is that Wanda Group hated Huayi because Huayi Brothers poached Wanda's former executives, and gave Huayi's "I'm Not Pan Jinlian" a film schedule that was far below market standards.

At the end of the essay, she also insinuated Wanda: If you have the ability, give me zero movies and let Pan Jinlian fend for herself!

As soon as this incident came out, it attracted widespread attention from the media and netizens. Various media outlets on the Internet rushed to report it, and netizens were waiting for Wanda's reply.

Wanda’s Wang Jianlin has never come forward to respond to this matter. Maybe this matter is nothing to Mr. Wang!

But Wang Shicong couldn't sit still and responded domineeringly on Weibo: "Don't be so weird when you talk, it sounds disgusting to me. Don't think you are a great director and incite innocent people to eat melons. If you have the guts, take it." The works speak for themselves, don’t mess with these useless things, after all, no one can live with money!”

Wang Sicong made it very clear, that is, Wanda's decision not to arrange films for you is entirely because Huayi is not authentic. You poached us first, so you don't allow us to fight back? As a director, shouldn't you rely on the strength of your film to speak for itself?

His response played into Director Feng's hands, and he immediately went on Weibo to argue with Wang Shicong. Even Huayi's Wang Zhonglei also posted on Weibo to clarify that Huayi was poaching Wanda.

In short, after this operation, if nothing else, the popularity of the movie "I'm Not Pan Jinlian" has skyrocketed, and almost everyone on the Internet knows about it.

Everyone also discussed who was right and who was wrong in this matter.

Gu Wei looked at the various comments from netizens on his phone. Some supported Feng Xiaogang and felt that he was innocent. Wanda was just avenging a private vendetta, and the store was bullying customers.

Some support Wang Shicong, thinking that he has a straightforward personality and that Wanda has the freedom to schedule which movies he wants.

The corners of his mouth raised and he smiled slightly.

The scallions were still too tender. There is no right or wrong way to do this.

Feng Xiaogang's purpose in sending this letter in the first place was not to seek justice. He just wanted to take the opportunity to hype up and increase the popularity of his movie.

Wang Jianlin probably saw through his purpose at a glance, so she simply didn't bother to pay attention.

But Wang Shicong was still young and vigorous and could not bear the grievance.

No matter how he replied, Feng Xiaogang's ultimate goal was achieved.

So this thing is essentially just a successful marketing and hype.

It is estimated that after Wang Sicong posted the reply on Weibo, someone at Wanda told him the twists and turns.

So he replied once and never said anything again, and his mood was even worse.

After all, it doesn't feel good to be taken advantage of.

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