Huayu is free to do as you like

The Lunar New Year stall has been the most popular stall in China as early as ten or twenty years ago.

In the past ten years or so, as the domestic film market has grown stronger, the Lunar New Year movies have been subdivided.

The Spring Festival period has the highest total box office of the year due to the Chinese New Year, and the New Year's Day period follows closely behind. Although there is no 7-day holiday, 3 days is still a lot, plus it is in the Lunar New Year period. The movies released also did well at the box office.

There are many movies released on New Year's Day this year, among which the four that have attracted the most attention are [Exes 3: Goodbye Ex], [Second Generation Fairy: Lucky in This Life], [Jieyou Grocery Store], and [Demon Bell].

Among them, "The Ring" is a pure comedy and the first film directed by Wu Junru. It was produced by her husband, the great director Chen Kexin, and starred by Wu Junru, Shen Teng and Yue Yunpeng.

Comedy films have always been a highly anticipated subject in recent years, and many of them have achieved high box office results. "Yao Ling Ling" is the first collaboration between the husband-and-wife team of Wu Junru, Chen Kexin and Happy Twist, and it is highly anticipated by everyone.

"Jieyou Grocery Store" is produced by Wanda and Emperor, adapted from the suspense novel of the same name by Keigo Higashino, starring the new top star Dilraba Dilraba, one of the three little ones Wang Junkai, and Dong Zijian, the son of Wang Jinghua, with Cheng Long joining the cast. It has all the conditions for a movie to be a hit at the box office, including big investment, a good script, and popular stars.

"Second Generation Fairy" is a domestic fantasy romance film controlled by Chen Guofu and starring Liu Yifei and Feng Shaofeng. It claims to have invested 120 million.

Chen Guofu is very famous in the industry.

He first served as the director of Columbia Pictures Asia, and was later invited by Huayi Brothers to serve as the film production director of Huayi Brothers.

In seven years, he has supervised the production of a total of 14 films, 10 of which grossed over 100 million yuan in box office.

The films produced by Huayi Brothers during their heyday, such as the "Detective Dee" series, "A World Without Thieves", "Tai Chi" series, "If You Are the One", etc., were all produced by Chen Guofu.

He himself also served as director and filmed a spy blockbuster "The Wind" that gained both box office and word-of-mouth success.

In 2014, Chen Guofu ended his cooperation with Huayi and founded [Kung Fu Movie] on his own.

Later, he collaborated with Wu Ershan on the hit "Ghost Blowing the Lantern: The Secret of the Dragon".

[Ex 3] can be said to be the most inconspicuous of the four movies in terms of subject matter and story.

"Jieyou Grocery Store" and "Second Generation Fairy" are both fantasy films, "Year Bell" is a comedy known as the trump card of the holidays, and "Executive 3" is just a traditional urban love movie.

The first two parts of the "Predecessor" series had average box office, with the first part worth 120 million yuan and the second part with 250 million yuan. Because of the small investment, the first two parts made money.

However, due to the joining of Gu Wei in the third film, although the attention of the film has skyrocketed, the investment has inevitably increased greatly. The shooting cost has reached 100 million yuan, plus another 60 million invested by the publicity and development.

[Predecessor 3] The current pressure to repay the capital is not small.

On December 27, Gu Wei flew back to Beijing from Changsha and concluded the last rehearsal of Mango Channel’s New Year’s Eve concert.

In the afternoon, after changing my clothes, I took a car and rushed to the venue of the premiere of [Ex 3].

"Mr. Gu, how much box office do you think our film can get?" Wang Zhongjun stood next to Gu Wei before the ceremony began and asked.

“Although there are three domestic blockbusters released on New Year’s Day, none of them are competitive in my opinion.

With the current publicity for [Ex 3], it shouldn’t be difficult to get more than 1.5 billion at the box office." Gu Wei is not modest.

Wang Zhongjun glanced at him in surprise.

“If that’s the case, that would be great.

To be honest, judging from the results of the first two films in this series, I begin to think that 500 million box office is a good result."

Gu Wei chuckled lightly.

"Mr. Wang, what you said is dishonest.

If the expected box office at the beginning was only 500 million, there would be no need to invite me and give me such a high investment share."

"Haha." Wang Zhongjun smiled after being told his thoughts. "I have been in the film industry for so many years, and I know very well how uncertain the box office of a film can be.

However, I am still confident in cooperating with Mr. Gu. As for the results, I believe that none of us will be disappointed! "

"Mr. Wang will not regret it."

The premiere ceremony began soon. Because of Huayi's relationship, many celebrities from the film and television industry came today, including Feng Xiaogang and his wife.

Director Feng has been in high spirits recently, and "Youth" has achieved both box office and word-of-mouth success, winning him a lot of praise.

The movie's current box office has exceeded 1 billion, and its momentum is still unabated. Depending on the situation, it can earn another 300 to 400 million yuan.

As the main creator, Gu Wei politely expressed his gratitude to Feng Xiaogang for coming and said a few polite words after meeting.

"Don't you always dislike Gu Wei?

Why did Wang Zhongjun come over today just after being invited? "After Gu Wei left, Xu Fan, who was standing next to him, whispered to his husband.

“I met him at the last awards ceremony and chatted for a few words, and I felt that he was not as arrogant as I thought.

To be honest, if I had his current grades at his age, I wouldn't be able to have eyes on the top of my head.

The first reason I came here today was to give Wang Zhongjun face, and secondly, I also wanted to see the effect of this romantic film that Huayi spent a huge sum of money to hire Gu Wei to shoot.

I can’t understand the current domestic film market more and more.

The more than 3 billion of "Mermaid" can be said to be Zhou Xingchi's influence. I don't quite understand the high box office of "Tang Detective 2".

As for this summer's movie "Wolf Warrior 2", it is simply inexplicable that it can get 6 billion at the box office.

I can't tell how good that movie is. I feel like it's very rare to have a box office of 1 billion.

It is said that Gu Wei's popularity is unmatched, and his box office appeal is currently the number one in domestic entertainment.

I have read the script of [Ex 3] before. The plot is very simple, and Ni Ni and Zheng Kai are not stars with particularly strong box office appeal.

I want to see what kind of box office results Wang Zhongjun will get if he invites Gu Wei at such a high price."

After Feng Xiaogang finished speaking, Xu Fan beside him nodded and looked at Gu Wei's figure not far away.

“Young people seem to be very polite, and based on past results, they are indeed talented.

If we can make good friends, it will be a win-win result for us to work together in filming in the future.”

"Let's take a look and talk about it. At least I can look good now."

The premiere begins soon.

Under the arrangement of the host, the main creator spoke first, followed by media interviews.

"Gu Wei himself actually has a certain similarity with "Meng Yun" in the movie. Sometimes when filming on set, it really makes me speechless." Remembering the interview with Ni Ni, she smiled and shared with everyone the filming process. Interesting facts.

“I remember one scene where we were sitting together chatting at night, it was a very romantic atmosphere.

As a result, the director just shouted, and he patted me on the arm and said "mosquito"!

The key was to use extra force, it was really painful, and it knocked me out of the scene immediately, and all the romantic atmosphere just now disappeared."

After she finished speaking, Gu Wei took over the conversation with a smile.

"It was definitely a subconscious reaction. I didn't realize until after the filming that it was broken and I had to use too much force.

Fortunately, Ni Ni didn't care about me."

Later, a reporter asked Gu Wei how he would handle his relationship with his ex.

".I think many conflicts are caused by lack of communication, so in real life I will not let myself be in the same predicament as the male protagonist in the movie.

I have said before that even exes who are separated for various reasons will communicate well with each other, and we can still be friends even if we cannot be lovers."

The interview session with the main creators is coming to an end. Finally, remember to ask everyone to report their expectations for the movie’s box office.

Some say that it will be a great success and the box office will definitely exceed 600 million. Some say that it is perfect and they are optimistic that the box office of "The Ex 3" will reach 1 billion.

Director Tian Yusheng is very cautious, because the box office of the previous movie "Predecessor 2" was only 250 million. He modestly said that he would be satisfied if the movie can break 500 million.

Finally it was Gu Wei's turn.

"I think [Ex 3] is a movie that is very worthy of watching by young people. It can be said that there are tears in the laughter.

Director Tian is too modest. If you add 1 in front of 500 million, there should be no problem if it exceeds 1.5 billion! "

The box office of love movies exceeds 1.5 billion, which is a bold statement in everyone's eyes. However, no one thinks that Gu Wei is bragging. After all, his record is there. Even if it is 1.5 billion, many people believe it. With him joining in, maybe it can actually be done.

Soon, the media interviews, mini-game interactions and other sessions ended, and the movie began to be screened.

Two hours passed quickly. After the movie ended, the audience burst into thunderous applause, and many girls who came to the premiere shed tears.

Feng Xiaogang clapped his hands and looked at the big screen with a frown.

"That's it?"

He really didn't see how good the movie was.

Gu Wei is handsome, Ni Ni is pretty, and the pairing of Zheng Kai is quite interesting, but the whole plot is relatively loose, the comedy is not as good as his "If You Are the One", and the emotional expression is far from "Youth" .

He couldn't even understand why the little girls sitting next to him were crying.

But it's not surprising. Director Feng is just 60 years old this year. It is still difficult for him to understand the love between men and women in modern cities and the feelings about exes and regrets.

"I feel like Gu Wei is going to have a big fall this time.

I don't see what's great about this movie.

I can't say it's bad, it's mediocre.

The only bright spot is the looks of Gu Wei and Ni Ni.

Both of them have pretty good acting skills, but it's a pity that the plot and character restrictions can't bring out much." Feng Xiaogang shook his head as he spoke.

"I don't think so. I think this movie is pretty good."

After all, Xu Fan is a woman with a more delicate mind and can feel the emotions conveyed in the movie.

# 【Predecessor 3】The most down-to-earth urban romantic comedy! #

# Those born in 2000 are already 18, who doesn’t have an ex yet! #

# Ni Ni talked about Gu Wei’s performance on the set, calling it an atmosphere killer! #

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The premiere ceremony of [Ex 3] is over, and reports from various media on the Internet are also coming.

The media and film critics who watched the movie at the premiere naturally gave positive reviews. Everyone received money. Even if they don't like it in their hearts, they will express some positive opinions about the movie for the sake of the money in their pockets.

Discussions about this film are getting more and more heated on the Internet.

However, because "Exes 3" has not been screened, there are currently relatively few people who have watched the film.

Everyone can only learn about this movie through some interesting trailers.

The first collaboration between Gu Wei and Ni Ni, the eye-catching handsome guys and beauties, and the gay and friendly brothers Gu Wei and Zheng Kai who are "sultry, smart and bitchy" in the video all made the audience very curious about the movie.

The spread of short video promotions such as Douyin and Kuaishou has made countless young people understand and look forward to this movie.

On December 29, Friday, [Exes 3] was officially released.

On the same day, three movies including "Second Generation Fairy", "Jieyou Grocery Store" and "Demon Bell" were also released at the same time.

Relying on Gu Wei's strong personal reputation, "The Ex 3" received 28% of the film schedule nationwide on the first day of its release.

The single-day box office was 98.24 million, winning the national box office championship that day.

Under the banner of Happy Twist, "Yao Ling Ling", also joined by Shen Teng, followed closely, with a single-day box office of 84.21 million.

"Second Generation Fairy" ranked third with 57.79 million, and "Jieyou Grocery Store" only had 38.31 million, ranking last among the four films.

Soon, the first three days passed.

The four movies released on New Year's Day are also completely different from each other.

[Ex 3] continued to make great progress on Saturday and Sunday, with single-day box office exceeding 100 million yuan. It took in a total of 385 million yuan in the first three days, which is unique.

"The Ring", which performed well on the first day of release, collapsed on the second day, and its box office also gradually declined. The box office in its first week just exceeded 200 million.

The remaining two films "Second Generation Fairy" and "Worry-Free Grocery Store" failed to make any breakthroughs, with box office sales of just over 100 million in the first week.

In fact, the reputation of the four movies released on New Year's Day this year is not very good.

[Yao Ling Ling] features a comedy that brings together comedians from the north and the south. However, the plot is old-fashioned and lacks new ideas. Hong Kong-style humor and mainland humor are not properly integrated, and many of the jokes are extremely embarrassing.

It is the most devastating of the four movies.

[Jieyou Grocery Store] stars the popular fresh meat star Wang Junkai, the popular little girl Dilraba Dilraba, and Cheng Long joins the cast. The original work is also a very good story, but the film's reputation fell apart when it was screened. , the subsequent film schedule has been unable to come up.

[Second Generation Fairy], Chen Guofu's expectations are very high, and he even has the idea of ​​​​creating a fairy universe.

However, the plot is really not that attractive. Although Liu Yifei and Feng Shaofeng are both very famous, they are not the kind of stars with box office appeal.

Liu Yifei's national popularity is very high, but among the movies she shot, only "Tang Detective 2", "Hitchhiking with Gu Wei", was a hit.

Most of his movies with monoclonal resistance flopped.

She seems to have a lot of fans, but few seem willing to spend money on her idol.

Feng Shaofeng is an amazing star. If you look at the film and television dramas he has filmed, he is undoubtedly a first-line star.

But this person has always lacked some sense of presence in the entertainment industry. He has good resources, has acted in many popular movies, and has a good reputation, but it is easy for people to ignore him.

[Ex 3] is actually not ideal in terms of reputation. Compared with Gu Wei's previous movies, its ratings are relatively low.

But the amazing thing is that although many people gave this movie negative reviews, it still couldn't stop everyone's enthusiasm for watching it.

Even after the New Year's Day schedule, a small-scale movie viewing scene formed for a period of time.