Huayu is free to do as you like
Chapter 616 Propaganda
The filming of "Cohabitation in Time and Space" is proceeding in an orderly manner, and the time is getting closer and closer to the Spring Festival.
On the 10th, Gu Weifei went to Changsha to join Yang Zi to record an episode of [Happy Camp].
In addition to the two of them, also on the show are Xiao Zhan who plays "Wu Bai", Huang Mengying who plays the second female lead "Ai Qing", and Jiang Peiyao who plays the heroine's best friend "Sun Yaya".
As the main creators of "Dear Love", the five of them appeared on the show together to promote the new drama.
This drama was bought by Mango TV at a high price to kick off the new year of 2018. It had high expectations, so a lot of promotional resources were invested in it before it went online.
"[Nezha: The Devil Boy Comes into the World] has begun to be screened on a large scale in Wanda Cinemas across the country, and the response so far is very good."
"Feedback from theaters: How many films can be scheduled for the first day of the Spring Festival release [Nezha]?"
"Probably about 20%"
Seeing Gu Wei's brows furrowed, manager Yang Dan continued.
“Boss, this filming ratio is already very high.
During the Spring Festival, there will be the second installment of the hit movie "Monster Hunt" in which you previously starred, Bona's war action blockbuster "Operation Red Sea", and "Journey to the West: The Kingdom of Daughters" directed by Paul Cheng.
Several movies are made with big investments and big productions and all-star casts. After all, we are just an animated movie. We are able to have the current film schedule thanks to the strong support of Wanda Cinemas.
I heard that the theater chain only gave less than 5% of the film schedule for the comedy [Ancestral Nineteenth Generation] directed by Guo Degang."
In fact, these guards all know it.
The filming of a movie at the beginning of its release depends entirely on whether the theaters are optimistic about it. This optimism mainly depends on big directors, big stars and big productions.
But once the film is released, it will depend on word-of-mouth and attendance.
Theater chains will adjust at any time. Movies with low attendance will inevitably reduce their film schedules, and conversely, films with high attendance will also increase their film schedules.
Cinemas are there to make money. Of course, whichever movie attracts more viewers will be shown more.
"I know that I was prepared when I arranged for [Nezha] to be released during the Spring Festival. After all, it is the highest box office period of the year, and it is normal for the competition to be fierce."
With the quality of "Nezha", a comeback in the later period is certain. What Gu Wei can do now is to give this excellent animated film the best publicity in the early stage, so that more people can see it earlier.
It was probably noon when Gu Wei and his party arrived at Mango Terrace.
First I met with Yang Zi and others, and then I touched up my makeup backstage in preparation for recording the show.
Singing, playing games, and interactive interviews, this session took more than 4 hours to record.
According to the prior arrangement of the program team, the promotion of the show "Dear Beloved" completely runs through the entire program.
“Don’t forget to post on Weibo in the next few days to help me promote it!”
"I know, you haven't seen such careful promotion for your own drama, it's just a cartoon."
Backstage at Mango TV, several people were taking a break and chatting after the recording.
“When you watch the movie, you’ll know that this is no ordinary animated movie.
Have you seen the previous movie [The Return of the Great Sage]?
This "Nezha" is even better than "The Return of the Great Sage" and will definitely break the box office record of domestic animated films set by "The Great Sage"."
Gu Wei was full of confidence.
His words also made several people in the room, including Yang Zi, become interested in this animated film that was about to be released.
"what's the topic?
Let’s set off.”
The door opened from the outside, and Teacher He walked in and invited several people to eat together. This was a repertoire at the end of the [Happy Camp] recording.
"Gu Wei is talking about the animated film he is the producer of, which will be released soon," Yang Zi said.
He Jiong thought for a while.
"[Nezha] Yes, Wu Jing mentioned it on Weibo night. The online promotion of this movie has been very popular recently. Many viewers who watched the screening said it was very good."
As he spoke, he looked at Gu Wei curiously.
"How did you manage to invest in and produce such excellent animated films? The original "The Return of the Great Sage" amazed everyone. Judging from the reviews, the current "Nezha" should also achieve good results."
“It’s very simple, regardless of time and cost, choose the best from the best and only make the best!
[Nezha] I invested more than 100 million and spent three years making it.
I told director Jiaozi at the beginning, you don’t have to think about how much you spend or whether you will lose money, just make it with your heart.”
"Only a big boss like you has the confidence to cry to death if you lose a billion.
The box office of animated movies on the market is generally not very good now," Yang Zi said.
Gu Wei smiled and said nothing.
In fact, what he just said is not pretentious. He invested in making "The Return of the Great Sage" and "Nezha" because he had a foresight and knew that these two animated films were excellent and would be successful.
However, "Yang Jian" currently being produced by his subsidiary "Wei Tianxia Animation Production Company" and other animated films to be produced in the future are all original.
He also has the same attitude, either don't do it, or do it to the best of your ability, no matter how much you invest, as long as you get the best plot and effect.
Teacher He looked impressed.
“So it’s not unreasonable for your movie to be successful.
When it is released in a few days, I will also give you a shout-out on Weibo."
"Thank you, Teacher He"
After recording [Happy Camp], Gu Wei and his team’s trip to Changsha did not end. They stayed in a hotel for one night, and the five of them continued recording [Tian Tian Shang Shang] the next day.
Gu Wei is very familiar with He Jiong, but he doesn't have much contact with Wang Han, who is also a pillar of Mango TV.
The two met during the Mango Channel New Year's Eve concert, but Wang Han was one of the hosts at the time and didn't have much communication with Gu Wei.
[Tiantian Shanghang] The current hosts are Wang Han, Qian Feng, Da Zhangwei, and Wang Yibo. The earliest Tiantian brothers have been replaced several times. Some have left and some have had accidents. The current staff is relatively stable.
Compared with "Happy Camp", the recording time of "Tian Tian Xiang Shang" is much shorter, and one episode was completed in less than two hours.
It was the first time he went to [Tian Tian Shang Shang] and the first time he had a long-term interaction with Wang Han. Only then did Gu Wei understand why Wang Han's reputation would get worse and worse in the future.
Since Gu Wei entered the industry, he has appeared on many variety shows and has seen all kinds of hosts with all kinds of styles.
Some hosts will always consider the feelings of the guests on the show to make you feel at home; others regard the variety show stage as their own territory, and they have the final say on what you say after you go there.
Wang Han is obviously the second type.
He stands on the stage and conveys a message to the audience all the time, I am the boss here, I have the final say.
When chatting about some topics, I always like to preach and show my rich experience and knowledge, which is too daddy.
[Tian Tian Xiang Shang] started to compete with [Happy Camp], but its ratings gradually declined in the future and no one cared about it. Wang Han played a key role in it.
To be honest, he does not look like a pure host. The profession of host is probably just a tool and channel for him to get promoted.
The ultimate goal is to become an official.
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