Huayu is free to do as you like

The three days before the Spring Festival have passed quickly, and the domestic film market has remained extremely hot. However, after three days of release for several movies, the box office results began to show subtle changes.

The box office of "Monster Hunt 2", which broke the record on the first day, continued to decline, and on the second day it lost its throne as the single-day national box office champion.

However, due to the hot schedule and the good marketing of the movie, the box office results were 310 million yuan and 190 million yuan respectively on the second and third days of the year, and the box office revenue was over 1 billion yuan in three days.

[Journey to the West] was limited by its reputation, and its box office performance fell below RMB 100 million on the second day after its release. It looked like it was in a state of decline.

On the contrary, "Operation Red Sea", which ranked fourth at the box office on the first day of the new year, fell for two consecutive days. On the third day, its box office performance was only 10 million away from the second-ranked "Monster Hunt 2".

However, the best box office performance during the three days of the Spring Festival is "Nezha: The Devil Boy Comes to the World". The single-day box office on the second day exceeded "Monster Hunt 2", and the single-day box office exceeded 3 for three consecutive days. billion, the total box office also exceeded 1 billion yuan, becoming the biggest winner since the beginning of the Spring Festival.

These four movies accounted for almost 95% of the total box office during the Spring Festival, with some leftover being divided up by "Bear Infested" and "Ancestors".

To say that the box office performance of the four blockbusters during the Spring Festival has been so good after their release is mainly due to word-of-mouth issues.

Three days after the release of "Monster Hunt 2", the Douban score has dropped to 5.1, and the audience's general evaluation is not as good as the first one.

And due to the poor reputation of the movie, many viewers who like the IP of "Monster Hunt" attribute the responsibility to the producer for changing the starring role.

Many viewers who watched the movie left messages on the official WeChat account of "Monster Hunt 2" to vent their dissatisfaction.

[Is there any mistake? The second part will show us this. You can just continue the plot development of the first part. What does it mean to have a new protagonist? It’s so disappointing! 】

[This is really a photo shoot of a super young family, and the story is too simple and too bland.

The overall feeling is that it has the capacity of a spin-off short film. How could it not be awkward if it had to be a sequel? In fact, I quite liked the first one, but this one is really disappointing! 】

[The first part relied on Gu Wei’s appeal to hit the box office, so I felt like I could do it. The second part not only changed the protagonist, but the story was also a piece of shit. If my kids hadn’t wanted to watch it, I would never have entered the cinema! 】

[The characters, settings, and jokes in the first part were completely exhausted in the second part, even to the point of being at the end of its rope. The whole process was embarrassing. Although I think Liang Chaowei's acting skills are good, the story is really bad! 】

[I really don’t understand what the producer is thinking. You actually change the protagonist of such a popular IP series, just like "Wolf Warrior" would still be called "Wolf Warrior" without Wu Jing.

I am completely disappointed with this series! 】

Similar to it, there is "Journey to the West: My Country". The reputation of this film collapsed when it was screened, so after the first day of release, the box office also continued to decline.

Contrary to them, "Operation Red Sea" and "Nezha: The Devil Boy Comes to the World" have withstood the test of huge traffic during the Spring Festival, and both movies have become popular in terms of word-of-mouth.

Especially "Nezha", although it was only released for three days, it has generated a lot of topics with its high reputation.

Many viewers who have watched the movie have spontaneously taken advantage of others on the Internet, a bit like last year's "Wolf Warrior 2" which became increasingly popular.

Beijing, Huayi Headquarters.

“I said don’t worry, let the bullets fly for a while.

How about it, the situation has been reversed in just three days?”

Behind the desk, Wang Zhongjun crossed his legs and talked leisurely to his younger brother opposite.

“I was also watching the first-day box office performance of [Monster Hunt 2] which was so scary, 550 million yuan, setting a single-day box office record in the domestic film market.

Other movies that are released for a month may not be able to match his one-day release.

Who knew that the quality of the movie was so poor that the box office dropped by more than half in just three days."

Wang Zhonglei took a sip from the tea cup in front of him and complained.

"The box office performance of a movie depends first on its quality and whether it is truly attractive, and second on publicity. As long as you are willing to spend money, it will definitely be effective.

As far as I know, almost 200 million was invested in the promotion of [Monster Hunt 2], so it’s not surprising that it had such explosive results on the first day.”

Wang Zhonglei nodded, and then asked curiously: "Brother, do you think based on the current box office trend, is it possible for Anle's [Monster Hunt 2] to lose money?"

Wang Zhongjun touched his chin.

"It's hard to say. The movie has only been released for three days now, and there are still three days left in the Spring Festival. Even if the box office trend is worse, there is a high possibility that [Monster Hunt 2] will break 1.5 billion in this period. There may be bits and pieces in the future. It can reach 1.8 billion.

According to Anle's external announcement of a film production cost of over 600 million plus publicity and distribution, only by reaching this box office can the cost be barely recovered."

"Haha. Jiang Zhiqiang is going to be in trouble this time. It is obviously a movie that can make a lot of money, but for him to make such an operation, he can only pursue the return of his money.

Moreover, the reputation of the second part is so bad, it will be difficult to develop the third part~

Sure enough, there will be no good consequences if you eat alone," Wang Zhonglei gloated.

Huayi did not participate in the Spring Festival this year. The two movies they produced were both placed in the Lunar New Year festival, and both of them were big hits, so now they are completely watching the excitement from a bystander's perspective.

Anle Film and Television's misfortune has nothing to do with Huayi.

“Mr. Jiang is indeed a bit independent this time, thinking that he has established the IP of [Monster Hunt] with the success of the first film.

An Le took care of everything from production to promotion of the film, leaving no opportunity for others to share it. Now that the film has a poor reputation, naturally there are no allies to speak for him.

Although several major producers of last year's "Wolf Warrior 2" and the year before that "Tang Detective 2" took the lion's share, they still shared part of the profits with more than a dozen film and television companies in the industry, including us, and everyone lost it. The flames of firewood are high.

Mr. Jiang wants to make all the money by himself, so naturally it’s not that easy.”

After Wang Zhongjun finished speaking, he looked up at his younger brother.

"I asked you to ask Director Tian how the script was prepared before. How did he reply?"

"Well, I have communicated with Tian Yusheng. He said that he wants to polish the script of the fourth movie. And I think what he meant is that he seems a little tired after shooting three movies in a row. He wants to try to make movies with other themes."

Wang Zhongjun had a headache after hearing his brother's words, but he also understood Tian Yusheng's thoughts.

These directors are all somewhat literary. Even commercial directors want to move closer to the artistic side. Isn't that what Feng Xiaogang was like at the beginning.

"Let's do this for now. Don't be too impatient. The [Predecessor] series is Director Tian's film after all. Just urge him from time to time."

In the evening, the hotel of the crew of [Cohabitation in Time and Space].

Liu Yifei was wearing relatively cool pajamas, with a loose thin shirt on her upper body and large pants on her lower body. Her long, round and fair legs looked very attractive.

At this moment, she was sitting on the sofa in the living room, holding a plate of washed red grapes and leaning gently against Gu Wei.

"what are you writing?"

As he spoke, he ate a grape, then picked one off and fed it to Gu Wei beside him.

"Writing a new song, the content is quite suitable for our movie.

I’ll take the time to make a prototype later and see if it can be used.”

Gu Wei was holding his laptop, typing attentively on the keyboard with both hands.

Liu Yifei didn't bother Gu Wei with any more words, and looked slightly at the music score and lyrics on the computer screen.

".I blew the evening breeze you blew

Have you seen the same scenery?

Like disrupted jet lag, left in a misplaced time and space

It is ultimately empty and empty.”

Not long after, Gu Wei finished writing everything, put the computer on the coffee table in front of him, picked up the water glass and took a sip.

"Done!"

“I think the lyrics are quite suitable for our movie.

Gu Xiaojiao and Lu Ming, one is in 2018 and the other is in 1999, aren’t they just misplaced in time and space?”

After speaking, Liu Yifei put down the fruit plate, hugged Gu Wei's arm and shook it.

"Sing it to me, please?"

"I don't have any musical instruments at hand..." Gu Wei was a little embarrassed.

"Just sing a cappella, you are a professional!"

"All right……"

Gu Wei ignored Liu Yifei, coughed his throat, and started singing a cappella.

“Movies that don’t fill half the row

Until the lights suddenly came on when the show was over

The subtitles are fixed in the date of production and distribution by so-and-so

"

Liu Yifei sat next to him, looking closely at Gu Wei's angular profile, listening to his magnetic voice, slowly holding her face and being intoxicated.

To be honest, ever since he met Gu Wei many years ago, his appearance, personality, and talent have attracted her very much. He is the type that she really likes, otherwise she would not become good friends with him.

I have worked with many actors since I joined the industry, but only Gu Wei is special.